MEDIA KIT

HANDCRAFTED

A L L - N AT U R A L C O C K TA I L M I X E R S

Made with the Finest Ingredients

EST. 1962

ABOUT POWELL & MAHONEY Based on the goal to capture the clean and classic tastes of some of

America’s original cocktails, Powell & Mahoney produces vintage mixers such as the Bloody Mary, Cosmopolitan, Bellini, Mojito,

Ginger, Red Sangria, Hot Toddy, and Margarita, made with only the absolute highest quality, all-natural ingredients. For more on the company and to check out the entire product line, please visit

www.PowellandMahoney.com.

Powell & Mahoney, Ltd. can be found in specialty food and spirits outlets throughout North America.

POWELL & MAHONEY’STORY The founders of Powell & Mahoney, Ltd. consider

themselves beverage and cocktail aficionados. With over 48 years of combined experience in the cocktail

mixer and beverage world, Brian Powell and Mark Mahoney thought it was high time to bring back the genuine, honest taste of America's classic cocktails,

in an all-natural cocktail mixer that cocktail-lovers want to use time and time again.

Using only the finest juices, essential oils and all-natural sugar, Brian and Mark authentically reproduced the classics. In addition to flavors

like their authentic Ginger mixer and sippable beverage, they will continue to bring delicious, carefully researched recipe cocktail

mixers, priced right, that can’t be found anywhere else.

POWELL & MAHONEY’S MIXERS Low–Cal Margarita

The Secret behind the new low-calorie version of Powell & Mahoney’s popular Margarita mixer lies in its sweetener: Organic agave nectar and pear juice. The rest of the blend contains the same world’s finest ingredients the company has become famous for including natural lime juice, essential orange oil and lemon juice. Product benefits include:

Made with 100-percent all-natural ingredients

Only 20 calories per serving virgin style or 100 calories

with alcohol

Free of high fructose corn syrup and preservatives

Provides “100% Fiesta, 65% Fewer Calories”

Margarita

Ingredients such as real orange oil, lime juice and all-natural cane sugar fuse to create a tangy, not too sweet, refreshing flavor of the original authentic Margarita, first developed in 1937, in Tijuana, Mexico. While virgin and traditional margaritas are always a tasty drink, Cucumber Margaritas and Pineapple Margaritas are a refreshing twist to everyone’s favorite frozen drink.

NEW!

Bloody Mary

By using only the finest ingredients and the original recipe, Powell and Mahoney pays homage to the most classic of all cocktails, The Bloody Mary. To top the original social scene cocktail, garnish with celery sticks, olives, slice of lemon, lime wedge, salami or even shrimp! Powell & Mahoney’s Bloody Mary Cocktail Mixer is perfect for also making The Bloody Maria’s and Wasabi Bloody Mary.

Mojito

First created in Cuba, the Mojito evolved a drink known for its minty, citrusy flavor. Powell & Mahoney’s faithful recreation includes mint oil, lime oil, lime juice and all-natural cane sugar to provide that freshly muddled taste. Powell & Mahoney even recommends adding fresh strawberries or kiwi for a fruity twist.

Cosmopolitan

Perfect for any “Lady’s Night”, Powell & Mahoney’s fusion of cranberry juice, lime juice and all-natural ingredients will make the sexiest cocktail around. For a even sexier beverage, add a splash of fresh orange juice to create The Madras or a splash of soda water for a Cosmo Spritzer.

Ginger

Known for its functional properties, Ginger serves as a great sippable soft drink or as a mixer with whisky, rum or brandy. Powell & Mahoney’s recipe packs a wallop of spicy, soothing, therapeutic ginger in eve-ry sip that's satisfying and warming. As a mixer, Powell & Mahoney’s Ginger can be used to make cocktails such as The Ginger Highball, Dark and Stormy and Moscow Mule.

Pomegranate

When creating an all-in-one solution for home entertaining, Powell & Mahoney’s objectives includes “simple, crisp and refreshing”. With a touch of lemon and orange, this perfectly balanced mix is great with vodka, tequila and gin. Topped with a lemon garnish, a Pomegranate martini is sure to be a hit for any house party.

Peach Bellini

Italy’s favorite cocktail has taken America by storm The Powell & Mahoney Bellini mixer consists of pureed white peaches and is delicious mixed with Prosecco and other sparkling favorites. Garnished with a cherry or raspberries, this Peach Bellini is sure to be a favorite at any upcoming celebration or brunch.

Red Sangria

Known as a wine punch, Sangria is popularly made with Rioja and other Spanish reds but recipes also include vodka, hot sauce and even Irish Whisky. Perhaps the best part of Sangria is that there are winter and summer versions, both hot and cold. In the winter, bundle up and sip on a warm glass of Sangria with additions such as cinnamon, nutmeg and pear. In the summer, enjoy the sunshine and a glass of refreshing Sangria made with berries, peaches and apples.

Lemon Sour

Perhaps the most versatile mixer, Powell & Mahoney’s Lemon Sour contains only the finest natural ingredients, perfectly blended for a wide range of cocktails including Whisky Sour, Whisky Sour Old Fashioned and Tom Collins.

Hot Toddy

Beloved for centuries as a functional and therapeutic drink during colder months, this all-natural authentic recipe stays true to its 1751 origins. Hot Toddy is the perfect drink for cold weather and the holidays. Tasty when drank by itself, Powell & Mahoney’s Hot Toddy mixer can also be mixed with Irish Whiskey, Dark Rum or Brandy. Garnished with lemon or cinnamon and nutmeg, Hot Toddy is the ultimate Holiday Cheer!

Simple Syrup

Simple syrup is essential in making your own scratch Margarita, or Mojito…and hundreds of other cocktails. Simple syrup is THE essential ingredient for all mixologists because it makes spirits taste better and last longer.

RECENT NEWS Powell & Mahoney Introduces the First All-Natural “Vintage Original Cocktail Mixers™”

New Mixers Fill the Void for Great Tasting, Classic American Cocktails

Beverly, MA - Powell & Mahoney, Ltd. brings the authentic and classic flavors, style, and spirit of America’s great, original cocktails to the home entertainer in a line of easy to use, all-natural cocktail mixers. Small batch-crafted using only the finest all-natural ingredients, along with pure cane and all-natural cane sugars and agave, Powell & Mahoney Vintage Original Cocktail Mixers™ provide the clean, classic, authentic flavors of cocktails made from scratch.

A current line-up of all-natural flavors includes Bloody Mary, Margarita, Mojito, Cosmopolitan, Peach Bellini, Red Sangria, Sour Mix, and three unique flavors to the category – Ginger, Hot Toddy, and Low-Calorie Margarita. Powell & Mahoney also offers a pure cane sugar Simple Syrup, for at-home entertainers who want to try their hand at some “from scratch” cocktail creations. Standouts include the spicy, unique all-natural Ginger mixer, which works both as a cocktail mixer for the perfect Dark & Stormy, Irish Whiskey HiBall, and more, but that is also perfect by itself over ice as a sippable, soothing beverage when just plain tea won’t do. Another unique flavor is the seasonal offering – Hot Toddy. Carefully crafted with fresh ginger, lemon, all-natural cane sugar, honey and a special mix of spices and herbs, this vintage flavor authentically recreates everyone’s favorite winter warmer. “We understand that people aren’t going out as much these days and they are looking for VALUE and QUALITY more than ever,” says Brain Powell, co-founder of Powell & Mahoney. “We wanted to produce something that would be easy, of superior quality, more affordable than any other premium mixer and provide more consistent results than making these cocktails from scratch. It’s a perfect mixer for a perfect AT HOME cocktail...made just the way you like it! Our mixers are absolutely the most delicious on the market and with a suggested SRP of $6.99 to $7.99 – they’re priced just a little more than any run-of-the-mill mixers. In the world of home entertaining, our mixers are at the center of it all….the starting point for a great party at home.”

Powell & Mahoney Vintage Original Cocktail Mixers are available at select gourmet specialty stores, liquor stores, and lifestyle retailers, throughout North America.

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Powell & Mahoney Introduces 100% All-Natural, 20-Calorie Margarita Cocktail Mixer New Tequila Cocktail Blend Reduces Calories by 65% While Maintaining 100% of the Fiesta

Beverly, MA – November 2011 – Margarita lovers who are concerned that their guilty pleasure will lead to weight gain can rest easier. Powell & Mahoney has recently introduced a breakthrough in low-calorie cocktail mixers. The company’s all-natural Margarita cocktail mixer allows social drinkers to enjoy their favorite beverage without the caloric guilt. The addition of this new product to the vintage cocktail mixer line marks the first time a low-calorie mixer has been offered to the public that’s 100% all natural, yet tastes as delicious as the “full-calorie” cane sugar version.

According to the Cheers On-Premise Handbook, the Margarita was the most popularly ordered drink in 2008. Of all mixed drink sales in the U.S., the tequila blend garnered an 18 percent share of the full pitcher. A Brown-Forman survey conducted that same year further revealed that, on average, Americans consume 185,000 Margaritas per hour. While all that buying and imbibing might be good for the U.S. economy, it could take a toll on Americans’ waist lines if they’re not careful. Calorie King estimates that there are 306 calories in a 6.6-ounce serving of a standard recipe Margarita. Just two of these cocktails a week could add up to a nearly nine-pound weight gain over the course of a year. So what’s a fiesta-loving party gal or guy to do? Powell & Mahoney, the manufacturer of vintage original cocktail mixers, recently added a new product to its lineup that allows social drinkers to have their Margaritas without having to worry about the scale too. The company recently unveiled a 100% all-natural low-calorie margarita mix with only 20 calories per serving virgin style, or 100 calories with alcohol. Free of high fructose corn syrup and preservatives, the new Margarita mixer provides “100% Fiesta, 65% fewer calories.” The secret behind the new low-calorie version of Powell & Mahoney’s popular Margarita mixer lies in its sweetener: Organic agave nectar and pear juice. The rest of the blend con-tains the same world’s finest ingredients the company has become famous for including natural lime juice, essential orange oil and lemon juice. What’s more, the product retails for just $6.99 - $7.99, thereby allowing at-home consumers to craft six to 12 better-than restaurant-quality cocktails at a fraction of the bar or restaurant price. For more information on Powell & Mahoney’s low calorie margarita mixer and the company’s complete product line, please visit www.PowellandMahoney.com

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CONTACT INFORMATION

Powell & Mahoney www.powellandmahoney.com

For Media Inquiries:

Dana Ziebarth Avalon Communications

Dana@AvalonPRGroup.com 512-502-1730