Post Graduate Program in Digital Marketing

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Post Graduate Program in Digital Marketing

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Table of Contents

About the Post Graduate Program in Digital Marketing 3

Key Features of the Program 4

About Purdue University 5

About Simplilearn 5

Program Eligibility Criteria and Application Process 6

Talk to an Admissions Counselor 7

Learning Path 8

Program Outcomes 9

Who Should Enroll in this Program? 10

Courses

Fundamentals of Digital Marketing and Advanced SEO 11

Pay-Per-Click (PPC) 14

Web Analytics 17

Social Media Marketing 19

Digital Marketing Capstone Project 21

Electives 22

Digital Marketing Masterclasses - Purdue University 22

Certificate 23

Advisory Board 24


More organizations continue to embrace the need for a stronger digital marketing strategy and the demand for digital marketing professionals are at an all time high. Sharpening your skills in this competitive field is a must to give your career a substantial advantage. This Post Graduate Program in Digital Marketing in partnership with Purdue University is designed to help you master the key focus areas in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), web analytics, and email marketing. Through this program you will be able to develop a set of in-demand digital marketing skills that can accelerate your career trajectory by helping you deliver outstanding results.

Whether you’re looking for a new career in digital marketing or wish to improve your marketability to potential employers, this program is all you need to make you industry-ready. Acquire relevant skills through extensive hands-on practice with a wide range of simulations and projects that will enable you to launch and seamlessly manage your digital marketing campaigns. Train on the latest digital marketing tools, learn how they work, and how to apply them for maximum results — all through one comprehensive program.

At the end of this program, you will work on a Capstone project where you will apply the concepts and skills learned during the program and get all set to solve real-world marketing problems and gaps.

About the Program


Simplilearn Job Assistance with IIMJobs (US and India Only)

Capstone and real-life project

Exclusive Facebook Master sessions and Facebook Blueprint certification voucher

Harvard Business Case studies with industry data sets from TripAdvisor, Yahoo!, Mastercard, etc.

Post Graduate Program Certification from Purdue

Membership to the Purdue Alumni Association

Masterclasses from top Purdue instructors

8X higher live interaction with live online classes by industry experts

Key Features of the Program

About SimplilearnSimplilearn is the world’s #1 online bootcamp provider that enables learners through rigorous and highly specialized training. We focus on emerging technologies and processes that are transforming the digital world, at a fraction of the cost and time as traditional approaches. Over one million professionals and 2000 corporate training organizations have harnessed our award-winning programs to achieve their career and business goals.

Purdue University is a top public research institution developing practical solutions to today’s toughest challenges. Ranked the No. 6 Most Innovative University in the United States by U.S. News & World Report, Purdue delivers world-changing research and out-of-this-world discovery. Committed to hands-on and online, real-world learning, Purdue offers a transformative education to all.

Upon completion of this Post Graduate Program in Digital Marketing, you will receive:

Receive Post Graduate Program Certification from Purdue

Membership to the prestigious Purdue Alumni Association

Masterclasses from top Purdue University instructors

About Purdue University



Program Eligibility Criteria and Application ProcessThose wishing to enroll in the Post Graduate Program in Digital Marketing in partnership with Purdue University will be required to apply for admission.

Eligibility CriteriaFor admission to this Program, candidates must possess one of the first two criteria:

At least 2 years of experience

A bachelor’s degree in any discipline

Marketing or non-marketing background

Application ProcessAn offer of admission will be made to selected candidates, and the application process will consist of 3 simple steps.

STEP 1SUBMIT AN

APPLICATION

Complete the application and include a brief statement of purpose to tell our admissions counselors why you’re interested and qualified for this Post Graduate Program in Digital Marketing.

APPLICATION REVIEW

STEP 2

Upon submission, a panel of admissions counselors will review your application and statement of purpose to determine your qualifications and interest in the program.

ADMISSION

STEP 3

An offer of admission will be made to qualified candidates. You can accept this offer by paying the program fee.


Talk to an Admissions CounselorWe have a dedicated team of admissions counselors who are here to guide you in the application process and related matters. They are available to:

Address questions related to the application

Assist with financial aid (if required)

Help you better understand the program and answer your questions


Learning Path

Fundamentals of Digital Marketing and Advanced SEO

Pay-Per-Click (PPC) Web Analytics

Social Media MarketingDigital Marketing Capstone Project

PGP Certificate

Brand Management

Digital Marketing Facebook Master Session

Advanced Email Marketing

Advanced Content Marketing

Advanced Mobile Marketing

Digital Marketing Masterclasses - Purdue University

Electives


Program Outcomes

At the end of this Post Graduate Program, you will:

Understand the strategy behind digital marketing along with its advantage and limitations

Gain an understanding of data collection and analysis methods used by marketing professionals

Acquire insight about structure and perspective when measuring consumers’ digital actions

Learn to access and choose appropriate web analytics tools and techniques

Plan and manage a digital marketing budget


Who Should Enroll in this Program?This program caters to those looking for a new career in digital marketing or who want to improve their marketability to potential employers. Although there are no prerequisites for taking this training program, individuals in the following roles and disciplines are ideal for this course:

MBA / BBA / Engineering new graduates

1-2 Years professional working in sales/marketing/advertising industry

Mid-career professionals looking to transition into a digital marketing career

Focused on roles such as:

Brand Managers

PPC Specialists

Social Media Strategists

Digital Marketing Managers


STEP

Fundamentals of Digital Marketing and Advanced SEO

Simplilearn’s Fundamentals of Digital Marketing and Advanced SEO course will equip you with the introductory skills and insights to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line. The course also covers all these key skills of search engine optimization and how to incorporate SEO into an effective marketing strategy.

Key Learning Objectives

Understand the fundamentals of digital marketing

Understand the customer lifecycle in marketing terminology

Gain knowledge of future marketing trends and technology

Learn all about: on-page best practices; SEO methods to generate relevant keywords; competitive analytics; site optimization and best practices

Course curriculum

Introduction to Digital Marketing

Section 1 - Fundamental Concepts of Digital Marketing

Lesson 1 - Introduction to Digital Marketing

Lesson 2 - History of Digital Marketing

Lesson 3 - Developing and Nurturing a Digital Culture

Lesson 4 - Where is Digital Marketing Headed

Lesson 5 - Global Impact of Digital Marketing

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Section 2 - Customer Lifecycle

Lesson 1 - Acquisition

Lesson 2 - Engagement

Lesson 3 - Conversion

Lesson 4 - Onboarding, Retention, and Expansion

Section 3 - Marketing Technology

Lesson 1 - Mobile and IoT

Lesson 2 - Analytics

Lesson 3 - Challenges of an Offline-Online Experience

Section 4 - The Future of Digital Marketing

Lesson 1 - A Peek into the Future

Search Engine Optimization Foundations

Course Introduction

Lesson 1 - SEO Introduction

Lesson 2 - How Search Engines Work

Lesson 3 - Types of SEO

Lesson 4 - Keyword Research and Competitive Intelligence

Lesson 5 - On-Page Optimization

Lesson 6 - Off-Page Optimization


Lesson 7 - Duplicate Content

Lesson 8 - Design and Architecture

Lesson 9 - Local SEO

Lesson 10 - Algorithm Updates and SEO Changes

Lesson 11 - Integrating SEO with Other Disciplines

Lesson 12 - SEO Tools

Lesson 13 - How to Build a Successful Career in SEO

Search Engine Optimization Foundations Quiz

Advanced Search Engine Optimization

Section 1 : Introduction to SEO

Section 2 : How Search Engines Work

Section 3 : Keyword Research

Section 4 : On-Page Optimization

Section 5 : Website Management and Optimization

Section 6 : Off-Page SEO

Section 7 : Planning A New Website

Section 8 : Market Your Optimized Website

Section 9 : Analytics and Measurement

Section 10 : What’s Next-Learning Path


Pay-Per-Click (PPC)

Simplilearn’s Advanced Pay-Per-Click course will show you how you can develop and execute an advanced PPC strategy that will drive results for the businesses you are representing. You will also get hands-on experience in managing paid marketing initiatives.


Understand various aspects of pay-per-click advertising

Learn about multiple search engines and identify the impact of each search engine on a paid campaign

Choose the appropriate keywords best-suited to fit the advertising model

Identify various campaign settings and the pricing models involved in PPC

Course curriculum

Foundation PPC

Lesson 01 - Introduction

Lesson 02 - Introduction to Pay-Per-Click

Lesson 03 - Psychology of Search

Lesson 04 - Search Ads and Keyword Targeting

Lesson 05 - Increasing Reach with Display Networks

Lesson 06 - Reaching Target Audiences

Lesson 07 - The Buying Funnel

STEP

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Lesson 08 - Setting and Measuring Marketing Goals

Lesson 09 - How PPC Fits into the Digital Strategy

Lesson 10 - Reporting and Tracking

Advanced PPC

Lesson 01 - Psychology of Search

Lesson 02 - Buying Funnel

Lesson 03 - Understanding Keyword Organization

Lesson 04 - Keyword Match Types

Lesson 05 - Negative Keywords and Managing Search Terms

Lesson 06 - Keyword Research

Lesson 07 - Creating Compelling Ads

Lesson 08 - Advanced Ad Features

Lesson 09 - Ad Testing

Lesson 10 - Ad Extensions

Lesson 11 - Campaign Types, Budget, and Reach

Lesson 12 - Location and Language Targeting

Lesson 13 - Introduction to Audience Types

Lesson 14 - How to Segment Data and Create Lists

Lesson 15 - Using Audience Lists to Reach Customers

Lesson 16 - Introduction to the Display Network

Lesson 17 - Display Targeting Options

Lesson 18 - Display Ad Formats


Lesson 19 - Setting And Measuring Goals

Lesson 20 - Bidding and Attribution

Lesson 21 - Reporting and Testing

Lesson 22 - Ad Group Organization

Lesson 23 - Campaign Organization

Lesson 24 - Working with Multiple Accounts

Lesson 25 - Introduction to Quality Score

Lesson 26 - Working with Quality Score

Lesson 27 - Quality Score Diagnosis and Pivot Tables

Lesson 28 - Setting Up Your PPC Strategy

Lesson 29 - Creating Your Account

Lesson 30 - Managing Your Account

Lesson 31 - Shopping and Video Campaigns

Lesson 32 - Automation and Other Tools


Web Analytics

The Advanced Web Analytics course offered by Simplilearn will help you gain a comprehensive understanding of the critical elements of social media, web, mobile, and content analytics. You’ll learn how to improve your organization’s ability to make highly informed business decisions based on data analytics.


Get in-depth knowledge of digital analytics along with business impact

Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis, and more

Course curriculum

Foundation Web Analytics

Lesson 1 - Introduction to Digital Analytics

Lesson 2 - Organizational Maturity

Lesson 3 - Building Blocks

Lesson 4 - Managerial Perspectives of Digital Analytics

Lesson 5 - Key Performance Indicators

Lesson 6 - Segmentation

Lesson 7 - The Analysis Process

Lesson 8 - Marketing Management

Lesson 9 - Experimentation and Testing

STEP

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Lesson 10 - Reports and Dashboards

Lesson 11 - The Digital Analytics Stack

Digital Analytics Foundations Quiz

Advanced Web Analytics

Section 1 - Introduction to Digital Analytics

Section 2 - Building Blocks

Section 3 - Fundamentals of Digital Analytics

Section 4 - Business Perspective

Section 5 - Methodology - Lean Six Sigma

Section 6 - Data Analysis Fundamentals

Section 7 - Analysis Perspective: Providing Insights

Section 8 - Enabling Capabilities

Section 9 - Managing Analytics

Section 10 - Audience

Section 11 - Acquisition

Section 12 - Behavior

Section 13 - Conversions Onboarding

Section 14 - Retention and Expansion

Section 15 - Advocacy

Section 16 - Privacy and Ethics

Section 17 - Wrapping Up


Social Media Marketing

This Advanced Social Media Marketing online course is designed to help you build the skills required for social media marketing through extensive project experience. You will master various aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.


Learn foundational and advanced social media marketing strategies

Understand multiple ways to promote your business using social media marketing

Build your own social media marketing channels and campaign

Create and implement an effective social media marketing strategy for your business

Course curriculum

Social Media Foundations

Lesson 0 - Faculty Introduction

Lesson 1 - Introduction to Social Media

Lesson 2 - Social Media Strategy and Planning

Lesson 3 - Social Media Channel Management

Lesson 4 - Social Media Management Tools

Lesson 5 - Social Media Measurement and Reporting

Lesson 6 - Social Advertising

STEP

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Advanced Social Media Marketing

Section 1 - Introduction to Social Media

Section 2 - Building a Sustainable Social Media Strategy

Section 3 - Converged Social Media

Section 4 - Content Marketing in a Social Media World

Section 5 - Visual Social Media

Section 6 - Understanding and Sparking Social Sharing

Section 7 - Storytelling as an Essential Part of Your Social Narrative

Section 8 - Influencer Marketing and Online Reputation Management

Section 9 - Social Media Selling

Section 10 - Social Media Measurement



STEP

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Digital Marketing Capstone Project

The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in the Post Graduate Program in Digital Marketing. Through dedicated mentoring sessions, you’ll learn how to solve real-world, industry-aligned case studies.


Elective Course

Advanced Email Marketing

This course covers advanced marketing strategies and guides in creating effective advertising campaigns to promote a product or service, request business, solicit sales/donations, and build loyalty, trust, and brand awareness.

Advanced Content Marketing

Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency. Make an impact with this Advanced Content Marketing Certification course.

Advanced Mobile Marketing

Become an expert in using mobile as a means of marketing communication. Master the art of mobile advertising, responsive designs, integrated social media marketing, and more.

Brand Management

Build a brand for your business that leaves a lasting impression on customers. Learn effective use of the content, images, and user engagement strategies to appeal to your target market. With this course, you will understand how to develop brand guidelines, create an effective brand strategy, leverage customer brand equity, track analytics, and properly manage your brand.

Digital Marketing Masterclasses - Purdue UniversityAttend online interactive masterclasses conducted by the instructor from Purdue University and get insights about advancements in the digital marketing field. Understand why it has become essential for any organization to understand and implement these skills to scale up.

Digital Marketing Master Session - FacebookAttend online interactive masterclasses from Facebook and get insights about advancements in the digital marketing field.


Upon completion of this program, you will receive a joint certificate in Post Graduate Program in Digital Marketing from Purdue University. You will also receive certificates from Simplilearn for the courses in the learning path. These certificates will testify to your skills as an expert in digital marketing.

Certification


Advisory Board

Jinsuh Lee

Clinical Assistant Professor of Management, Purdue University

Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics.

https://krannert.purdue.edu/directory/bio.php?username=jinsuh

https://krannert.purdue.edu/directory/bio.php?username=liu6


USA

Simplilearn Americas, Inc.201 Spear Street, Suite 1100, San Francisco, CA 94105United StatesPhone No: +1-844-532-7688

INDIA

Simplilearn Solutions Pvt Ltd.# 53/1 C, HSR LayoutBangalore - 560102Call us at: 1800-212-7688

www.simplilearn.com SL-PGP-21-244-202109

Disclaimer: All programs are offered on a non-credit basis and are not transferable to a degree.

Documents

Post Graduate Program in Digital Marketing