Post Show Report WOP 2013 · Libya, Morocco, Netherlands, Peru, Poland, Portugal, Rwanda, Spain, Tunisia, Uganda, United Arab Emirates, United Kingdom, United States and Uruguay

See you in 2014

09 - 11 November

POST SHOW REPORT

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WOPWORLD OF PERISHABLES

D U B A I U A E

WWW.WOP-DUBAI.COM

An event organized by:

WOP DUBAI 2013INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

17-19 November 2013

CONTENTSOFFICIAL VIDEO

FROM THE ORGANIZERS

EVENT HIGHLIGHTS

DUBAI MUNICIPALITY - STRONG PARTNERSHIP

EXHIBITOR COMMENTS

SHOW STATISTICS

MARKET OUTLOOK

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http://www.youtube.com/watch?v=3OapLegvlmc

Your ONLY dedicated trade show for fresh produce in the Middle East keeps growing! 13.7% visitors increase from the last year, 7.1% growth on the rented space and many more.

For the fifth consecutive year the show WOP DUBAI was organized under the patronage if His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality.

The event took place in November 17th – 19th, 2013 at the Dubai World Trade Centre, alongside the 8th edition of IPM DUBAI – International Plants Expo Middle East, the region’s only dedicated plants and flowers trade show.

Both shows were inaugurated by H.E. Hussain Nasser Lootah, Director- General of the Dubai Municipality and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market, the Middle East’s biggest market for import and export.

The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen emirate of Dubai as an important destination and a worldwide trading center for fruits and vegetables.

The constant growth of past years continued this year. Overall, Participating companies at WOP DUBAI 2013 came from 26 nations and presented wide range of products and services. They came from Australia, Belgium, China, Egypt, France, Germany, Ghana, Greece, India, Italy, Jordan, Kenya, Libya, Morocco, Netherlands, Peru, Poland, Portugal, Rwanda, Spain, Tunisia, Uganda, United Arab Emirates, United Kingdom, United States and Uruguay.

3521 traders and industry professional from 77 di�erent countries visited the exhibition with a growth of 13.7% from the last year for WOP attendance figures. 5338 visitors attened both shows with the general total growth of 11% from WOP 2011 figures.

2014 will continue its success with the same venue Dubai World Trade Centre - the most prestigious exhibition center in the Middle East - where it is expected to have another substantial increase of space and capacity for the exhibition and provider exhibitors more services and space options.

We look forward to welcoming you at WOP DUBAI 2014!

YOUR WOP DUBAI TEAM

FROM THE ORGANIZERS

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D U B A I U A EPatronage: His Highness Sheikh Hamdan Bin Rashid Al Maktoum,

Deputy Ruler of Dubai, UAE Minister of Finance & Chairman of Dubai Municipality.

Date: 17th – 19th November, 2013.

Opening Ceremony: 17th November, 2013 at 11:00 am by H.E. Hussain Nasser Lootah,

Director General of the Dubai Municipality.

Location: Dubai World Trade Centre.

Halls: 2 & 3.

Halls Space: Total of 6100 sqm

Edition: Fifth Edition.

Frequency: Annual.

Opening hours: Daily from 10:00 to 18:00 hours.

Trade Visitors: Total of 3521 visited WOP DUBAI 2013.

Overall, 122 companies from 26 nations presented their range of products and services at WOP DUBAI 2013.

They came from Australia, Belgium, China, Egypt, France, Germany, Ghana, Greece, India, Italy, Jordan, Kenya, Libya, Morocco, Netherlands, Peru, Poland, Portugal, Rwanda, Spain, Tunisia, Uganda, United Arab Emirates,

United Kingdom, United States and Uruguay.

2013 profile was entirely focused towards the fresh fruits and vegetables trade with a small share of the services

providers such as logistic transport and fresh produce media. Based on the feedback we received from visitors,

Wholesalers, and biggest dealer within the region, WOP DUBAI 2014 profile will be planned to expand and cover

all the major categories of the fresh produce industry including Technical equipment, safety, logistics and other

related services.

I would like to thank the government of Dubai

and Dubai Municipality for the continuous and

professional support.

Middle East and GCC particularly is one of the

fastest growing regions in the world and the

city of Dubai is the Middle East’s dynamic and

diversified business hub for all industries

including the fresh produce business.

2014 edition will continue its success with the

same venue “Dubai World Trade Centre”

expecting another substantial increase of space

and capacity to provide our exhibitors more

services and space options.

Ingo Klöver

Managing Director

Planetfair Dubai LLC

We were pleased to welcome you all at WOP

DUBAI 2013 and looking forward to see you

again at the next edition in 2014. The constant

growth since the launch of WOP DUBAI in 2009

continued this year as the fair keeps introducing

alternatives and new products to the region

every year and o�ering solutions covering the

entire chain of fresh produce industry.

Egon Galinnis

Managing Director

Messe Essen GmbH

FROM THE DIRECTORS EVENT HIGHLIGHTS - FACTS & FIGURES

EXHIBITORS PROFILE & PARTICIPATING COUNTRIES

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D U B A I U A E

DUBAI MUNICIPALITY CENTRAL FRUIT & VEGETABLE MARKETFor five consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Depart-

ment was the success pillar of WOP DUBAI. WOP DUBAI 2013 has been again organized under the

patronage of Dubai Municipality. Both Dubai Municipality & WOP follow the same goal to turn the Emir-

ate into a worldwide trading center for fruits & vegetables. Dubai Central Fruit & Vegetable Market, the

region’s largest market for fruits & vegetables developed a partnership with WOP DUBAI. This partner-

ship – with the largest center for trade and distribution of fresh produce in the Middle East – will ensure

that WOP continues to be the most important meeting point of the industry in the Middle East. WOP

exhibitors will be able to take full advantage of the huge purchasing potential of wholesalers and retail-

ers from the entire Middle East.

DUBAI CENTRAL FRUITS & VEGETABLES MARKET TENANTS PARTICIPATIONThe tremendous participation of the UAE fresh produce leading companies along with tenants in the

region’s biggest Dubai Central Vegetable & Fruit Market (Aweer) was one of the show’s success pillars.

19 UAE local companies and tenants of Aweer Marker where participating at WOP DUBAI 2013 and

presented their services and products in a special presentation and exceptional oriented stand designs.

The leading participants among the UAE companies and Aweer tenants were Barakat Vegetables & Fruits

Co LLC, KAF Group, Marhaba MTA General Trading LLC, Nassar Al Refaee Vegetables & Fruits Trading

LLC, Pan Fresh, Abuseedo Trading Est, ALL Fresh Co General Trading, Al Bakrawe Group, Kibsons Inter-

national LLC, ROYAL FRUIT CO., MEHTAB VEGETABLES & FRUITS LLC.

UAE PARTICIPATION HIGHLIGHTWOP continues the remarkable co-operation with Dubai Municipality represented by Dubai Central

Fruits & Vegetables Market the region’s largest market for fresh produce.

Dubai Central Fruit & Vegetable Market developed an outstanding partnership with WOP DUBAI. This

partnership – with the largest center for trade and distribution of fresh produce in the Middle East

ensured that WOP continues to be the most important meeting point of the industry in the Middle East.

Being a strategic partner of WOP DUBAI 2013, Dubai Municipality with their tenants’ presentation and

their participation in all WOP DUBAI 2013 activities has provided a new dimension to the show in its

fourth edition which is by far the biggest.

DUBAI MUNICIPALITY - STRONG PARTNERSHIP


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D U B A I U A EWHAT EXHIBITOR SAYS ABOUT US


WOP Dubai is a good forum to launch new business in the Middle East for fresh foods. At North Bay Produce we have found that a quite forum with a good

buying community is more important than large and less focused giant trade-shows. WOP provide us with quality contacts and a nice environment to meet them in.

Eric OlshoveExport Sales ManagerNorth Bay Produce USA

WOP 2013 was a true success for Marhaba as we got to showcase our company, brand and products to a wider audience. I would like to thank Dubai Municipality,

planetfair and Messe Essen for their exceptional work on delivering a bigger and better exhibition. I am sure 2014 will also be a success and you can count on Marhaba to be an avid supporter of this prestigious event.

Ali ArjomandiPurchasing ManagerMarhaba MTA General Trading LLC

I would like to thank all WOP DUBAI team for the service that been provid-ed during the show. It was an excellent organizing and environments. Visitors wise the show

was well attended and we had various kinds of interests from di�erent clients from di�erent countries. We wish you all the best and looking forward next show in 2014.

Ramzi MkadminiGeneral Manager Allfreshco General Trading

Our Company AlBakrawe Group has participated for the first time at the WOP DUBAI 2013 & was surprised at the openness & positive response of this group of customers & cultural

environment, which has been new to us. All in all, we were able to make lots of interesting contacts. The trade fair presence has surpassed our expectations, which is why we have a positive outlook on further participa-tions.

Ammar Bakri Managing DirectorAl Bakrawe General Trading LLC

As a Dubai based company we consider attending WOP DUBAI every year as the only platform that represent fresh produce in the Middle East region. It is a great opportu-nity for us to show our

products, meet potential customers and open new markets.

Mohamad Nassar Al RefaeeVice President Nassar Al Refaee Fruits & Vegetables Trading

From visitors becoming a participant in WOP 2013 , We have perceived a remarkable growth and big opportunities and would surely repeat this experience with WOP and

I’d like the opportunity to extend our appreciation to the organizing team for the remarkable service and professional-ism during the fair.

Gladess MattarBusiness Development DirectorKAF Group

I would like to thank you all WOP team who helped to organize this excellent event, it was indeed an advantageous exhibition for us where we met numerous new and old

suppliers/customers from all around the world which was a key to new businesses. We hope to see you next year & best wishes for 2014!

Ali Reza Arjomandi DirectorPanfresh International General Trading

99 % Generated new clients & contacts

91 % Received orders at the show

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D U B A I U A E

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D U B A I U A ESHOW STATISTICS


Overall, Participating companies at WOP DUBAI 2013 came

from 26 nations and presented wide range of products and

services. They came from Australia, Belgium, China, Egypt,

France, Germany, Ghana, Greece, India, Italy, Jordan, Kenya,

Libya, Morocco, Netherlands, Peru, Poland, Portugal, Rwanda,

Spain, Tunisia, Uganda, United Arab Emirates, United Kingdom,

United States and Uruguay.

EXHIBITORS STATISTICSFor the fourth time, the high quality of international trade visitors has ensured that the exhibitors were

highly pleased with the contacts that they have made. Highest profile visitors attended this year WOP

Dubai 2013 from wholesalers and retailers, hyper markets and major supermarkets, purchasers from

hotels and restaurants as well as juice producers including but not limited to: Carrefour, Hyperpanda,

Rotana Hotels, Spinneys, Co-operation Society and Choithram.

VISITORS STATISTICS

88%

7%3% 2%

58%

30%

12%

Decisive Advisory Co-decisive Not involved

88.0%7.0 %3.0 %2.0 %

Visitors structure by purchasing decisionsVisitors by regionUAEEU 25 / TurkeyGCC, Middle East, IranAfricaIndian subcontinentFar East/ SE AsiaThe AmericasRest of the world

48.0%17.0%25.0%2.0 %1.0 %1.0 %4.0 %2.0 %

48%

17%

25%

2%1%

1%4% 2%

Already placed ordersIntending to place ordersDid not place any order

58.0%30.0%12.0%

Placing orders by visitorsVisitors by interestsFresh ProduceFrozen Products / JuiceConvinience FoodBio Products (Organics)Technical EquipmentsGoods SafetyTradeTransportServices

85.0%14.4%5.1 %15.5%10.0%7.0 %25.0%15.0%5.0 %

(Multiple replies possible)

Exhibitors objectives reachedGenerate new clients and contactsMeet existing clientsSatisfaction of the visitor’s qualityGather market infor mationLaunch new products/servicesPromote corporate imageR eceive orders at showR ecruit agents/distributors

99.0%80.1%93.5%99.2%35.5%85.5%91.4%74.0%

(Multiple replies possible)

Exhibitors by destination

EuropeMiddle East/ IranAsiaAfricaGCCThe Americas

40.5%0.9 % 9.0 %20.7%25.3 %3.6 %

40.5%

0.9%

9%

25.3%

3.6%

20.7%

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D U B A I U A E

The WOP DUBAI & IPM DUBAI were attended by 5,338 visitors from over 80 nations, of which the WOP

DUBAI registered visitors accounted for 3,521 trade visitors.

3,521 visited WOP DUBAI 2013 with the 15% overlap with the IPM DUBAI 2013 visitors. 73% of those foreign

visitors came from the GCC, Iran and the other Middle East countries. 17% came from Europe, 1% from India,

2% from Africa, 1% Far East, 4% from the Americas and 2% from the rest of the world. For the fifth time, the

high quality of international trade visitors has ensured that the exhibitors were highly pleased with the

contacts that they have made. Highest profile visitors attended this year WOP DUBAI 2013 from wholesalers

and retailers, hyper markets and major supermarkets, purchasers from hotels and restaurants as well as juice

producers including but not limited to: Carrefour, Hyperpanda, Rotana Hotels, Spinneys, Co-operation

Society, and Choithram.

Co-operation with Eurofruit Congress Middle East Dubai 2013

In cooperation with WOP DUBAI the Eurofruit Congress Middle East, organized by Eurofruit Magazine and

took place 19-20 November, 2013 at H Hotel- Dubai, followed by WOP DUBAI on 17th -19th November,

2013 at the Dubai World Trade Centre. The back-to-back events have positioned the Middle East as a

fast-growing market for quality fresh fruits and vegetables from all over the world. Both events created an

exclusive, combined platform for professionals to exchange best practices, network and create business.

Having two days congress followed by three days exhibition turned the whole week into a Fresh Produce

Week where experts, traders and industry professionals meets under one roof and exchange business and

industry knowledge at the same time. While WOP DUBAI is positioned as a platform for the perishables and

plant industries to connect suppliers and service providers from across the globe, Eurofruit has tackled

issues and trends for delegates to improve their business and keep them one step ahead of the game.

Eurofruit Congress Middle East has examin some of the top issues currently a�ecting trade in the region,

while presenting delegates with examples of new possibles sources of supply and new potential markets for

VISITOR PROFILE

CONGRESS HIGHLIGHT


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D U B A I U A E

Dubai continues to grow as the regions hub for these two business sectors and it is evident by the success of

both IPM DUBAI and WOP DUBAI. Since its inception four years ago, World of Perishables has seen tremendous

growth mainly due to the fact that the fruit and vegetables industries have steadily been growing throughout

the years. Since 2008 to 2010, Dubai has seen a 16 per cent growth in the import of fresh fruits and a 20 per

cent growth in fresh vegetables.

In 2011 United Arab Emirates imported nearly 2.9 billion Kgs of fruits and vegetables valued at approximately 2.4

billion USD (8.7 billion AED). Dubai is such a multi-cultural hub and home to many nationali- ties, which is a key

driving force for the imports of fruits and vegetables from across the globe. Dubai has also proved to be the

re-export center for the region’s markets such as Kuwait, Saudi Arabia, Qatar, Oman and Bahrain. In 2010,

Dubai alone imported over 1.1 billion kgs of fresh fruits at a value of over Dhs 4 billion, exported nearly 38

million kgs at a value of approximately Dhs 90 million and re-exported 463 million kgs valued nearly at Dhs 1.5

billion. Figures were also substantial for fresh vegetables in 2011 as per the below according to UAE- Ministry

Of Foreign Trade.

MARKET OUTLOOK + THANKS FROM THE TEAM

TAREK SIBAIProject Manager

XIANG CHIProject Manager

ANNA GRANNASSProject Manager

We would like to thank all sponsors, exhibitors, and media partners for their support and looking forward to

welcome you all at WOP DUBAI 2014 where more promising potentials are waiting in Dubai the hub’s fastest

growing region. Dubai has long played a crucial role in facilitating trade in & around the region and is now a

focal point of the international business world. With easy access from the world’s leading business centers

including London, Shanghai, Mumbai, Hong Kong & Dubai remains the place where business begins.

WOP DUBAI 2013 has been positioned as a platform for the perishables and plant industries to connect

suppliers and service providers from across the globe. 2014 will continue with the same rhythm and WOP

DUBAI will continue playing the integral role in introducing alternative and new products to the region

following the consump- tion growth of fresh produce in the market.

Strategic partner

Media partners

Organized by In Cooperation with Vanue partner

SPECIAL THANKS

TOP 15 FRESH EXPORTERS COUNTRIES TO UAE AS PER 2011

United States

India

China

South Africa

Australia

Iran

Saudi Arabia

Canada

318

313

171

155

130

111

109

101

Egypt

Philippines

Jordan

Oman

Iraq

Chile

Pakistan

88

79

68

67

64

61

51

COUNTRY COUNTRYUS$ million US$ million

UNITED STATES

INDIA

CHINAIRAN

SAUDIARABIA

EGYPT

CANADA

JORDAN

OMAN

CHILE

IRAQ

PAKISTAN

AUSTRALIA

PHILIPPINES

SOUTH AFRICA

UAE

1

2

3

4 5

6

7

9

10

1113

12

14

15

8

UAE total imports fruit and vegetables (HSCode: 2.7 and 2.8)Source: (All figures and statistics as per Ministry of Foreign Trade – UAE)


Documents

Post Show Report WOP 2013 · Libya, Morocco, Netherlands, Peru, Poland, Portugal, Rwanda, Spain, Tunisia, Uganda, United Arab Emirates, United Kingdom, United States and Uruguay