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Post Graduate Program in Digital Marketing and Management
PROSPECTUS 2017 - 18
The World Is Going Digital, Are You?
Theory Praticals Assignment Live Projects Internship 5 Certificates DigitalMarketing Expert
Certification Partners
V ideoEd it ing
The digital revolution demands a new breed of digital marketing professionals to succeed in the workplace of tomorrow. Regenesys is a global business school, with campuses in Johannes-
burg, Mumbai and Lagos, delivering cutting-edge digital marketing
and management programmes. Over the past 18 years Regenesys
has educated 150,000 students from 195 countries and delivered
customised executive education programmes for 1000 reputable
local and multinational companies. Regenesys programmes are
facilitated by leading digital marketing and management experts,
entrepreneurs and academics from top local and international
institutions, including Stanford, MIT and Harvard.
Get inspired, energised, and learn digital marketing while working
alongside some of the leading experts in the field. Transform your
career and company with a programme grounded in the realities of
the digital economy.
Welcome
Index
Programme Highlights
Module 1 Marketing and Sales
Module 2 Web Analytics
Module 3 Search Engine Optimisation
Module 4 Pay-Per-Click Search Marketing
Module 5 Display Advertising
Module 6 E-mail Marketing
Module 7 Social Media Marketing
Module 8 Mobile Marketing
Module 9 Business Management
Module 10 Internship and Applied Project Presentation
This programme comprises 10 Modules:
Our Holistic Philosophy
Important Information
Admission Requirements
Subject Matter Experts
Syllabus Advisory Council
Message from the CEO
Message from the Founder
Programme Overview
Contact us
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Dear Students
I am delighted to welcome you to Regenesys!
The purpose of Regenesys is to help individuals achieve their dreams. We believe that every human being has a unique talent and an inner power to achieve their dreams. However, this potential is commonly blocked by fears and beliefs of self-limiting nature.
We help our students to break their fears, change their self-limiting beliefs and achieve greatness by awakening their potential. We do this by providing high-quality management and leadership development education programmes, which not only develop mental intelligence (IQ), but also emotional, spiritual, social and environmental intelligence.
Regenesys is a unique institution of higher learning, matched by none. It is a life-changing place. After completing a Regenesys programme you will be empowered with knowledge, skills and wisdom to pursue your career in large multinational corporations, government or even jump-start your entrepreneurial journey. You will be exposed to top CEOs, entrepreneurs and government leaders. You will also become part of our 150,000+ strong alumni network from around the world. You will also receive lifetime after-programme support and knowledge free.
Whatever dreams you decide to pursue, Regenesys will be there for you every step of the way, always encouraging you to dream bigger and never give up.
Learning is a life-long process. I wish you success on your journey of learning, becoming a better human being, better leader, and ultimately making our world a better place. Regenesys will be your life-long companion on that journey. I would like to reassure you that you have chosen the right companion.
Wishing you happiness!
Dr. Marko SaravanjaChairperson
Messagefrom TheFounder
Founder and Chancellor Regenesys Business School
Dr. Marko Saravanja
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Dear Students
Greetings, and a very warm welcome!
In my experience of 15 years with world-renowned universities, I have realised that each and every student has the intelligence and talent to be a successful leader. That is why we established the Regenesys Business School with campuses in India, South Africa and Nigeria to awaken the potential in students and make them successful leaders of the future.
Embarking on an education journey marks one of the most important transitions in your life. You will gain incredible knowledge, experience and skills by being a part of our internationally accredited and recognised management programmes. We bring you innovative leadership, highly qualified national and international academics, and the best practices and resources to help awaken dormant potential and make your dreams a reality.
Regenesys is synonymous with world-class practical and industry-orientated education, attracting the best students from across the globe. We are proud of our family of alumni, all of whom are working for renowned organisations in distinguished positions. We also take great pride in our student-engagement culture and collaborative learning, which comes with the exceptional blending of national and international education experience.
At the end of your programme, you won’t only havea world-class qualification. You will also have a solid network of alumni to help support your career and – of course – memories of a lifetime to cherish. I wish you all the best with your studies, and I am confident that your time at Regenesys, as a Regenian, will be most gratifying. I can assure you that your professional and personal growth in the coming years will be remarkable.
Dr Richa Arora CEO, Regenesys Business School, India
Messagefrom The
CEO
Dr. Richa AroraCEORegenesys Business School, India
Regenesys approaches education holistically – intellectually, emotionally and spiritually. Our learning programmes are designed to inspire and develop not only mind, but heart and soul as well, developing the positive values, attitude and behaviour required for success.
To be the leading management and leadership development institute in the world. To have a high-ranked campus in every nation by 2020.
Our HolisticPhilosophy
Vision 2020
Regenesys is committed to assisting individuals and organisations in achieving their personal and organisational goals by enhancing their management and leadership potential.
Mission
Commitment to the purpose of human development, strong work ethic, integrity and emotional and spiritual wisdom.
Values
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Our Presence
ProgrammeHighlights
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100% Guaranteed job with reputed local and multinational companies
Avail scholarships
Certifications x 6•Post graduate program in digital marketing and management by Regeneys Business School, India
•Google AdWords Fundamental
Certificate
•Google Display Advertising Certificate
•Facebook Blueprint Certification
•Microsoft (Bing Ads Accredited
Professional Certificate)
•Youtube Advertising Certificate
Boost your salary
Handle campaigns independently
Study with an industry recognized curriculum
Learn through 80% Practicals
Work on live projects
Why Regenesys Guarantees 100% JOB?Exclusive Expertise and Experience in Digital Marketing Training
Most comprehensive & industry-oriented latest curriculum
Intuitive, Technically Superior Evaluation System and Certification
Employer Connect with 300 plus companies
Tie ups with India’s leading consultancies and companies who recruit fresher and laterals
Regenesys has a dedicated placement cell that is responsible for providing 100% placement assistance to all students.
Microsoft, BMW, Coca Cola, the European Union, the South African Presidency, Toyota, Tigerbrands, Standard Bank, Nedbank, the Johannesburg Stock Exchange, Anglo American, South African Revenue Services, BP, Sun International, BHP Billiton, Spar, FNB, Stanbic and many other major corporate, government and development sector organisations, are some of the prominent names with whom Regenesys and Regenians are associated.
Corporate Connections
Placements
ProgrammeOverview
You will master new media marketing techniques – including web analytics interpretation, search engine optimisation, paid search, display advertising, social marketing, e-mail and mobile marketing – through dynamic lectures, case studies, small group discussions and applied projects. This should equip you to advance your career, gain new employment or kick-start your own entrepreneurial venture. You will emerge from this programme with an understanding of how and when to use key digital marketing platforms such as Google, Facebook, LinkedIn, Twitter, YouTube, WhatsApp and Instagram. In addition, you will build business management competencies in the areas of strategy, human resources, finance, project management and entrepreneurship.
The Postgraduate Programme in Digital Marketing and Management is ideal for those who wish to learn to manage a successful and sustainable digital marketing strategy. The programme explores all the core digital marketing and management concepts, techniques and disciplines from planning, implementation and measurement to success and failure factors. Enrolling on this programme will prepare you to join an exclusive community of highly recognised digital marketing experts.
What can you expect?
Our lecturers – all digital practitioners – will focus on current trends and best practice in digital marketing, helping you gain competitive advantage for your business by using cutting-edge platforms and techniques to market products and acquire customers.
On successful completion of the programme, you will be able to:• Explain digital marketing and management concepts, tools and strategies;• Analyse return on investment in digital marketing initiatives;• Demonstrate people management, financial management and sales management; competencies required for successful execution of a digital marketing strategy; • Audit your company’s current digital marketing strategy, and identify weaknesses and areas of improvement; and • Develop successful and sustainable digital multichannel marketing strategies driven by data and paid search in order to achieve company goals.
What will you learn?
This programme will benefit marketing professionals who are interested in building a career in digital marketing, SEO, search marketing, social media marketing and web analytics. Entrepreneurs, bloggers, content marketers, consultants and individuals who are keen on establishing a career in digital marketing would also benefit greatly from attending this programme.
Who should attend?
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Marketing and SalesModule 1
This course explores core marketing and sales management concepts, techniques and models. Marketing management involves strategic decision-making on products, pricing, promotion, distribution, advertising, public relations, customer relations management and branding in an integrated effort across multiple markets. Sales strategies, communication, influencing, persuasion, trust building, negotiation and deal closure techniques are explored. The course harnesses the abilities to innovate, discover and break rules to create sustainable value for customers. Participants will be responsible for the formulation, co-ordination and performance of an integrated, multichannel market-driven strategy that considers corporate strategy and long-term implications in constantly changing and highly competitive new digital world. Evolution from traditional to digital marketing is covered. Success and failure factors are examined.
Course overview
This course will benefit professionals who are working in marketing, advertising, sales, public relations or social media. Entrepreneurs, consultants and individuals who are keen on establishing a career in marketing or wish to have a better understanding of how to harness digital marketing to expand their businesses would also benefit greatly from attending this course.
Who should attend?
Topics covered include:
• Marketing and sales terminology, concepts and definitions • Customer buying behaviour • Market competition analysis • Market segmentation and target marketing • Product, price, place and promotion• Advertising• Public relations• Customer relations management• Sales management• Communication• Brand building• Synchronising multiple platforms to achieve maximum effect• Marketing plan• Evolution from traditional to digital marketing
Course content:
• Success and failure factors
This module also covers elements of communication:
• Choice and control• Emotional intelligence• Four key components• Developing trust• Gaining rapport• Outcome thinking• Listening for understanding• Expressing without provoking• Questioning for specifics• Summarising
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Web AnalyticsModule 2
This course will equip you to collect, organise, analyse, measure and monitor web traffic to take key decisions and optimise your digital marketing activities. You will learn how to set up accounts, profiles and permissions to apply Google Analytics tracking across your website, enabling you to develop customer insights that help you fulfil your business KPIs. You will learn how to assess your website’s technical performance, including download speed, and how to measure levels of user engagement and conversion by tracking activities such as downloads, video views, purchases, and registrations. The course will teach you how to You should emerge able to create customised reports as well as benefiting from real-time intelligence reporting. Data protection and privacy issues associated with website analytics will be covered. Success and failure factors will be explored.
Course overview
This course will benefit marketing professionals who are interested in building a career in digital marketing, pay-per-click marketing, social media marketing and web analytics. Entrepreneurs, consultants and individuals who are keen on establishing a career in digital marketing would also benefit greatly from attending this course.
Who should attend?
You will cover:• Web analytics terminology, concepts and models• Account set-up • Goal configuration and funnels• Audience• Traffic sources• Campaigns• Testing• Scheduling and delivery• Bounce rates
Course content:
• Site speed and search• Events• Conversion• Data analysis• Dashboards• Analytics and reporting (real-time, competitive intelligence, Google-specific, social media)• Legal aspects • Success and failure factors
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Search Engine Optimisation
Module 3
This course will equip you with understanding, insights and the technical know-how to build and maintain an effective search-engine optimisation (SEO) strategy in order to enhance a website’s search engine rankings.
You will learn about the range of specialist tools available to help common search engines find, view and rate websites, including on-page optimisation techniques, the process involved in effective keyword research and selection, content updates, using appropriate meta tags, rankings, and off-page optimisation activities such as link-building. At the end of this course you will be able to analyse, strategise, conceptualise, manage and monitor SEO achievements against targets. Data protection and privacy issues will be examined. Critical success and failure factors will be explored.
Course overview
This course will benefit marketing professionals who are interested in building a career in digital marketing, SEO, search marketing, social media marketing and web analytics. Entrepreneurs, bloggers, content marketers, consultants and individuals who are keen on establishing a career in digital marketing will also benefit greatly from attending this course.
Who should attend?
You will cover:
• Key SEO concepts, terminology and
techniques
• Search results, positioning and benefits
• Site audits
• The mechanics of search
• On-page optimisation
• SEO processes
• Customer insights
• Analysis and review
• Keyword research, competition and
selection
Course content:
• Content updates and layout
• Meta tags
• SEO site map
• SEO Google Search console
• Off-page optimisation
• Inbound links and link-building
• Ranking
• Legal aspects
• Success and failure factors
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Pay-Per-Click Search Marketing
Module 4
This course explores in detail all the areas of pay-per-click (PPC) search marketing from advertising strategy development, campaign design, conversion tracking, bidding, reporting, landing pages and campaign management to advanced PPC techniques. You will learn how to reach new audiences through sponsored ads on key search engines and websites, generating new sales and increasing the return on your marketing investment. You will be taught to recognise the features of strong ad copy and develop your skills in writing compelling ads. You will also learn to set and manage budgets for Adwords campaigns, analyse and measure their effectiveness, and achieve targets within allocated budgets. In addition you will explore critical success and failure factors of PPC marketing.
Course overview
This course will benefit marketing professionals who are interested in building a career in digital marketing, PPC search marketing, social media marketing and web analytics. Entrepreneurs, bloggers, content marketers, consultants and individuals who are keen on establishing a career in digital marketing or promoting their own businesses will also benefit greatly from attending this course.
Who should attend?
You will cover:
• PPC terminology, concepts and
techniques
• Keyword research and selection
• Writing successful ad copy
• Developing campaigns
• Creating account strategy and
managing accounts
• Landing page requirements
Course content:
• How to test and adjust your campaigns
• Budgets
• Bidding
• Display networks
• Reporting
• Conversion tracking and metrics
• Tools and other networks
• Success and failure factors
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Display Advertising
Module 5
This course will equip you with the knowledge and skills to implement effective digital display advertising campaigns across a range of publishers. You will learn how to develop clear campaign objectives, ad display formats, how to budget for them and measure their success, as well as how to optimise your campaigns. You will learn how to calculate digital marketing metrics such as cost per click (CPC), cost per lead (CPL), cost per thousand impressions (CPM) and cost per client acquisition (CPA). You will also examine the critical success and failure factors of display advertising.
Course overview
This course will benefit marketing professionals who are interested in building a career in digital marketing, paid search marketing, social media marketing and web analytics. Entrepreneurs, consultants and individuals who are keen on establishing a career in digital marketing or in using these techniques to build their own businesses will also benefit greatly from attending this course.
Who should attend?
You will cover:
• Digital display terminology, concepts
and techniques
• Ad formats, features and frequencies
• Developing campaigns
• Targeting
• Testing
Course content:
• Budgets
• Bidding
• Campaign optimisation
• Reporting
• Success and failure factors
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E-mail Marketing
Module 6
This course explores industry best practices for creating and executing effective e-mail marketing campaigns. The four fundamental aspects of e-mail marketing are covered: subscriber management, e-mail design, delivery and reporting. You will learn how to segment your market, develop effective user-centric messaging, professional layout and aesthetic design. You will gain knowledge on how to conduct split testing and use key metrics to report on the effectiveness of your e-mail marketing campaigns, including open and click-through rates, unsubscribes and bounces. You will be shown how to monitor and evaluate e-mail marketing strategies. After completing Regenesys course you will become digitally savvy and qualified digital marketer.
Course overview
This course will benefit marketing professionals who are interested in building a career in digital marketing, e-mail marketing, e-commerce, paid search marketing, social media marketing, web analytics and mobile marketing. Entrepreneurs, consultants and individuals who are keen on establishing a career in digital marketing or expanding their own businesses will also benefit greatly from attending this course.
Who should attend?
This course covers:
• E-mail marketing terminology,
concepts, techniques and key metrics
• Campaign design
• Market segmentation
• Online and offline data capture
• E-mail design
• Legal requirements
Course content:
• User behaviour and characteristics
• E-mail structure, delivery and systems
• Filtering
• Scheduling
• Measurement
• Split testing
• Success and failure factors
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Social Media Marketing
Module 7
This course explores industry best practice for creating and executing social media marketing strategies. You will learn how to use social media to engage with your target audience and glean deep insight into consumer behaviour, which will help you decide how best to influence buying decisions. The course covers key social media strategies, tools and techniques, including social media analytics, social sharing, blogging, and reputation management for major platforms like Facebook, Google, LinkedIn, Twitter, YouTube, WhatsApp, Instagram, Snapchat, Pinterest and other emerging platforms. You will learn at an advanced level to integrate events, groups, promotions, offers, jobs and third party applications into your e-commerce strategy. Success and failure factors are examined. After completing Regenesys course you will become digitally savvy and qualified Social Media Marketer.
Course overview
This course will benefit marketing professionals who are interested in building a career in digital marketing, social media marketing, e-mail marketing, e-commerce, paid search marketing, web analytics, and mobile marketing. Entrepreneurs, consultants and individuals who are keen on establishing a career in digital marketing or need to expand their businesses would also benefit greatly from attending this course.
Who should attend?
This course covers:
• Social media marketing terminology,
concepts and techniques
• Developing your strategy, plan and goals
• Campaign design and execution
• YouTube
Course content:
• Snapchat
• Blogging and native content creation
and placement
• Inbound marketing
• Social listening and content scheduling
tools
• Programmatic media buying
• Monitoring, evaluation and corrective
actions
• Success and failure factors
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Mobile Marketing
Module 8
This course focuses on using the power of technology to access a larger and more mobile target audience. You will learn about trends in the mobile space and be exposed to new opportunities presented by “always on” mobile devices when interacting with specific audiences. You will gain expertise in mobile sites, apps, Bluetooth, near-field communication (NFC), SMS campaigns and geo-targeting, WhatsApp marketing, the process of developing effective mobile apps, and integrating them with social media marketing. You will also explore the audit, execution, monitoring and evaluation of mobile marketing strategies, including success and failure factors. After successfully completing this course you will be a qualified Mobile Technologies Marketer.
Course overview
This course will benefit marketing professionals who are interested in building a career in digital marketing, mobile marketing, e-mail marketing, e-commerce, paid search marketing, social media marketing and web analytics. Entrepreneurs, consultants and individuals who are keen on establishing a career in digital marketing or expanding their own businesses would also benefit greatly from attending this course.
Who should attend?
This course covers:
• Mobile marketing terminology,
concepts and techniques
• Mobile marketing trends
• Designing a mobile strategy, plans and
goals
• Mobile sites
• Mobile apps
• Mobile advertising
Course content:
• Mobile video
• Mobile games marketing
• M-commerce
• Mobile messaging
• WhatsApp marketing
• Mobile strategy monitoring, evaluation
and corrective actions
• Success and failure factors
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Business Management
Module 9
This course covers general business management skills and prepares you for employment in management positions. You will gain knowledge in leadership, strategy, managing people, managing projects and financial management. You will deepen your understanding of management as a science and an art. The course explores corporate strategies, structures, systems, processes and cultures. You will gain insight into how the gears of management fit together and work holistically. Common leadership and management success and failure factors are examined.
Course overview
This course will benefit marketing professionals who are interested in building a career in management or brave entrepreneurs who are ready to embark on entrepreneurial journey. Consultants and individuals who are keen on establishing careers in management would also benefit greatly from attending this course.
Who should attend?
This course covers:
• Management and leadership
terminology, concepts and models
• Strategic management
• Leadership
• Project management
• Finance for nonfinancial managers
Course content:
• Managing people
• Managing information and
communication technology
• Management and leadership success
and failure factors
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Internship and Applied Project Presentation
Module 10
This course is the culmination of your Postgraduate Programme in Digital Marketing and Management studies. It provides you with the opportunity to apply all the knowledge and skills you have gained in the first eight months of this programme.
You will be placed as an intern in a real-life situation in a company where you will be required to conduct a digital marketing audit and recommend a digital marketing strategy for the company. You will systematically analyse the situation, gathering information and identifying strengths, weaknesses, challenges, opportunities and threats.
After this you will develop an innovative and game-changing strategy to radically improve the organisation’s digital marketing, and develop set of practical recommendations, SMART objectives and action plan comprising of key activities, responsibilities, timeframes and costing. You will present your applied project to your peers and receive constructive feedback from participants and expert facilitators.
After this, you will present your project to senior management of the company in which you have been placed and, if successful, you will be requested to execute this strategy. Throughout this journey, you will be guided and supported by Regenesys expert facilitators.
Duration of internship and applied project presentations is three months.
Course overview
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Important Information
Course Duration: 11 Months
Mode: Full Time
Certification:
After successful completion of the training,
candidates will be awarded:
• A Postgraduate Programme in Digital Marketing and
Management from Regenesys Business School
• Facebook Blueprint Certification
• Bing Ads Accredited Professional Certificate
• Google AdWords Fundamentals Certificate
• Google Display Advertising Certificate
• Video Advertising Certificate
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AdmissionRequirements
• Graduate with a minimum second-class degree in either
business, commerce, marketing, arts or engineering;
Or
• Have at least 2 years’ of relevant work experience; and
• A demonstrable interest and aptitude for digital marketing.
Please contact our admissions team at [email protected] or call us at 022-6196 6800
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Subject MatterExperts
The course will be delivered by leading digital marketing
practitioners.
All of your lecturers are expert professionals in specialist
areas of digital marketing, running online marketing
campaigns, and using the latest tools and techniques on a
daily basis.
They help to create, validate and continuously improve our
modules, as well as teach them, so that your lectures are
overlaid with real life experience, examples and case studies.
Syllabus AdvisoryCouncil
The Syllabus Advisory Council, comprising representatives
from the world’s largest and most influential digital
marketing brands, validates all Regenesys courses. By
providing expert review and recommendations on a
regular basis, the council ensures Regenesys graduates
gain the most up-to-date digital marketing skills,
competencies and knowledge needed to thrive in the new
digital world.
The Syllabus Advisory Council works with Regenesys to
define the skills agenda and address the global digital skills
shortage.
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Corporate Clientele
Contact us
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Regenesys IndiaMumbai, India
Toll Free: 1800 102 7146Phone: +91 22 6196 6800 Email: [email protected]: www.regenesys.in
Regenesys Campus: Proxima Building, Unit No.1101,11th Floor, Plot No.19 , Sector 30 A, Near Vashi Railway Station, Navi Mumbai - 400 705
Regenesys Business SchoolSandton, South Africa
Phone: +27 (0) 11 669 5000Email: [email protected]: www.regenesys.co.za
Address: 4 Pybus Road (cnr. Katherine & Pybus) Sandton, South Africa
Regenesys FoundationSandton, South AfricaPhone: +27 (0) 11 669 5000Email: [email protected]: www.regenesysfoundation.org
MyWealth InvestmentsSandton, South Africa Phone: +27 (0) 11 669 5135Email: [email protected]: www.regenesysinvestments.co.za
Phone: +234 (1) 453 0959Email: [email protected]: www.regenesys.com.ngAddress: 8th Floor, Churchgate Towers 2 PC 31, Churchgate Street, Victoria Island, Lagos
Regenesys NigeriaLagos, Nigeria
Regenesys School of Public ManagementSandton, South Africa
Phone: +27 (0) 11 669 5000Email: [email protected]: www.regenesys.co.za
