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10-12 FEBRUARY 2011

ISRMAX India 2011

GOLDEN ROLLS PVT. LTD.

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OFFICIAL SUPPORTERS

Thai Rice Exporters Association

I am glad to learn that All India Rice Exporters Association, Delhi and Pixie Consulting

Solutions Ltd., Karnal is organizing Rice Summit Alongwith International Rice and Agriculture

ISRMAX India 2011 from 10-12 February 2011 at Karnal, Haryana. India has a rich Agriculture

Wealth and the largest exporter of Basmati in the world. This Rice Summit alongwith

International Rice and Agriculture ISRMAX India 2011 will be an excellent opportunity to

bring experts of Basmati Rice of different field to intract for development of Basmati business.

Congratulations all participants and organisers for organising this event.

Omar Saleh Babaker

Saleh Abdul - Aziz Babaker Sons Co.

Our Special Thanks to “Mr. Omar Saleh Babaker” for the

encouragement and support to the endeavor received from his

honorable self.

The Most Comprehensive Expo on

Rice IndustryFACT SHEET:

Exhibition Date:

Thursday 10th February to Saturday 12th February 2011.

Location:

Sector 32, HUDA Ground, Karnal (Haryana), India

Edition : 2nd

Show Frequency : Annual

Gross Space : 32000 sqm.

Net Area : 5430 sqm.

Visiting Hours : Daily 10:00 to 18:00

No. of Exhibitors : 195

ISRMAX India 2011 India's largest expo on Rice and

Agriculture commenced its 2nd edition on 10th of

February 2011 at Sector 32, Huda Ground, Karnal

(Haryana), India.

ISRMAX achieved a total number of 195 international and

national exhibitors showcasing their company profiles and

services and covering a gross area of 32000sqm. ISRMAX

hosted a total number of 13848 attendees that consisted of

national and international visitors and delegates from 13

countries. During the high level conference called Rice

Summit India 2011 (jointly organized by All India Rice

Exporters Association and Pixie Consulting Solutions

Ltd.)25 key speakers addressed crucial topics concerning

the industry. The 2 day conference was divided into 5

sessions.

ISRMAX has developed a 6% increase in exhibitors

participation compared to 2010 edition.

Summary

! Basmati Rice Exporters

! Rice Processing Machinery Manufacturers

! Parboiling Plant Manufacturers

! Boiler & Turbine Manufacturers (Co-

Generation)

! Air Compressors Manufacturers

! Abrasives Wheel Manufacturers

! Rubber Rolls Manufacturers

! Lab Equipment Manufacturers

! Electrical Panel Manufacturers

! Dryer Manufacturers

! Weighing Scales/Bridges Manufacturers

! Elevators/Conveyors Manufacturers/V-

Belt Manufacturers

! Packaging Material Manufacturers

! Packaging Machinery Manufacturers

! Silo Manufacturers

! DG Sets Manufacturers/Dealers

! Roofing Systems & Insulation Providers

! Pre Engineered Buildings Manufacturers

! Turbo Ventilators Manufacturers

! Stainless Steel Manufacturers

! Galvanized Sheets Manufacturers

! Steel Pipes & Structure Manufacturers

! Automation Providers

! Bag Closing Machine Manufacturers

! Tarpolin Manufacturers

! Pumps & Valves Manufacturers

! Fire Bricks Manufacturers

! Perforated Sheets Manufacturers

! Pollution Controll ing Equipment

Manufacturers

! Heat Exchanger Manufacturers

! Energy Transmission/Gear Boxes

! Solvent Extraction Plant

! Thread Manufacturers

! Rope Manufacturers

! Water Treatment Plant and chemicals

Manufacturers

Exhibitor Profile:

! Electric Motor Manufacturers

! Consultants

! Mill Stores

! Logistics Solution Providers

! Banks/Financial Institutes

! Trade Publishers

! Planting Equipments

! Seeding Equipments

! Seed Cleaning Equipments

! Tractors

! Threshers

! Sprayers

! Multifunctional Machinery

! Soil Processing Machinery

! Tillage Machinery

! Sowing Machinery

! Harvest Machinery

! Irrigation Machinery

! Green House Technologists

! Seeds Manufacturersrs

! Corrective Agents

! Silos and Warehouses

! Tools, Pumps and Motors Manufacturersrs

! Information Systems

! Research Centers, Universities &

Scientists

! Government Departments

! Loans; Financial and Insurance Services

! Technical Magazines and Publications

! Rice Mill Owners

! Machinery dealers and distributors

! Retailers

! Hoteliers/ Caterers

! Commodity Buyers

! Selling Agents and Brokers of rice

! Trade Commissioners & Consultants

! Chamber of Commerce from Various

Countries

! Research Scientists and Technologists

! Govt. officials

! Processing Experts

! Knowledge Transferors

! Agriculturists

! Agriculture Departments

! Farm Contractors

! Krishi Vigyan Kendra Personnels

! Agriculture Consultants

! Research Scientists

! Universities & Agricultural Institutes

! Agri Marketing Boards

! Centre & State Government Agencies

! Agricultural Machinery Traders

! Students

Visitor Profile:

! 4 Square Media

! AB Rubber Mill

! A c t i o n C o n s t r u c t i o n

Equipments Ltd.

! Accord Technologies

! Adani Logistics Limited

! Agra Metal Perforators (India)

! Agr i cu l t u r a l Re sea rch

Communication Centre

! Agricultural Spectrum

! Agritech Engineering Pvt Ltd

! Agromach

! Airpower System

! Ambala Agro Industries

! Andreas Stihl Pvt.Ltd.

! Anusha Sales

! Annapurna Agro Industries

! Anhui Hongshi Hi-Tech Ltd.

! Apogee Precision Lasers

! Ashok Leyland

! ATC & Engineers / Unigrain

Tech India Pvt. Ltd.

! Bajaj Basmati Pvt. Ltd.

! Bal Krishna Industries Ltd.

! Bankeybihari Packaging Pvt. Ltd.

! Bankura Precision Agricultural

Equipments

! Bharat Industries

! Bansal Group

! BARFLEX Polyfilms Pvt. Ltd.

! Belliss India Limited

! Beri Udyog

! Bharat Enterprises

! Bosch Ltd.

! Bosch Ltd.AA

! Briggs & Stratton

! Buhler

Exhibitors:National : 178

International : 17

No. of Countries : 9

Exhibitor List ›› ! Bush Foods Overseas

! CM -Guill

! Cethar Vessels Ltd.

! Chahal Boilers Pvt. Ltd.

! Chaman Lal Setia Exports Ltd.

! Cheema Boilers Limited.

! Chicago Pneumatic

! C h i n a I n d i a S h o w

Union(CISU)

! Chirag Trade Publication /

World Trade Events.com

! Coffee Board Government of

India

! Coir Board-Ministry of MSME

! Cold Steel Corporation

! Daewon GSI Co. LTd.

! D e l t a T e c h n o l o g y

Corporation

! Department Of Horticulture,

Haryana

! Department Of Horticulture,

Punjab

! Dev Raj Hi - Tech Machines

Ltd.

! Deybros Polymer Product

! DUNAR Foods Ltd.

! Dinman Polypacks Pvt. Ltd.

! Dupont

! Durga Sales - Global Packaging

! Eicher Tractors - Tafe Motors

Ltd.

! ELGI Equipments Ltd.

! Elle Flowerist

! Emcon Rubber

! Escorts Ltd.

! E v e r g r e e n S o r t i n g

Technologies

! Falcon Garden Tools Pvt. Ltd.

! foodindiamart.com

! Flexituff International Limited

! Forge India Pvt. Ltd.

! Fowler Westrup (India) Pvt.

Ltd.

! Frank Technologies

! G G Dandekar Machine

Works Ltd.

! G. V. AGROTECH

! Gateway Rail Freight Limited

! Gurunanak Industries Pvt. Ltd.

! Golden Rubber Rolls Pvt. Ltd.

! GoodYear India Ltd. (Tyres)

! Greaves Cotton Limited

! Green Planet Machines Private

Limited

! Green Power Generators

! Grind Well Norton Ltd.

! Guard Agriculture Research &

Services Pvt. Ltd.

! G u r u n a n a k F o u n d r y

Engineering Works

! Harvest International

! H a r ve s t T i m e s Tr a d e

Publication

! Hassia Packaging Pvt. Ltd.

! Heat Flow Engineers

! Hi-Techo Engineers

! Hilton Consumers Products

Pvt. Ltd.

! Hindustan Antibiotics Ltd.

! Hytek Grand Instruments

! ICPC - Indo China Pharma

Chem

! IndiaMart

! Indian Institute of Crop

Processing Technology,MOFPI,

GOI

! Indian Pumps &V alves Review

! Indra Marshal Power Pvt. Ltd.

! Indswift Communications Pvt.

Ltd.

! Industrial Boilers Ltd.

! Ingrain Solutions

! Interarch Building Products Pvt.

Ltd.

! I n te rna t iona l Trac tor s

Limited(Sonalika Tractors)

! Jagatjit Agro Technology Pvt. Ltd.

! Jaicorp Ltd.

! Jain Irrigation Systems Ltd.

! Jassika Trades News Channel

! JK Tyres

! John Deere India Pvt.Ltd.

! K.S. International-Kashmiri Lal

Satpal

! KAIMA

! Kamboj Exports

! Kartar Agro Industries Pvt. Ltd.

! Khushal Pneumatic

! Killburn Engineering Limited

! Kisan.com

! Knack Packaging

! Krishi.net

! Krofta Engineering Limited

! K S B u s i n e s s Tr a d e

Publication/Yellow India

! L& T Finance

! La Gajjar Machineries Pvt. Ltd.

! Leo-Tronic Scales

! Lokpal Industries

! M.B. Exports Limited

! Made-from-India.com

! Maheshwari Group

! Mah indra & Mah indra

Limited(Farm Equipmemts

Sector)

! Maruti Mechanical

! Maxwatt Group

! Milltec Machinery Pvt Ltd

! Ministry Of New Renewable

Energy(MNRE)

! Mishra Boilers

! Modern Kheti

! Modern Business Equipment

Services Private Limited

! Multivent Engineers

! Narendra Fasteners

! National Committee on

Plasticulture Applications In

Horticulture(NCPAH)

! Netafim Irrigation India Pvt. Ltd.

! New Swan Enterprises(Agro

division)

! Nichrome India Ltd.

! Nokia

! North Agro Industries

! Nuziveedu Seeds

! Orange Sorting Machines

(India) Private Limited.

! P.V.N. Fabrics

! Panchal Fabricators

! Pest Control (India) Pvt. Ltd.

! Poysha Packaging

! Prathista Industries Ltd.

! Print Packaging

! Promech Industries

! Punjab Fabricators

! Pyasis Pharmaceuticals Pvt. Ltd.

! Raksha Packaging Pvt.Ltd.

! Ram Dev Rice Pvt. Ltd.

! Regal Woven Sacks Pvt. Ltd.

! RKG Enterprises

! Roteck Pneumatic Pvt. Ltd.

! S. G. Electronics

! S.P. Industries

! Saratech Consultants &

Engineers

! Satake India Engineering Pvt.

Ltd.

! Satkar Logistics Pvt. Ltd.

! Shalcot Mechanique (P) Ltd.

! Shree Krishna Krishi Kendra

! Sifter International

! SKS Power Pvt. Ltd.

! Sommark Industries

! Sona Foods India

! Sona Ugle Mitti Dharti Ugle

Mitti

! SRF Limited

! SRS Engineering Corporation

! Spectra Precision Lasers Pvt.

Ltd.

! Speedway Tyres Ltd.

! Sterling Abrasives Limited

! SUNSHINE

! Sunstar Overseas Ltd.

! Sunstar Company Limited

! Super New Punjab Engg Works

! Suttind Seeds

! Symaga

! Taisei International

! Technosys World

! Tender Tiger

! Trade India.com

! tradeshowalert.com

! Updesh Publishers

! Udyog Prerana

! Vetal Hi-Tech Industries

! Verma Engineering & Welding

Works

! Vishal Udyog

! Vishavkarma Agro Industries

! Vision International

! Vision Trade Publications

! Vyapar Express

! Vyapar India

! Vyapar Times

! Windsor Exports

ISRMAX 2011 Exhibitor

Questionnaire Analysis84% satisfied exhibitors

87% to repeat participation in 2012

Exhibitor Categorization

Visitor Categorization

Total Attendance : 13848

Online Registered : 1633

VIPs : 84

Summit Delegates : 173

Onsite Registered : 11958

VISITORS

STATEMENTS TO DESCRIBE

ISRMAX India 2011

No. of Speakers : 25No. of registered delegates : 173

Organized by :

Title Sponsor :

Tea Sponsors :

Official Supporters :

Rice Summit India 2011

Organizing Committee

PROGRAMME

RICE SUMMIT INDIA 2011 11th& 12th Feb. 2011

DAY 1 11TH Feb 2011

10:00 – 01:00 Registration

01:00 – 02:00 Lunch

SESSION 1 – INAUGURAL SESSION

02:00 – 02:05

Welcome Address

–

Mr. BM Bhatia , Patron AIREA

02:05 – 02:20

Basmati rice exports and

strategies to overcome challenges

-

Mr. Vijay Setia, President A IREA

02:20 – 02:35

Macro Economy and Rice market -

Mr. G .

Chandrashekhar ,

Commodities Editor, The Hindu Business Line

02:35

-

02:50

Supply Chain Integrity in Rice Exports

-

Mr A.K Gupta ,

Advisor WTO,

APEDA

02:50 –

03:00

Policy Initiatives needed to make Indian Rice sector globally competitive

-

Mr. V ir Karan Awast y, MD Bush Foods

Limited

03.00

–

03.15

Carbon Credit for Rice Industry –

Dr. V. Shunmugam, MCX India Limited

3.15 –

3.30

Inaugural Address by Chief Guest

03.30 –

03.35

Presentation of mementoes

03.35 –

03.40

Vote of Thanks

by Mr. Sushil Jain, Vice President, AIREA

and President Haryana

Rice Exporters Association

03:40 –

04:00

TEA BREAK

SESSION 2 :

04:00 –

04:15

Co-generatio n, the way ahead in Rice Milling

-

N.P. Singh (Advisor) , Ministry of Renewable Energy, G overnment Of India

04:15 – 04:30 Cogeneration in rice mills -Mr. Arun Khetarpal, Maxwatt

Turbine s Pvt. Ltd.

04:30

–

05:00

Prospects for i ncreasing rice productivity -

Dr. KS Rao CRRI

05:00 –

05:15

Control of pests during storage

-

Dr. Mohan Sarma (TNAU)

05:15 –

05:30

International Trade concerns and Indian Rice Industry

-

Mr. H.R. Salman, Al

Maha Foods

International

05:30 –

06:00

Open house

Interactive Session

07:00

PM

Onwards: Cultural Programme & Networking Dinner

DAY 2 12th Feb 2011

SESSION 3

09:30 – 09:45 Crop protection Technology for successful rice cultivation with optimum quality

Sanjay Sharma – Dupont, National Market Develo pment Manager

09:45 – 10:00 Infrastructural breakthroughs for modernization in Rice Mills –Mr. Akbar,

Cold Steel Corp oration

10:00 – 10:15

Value Addition in Rice -

Mr. R.K Bajaj, Satake India

10:15 – 10:30

Role of Third Party and Independent Certific ation Agency

Mr Abhay Hardikar, SG S

India Pvt.Ltd.

10:30 –

10:45

Storage and Warehousing Management -

Mr. Anil Chaudhary, MD NBHC

10.45 –

11.15

Q & A Session

11:15 –

11:45

Tea Break

SESSION 4:

11.45 –

12.00

Modernization of Paddy Processing -

Mr. Alok Sa bharwal, Buhler

12:00 –

12:15

Design of Rubber Roll for minimum dehusking cost -

Mr. T.N. Tiwary, Golden Rolls

Pvt. Ltd.

12:15 –

12:30

Recent and revolutionary changes in rice technology

- Mr. Marcel Scherrer

Mr. Lorne Libin, Delta Technologies

12.30 –

01.00

Open House Intera ctive Session

01:00 –

02:00

LUNCH

SESSION 5:

02:00 –

02:15

Effect of curr ency fluctuation on food grains -

Mr. T. Gnanasekar, Commtrendz

02:15

–

02:30

Currency Hedging and forex management -Mr. Ajay Jain, ICICI Bank

02.30 –

02:4 5

Branding & promotions throu gh organized retail - Mr. Sunil Verma, Category Manager Branded Rice, Future Agrovet Rice

02:45 –

03:00

Salsa flavour in Global Rice Bowl; Latin America Trends & opportunities

Dave Ramaswamy, Partner, Allied Venture

03:00 –

03:15

Tea Break

03:15 –

03:30

Innovative Technology for rice production

Dr. P Sonam,

Sr. Vice Presid ent & Chief Agronomist,

Jain Irrigation System

03:30 –

03:45

Logistics Management in Rice Industry - Mr. Raju Subramaniam

03:45 –

04:00

Open House Interactive Session

CONCLUDING REMARKS

Glimpses Glimpses

I appreciate the efforts of ISRMAX team for success of rice summit & exhibition. It indeed was very useful for all stake holders. Under the leadership of Mrs and Mr Vishal Gupta, team of ISRMAX did an unexpectedly good job. I wish the entire group of ISRMAX more success.

ISRMAX has gained worldwide acceptance in its 2nd edition itself. Dunar Foods Ltd. is proud to be the event partner. It was a very successful exhibition. Very soon it will be a perfect platform attracting buyers and sellers from all corners of the world.

This is a great opportunity for the entire rice industry to come under one common platform and discuss the opportunities and challenges in the industry. It helps bring a broader perspective to the issues concerning the industry.

It is great privilege for me to be associated with this useful event of agriculture field with special focus on Basmati Rice. ISRMAX India gives useful exposure to modern technology which can be of great benefit to the Basmati Rice Industry.

We are overwhelmed with support and services of ISRMAX team and would like to congratulate them for the success of the event. We look forward to have a long lasting relationship with Pixie Consulting Solutions Ltd. and would await information regarding the future events organized by this organization.

We would like to place on record our sincere appreciation of the way Pixie have conducted the recently concluded exhibition - ISRMAX India 2011 in Karnal, Haryana. The event was professionally organized & handled and we appreciate your initiative in associating with AIREA to organize the Rice Summit in Conjunction with this event. This was the first time Buhler India & Schmidt-Seeger participated together as a TEAM under the Buhler umbrella and we were happy with the good response we received at the Exhibition & Summit. I Personally observed quite a few improvements since your first Rice expo last year and take this opportunity to wish Mr. Vishal Gupta and his team the very best for all your forthcoming ventures.

The industry presence in this event was overwhelming and the presence of major industry players made it a successful endeavor by PIXIE, Cold Steel was able to interact and network with various people from the Rice Industry and is looking at bright prospects of starting various new projects. Cold Steel Corporation appreciated the efforts of all the people who have made this exhibition a success and is looking forward to participating in this event in the coming years.

An exhibition wherein the who’s who of the Rice Trade rubbed shoulders with one another Under one common roof. An extremely organized & informative Summit which show cased the wealth of talent in the Indian Rice Industry & could go all the way in organizing world wide events similar to the one Held at Karnal if not better. Cannot but admire the Professionalism of Pixie & the organising committee who tirelessly Worked in making the event a grand success.

It was indeed a nice experience for us. We were able to achieve the target objective of participation. We can definitely think of repeat participation. We wish the organizers all the best for the next event and await information about the same.

Vijay Setia, President All India Rice Exporters Association

Surender Gupta, ChairmanDunar Foods Ltd

Gurnaam Arora, Joint Managing DirectorKohinoor Foods Ltd.

Ajay Sharma, Managing DirectorLama Rice Pvt. Ltd.

R.K. Bajaj, General Manager SATAKE INDIA ENGINEERING PVT. LTD.

Alok Sabharwal, General Manager, Head of Northern Operations Buhler (India) Pvt. Ltd.

Shaina Bedi, VP-Operations Cold Steel Corporation

Raju SubramaniamSai Shipping Co. (P) Ltd, Mumbai

Vikas Pathak, General ManagerNichrome India Ltd.

TESTIMONIALS

Organizers Contact

IMPACT Exhibition Management Co., Ltd.

99 Popular Road, Banmai Subdistrict, Pakkred District

Nonthaburi 11120 , Thailand

Mr. Nattakorn Ponlakhan

Tel +66 (0) 2833 5208 | Fax +66 (0) 2833 5127 to 9

email: nattakornp@impact.co.th

Exhibition Project Department

IMPACTMUANG THONG THANI

Pixie Consulting Solutions Ltd.# 923, Sec-9, Urban Estate

Karnal-132001 (Haryana) India

Mrs. Geetika Malhotra

Tel: +91 184 4033326/27, 2202174/75

Fax: +91 184 2231050

M:+91-9991705003; Email: isrmax@pcsl.co.in

IS

RM

AX

29-31 August 201229-31 August 2012IMPACT Arena, Exhibition

and Convention Center

Bangkok

THAILAND THAILAND

2-4 February 20122-4 February 2012INDIAINDIA

rd3 Edition

rd3 Edition

IMPACT Arena, Exhibition

and Convention Center

Bangkok

Indian Agricultural

Research Institute Ground,

PUSA Campus, Delhi (NCR)

Indian Agricultural

Research Institute Ground,

PUSA Campus, Delhi (NCR)