Post Graduate Program in DIGITAL

Key Features of the Program 4
About Purdue University 5
Talk to an Admissions Counselor 8
Learning Path Visualization 9
Courses
Step 1 - Digital Disruption & Strategies for a Digital Transformation 12
Step 2 - Design Thinking 13
Step 3 - Agile Business Transformation 14
Step 4 - Marketing for the Digital Age 15
Step 5 - Digital Leadership 16
Step 6 - Capstone Project 17
Electives 18
Certificate 19
focus on the critical aspects of building a digital-ready business -
understanding and leveraging the drivers of transformation to create
a digital business strategy and providing effective leadership to help
the organization navigate through the digital disruption.
In partnership with Purdue University, this program provides
you with a deep understanding needed to spot the opportunities
for disruption in your industry. You gain the framework to build
a disruptive digital business model driven by a customer-centric
product and the toolkit to create a winning marketing strategy in
a digitally disrupted world. You also learn how to lead yourself,
your team, and your organization successfully through a massive
transformational change.
paced videos that teach you the concepts and frameworks, live
virtual classes that provide context and industry examples, and
hands-on mid-cohort and capstone projects that help you apply your
skills in context and crystallize your learnings. Moreover, you also
gain a whole new perspective of digital transformation via the live
online masterclasses conducted by top faculty members of Purdue
University, where you learn about industry advancements and
modern digital transformation tools.
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Post Graduate Program
Certification from Purdue
industry experts
Purdue University is a top public research institution developing practical solutions to today’s
toughest challenges. Ranked the No. 5 Most Innovative University in the United States by U.S.
News & World Report, Purdue delivers world-changing research and out-of-the-world discovery.
Committed to hands-on and online, real-world learning, Purdue offers a transformative
education to all.
Masterclasses from top Purdue instructors
About Purdue University
Simplilearn is the world’s #1 online bootcamp provider that enables learners through rigorous
and highly specialized professional training programs. We focus on emerging technologies
and processes that transform the digital world at a fraction of the cost and time as traditional
approaches. We have helped over a million professionals and 2,000 corporate training
organizations with our award-winning programs to achieve their career and business goals.
About Simplilearn
Program Eligibility Criteria and Application Process
If you wish to enroll in the Postgraduate Program in Digital Transformation, we request you to
apply for admission.
Eligibility Criteria
For admission to this Digital Transformation program, you must possess at least one of the
first two criteria below:
A Bachelor’s degree in any discipline
A strategy or general management background is desirable but not required.
Application Process
STEP 1 SUBMIT AN
purpose. The latter informs
our admissions counselors why
for the program.
will review your application
determine whether you qualify
admission after your application
program fee.
Talk to an Admissions Counselor
We have a team of dedicated admissions counselors to help guide you through the application
process and related matters. They are available to:
Address questions related to the application
Provide information on financial aid (if required)
Give you a better understanding of the program and answer your queries (if any)
Learning Path
Electives AWS Technical Essentials Introduction to Big Data and Hadoop Introduction to IoT Introduction to
Artificial Intelligence Course
Design Thinking Agile Business Transformation
Marketing for the Digital AgeDigital Leadership
PGP Certificate
Program Outcomes At the end of this Digital Transformation Post Graduate
Program, you will:
disruption
technologies such as Artificial Intelligence, the Internet of
Things, Big Data, and many more
Develop a digital business model and refine it in stages
Develop an innovative customer-centric product or service
that can be at the center of your business model
Build an agile organization that can support the execution
of your digital transformation vision
Foster an agile culture to meet the needs of a rapidly
evolving business landscape
Chart a new path to purchase for a digitally savvy customer
Learn to use the most effective digital marketing tools
and develop a marketing strategy for a digitally disrupted
marketplace
Explore the possibilities data can bring and acquire the
know-how to use data as a strategic asset in your digital
transformation plan
organizational leadership
Who Should Enroll in this Program?
The program is best suited for individuals seeking the following careers:
Strategists such as CXOs, Partners, and Principals who would like to create digital as a
business strategy and drive the transformation to build value from new opportunities by
innovative use of data and technology
Implementers such as Program/Product Managers who aim to translate a digital
transformation strategy to innovative business models to address underserved markets
Technologists such as Business/Solution Architects and Technical Leads looking to design
technology systems with pronounced business value or reorient business processes for
higher business impact and reach
Digital Disruption & Strategies for a Digital Transformation
Begin by understanding the elements and impact of disruption and how to spot disruption in
any industry. Understand the underlying patterns of successful digital disruptors. Learn how
disruptive technologies such as AI and IoT can transform the business landscape. And finally,
build a digital business model to exploit the opportunity you have spotted.
Key Learning Objectives
Build a deep understanding of disruption and exemplify it with recognizing how
disruption differs from incremental innovation
Analyze the impact of digital disruption on business, technology, industry, and society
Understand the application of technologies (like Big Data, AI, Blockchain, Internet of
Things, Robotics and Automation, Cloud, and DevOps) and their impact on a business
Apply the steps of identifying a business model as a prerequisite to business planning
Course curriculum
Lesson 02 - Disruptive Technologies & Their Transformation Potential
Lesson 03 - Developing a Digital Business Model
S T E P
Design Thinking
Master design thinking as a tool for strategic product and service innovation. In this course,
identify and pursue an innovation opportunity, exploit the human-centered design framework
to develop products and services that are desirable, viable, and feasible. Take away many
practical tools and templates of innovation with you.
Understand the meaning of design thinking and how it is relevant to real-world situations
Study how design thinking evolved as a concept and how it upends the traditional
approach of viewing products, services, strategy, and UX
Learn the steps involved in design thinking
Map user journeys to derive insights from requirement gathering
Course curriculum
Lesson 02 - Empathy: Begin with the User in Mind
Lesson 03 - Define: Finding the Innovation Opportunity
Lesson 04 - Ideate: Brainstorming without boundaries
Lesson 05 - Prototype: The minimum viable solution
Lesson 06 - Test, Iterate, & Implement: Prototype to Product
Lesson 07 - Design Project
S T E P
Agile Business Transformation
Learn how the agile business model differs from traditional business models, understand the
nuances, and also explore its benefits. Create a blueprint and roadmap for an agile business
transformation that can successfully support a business transformation. Build your own agile
playbook and understand what it takes to become a successful Agile leader.
Understand the need for an agile system, and perceive its benefits
Learn the dimensions of agile transformation, and see how agile differs from lean
Gauge where one’s organization stands on an agile barometer, and enable it for an agile
transformation
Create an agile playbook for reference and to educate new adopters
Build and nurture scalable, agile processes and teams
Course curriculum
Lesson 02 - Blueprint of Agile Transformation
Lesson 03 - Roadmap of Agile Transformation
Lesson 04 - Agile Culture & Leadership
S T E P
Marketing for the Digital Age Understand a digital-native customer’s path to purchase. Gain the practical tools and
framework to reach, engage, and deliver value to your customers in a digital world. Define a
comprehensive digital marketing strategy and develop a media buying plan to help your digital
business model succeed.
Develop a content strategy for the digital consumer journey
Develop a media planning & buying strategy
Create human-centered digital marketing campaigns, and run them the agile way.
Set up a data-driven framework to measure the ROI of the marketing campaigns
Future-proof your marketing strategy with an AI-fortified action plan
Course curriculum
Lesson 2 - Content Strategy for the Digital Consumer Journey
Lesson 3 - Human-Centered Digital Marketing
Lesson 4 - Media Planning & Buying Strategy
Lesson 5 - Data and Technology Driven Marketing
Lesson 6 - Agile Marketing
Lesson 7 - AI-powered Marketing
S T E P
Digital Leadership
With this course you will learn to identify the barriers to a successful transformation effort.
Understand the rules of personal leadership, gain the know-how to build and lead teams to
success, and drive a culture of innovation at an organizational level. Provide essential digital
leadership to lead your organization through disruptive changes.
Understand the levers of change and apply personal leadership to effect change and
manage expectations
Understand how personal leadership may be translated to team and organizational
leadership by instituting holistic approaches
Drive disruptive change by imbibing the traits of a digital leader
Overcome the critical challenges in the path to digital transformation
Course curriculum
Capstone Project
The Digital Business Model Capstone project will allow you to apply the concepts, frameworks,
and tools learned during this program to create a real-world business transformation strategy.
As part of the capstone, you will undertake four related activities that include identifying an
area of potential disruption in the industry of your choice, come up with a disruptive idea
with significant economic impact, create a product or service to capitalize on the economic
opportunity, and finally create a business model and a go-to-market strategy for the new
product.
Attend online interactive masterclasses conducted by the renowned faculty members from
Purdue University and discover stellar viewpoints on managing digital businesses that will make
you much more effective at leading Digital Transformation in organizational contexts.
Electives AWS Technical Essentials This course will introduce you to the fundamentals of the Amazon Web Services (AWS) cloud platform and ensure that you are fully proficient in identifying AWS terminologies, concepts, benefits, and deployment options to meet your business requirements.
Introduction to Big Data and Hadoop Step into the world of Big Data with an introduction to Hadoop and its ecosystem components.
Introduction to IoT Get a glimpse into the ever-growing field of IoT, a technology that allows the intelligent exchange of data among a network of internet-connected objects.
Introduction to Artificial Intelligence Course This course is designed to help learners decode the mystery of artificial intelligence and its business applications. This AI for beginners course provides an overview of AI concepts and workflows, machine learning, deep learning, and performance metrics.
on 26th March 2021
John Doe has successfully completed the
Gary R Bertoline Senior Vice President for Purdue Online & Learning Innovation
Upon completion of the Post Graduate Program in Digital Transformation, you will receive a
Post Graduate Program Certificate of Completion from Purdue University. You will also receive
certificates from Simplilearn for all courses in the learning path.
Certificate
Advisory Board
Professor Sorin Adam Matei Associate Dean of Research and Professor of Communication, Purdue University
Prof. Matei researches digital knowledge creation and
teaches various topics including human-AI/technology
interaction, ethics, and strategies of AI and Data
technologies. He leads many international research projects,
including training & education in collaboration with Google
News Lab.
Joel Peterson Chairman at JetBlue Airways
Tim Brown is chair of the innovation and design firm IDEO.
Author of the book Change By Design, he talks about the value
of design thinking, creative leadership, and innovation and
shares ideas to inspire business leaders and designers around
the world.
Joel Peterson is the chairman of JetBlue Airways and the
founding partner of Peterson Partners, an investment
management firm. He is a Consulting Professor at Stanford
Graduate School of Business and author of The 10 Laws of
Trust: Building the Bonds that Make a Business Great.
Ram Charan Business Consultant, author, CEO Advisor
Jeanette Horan Member Board of Director, Nokia
Rasmus Hougaard is the founder and CEO of Potential Project
and the author of the ground-breaking and best-selling book
by Harvard Business Press, The Mind of the Leader. He is
nominated by Thinkers 50 as one of the eight most important
leadership thinkers in the world.
Ram Charan is a renowned business consultant, author, and
speaker who has worked with top companies like Toyota, Bank
of America, and ICICI Bank. He is known for cutting through
the complexity of running a business in today’s fast changing
world to uncover core business problems.
Jeanette Horan currently serves on the boards of Wolters
Kluwer NV and Nokia. She retired from IBM in July 2015 as a
Managing Director. She is known for her extensive experience
in the technology industry with leadership roles in product
development and business strategy.
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Post Graduate Program in DIGITAL