Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

Background What I didArt direction + visuals+ social media

(Website - 2014)PROJECT HEART

A movement by Maybank to change the lives of disadvantaged communities across Southeast Asia. Through effective and sustainable projects, the website inspires residents of this region to come together and move forward as one.

Award

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

Background What I didArt direction + visuals+ mobile app

(Website - 2014)TOURISM MALAYSIA

Tourism Malaysia 2015 rebranding website visual.

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

BackgroundGerman brands are known for their precision, quality and details.Rather then telling people, I showed it by designing a flyer, structured just like van Laack’s signature shirts were handed in specially-made shopping bags to drivers of German-made cars who used the mall’s valet service.

What I didIdeation + conceptualising + visuals

(Flyer - 2013)VAN LAACK

+ Finalist - New York FestivalsAward

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

BackgroundMaybank Photography Awards (MPA) is an annual event that was created for the client to own in the digital space.

What I didIdeation + art direction + visuals (digital and print) +social media

(Parallax Website - 2012)MAYBANK PHOTOGRAPHY AWARDS

Awards

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

What I didArt direction + visuals

(2012)

BackgroundA start-up company wanted to build an e-commerce websiteselling products from Japan.

E-COMMERCE INTERFACE DESIGN

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

BackgroundHotlink Youth Club collaborated with local artists to deliver a website with a difference. During the campaign, the website was frequesntlyupdated to feature the different artists, new content and activites.

What I didVisuals + HTML + flash banners

(Website + Social Media - 2009)HOTLINK YOUTH CLUB

Awards

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

(Website - 2009)METAMOSAIC+MOZAIKU

BackgroundMetamosaic is a design & production studio operating within the architectural industry. The client wanted a website that allows them to showcase their work.

What I didIdeation + art direction + visuals

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

BackgroundNAUI Worldwide is a membership organisation headquarters in USA with tens of thousands of member instructors, affiliated stores and service centers located in countries throughout the world.

What I didIdeation + art direction + visuals + HTML + CSS

(Website - 2009)NAUI PACIFIC RIM

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

Background

ST PATRICKS DAY

With the insight that Malaysians are more likely to celebrate an occasion if it were an international one, we created a site that allowed Malaysians to see and experience St Patrick’s Day around the world.

What I didAnimation

Award

(Microsite - 2008)

Mobile 012 210 7554 Email miclye@gmail.comMichelle Lye

BackgroundHeineken was about to launch their new product, the Heineken Extra Cold and they wanted a platform where they can inform people of their new product.

What I didIdeation + art direction + visuals + flash

HEINEKEN EXTRA COLD (Microsite - 2007)