POSITIONING AND INTEGRATING PR TO AMPLIFY YOUR … · POSITIONING AND INTEGRATING PR TO AMPLIFY YOUR MARKETING CAMPAIGNS January 11 - 12 SINGAPORE Mandarin Oriental, Singapore 2017

C L A R I D E N Singapore | Sydney | Melbourne | Dubai | Hong Kong |

London | New York | San Francisco | Toronto | Auckland

POSITIONING AND INTEGRATING PR TO AMPLIFY YOUR MARKETING CAMPAIGNS

January 11 - 12

SINGAPOREMandarin Oriental, Singapore

2017

CLARIDEN GLOBAL MARKETING LEADERSHIP INSTITUTE

CLARIDEN CREDENTIALS AND ENGAGEMENTClariden Global is the pre-eminent and infl uential global business leadership institution. Today, we host

more than 200 global executive education and major conference events around the world. We have partnered

with professional organizations such as the Association of Chartered Certifi ed Accounts (ACCA) and thought

leaders from prestigious universities such as Harvard University John F. Kennedy School of Government,

Wharton School of the University of Pennsylvania and Stanford University.

Leveraging PR To Drive Bigger Marketing Impact

The Clariden Experience

Why Clariden Global Executive Education?

Positioning and Integrating PR to Amplify

Your Marketing Campaigns

5 Program Introduction

6 Faculty Director

8 Program Overview

9 Program Outline

Concurrent program: Powerful Copywriting and Designing Effective

Marketing Brochures, Collaterals and EDMs that Sell

10 Program Introduction

11 Faculty Director

12 Program Overview

13 Program Outline

Participating Companies

Testimonials

In-house Custom Executive Programs

Contact Us

Registration

3

4

5

10

15

16

17

18

19

CONTENTS

To maximize both your enjoyment and professional development, Clariden Global holds its executive

programs at fi ve star hotels, some of which include:

Shangri-La Hotel, SingaporeSingapore

Conrad London St JamesLondon, United Kingdom

InterContinental Melbourne The RialtoMelbourne, Australia

Grand Hyatt: Union Square San Francisco HotelSan Francisco, United States

Amidst lush gardens, this 3-wing luxury hotel is 6

km from the iconic Marina Bay Sands resort and

9 km from Sentosa.

Across the street from St. James’s Park tube

station, this sophisticated hotel is 10 minutes’

walk from Buckingham Palace and 2 miles from

the Victoria and Albert Museum.

Set in a grand 1891 building, this upscale chain

hotel is 3 blocks from the Yarra River, and an

8-minute walk from the SEA LIFE Melbourne

Aquarium.

Less than a block from Union Square, this stylish

high-rise hotel is an 11-minute walk from the

Moscone Center and 1.9 miles from Pier 39.

Contact Stefanie Lim, Program Director at +65 6899 5030 | [email protected]

Terms & Conditions: Clariden Global International Limited reserves the right to change the

venue of the program due to reasons beyond their control.

THE CLARIDEN EXPERIENCEENJOY LEARNING WITH THE

FIRST-CLASS, WELL-ROUNDED EXPERIENCE

3

WHY CLARIDEN GLOBAL EXECUTIVE EDUCATION?

5,000+Companies

15+Countries

10,000+Participants

50+Industries

GLOBAL ENGAGEMENT Clariden Global is the pre-eminent and infl uential global business leadership institution. Today, we host

more than 200 Global Executive Education and major conference events across 15 countries and 17 cities,

including Singapore, London, Hong Kong, Sydney, Melbourne, Perth, New Zealand, San Francisco, Toronto,

Johannesburg, Shanghai, Beijing, Kuala Lumpur, Dubai, Toronto, The Netherlands, New York and Zurich.

INTERNATIONALLY DIVERSE, SENIOR-LEVEL PARTICIPANTSClariden Global Executive Education programs have attracted participants from more than 5,000 global

MNCs, regional corporations, and FORTUNE 500 companies, from more than 40 countries. All applications

are reviewed based on professional achievement and organizational responsibility. Designed for individuals

at all levels, from top executives to emerging leaders, each intensive program is crafted to equip leaders

with essential capabilities to improve corporate performance and position their organizations to thrive.

THOUGHT LEADERSHIPTo provide strategic insights and relevant world-class executive education to global organizations, Clariden

Global engages the best thought leaders and leading authorities from around the world. These include

professors and faculty leaders from Harvard University, Stanford University, University of Pennsylvania

Wharton, London Business School and other premium institutions to deliver transformational knowledge.

Contact Stefanie Lim, Program Director at +65 6899 5030 | [email protected] 4


FACULTY DIRECTOR

PROGRAM ESSENCE

In this comprehensive 2-day executive program, discover how you can achieve maximum benefit from integrating public relations into your marketing communication strategy to engage the influencers of your target audience. This program

will equip you with the essential skills and knowledge for developing and implementing effective integrated PR in your marketing campaigns to achieve measurable business objectives.

You will learn how to identify, build and utilize an effective PR team, as well as when and how to use in-house teams and external PR agencies. In addition, you will be introduced to techniques and tools used to identify creative PR ideas and tactics, and amplify public relations contents. At the end of the 2-day program, you will be aware of

how public relations should deliver tangible business benefits to improve reputation, corporate citizenship and sustainability, profitability and company growth.

DATES11 - 12 January 2017

LOCATIONMandarin Oriental, Singapore

TUITION FEESEarly Bird 1 (Register & pay by 28 November 2016): S$2,595

Early Bird 2 (Register & pay by 26 December 2016): S$2,795

Regular Tuition Fees: S$2,895

For limited time only by 26 December 2016, registration for 3 participants, the 4th participant will receive a

complimentary seat (one discount scheme will apply).

PROGRAM ADVISORStefanie LimEmail: [email protected]

Phone: +65 6899 5030

PROGRAM INFORMATION

• CIPR accredited public relations practitioner with over 27 years’ experience and known as one

of the world’s fi rst PR bloggers, writing at www.stuartbruce.biz since 2003

• Co-author of two PR books – Share This and Share This Too • Elected member of the Chartered Institute of Public Relations (CIPR) council, founder

member of its Social Media Panel• Co-founder and managing director of one of the UK’s first online PR consultancies growing

it in less than three years into a PR Week Top 150 Consultancy and Top 30 Digital Consultancy

Stuart Bruce

Note: GST is applicable only to participants from Singapore registered companies. Check your eligibility for

40% Cash Back at IRAS website.

PROGRAM APOSITIONING AND INTEGRATING PR TO AMPLIFY

YOUR MARKETING CAMPAIGNS


• AVOID common PR mistakes and mishaps that disconnect you from the target audience

• BUILD and utilize an effective PR team - when and how to use in-house teams and external PR agencies

• CRAFT communication strategy that deliver consistent message in all media platform

• MASTER techniques and tools to help identify creative PR ideas to engage the Influencers • ACHIEVE the required measurable PR objectives using global standard framework (Barcelona Principles 2.0 and

AMEC Integrated Evaluation Framework)

• UTILIZE PESO Model to amplify public relations contents and tactics

• DEAL with issues in multichannel transmedia storytelling in an integrated PR marketing program

This comprehensive two-day program is designed to help marketing leaders and professionals to get maximum benefit from powerful public relations programs that are fully integrated into their marketing communication strategy. It will focus on how public relations should deliver tangible business benefi ts to improve reputation,

corporate citizenship and sustainability, profi tability and company growth.

KEY BENEFITS

WHO WILL ATTEND THIS PROGRAM

International PR adviser and trainer

Stuart Bruce Associates

Stuart Bruce

Stuart Bruce FCIPR has earned an international reputation as a pioneer, thought-leader and doer in modernized

public relations and public affairs.

He is an elected member of the Chartered Institute of Public Relations (CIPR) council, founder member of its Social Media Panel, co-author of two PR books – Share This and Share This Too. The CIPR is the world’s onlyPR organization accredited and regulated by a rigorous Royal charter. He is a CIPR accredited public relations

practitioner and also an offi cial trainer for the CIPR and the Institute of Internal Communications (IoIC).

He has more than 27 years’ of experience and is one of the world’s first PR bloggers, writing at www.stuartbruce.biz since 2003. He was the co-founder and managing director of one of the UK’s first online PR consultancies, growing it in less than three years into a PR Week Top 150 Consultancy and Top 30 Digital Consultancy.

FACULTY DIRECTOR






Stuart regularly speaks at international conferences and forums such as delivering the keynote speech in Istanbul

on social media at the Global Crisis Communications Summit of the International Air Transport Association (IATA)

to the heads of public relations and communications of more than 100 of the world’s leading airlines. He sits on

the international advisory board of the World Communication Forum in Davos and was the chief moderator of the

2015 Davos forum. He also regularly provides expert comments, articles and interviews to the media including Al

Jazeera, BBC, The Guardian, PRWeek, The Independent, Communicate Magazine and The Holmes Report.

He has also provided confi dential advice and training to senior PR and communications professionals running the

offi ces of senior politicians and business leaders including senior UK government cabinet ministers, the Offi ce of

Prince Ali bin Hussein (Jordan and Vice President of FIFA), the Offi ce of HH Sheika Moza bint Nasser (Doha), the

Offi ce of the Prime Minister of Brunei and the Offi ce of the President of the European Parliament (Brussels).

Stuart is also a visiting lecturer at Leeds Beckett University in the UK where he teaches post-graduate qualifi cations

to international students.


According to White Hat Media, 74% of marketers ranked campaign

management as the most critical aspect of their marketing

strategies. With more organizations recognizing the value of

Integrated Marketing Campaign, public relations has become

a powerful strategic marketing tool that can be leveraged on to

increase your marketing efforts. However, organizations face

challenges in building a solid PR strategy which can help them to

amplify their marketing campaigns.

With your needs always at the forefront of our mind, this 2-day

“Positioning and Integrating PR to Amplify Marketing Campaign”executive program led by internationally acclaimed PR trainer,

Stuart Bruce, will bring you a complete guide on how to maximize the benefit from powerful public relations programmes that arefully integrated into the marketing communication strategy.

Through interactive group discussions, hands-on exercises and

world-class real-life case studies, you will discover the bestpractices of successful PR campaigns and how to avoid common

PR mistakes and mishaps. You will fi nd out what it takes to identify, build and utilize an effective PR team and master the techniques and tools to help identify creative PR ideas. Last but not least,

uncover the key to keeping your team performance at the top by

measuring and evaluating PR and communications using theglobal standard Barcelona Principles 2.0 and AMEC IntegratedEvaluation Framework.

By the end of this program, you will be armed with essentialmarketing leadership skills, a comprehensible PR marketingstrategy and action plan built specifi cally to suit your organization’s

goals and objectives.

OVERVIEW

PROGRAM OVERVIEWPOSITIONING AND INTEGRATING PR TO AMPLIFY


Morning• The new challenges of PR and marketing

• Convergence of advertising and public relations

• Public relations is changing back to the future

• What is public relations in the 21st century?

• Challenging and understanding your marketing and PR brief

• Workshop: Challenging your brief

• Setting objectives, strategy and tactics

Afternoon• Fundamentals of PESO – Paid Earned Shared and Owned

• Importance of innovation and purpose for PR and marketing

• Measuring the ROI of PR?

• Measuring PR and communications using the Barcelona Principles 2.0 and the global AMEC Integrated

Evaluation Framework

• Workshop: Using the AMEC framework

Morning• Workshop: Critical analysis of marketing campaigns

• Importance of insight for successful PR campaigns

• Workshop: Using digital tools for PR insight

• Public relations channels and activations

• Unlocking the potential of employees

Afternoon• Content marketing and brands as publishers

• Improving your public relations creativity

• Corporate storytelling

• How to create award winning integrated communications campaigns

• Summary of key learning

DAY 1

DAY 2


08:30 - 17:30/ 11 JANUARY 2017

08:30 - 17:30/ 12 JANUARY 2017

PROGRAM OUTLINEPOSITIONING AND INTEGRATING PR TO AMPLIFY



FACULTY DIRECTOR

PROGRAM ESSENCE

• Allein is the President’s Jubilee Award winner for contribution to design as well as a

publisher and editor of major trade publication

• Visiting Professor in Branding at South East University and Guest lecturer in Asian

Advertising Syracuse University NY

• Notable client list inclusive but not limited to Singapore Airlines, Qantas, Singapore Tourism Board, Mercedes Benz, Toyota, Nestle Sapient Nitro, Ogilvy & Mather Advertising, SMRT, SBS Transit, NTUC Income and many others

Allein G.Moore

In this 2-day comprehensive and interactive executive program, you will discover how to research and understand your target audience, and create personalized and compelling content to attract them in this saturated attention economy. This program will show you the key in getting your emails, brochures and collaterals opened and read to build authority, leads and sales. You will be guided on writing ads for Press, Facebook and Google to make your organization not only visible but juggernaut in the digital world. In addition, learn how graphic design can impactyour marketing collaterals and enhance your graphic presentations in your marketing collaterals. At the end of

the 2-day program, you will be able to create remarkable emails and marketing collaterals that help you build relationships and stay engaged with your prospects that eventually turn them into your customers.

DATES23 - 24 January 2017

LOCATIONGrand Hyatt Hotel, Singapore

TUITION FEESEarly Bird 1 (Register & pay by 28 November 2016): S$2,595

Early Bird 2 (Register & pay by 26 December 2016): S$2,795

Regular Tuition Fees: S$2,895

For limited time only by 26 December 2016, register 3 participants and the 4th participant will receive a

complimentary seat (one discount scheme will apply).

Note: GST is applicable only to participants from Singapore registered companies. Check your eligibility for

40% Cash Back at IRAS website.


Phone: +65 6899 5030

PROGRAM INFORMATION

YOU MAY BE INTERESTED INPROGRAM B

POWERFUL COPYWRITING AND DESIGNING EFFECTIVE MARKETING BROCHURES, COLLATERALS AND EDMS THAT SELL


• MASTER effective copywriting skills to write an email that generates leads and builds a relationship with your

prospects

• GET your email communications opened, read and responded to boost your sales conversion

• CREATE compelling and eye-catching brochures with useful graphic techniques to grab the attention of your

target audience

• STRUCTURE, GUIDE, AND SHAPE the layout of your marketing materials using grid and typography to align and

balance your designs to achieve your desired end result

• LEVERAGE digital media to communicate and engage your target audience without exorbitant costs

This program is designed for but not limited to mid to senior level Sales & Marketing, Public Relations and

Communications Copywriters, Business Development, Business Manager and Directors who want to improve their

key account management processes and business performances through long lasting client relationships.

KEY BENEFITS

WHO WILL ATTEND THIS PROGRAM

The Communications Clinic AsiaCreative Director, Publisher/editor

Allein G Moore

Allein is the President’s Jubilee Award winner for contribution to design as well as the publisher and editor of

major trade publications. In year 2000, Allein published AdAsia magazine that is aimed at advertisers, agencies,

media owners and related fi rms. The magazine went on to win the Society of Publishers Award for Best Trademagazine. He was a founder of the Singapore Creative Awards in the 1980’s and was the Chairman for two years.

Allein also initiated the Designers Association of Singapore and served as the President for four years.

Allein is a certified WDA trainer and sits on the advisory board of Nanyang Polytechnic Design School. He is regularly

invited to be part of the judge panel at competitions such as the Magazine Publishers Association Singapore Awards, Singapore Book Publishers Awards, and Singapore Advertising EFFIES. Allein is also the visiting professor in Branding at South East University and Guest lecturer in Asian Advertising Syracuse University NY.

Over the years, Allein has accumulated a multitude of experiences through heading international advertising

agencies as a creative director and creating campaigns for brands such as Singapore Airlines, UOB, DBS, Qantas,Singapore Tourism Board, Mercedes Benz, Toyota, Nestle and many others.

FACULTY DIRECTOR

PROGRAM BPOWERFUL COPYWRITING AND DESIGNING

EFFECTIVE MARKETING BROCHURES,

COLLATERALS AND EDMS THAT SELL


According to Forbes, consumers are exposed to more than 5,000

advertisements on a daily basis, but only about 12 will make an

impression on them. As more organizations jumped on the content

marketing bandwagon, how can you create marketing content that

will stand out in this saturated attention economy and capture your

target audience’s attention?

With your needs always at the forefront of our mind, this 2-day

“Powerful Copywriting and Designing Effective MarketingBrochures, Collaterals and EDMs That Sell” executive program

led by Allein G Moore, will bring you a complete guide on how to write to win the attention economy of your target audience in the21st century.

In this 2-day intensive executive program, you will be guided

through the building blocks of writing and designing effective marketing brochures, collaterals and EDM to the best practices,methods, and tools used to engage the right audience with theright content at the right time. In addition, you will fi nd out what

it takes to write and design copies that translate into sales leadsand master the tools to move prospects closer to your company.

Last but not least, you will learn to keep your team performance at

the top by overcoming writer’s block and deliver the right contentto key customers.

Through case studies, interactive group discussions and hands-

on exercises, you will be challenged to stretch your thoughts

constructively and creatively. You will discover how to researchand understand your audience, and create compelling content tothe right target audience at the right time and place.

By the end of this program, you will walk away with comprehensiblecopywriting skills and action plan built specifi cally to suit your

marketing strategies online and offl ine.

OVERVIEW

PROGRAM OVERVIEWPOWERFUL COPYWRITING AND DESIGNING



Audience Today: Understand your target demographic and audience• Industry development and professional opportunities

• Research and project preparation

• Exploring creativity

Effectiveness Leaves Traits: Practical Tips for Effective Marketing Brochure• Group exercise in creativity

• Writing effective headlines

• 14 ways to develop a headline idea

• The Idea Wall

Overcoming the Writer’s Block: Fine Tuning your Idea• Group exercise in writing headlines

• Discussion on class headlines

• How to edit ideas

• Getting ideas accepted

Stand out in the content economy: How to get your copy open and read• Three Stage Platform for body text

• The secrets in getting your copy read

• Wicked words to avoid

• Individual writing exercise

DAY 1


08:30 - 17:30/ 23 JANUARY 2017

From Print to Digital: Effective Strategy for Digital Marketing• Demands of digital media

• Selecting and editing content

• Using social media to extend reach

Graphics and Design: Practical Tips to Compelling Images• Working with designers

• The disciplines of design writing

• The use of grids in layouts

• Making the most of photographs and images

DAY 2

08:30 - 17:30/ 24 JANUARY 2017

PROGRAM OUTLINEPOWERFUL COPYWRITING AND DESIGNING




Graphics and Design: Typography in Copywriting • Exploring paper selection and folding

• Using colour appropriately

• Understanding the type personality

• Individual exercise in creating a simple brochure

Dynamic Content: Leveraging Digital Media without Exorbitant Costs • The growth and value of video in digital communications

• How to write a script and storyboard

• Understanding budget balloons

• Seven common video formats

PROGRAM OUTLINEPOWERFUL COPYWRITING AND DESIGNING



PARTICIPATING COMPANIESMore than 5,000 companies have participated in our programs

ADVERTISING, INTERNET, MEDIA,PUBLISHINGBBC Worldwide

CNN

eBay

LinkedIn

MediaCorp

Saatchi & Saatchi

Singapore Press Holdings

The Financial Times

The Hoffman Agency

The Walt Disney Company

Thomson Reuters

CONGLOMERATEFraser & Neave

General Electric

General Motors

Mitsubishi

Monsanto

Siemens AG

Sodexo

FINANCIAL SERVICES, INSURANCEBank of America Merrill Lynch

AIA

Allianz Global Investors

American Express

Aviva

AXA

Barclays Bank

Citibank

DBS Bank

Deutsche Bank

HSBC

JP Morgan Chase Bank

Manulife

MasterCard

Maybank

Mizuho Bank

OCBC Bank

PayPal

Prudential

Rabobank

Standard Chartered Bank

Suncorp

Swiss Reinsurance

TD Securities

Visa

Westpac

Zurich Insurance

FOOD, BEVERAGECoca-Cola Beverages

Danone

Ferrero

Heineken

McDonald

PepsiCo


GOVERNMENT, NONPROFITAustralian Securities and Investments

Commission

Central Provident Fund Board

Changi Airport Group

Economic Development Board

GIC

NSW Treasury

Serco

Temasek Group

HEALTHCARE, PHARMACEUTICALSAbbott Laboratories

Eu Yan Sang

Glaxosmithkline

Hoffmann-La Roche

Johnson & Johnson

Merck

Pfi zer

Sanofi

HOSPITALITYCapitaLand

Far East Organization

Frasers Hospitality

Hilton Worldwide

Marriott Hotels

Pan Pacifi c Hotels Group

Shangri-La Hotels & Resorts

MANUFACTURING (CONSUMER)British American Tobacco

Estee Lauder

Fonterra Brands

Heineken

Kimberly-Clark

Kraft Foods

Lego

Mars Foods

Nestlé

Procter & Gamble

Unilever

MANUFACTURING (INDUSTRIAL)Airbus

Corning Optical Communications

Daimler

Harley Davidson

Intel Semiconductor

Rolls-Royce

Volvo Group

Wearnes Automotive

OIL & GAS, NATURAL RESOURCESCaltex

Chevron

ConocoPhillips

ExxonMobil

Maersk

Petronas

Santos

Saudi Arabian Oil

Schlumberger

Shell

PROFESSIONAL SERVICESAECOM

Aon Hewitt

Ernst & Young

PricewaterhouseCoopers

RETAIL, TRADEAdidas

Cargill

DFS

Harvey Norman

Hennes & Mauritz

IKEA

L’Oreal

Marks and Spencer

NTUC Fairprice

Tesco

TECHNOLOGY, ELECTRONICS3M

Apple

Canon

Dell

Hewlett Packard

Intel Technology

Lenovo

Micron Technology

Microsoft

Oracle

SAP

Sony Electronics

TE Connectivity

TELECOMMUNICATIONSEricsson

Nokia

Olive Communications

Singtel

Starhub

Tata Communications

Telstra

Verizon

Vodafone

TRANSPORTATIONAuckland Transport

Cathay Pacifi c Airways

Dubai Air Navigation Services

New Zealand Transport Agency

Fiji Airways

Metro Trains Melbourne

NSW Trains

SBS Transit

FACULTY DIRECTOR

STUART BRUCE’S TESTIMONIALS

outstanding

understanding of

public relations

strategy and how

to make it work

for both corporate

communications and

marketing.

Stuart was great.

I really felt he

knew his stuff

and I left more

confi dent.

PR DirectorFuture Cities Capapult

Aldo LiguoriGlobal Director of Corporate PR

at Fast Retailing (Uniqlo and other

fashion retail brands)

“

“ ““


International PR adviser and trainer

Stuart Bruce Associates

Stuart Bruce

Stuart Bruce FCIPR is an elected member of the Chartered Institute of Public Relations (CIPR) council, founder member of its Social Media Panel, co-author of two PR books – Share This and Share This Too. He has more than 27 years’ of experience and is one of the world’s firstPR bloggers, writing at www.stuartbruce.biz since 2003. He was the co-founder and managing director of one of the UK’s first online PR consultancies, growing it in less than three years into a PR Week Top 150 Consultancy and Top 30 Digital Consultancy. Stuart regularly speaks at

international conferences and forums and has provided confi dential advice and training to senior

PR and communications professionals running the offi ces of senior politicians and business

leaders.


Phone: +65 6899 5030

CONTACT US


IN-HOUSE

CUSTOM

EXECUTIVE

PROGRAMS

Clariden Global delivers custom learning programs for organizations all around the world. Whatever your business

challenges are, we create focused learning experience that enables your organization to achieve success. Through

partnerships with the most renowned thought leaders, industry experts and professors from around the world,

these in-house custom executive programs will equip you with essential skills and capabilities to develop and

implement strategies more effectively at your organization.

Engage with our thought leader today:

CONTACT US


We encourage you to learn more about Clariden Global Executive Education custom and open-enrollment programs.

Our staff will be happy to answer your questions and help you determine the programs work best for you and your

organization.

ENQUIRY FOR THIS PROGRAMStefanie LimEmail: [email protected]

Phone: +65 6899 5030

SINGAPOREEmail: [email protected]

Phone: +65 6899 5030

Fax: +65 6567 4328

Address: Clariden Global Pte Ltd 3 International

Business Park #04-29, Nordic European

Centre Singapore 609927

LONDONEmail: [email protected]

Phone: +44 (0) 20 7129 1222

Fax: +44 (0) 84 3218 0413

Address: 1 King Street London,

EC2V 8AU United Kingdom

AUSTRALIAEmail: [email protected]

Phone: +61 3 9909 7310

Fax: +61 3 9909 7788

Address: Clariden Global Pty Ltd

530 Little Collins Street, Level 1

Melbourne VIC 3000, Australia

CUSTOMIZED PROGRAMSStefanie LimEmail: [email protected]

Phone: +65 6899 5030

REGISTRATION & PAYMENT MATTERSEmail: [email protected]

Phone: +65 6899 5030

REGISTRATION

Program B (23 - 24 January): Powerful Copywriting and Designing Effective

Marketing Brochures, Collaterals and

EDMs that Sell

S$2,595 S$2,795 S$2,895

Program A (11 - 12 January): Positioning and Integrating PR to Amplify Your

Marketing Campaigns S$2,595 S$2,795 S$2,895

PROGRAM FEES

C L A R I D E N

Program1st Early Bird Fee

(If payment & registrations are received

by 28 Nov 2016)

2nd Early Bird Fee(If payment &

registrations are received by 26 Dec 2016)

Regular Fee Per Participant

Email: [email protected]

Fax: +65 6567 4328

Call: +65 6899 5030

Website: www.claridenglobal.com

By Cheque/ Bank Draft

By Telegraphic Transfer

By Credit Card

Group discount of 10% for the 2nd participant from the same organization.

For limited time only by 26 December 2016 register 3 participants and the 4th

participant will receive a complimentary seat.

*One discount scheme applies.

An invoice and registration confi rmation will be sent within 7 days, please

contact us if you have not heard from us within 7 days. Payment details will

be sent together with the invoice based on your preferred payment method.

ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.

Accommodation is not included in the program fee but you will be entitled

to use our corporate rate for your accommodation. Information will be sent

along with your registration confi rmation.

Once we have received your booking, the place(s) are confi rmed. No refunds

will be made for any cancellations, however, program credits of equivalent

value only applicable for Clariden Global events will be provided. Credits

can only be redeemed for 1 program and is valid for only one (1) year from

date of issue.

Substitution with a qualifi ed candidate is allowed by providing at least 5

working days of advance notice to Clariden Global. One time substitution

is allowed with no charges. Subsequent substitutions will be charged 10%

admin fee.

PLEASE NOTE: Clariden Global International Limited reserves the right to

change the content and timing of the programme, the speakers and the date

and venue due to reasons beyond their control. If in the unlikely event that

the course is cancelled, Clariden Global International Limited will refund

the full amount and disclaim any further liability.

PRIVATE DISCLOSURE STATEMENT: Any information provided by you in

relation to this event is being collected by Clariden Global International

Limited and will be held in the strictest confi dence. It will be added to our

database for the primary purpose of providing you with information about

future events and services.FEE RECEIVED REFERENCE L7053.4/YL/ST

4 WAYS TO REGISTER 3 PAYMENT METHODS

CANCELLATIONS AND SUBSTITUTIONS*All cancellations must be received in written form.

GROUP DISCOUNTS

FOR OFFICIAL USE

Booking Contact (Approving Manager) Mr/Mrs/Ms:___________________

Job Title:____________________ Department:____________________

Telephone:_______________________ Fax:_______________________

Email:______________________________________________________

Organization:_______________________________________________

Address:____________________________________________________

____________________________________Postal Code:____________

I would like to receive more information on hotel accommodation

using Clariden Global coporate rate.

Please register the following participant for this seminar.

(Please tick to select your seminar(s). You may tick more than one.)

1st Participant Name (Mr/Mrs/Ms):_________________________________

Job Title:___________________ Department:__________________________

Telephone:_________________________ Fax:_________________________

Email:_________________________________ Date of Birth:______________

2nd Participant Name (Mr/Mrs/Ms):_________________________________


Telephone:_________________________ Fax:_________________________


3rd Participant Name (Mr/Mrs/Ms):_________________________________


Telephone:_________________________ Fax:_________________________


4th Participant Name (Mr/Mrs/Ms):_________________________________


Telephone:_________________________ Fax:_________________________


Seminar(s): Program A Program B□ □




□

Mandarin Oriental, Singapore

11 - 12 January 2017

5 Raffl es Avenue, Marina Square,

Singapore 039797

+65 6338 0066

http://www.mandarinoriental.com/

singapore/

Grand Hyatt Hotel, Singapore

23 - 24 January 2017

10 Scotts Road, Singapore,

Republic of Singapore, 228211

+65 6738 1234

https://singapore.grand.hyatt.

com/en/hotel/home.html

VENUE AND ACCOMMODATION INFORMATION

Documents

POSITIONING AND INTEGRATING PR TO AMPLIFY YOUR … · POSITIONING AND INTEGRATING PR TO AMPLIFY YOUR MARKETING CAMPAIGNS January 11 - 12 SINGAPORE Mandarin Oriental, Singapore 2017