Starter Task

Positive effects of the

Media

Increased Exposure of Minority sports

Channels which

promote minority

sports

Sports shown Why is it

beneficial?

Terrestrial: BBC,

ITV, Channel 4 and

DAVE.

Football, Rugby and cricket highlights • Increased

promotion of

minority sport

• Increase

participation

• Increase

knowledge of

sport

• Increase

popularity

• Increase female

participation

Satellite: Sky

sports, BT Sports

and Eurosports.

ski-jumping; pool; darts; boxing; basketball;

biathlon; cross country skiing; skiing; snowboarding;

mountain biking; fishing; greyhound racing; and water

sports.

They also show women playing sport like cricket, football

and rugby

Minority sports grow after Olympic

exposure

Explain why… Minimum of 2 paragraphs

Increased Promotion

Types of media which

they can use to promote How would they help increase promotion?

Football channels such

as MUFC TV, LFC, CFC

• Fans can go on the website or channel and watch interviews,

highlights and other news.

• Can go online and purchase tickets, merchandise and follow the

latest news.

• HOWEVER, both come at an additional cost.

All sports clubs have

their own websites

which you can watch

highlights, buy

merchandise and collect

information.

Increased Promotion

Sponsorships

opportunities

Examples of sponsors

Sports clubs can be

sponsored and the

sponsors can be either

on their shirt/kit or the

stadium.

Sponsors must pay the

clubs money to have

their logo on the kit. But

the sponsors make their

money back to constant

advertisement.

• Liverpool and New balance

• Manchester United and Adidas

• England Rugby and Canterbury

• England Cricket team and Natwest

• Coventry FC and Ricoh arena

• Huddersfield FC stadium is called the John Smiths (Alcohol)

• Manchester City and the Etihad (Airline company)

Increased Promotion Advantages Disadvantages

For the sponsor Increased publicity, status

increased by being linked

to success and glamour.

Increased sales of their

products

Negative events (drug use, cheating,

crowd trouble) may affect your

reputation

For the performer Free clothing and

equipment or payment for

wearing sponsor's

clothing and using their

equipment. Can

concentrate on training

without financial worries.

May be tied in to a contract including

appearances at sponsors' events.

For the sport/event Financial support in

addition to admission fees

etc.

Dates, times, clothing may be

changed to suit the sponsor.

Education

What can you learn? In-depth learning? Analysis?

Rules

positioning

Scoring system

How to play

Athletes names

Role models

Equipment required

• You can learn more specific aspects of the sport such as:

movement, distribution, how to attack, how to defend, 1 v 1,

overload, speed, jump ability, composure, tactics, reefers and how

to win or lose.

Watch the video and explain how it educates you?

Watch the video and explain how it educates you?

How does this video make it easier for you to understand?

Increased income

How? Examples? What is the money used for?

• TV Rights

TV Rights is when

a channel pays

money to

broadcast the

sport. The more

popular the sport,

means the more

money they will

receive.

• Wimbledon x

BBC

• FA Cup x BBC

• Football and

Sky sports

• Basketball and

ESPN

• Cricket and Sky

sports

• Wages

• NGB Development

• Facilities

• Coaches

• Training

• Promote intiviates

Increasing participation in sport

Increasing participation in sport

Competition between sports

All sports and sports club/teams need to have as many viewers/spectators/followers as they can in

order to make money. Therefore there is a lot of competition to get the people to follow a club or

play a sport. This means that sports and clubs need to think of their customers and find ways to

attract new customers and also find ways to keep their existing customers.

• Live match attendance: Increased if people are interested meaning more money for club

• Price of tickets: Can change depending on the demand

• Attracting fans from all over: Increased following and support

• Family ticket offers: To promote the support and participation

• Big screens in other areas of the local town to promote togetherness

• Designing new sports/rules to promote fun in sports (T20 Cricket and VAR in football)

Competition between sports : The competition between clubs and sports in massive because of

the money involved. No club/team/sport wants to lose their tv rights or broadcasting rights as they

money involved can have vital implications.

Therefore, sports such as cricket and football have changed the rules to make the sport more fair and

fun.

Conclusion