POWERMATWWW.POWERMATUSA.COM

By: Ge Vang, Fatima Cardenas, Mai Lia Lee, & Tou Yang

OVERVIEW/History

Powermat eliminates the need for multiple chargers, power supplies, converters, and power sockets.

First product line wirelessly charges multiple hand-held devices concurrently: perfect for home, office and travel usage.

videos

LAS VEGAS, NV (JANUARY 06, 2009) –this year’s Consumer Electronics Show, held in Las Vegas

The new product line will be available for purchase in retail stores in 2009.

Two Parts

The Mat The Receiver

The thinly layered mat is designed to be overlaid on any work or home surface. Several different mats are available, supporting up to 4 devices simultaneously.

The receiver is embedded within any of the form-fitting covers that fit snugly over an array of electronic devices, including: cellular phones, Blackberrys, GPS systems or music players.

Consumption Process

Input

Process of consuming and possessing

Output

Simple and Convenient, Rapid Charging Time, Energy Saving, and Safety

New technology, depose old charger

satisfied, happy, safe, stress free, better life quality.

How long would you use the Powermat if you were the user?

How often could you find a use for this product?

You knew that the average price of The Powermat system was between $50 to $100, would you expect to pay more or less to buy the described product?

Other than the product itself, which of the following would most influence you when deciding to buy The Powermat system?

Based on the description, how interested would you be in buying this new The Powermat system, if priced within your budget?

Concepts of short/long-term Memory

Commercials Ads Radio YouTube Movie Trailers

Commercials Creative Unique

Advertisements

Short-term Memory Long-term Memory

Stimulus Generalization

Charger Generalizes with all the charger products Consumers see the Powermat, they want to

buy it Features

Powermat Support a lot of devices

Convenience Easy to charge all products at the same time

New Technology Modern

Promotional Strategies

Self-Actualization Self-fulfillment

Makes life easy Able to charge products one time instead of

multiple times Don’t waste much time

Consumer Involvement

Consumer-to-consumer Word of mouth

Commercials Examples to see

the value of the product

Commercials Ads

Technology magazines

News Subscriber

Interests subscriber through emails

Low-Involvement High-Involvement

Self-Concept

4 Components

Real self: objective view of total person

Self-image: way one sees ones self

Looking-glass self: way one thinks others see us

Ideal self: image to which one aspires

Strengths and Weaknesses

Traditional Charging Powermat

Different charger for every device

Need of many outlets If left in outlet

chargers are energy suckers

When traveling there are many connectors.

One charger for different devices

One outlet Saves on energy Portable and easy

for travel

Marketers Perspective

From the CES: The Powermat

Major competitors eCoupled

Powered Counters Powered Tables Powered Desks

Power Cast Rf transmitter

Splash Power Charging base (water

proof and dust proof) receiver (adaptor or

built into anything) Wild Charge

Wild charge pad Wild-charge-skin

(blackberry curve, pearl, RAZR v3)

Recent Developments PowerMat

None eCoupled

Tables Kitchen counters Office desks Automotive (dash, cup

holders) Power Cast

None Splash Power

None Wild Charge

None

Effects of New Developments Increase the

demand International

Entering The Market

Strength Small number of competitors Technology is new

Weakness No promotion No public advertisementConsumer uncertainty

Spokesperson

Bill Gates