www.cap10k.com4.10.2016

www.cap10k.com

The Statesman Capital 10,000 is in its 39th year and will host over 18,000 participants in2016. Taking place each April in Austin, Texas, it is the largest 10K in Texas and the 7th

largest in the U.S *.More importantly, the race explores the state’s charming capital city, starting at theCongress Avenue Bridge, running through downtown Austin, past the state capitolbuilding and finishing at Auditorium Shores.

Source: Running USA 2014Cap 10K 2014 Video

www.cap10k.com

Participant Profile

The Cap 10K, and the Cap 10K Health & Fitness Expoattract a broad group of participants and spectators,from elite athletes to fun-loving families. People fromall ages and walks of life participate in this annualritual. Runners and their fans come from all over thecountry and the world to take part in Texas’ favorite10K. Whether you wear your favorite hat, socks, tutuor costume, or you want to make this race yourpersonal best… You can make it what you want, andhave fun doing it!

2015 Race Participants• 57% Female / 43% Male

• Average Age: 38

• Registrations came from 49 states and from eight countries outside the United States., with 80% living within the Austin metro and another 11% within the state of Texas.

• 65% of participants returned from previous years

www.cap10k.com

Our Participants Are PowerfulThe Cap 10K, and the Cap 10K Health & Fitness Expoparticipants are an affluent and powerful group whenit comes to spending.

▪ 86 X more likely to plan to purchase or lease a vehicle in the next 6 months

▪ 116 X more likely to purchase athletic apparel in the last 12 months

▪ 15 X more likely to own a smartphone

▪ 32 X more likely to own a tablet

▪ 81 X more likely to belong to health club/gym

▪ Registrants spent more than $11 million on fast food/quick service restaurants

▪ Registrants will spent more than $72 million in healthcare in the next year

Sources: Scarborough, Release 1 2014; Nielsen 2014

www.cap10k.com

A Weekend of Activities

Friday, April 8 – Saturday, April 9, 2015Statesman Capitol 10K Health & Fitness ExpoPalmer Events Center, Hall 2Friday: 12:00 p.m. – 7:00 p.m.Saturday: 10:00 am – 6:00 p.m.

2015 Sponsors

2015 Partners

Sunday, April 10, 2015Statesman Capitol 10,000 RaceStart: South Congress Avenue (Ann Richards Bridge)Finish: West Riverside Drive, Auditorium Shores7:30 a.m. Wheelchair Athlete Start8:00 a.m. Race Start9:00 a.m. – 12:00 p.m. Finish Line Festival11:00 a.m. Race Course Closes

www.cap10k.com

Marketing

We promote race weekend starting in October up until the day before the race!

With a campaign valued at over $350,000 we are sure to reach runners, walkers and all of those in between.

From newspaper to social media to email and digital, we hit most media in a six month period

www.cap10k.com

Sponsorship & Exhibitor Opportunities

www.cap10k.com

Presented By Sponsor Sponsorship Includes:Marketing▪ Inclusion on all media (print, digital, radio) (October - April) -- $350,000 total value▪ Name / logo/mention on external media (outside of AAS products) if purchased (radio, TV,

outdoor, digital) as the Presented By Sponsor.▪ Logo and link on cap10k.com website featured as sponsor▪ Participant Shirts / Volunteer Shirts: Logo inclusion (Presented By)▪ Logo on official registration website (Imathlete)▪ Logo and/or mention on social media channels (Presented by)▪ Full page ad in Official Race Guide (print/digital distribution)▪ Post-race --- thank you ad

Health & Fitness Expo▪ Premium 10x10 Booth at the Health & Fitness Expo (April 8 - 9) in Palmer Center

Cap10K Race▪ Company logo on all Cap 10K Runners shirts (front and back)▪ Company logo on all Cap 10K volunteer t-shirts (front)▪ Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam)▪ Opportunity to display up to four (4) Sponsor banners at Event. ▪ Company logo on All Race Bibs▪ Logo on fencing banner/additional signage as deemed by Statesman (based on inventory and

final fencing plan).▪ Starting line announcer banner logo placement

Customized Activation Opportunities

Investment: $150,000

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Elite Sponsor

Sponsorship includes:Marketing▪ Inclusion on 50% of media (print, digital, social, radio) (Ads running from October 2014 – April 10, 2015)▪ Name / logo/mention on external media (outside of AAS products) if purchased (TV and/or radio as a

sponsor▪ Logo and link on cap10k.com website featured as sponsor▪ Full page ad in Official Race Guide (print/digital distribution)▪ Post-race --- thank you ad▪ Participant Shirts: Logo inclusion as Elite Sponsor (on back)▪ Social media mentions based on activation /activities (3x)▪ Email marketing to registrants that opted-in to receive special offers

from sponsors (1 pre-race, 1 post-race)

Health & Fitness Expo▪ Premium 10x10 Booth at the Health & Fitness Expo (April 8 - 9) in Palmer Center

Cap10K Race▪ Logo inclusion on emails to registrants regarding packet pickup information,

bib assignments and other race pertinent information (2-3 emails)▪ Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam)▪ Finish Line Area (signage with logo)▪ Opportunity to display up to four (4) Sponsor banners at Event.▪ 10’ x 10 ‘ Booth at Finish Line Festival▪ Starting line announcements (3x)▪ Finish line announcements (3x)

Custom Activation Opportunities Available

Investment: $60,000

www.cap10k.com

Premier Sponsor

Sponsorship includes:Marketing▪ Inclusion on 25% of media (print, digital, radio) (Ads running from October 2014

– April 10, 2015)▪ Logo and link on cap10k.com website featured as sponsor▪ Full page ad in Official Race Guide (print/digital distribution)▪ Social media mentions based on activation /activities (3x)▪ Post-race --- thank you ad

Health & Fitness Expo▪ 10’ x 10’ Booth the Health & Fitness Expo (April 8 -9) in Palmer Center (booth

and/or product display)

Cap10K Race▪ Logo inclusion on emails to registrants regarding packet pickup information, bib

assignments and other race pertinent information (2-3 emails)▪ Company logo displayed on Start & Finish Line Signage (2 areas) (Cross Beam)▪ Finish Line Area (signage with logo)▪ 10’ x 10 ‘ Booth at Finish Line Festival▪ Starting line announcements (3x)▪ Finish line announcements (3x)

Custom Activation Opportunities Available

Investment: $30,000

www.cap10k.com

Associate Sponsor

Sponsorship includes:Marketing▪ Logo and link on cap10k.com website featured as sponsor▪ Logo inclusion on emails to registrants regarding packet pickup information, bib

assignments and other race pertinent information (2-3 emails)▪ ½ Page Ad in the Official Race Guide (print/digital distribution)▪ Social media mentions based on activation /activities (3x)▪ Post-race --- thank you ad

Health & Fitness Expo▪ 10’ x 10’ Booth the Health & Fitness Expo (April 8 -9) in Palmer Center (booth and/or

product display)

Cap10K Race▪ Custom package based on goals and objectives – examples include:

• Mile Marker Sponsors (3 markers total)• King and Queen of the Hill Sponsor (1 location)• Water Sponsor (4 stops) (FIRST RIGHT OF REFUSAL)• Course Turn Sponsor (3 locations) (FIRST RIGHT OF REFUSAL)• VIP Sponsor (200 – 300 elite runners, sponsors and/or VIP purchased ticket

holders) NEW!• Cheer Card Sponsor NEW!

Investment: $5,000 minimum Monetary SponsorshipAll associate sponsor pricings are customized based on activation activities

www.cap10k.com

Finish Line Festival OpportunitiesWhat to do once you complete Cap10k? Party of course! The Finish Line Festival is a great place to meet up with family, friends, and coworkers to relax and celebrate your accomplishments on the course! From cool beverages to yummy snacks to the live music to the CapKids Zone, there really is something for everyone.

Increased interactions with participants and spectators! Whether you have products to sample or try or want to increase your brand awareness, the festival is the place to be.

Finish Line Festival Sponsor $10,000▪ Sponsor on all materials and signage (Finish Line Festival Presented By)▪ 10” x 20” Tent at Festival▪ Inclusion in marketing materials to registrants (email) of finish line festival activities and information (2-3 total)▪ Full page ad in Official Race Guide▪ Logo and link on cap10k.com website featured as sponsor▪ Finish Line Area (signage with logo)▪ Starting line announcements (3x)▪ Finish line announcements (3x)

CapKids Zone $2,500 (PENDING)▪ Provide activities and/or giveaways for kids▪ Opportunity to distribute materials or information▪ Mascot attendance or other product interaction

Tent at Finish Line Festival ▪ 10’ x 10’ - $750▪ 10‘ x 20’ - $1,400▪ 10‘ x 10’ Tent - additional $250(tent & electricity not included)

2015 Attendees: Approximately 20,000 – 22,000

www.cap10k.com

Additional OpportunitiesPre-Race• Social Media

• Giveaway or Promotion

Health & Fitness Expo• Participant Packet Bag Sponsor • Lounge Sponsor• Product Samples• Product Display• Giveaways / Enter To Win

Cap10K Race• Water Stop Sponsor• Course Turn Sponsor• Pace Car Sponsor• Distance Marker & Clocks on Course / Half Way Point Sponsor• Course Bands /Festival Stage Sponsor• Beer Garden Sponsor (Provider)• Chill Zone Sponsor• VIP Sponsor• Live Streaming Sponsor (on statesman.com and/or cap10k.com)• Medical / Massage Sponsor (Provider)• Waste Management Sponsor (Provider)

Post –Race• Email Marketing

www.cap10k.com

Health & Fitness Expo Sponsor (FIRST RIGHT OF REFUSAL)

The Health & Fitness Expo is filled with tens of thousands of participants and their friends/family who are picking up their race packet for the Sunday race. The Expo hosts over 70 booths where retailers can showcase their products and services – everything from protein bars to running gear to yoga studios.

From pre-expo marketing to on-site signage over the two days, the presenting sponsor of the Expo will be the sole sponsor.

Marketing:▪ Inclusion on all media related to Expo (print, digital, website, social) (schedule TBD)▪ Signage at Expo (logo inclusion on exhibit hall hanging signs, lobby and outdoor)▪ Signage at Expo (own signage)▪ Presented By inclusion on Race Guide cover page ▪ Full page ad in Race Guide▪ Presented by and logo inclusion on all email marketing to participants regarding

packet pickup (2 – 3 minimum)▪ Social media mentions of activation at Expo and/or Finish Line Festival (3x)▪ Email to participants pre and/or post-race (dedicated email with special offer,

messaging, etc.)

Health & Fitness Expo and Finish Line Festival ▪ Premium 10x10 Booth at the Health & Fitness Expo (April 8 - 9) in Palmer Center

(booth and/or product display)▪ Goodie Bag Insert (flyer or product sample)▪ 10’ x 10’ booth at Finish Line Festival

2014 Attendees: Approximately 15,000

www.cap10k.com

Health & Fitness Expo: Booths / Add-OnsDates: April 8– 9, 2016Hours: 12:00 – 7:00 pm & 10 :00 am– 6:00 pm

Expo Booth:

* Premium positions are custom quoted (lobby area, outside exhibit hall)** Electricity, internet and added décor will be additional costs*** Booth rates do not include processing fee of 2-4%

Expo Add-Ons :▪ 2 Booth Discount - Use code 100OFF at checkout for $100 off when you

purchase two booth space▪ Goodie Bag Sponsor - $5,000 (Must provide 14,000 bags)▪ Goodie Bag Insert - $1,000 (must be a giveaway, not a paper flyer or

coupon)▪ Ad in Race Guide (distributed Friday prior to race weekend in Austin360,

race weekend at Expo and electronically to participants)See next page for size and pricing available

Through Jan 6. 2016 Jan 7 - Mar 7, 2016 After Mar 7, 2016

10x10 $750 $900 $1000

10 x 10 Corner $950 $1100 $1200

Table ( Lobby) $300 $400 $500

www.cap10k.com

Race Guide Ad Size & Pricing

Ad Size B/W Color Dimensions (L/H)

¼ Page H $465 $630 10” x 2.25”

¼ Page Sq $465 $630 4.93” x 4.75”

½ Page H $880 $1,202 10” x 4.75”

½ Page V $880 $1,202 4.93” x 9.75”

Full Page $1,480 $2,065 10” x 9.75”

Double Truck $3,100 $4,270 21” x 9.75”

● Space reservations Monday, March 21, 2016 by 4 PM

● Final art deadline Tuesday, March 29, 2016 by 4 PM

● Publication date Friday, April 1, 2016 in Austin360

Ad Sizes

Art Guidelines

www.cap10k.com

Contact Us

SponsorshipJeff Simecekcap10ksales@statesman.com

Exhibitor InformationTina Thomascap10kexpo@statesman.com

View Expo Layout and Purchase a Booth at Cap10Khttp://www.cap10k.com/sponsors/expo-sales/

www.cap10k.com

Appendix: Race Weekend Area Map