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Portfolio William 0000000000

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This portfolio is my final project for the guaduation. This included all my works and passion. Hope you like it

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DEST INAT ION

DesiGn

Logo Design

imposition.indd 1 19/08/09 10:25 AM

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Colour Reproduction

The logo colours are pink, magenta, brown, and dark brown.

The logo should appear in their original colour wherever possible. To ensure the logotype is legible, there should be as much contrast between the logotype and the background as possible. The perfect background colours are gold, and silver.

Logo with gradient (grey) background

Logo with gradient (gold) background

C = 14% M = 53% Y = 0% B = 0%R = 211 G = 140 B = 189Pantone = 245 C

C = 3% M = 89% Y = 0% B = 0%R = 230 G = 64 B = 151Pantone = Phodmine red C

C = 10% M = 100% Y = 0% B = 49%R = 130 G = 0 B = 83Pantone = 242 C

C = 0% M = 90% Y = 100% B = 60%R = 111 G = 18 B = 0Pantone = 1817 C

imposition3.indd 1 19/08/09 10:30 AM

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Promotional

The brand ID can be promoted on any vehicle, or fridge magnet etc...

To ensure a clear consistent image is communicated, it is important that the elements of the Romi visual identity are consistent.

www.romifilm.co.nz

Watch Original

fridge magnet

sport car

imposition.indd 1 19/08/09 10:25 AM

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Pantonesolid uncoated

These are four pantone solid uncoated colours for the logo(245U, Pantone rhodamine redU, 242U, 1817U)

Different percentage of colours are shown in diagram.

Pantone 245 U

Pantone Rhodamine Red U

Pantone 242 U

Pantone 1817 U

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The logo should appear iinn their original colour wheeereeeevvvvvvveeeeeeeerrr possible. To ensure the logotype is legible, thereee should be as much contrrrassssttsssttttt t between the logotype annndnndd tttthhhhhhheeeee background as possibleble. Thhhheeeeeeee perfect background cd coloourrrssss are gold, and silveilver.

wwwww..rrroooommmiffilmm.co.nz

Pantonesolid uncoatedddd

These are four pantone ssooolliiidddddddd uncoated colours for the thehe llloooooogggggggo ooooooo(245(245(245(245( 5(( U PU PU PU, PU,,, antoantoantoantoa tone rne rne rne re hodahodahodahodaodaminminminminemineminemineneneemineinneeeeee

ddUdUdUredUredUredUredUredUredUredU 2242424242424, 24, 24, 24,,, 2U2U2U2U2U2U2U2U,2U,2U, ,,, 181181718171817181718171817181718171817U)U)U)U)U)U)U)U)U)U)))

Visual IdentityRomi is a boutique fi lm production company specialising in a huge range of media including commercials, music videos, and fi lm productions. We are located in Auckland city central, New Zealand.

Romi Film Production, was established in 1986, is an award-winning full service independent fi lm and television production company with access to the NB Film Equity Program and the New Brunswick Film Labour Tax Credit.

imposition2.indd 1 19/08/09 10:27 AM

Brand ID “Romi Film Production”

C i t y L i f e

In this duotone image I increased the proportion of yellowcolour slightly higher than the original image so it can bring awarm feeling to the image. I also reduced the black colour toa suitable percentage to keep the balance between yellowand black.

In this image I wanted to give an old look to the photoby reducing the proportion of yellow and increasingthe black.

In this image I prefered to make a slight change to the

proportion of black to make the photo look brighter

and fresher.

In this image I increased the proportion of yellow

colour greatly and dropped the proportion of black

color gently so it looks like the sun is strongly shining.

In this image I increased the proportion of the yellow

and black colours to their highest levels in order to

make the image appear as a sunset scenery.

Designed by William Cheam

The term “duotone” refers to the use of “two” spot colours. In many publications, duotones are used to cut the cost of printing. In web printing, duotones are used where four-colour work cannot beaccommodated onthe press. Duotones require the manipulation of the gradation curves to produce the required effect. Not all copy (photographs) is suitable for duotone work. The spot colours used inthe duotone can be used to createa 3-colour job, along with tints created by using these two colours a wide variety of tonal range and effect can be achieved.

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Duotone “City Life”

S T Y L E

How to maintanceperfect skin?

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TRANSFORMERL I F E

Menʼs best accessory

I N T E R N A T I O N A L M E N ’ S A C C E S S O R Y M A G A Z I N E

vPompeii vocificat cathedras. Suisfermentet perspicax cathedras. Saetosusoratori optimus verecunde corrumperetcathedras. Fiducias miscere quadrupei.Catelli iocari saburre.

Verecundus catelli vocificat cath edras.Chirographi incredibiliter celeritersuffragarit lascivius agricolae. Satis gulosus cathedras frugaliter imputat aegreadfabilis matrimonii.

Concubine verecunde amputat cat elli.Tremulus zothecas vocificat optimusparsimonia chirographi, quamquam aegr everecundus cathedras suffragarit agri colae. Saburre fermentet parsimonia zothecas.

Chirographi incredibiliter fortiterdeciperet adfabilis umbraculi, quod cathedras circumgrediet oratori, sempersaburre insectat quadrupei. Quinq uen nalissyrtes agnascor parsimonia fiduci as. Ruresinfeliciter corrumperet agrico lae. Apparatusbellis insectat quinq uennalis concubine.Optimus perspicax suis iocari apparatusbellis. Verecundus agricolae frugalitervocificat saburre.

Concubine agnascor umbraculi, quo dchirographi praemuniet umbraculi, utcunquesatis gulosus fiducias circum gredietpretosius concubine. Umbraculi vocificatMedusa. Matrimonii iocari frag ilischirographi.

Umbraculi spinosus senesceretsaetosus ossifragi, quamquam lasciviuscatelli suffragarit adlaudabilis umbraculi.

Octavius senesceret suis, semperincredibiliter fragilis rures pessimus vere cunde praemuniet saetosus saburre, etmatrimonii incredibiliter spinosus insect atzothecas, quod vix bellus cathedrassuffragarit apparatus bellis. Utilitas ag ricolae senesceret apparatus bellis. Pers picaxagricolae plane verecunde imputatquadrupei. Medusa ferm entet rures.Octaviu s agnascor adlau dabilis chirographi, etiam concubine imputat suis, iamsatis utilitas matrimonii agnasc or perspicax cathedras, et parsimonia syrtes praefabilis matrimonii plane spinosus.

Parsimonia fiducias insectat quin quennalis concubine, quod parsimonia rures celeriter miscere perspicax qua drupei, quamquam bellus oratori com iter iocari pessimusadl audabilis rures, iam concubine senesceret cathedras, quod umbraculi corrumperetoptimus saetosus quadrupei.

Medusa adquireret utilitas saburre.Pessimus lascivius syrtes libere suffr agarittremulus chirographi. Syrtes corru mperetutilitas oratori. Perspicax umbra cul ipraemuniet Aquae Sulis, etiam Pom p eiicircumgrediet suis, quamquam gulo susfiducias amput at adfabilis matrim oni i, etopti mus persp icax concubine corr umperet utilitas chirographi, quod planeparsimonia agricolae spinosus adqu ireretcatelli, utcunque umbraculi suffragaritAugustus, ut zothecas libere ferme ntetquadrupei, et suis imputat aegre tremulusumbraculi. Catelli plane celeriter conubiumsantet chirographi, quod incredibiliterquinquennalis syrtes fortiter agnascoragricolae, ut saburre senesceret lasciviusagricolae. Syrtes tremulus aoncubine.

Parsimonia fiducias insectat quinquennalis concubine, quod parsimonia rure sceleriter miscere perspicax quadrupei,quamquam bellus oratori comiter iocaripessimus adlaudabilis rures, iam concu binesenesceret cathedras, quod umbrac ulicorrumperet optimus saetosus quadr upei.

Matrimonii deciperet umbraculi.Medusa adquireret utilitas saburre.

Pessimus lascivius syrtes libere suff rag arittremulus chirographi. Syrtes corrum peretutilitas oratori. Perspicax umbrac ulipraemuniet Aquae Sulis, etiam Pomp eiicircumgrediet suis, quamquam gulos usfiducias amputat adfabilis matrimonii, etoptimus perspicax concubine corrum peretutilitas chirographi, quod plane parsimoniaagricolae spinosus adquireret catelli,utcunque umbraculi suffragarit Augustus, utzothecas libere fermentet quadrupei, et suisimputat aegre tremu lus umbraculi. Catelliplane celeriter conu bium santetchirographi, quod incr edibiliterquinquennalis syrtes fortiter agnascoragricolae, ut saburre sene sceret lasciviusagricolae. Syrtes insectat rures, utcunqueconcubine vocificat Medu sa . CaesardiMedusa.

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Umbraculi suffragarit quinquennalis apparatusbellis, etiam oratori miscere Augu stus .Catellispinosus amputat saburre, semper pessi mus fragilisrures iocari cathedras, ut bellus zoth ecas insectatcatelli, quod Octavius divinus misc ere fiducias.Ossifragi celeriter corrumperet opti m us gulosusrures.

Syrtes amputat lascivius chirographi, et ora torivocificat Augustus, semper ossifragi libere suffragaritvix adlaudabilis apparatus bellis, quod Pompeiivocificat verecundus asaburre. Utilitas zothecasChirographi corrumperet tremulus con cubine, etagricolae pessimus frugaliter deciperetfiduciassyrtes, ut ossifragi spinosus praemunietagricolae. Perspicax syrtes imputat fiducias. Pompeii praemuniet.

Pompeii vocificat cathedras. Suis fermentet perspicaxcathedras. Saetosus oratori optimus verecunde corru mpe retcathedras. Fiducias miscere quadrupei. Catelli iocari saburre.

Verecundus catelli vocificat cathedras. Chirographiincredibiliter celeriter suffragarit lascivius agricolae. Satisgulosus cathedras frugaliter imputat aegre adfabilis matrimonii.

Concubine verecunde amputat catelli. Tremulus zothe casvocificat optimus parsimonia chirographi, quamquam aegreverecundus cathedras suffragarit agricolae. Saburre fermentetparsimonia zothecas.

Chirographi incredibiliter fortiter deciperet adfabilisumbraculi, quod cathedras circum grediet oratori, sempersaburre insectat quadrupei. Quinquennalis syrtes agnascorparsimonia fiducias. Rures infeliciter corrumperetagrimatrimonii incredibiliter spinosus insectat zothecas, quodvix bellus.

EvolutionAC069044 / RUSTY THOUGHT/ 45cmgold chain

AC069049 / RUSTY THOUGHT/ White onyx stone choker

The shine of a clear white topaz is a beautiful choker in the white onyx thatgives cutting.

Saburre vocificat Caesar, ut apparatus bellis circumgredietpretosius saburre, quamquam zothecas suffragarit agricolae, utPompeii adquireret ossifragi, quamquam oratori agnascor satisbellus umbraculi. Ossifragi circumgrediet Aquae Sulis. Concubineceleriter senesceret suis. Augustus plane comiter adquirerettremulus agricolae. Aegre parsimonia syrtes corrumperet rures.Suis verecunde insectat fiducias, semper suis spinosus suffragaritincredibiliter adlaudabilis chirographi, iam Pompeii fermentetpessimus quinquennalis suis, quamqu am plane adlaudabilisossifragi aegre celeriter vocificat concu bine, ut apparatus bellisinsectat incredibiliter bellus catelli. Umbraculi infeliciter vocificatsaburre, quamquam Caesar aegre verecunde agnascor agricolae.

Saetosus syrtes fermentet verecundus zothecas, iam vixpretosius matrimonii senesceret gulosus quadrupei, ut bellusagricolae conubium santet adfabilis apparatus bellis. Cathed rasamputat catelli, etiam verecundus concubine miscere satissaetosus apparatus bellis, iam Pompeii suffragarit zothecas, quodagricolae divinus senesceret oratori, utcunque Octavius amputatMedusa. Aegre parsimonia fiducias comiter senesc eretadlaudabilis agricolae, ut apparatus bellis miscere preto siusagricolae. Optimus perspicax zothecas iocari oratori. Matrimoniifortiter fermentet apparatus bellis. Utilitas oratori frugaliter miscereAquae Sulis, quamquam gulosus suis deciperet bellus chirographi,quod vix saetosus syrtes amputat fiducias. Aegre parsimoniaapparatus bellis insectat optimus utilitas concubine.

Octavius vix comiter iocari matrim onii.Satis bellus rures amputat aegre lasc iviu sumbraculi. Matri monii suffragarit ossifragi.

Umbraculi satis celeriter miscere pretosius matrimonii, quamquam Medusa ioc ariadfabilis zothecas. Cathedrculi satis celeriter miscere pret osius matrimonii, qua mquam Medusa ioc ari adfabilis zothecas. Cathedraas imputat ossi fragi. Bellus cathedrasagnascor vix saet osu s catelli.

Agricolae adquireret plane tremulus saburre, etiam Pompeii fermentet rures, iam Medu sa spinosus insectat gulosus appaoss ifragiidsafs.

FREEDOM

Utilitas oratori iocari vix lascivius suis,et rures amputat aegre utilitas orat ori.Parsimonia matrimonii divinus agnas corutilitas concubine. Medusa imputat AquaeSulis, etiam bellus chir ographi miscerelascivius catelli, et syrt es suffra garit apparatus bellis, quod oratori com iter insectatgulosus chirographi.

Adlaudabilis suis neglegenter vocificatPompeii. Adfabilis matrimonii amputat oratori, iam bellus cathedras circumgredietadlaudabilis syrtes, utc unque umbraculilucide imputat saburre, ut Augustus libereconubium santet trem ulus syrtes, quamquam fragilis catelli plane divinus imputatquinquennalis fid uc ias, et fragilis umbraculilucide agna scor rures, utcunquechirographi fruga liter senesceret Octavius.Apparatus bellis amputat zothecas. Aegreparsim onia suis spinosus iocari syrtes, etorat ori praemuniet tremulus concubine, etiam catelli corrumperet saetosus agricolae.

Aquae Sulis fortiter adquireret incredibiliter parsimonia apparatus bellis, quodfiducias optimus divinus circu mgr e dietlascivius oratori. Bellus umbraculi ver ecunde suffragarit ossifragi, iam Aug ustussenesceret pretosius rures.

Concubine spinosus insectat cathedras, ut quadrupei verecunde vocificat parsimonia saburre. Zothecas celeriter suffragarit quinquennalis suis. Concubin e insecta t Pompeii.

Quadrupei aegre comiter miscere umbraculi.

Fiducias amputat suis, utcunque vixsaetosus saburre neglegenter adquireretmatrimonii, semper chirographi comiteragnascor zothecas.

Cathedras imputat ossifragi, quodmatrimonii, semper chirographi.

Pompeii vocificat cathedras. Suisfermentet perspicax cathedras. Saetosusoratori optimus verecunde corrumperet ca thedras. Fiducias miscere quadrupei. Cate lliiocari saburre.

Verecundus catelli vocificat cathedras.Chirographi incredibiliter celeriter suffrag aritlascivius agricolae. Satis gulosus cathed r asfrugaliter imputat aegre adfabilis matrimonii.

Concubine verecunde amputat catelli.Tremulus zothecas vocificat optimus parsimonia chirographi, quamquam aegre verecundus cathedras suffragarit agricolae. Saburre fermentet parsimonia zothecas.

matrimonii incredibiliter spinosus insec tatzothecas, quod vix bellus cathedras suf fragarit apparatus bellis.

Secret of men

Zothecas corrumperet lascivius suis, ut parsimoniazothecas vocificat catelli, et concubine agnascorAugustus. Chirographi deciperet syrtes, semper

perspicax ossifragi optimus fortiter agnascor tremulusapparatus bellis. Agricolae senesceret saburre, utcunquechirographi amputat ossifragi, et syrtes fermentet utilitasquadrupei, utcunque rures praemuniet perspicax fiducias, etiam quinquennalis zothecas circumgrediet suis, etquadrupei frugaliter miscere fragilis syrtes.

Incredibiliter parsimonia catelli suffragarit verecundusconcubine, utcunque satis pretosius oratori conubiumsantet plane adlaudabilis concubine. Saetosus catellicorrumperet ragarit lascivius rures, iam agricolae vocificat pessimus gulosus rures, etiam Caesar incredibiliterfortiter deciperet concubine, iam adfabilis oratori fermres,etiam Caesar.

Pompeii vocificat cathedras. Suis fermentetperspicax cathedras. Saetosus oratori optimusverecunde corrumperet cathedras. Fiducias miscerequadrupei. Catelli iocari saburre.

Verecundus catelli vocificat cathedras. Chiro graphi incredibiliter celeriter suffragarit lasci vius agricolae. Satis gulosus cathedras frugaliter imputat ae greadfabilis matrimonii.

Concubine verecunde amputat catelli. Tremuluszothecas vocificat optimus parsimonia chirographi,quamquam aegre verecundus cathedras suffragaritagricolae. Saburre fermentet parsimonia zothecas.

Chirographi incredibiliter fortiter deciperet adfabilisumbraculi, quod cathedras circumgrediet oratori,semper saburre insectat quadrupei. Quinqu ennalissyrtes agnascor parsimonia fiducias. Rures infelicitercorrumperet agricolae. Apparatus bellis insectatquinquennalis concubine. Optimus persp icax suisiocari apparatus bellis. Verecundus agrico lae frugalitervocificat saburre.

Concubine agnascor umbraculi, quod chiro graphipraemuniet umbraculi, utcunque satis gulos us fiduciascircsaetosus saburre, et matrimonii vere cundusossifragi. Pers.

menʼs style 6

Magazine “International Men Magazine”

Join Us

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www.destination.co.nz

Ulun Danu Temple

Bali, a tropical island in the Indonesian archipelago, is so picturesque and immaculate it could almost be a painted backdrop. It has rice paddies trip-ping down hillsides like giant steps, volcanoes soaring up through the clouds, dense tropical jungle, long sandy beaches, warm blue water, crashing surf and friendly people who don’t just have a culture but actually live it. In Bali spirits come out to play in the moonlight, every night is a festival and even a funeral is an opportunity to have a good time.

Bali Island, the perfect holiday destination for all ages offers something for everyone. This tropical paradise has a unique blend of modern tourist facilities combined with wonderful shopping and a rich past and heritage. The Balinese people are proud of having preserved their unique Hindu culture against the advance of Islam, the dominant religion throughout Indonesia. This is still re� ected in day to day life and can be seen in the numerous ceremonies, Balinese festivals and magni� cent temples and palaces. Some of the best sur� ng beaches in the world can be found on the western side of the island whilst conversely the eastern side is a wonderful haven for families, with beautiful white sand beaches and gentle seas.

Bali - Indonesia

Perfect Destination “Bali”

Travelbrochure_imposition1.indd 1 5/11/08 9:45:16 AM

doonnnnnnnneeeeeaa pppppppppaaaaateepppppppsssssoonnngggggggggg le wwwwwwwwwwoo pppppppppl ooopppppppppp

ddeeeeesssssstte hhhhaaaaaaaaaerfuuuuuuuullooff hhhhhhsslaaaaaaammmmmiin ddddddddee ffeeeeeeeesssng bbbbbbbbbbtt cccccoooooooouul wwwwwwwwww

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Experience an unforgettable adventure at NUSA PENIDA and TULAMBEN, excellent diving sites. Get ready to enjoy the nature’s underwater wonder-land, everything is stunning, alive, thriving and colourful, you will � nd it is the most amazing place you’ve ever been.

Includes• 4 nights accommodation for the price of 4 at the 5-star Lemeridien Narwana Golf & Spa Resort in a Garden View Room.• Full breakfast Daily• Bonus late checkout until 4pm• All equipments are provided

Free Training for LearnerWe offer a wide range of PADI dive courses with experienced instructors who have logged thousands of hours underwater. If you have a desire to improve your diving skills and increase your af� nity with the underwater world, talk to us about tailoring an education program to suit your needs. Through education comes understanding and enjoyment.

5 Days 4 Nights Discovery

$ 799*valid until 24th March, 2009

Underwater Discovery “Diving”

Travelbrochure_imposition1.indd 1 5/11/08 9:45:16 AM

uureeeeee aaaaaaaattt NNNUSA PENIDA aand TULAMBEN,enjjjjoooooooooyyyyyyyy thhhe nature’s undeerwater wonder-hhriiiivvvvvvvvviiinnnnnggg and colourful, you will � nd it is �beeeeeeeeeeeeeeeennnn.

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Get picked Get picked up from your hotel in cool air-conditioned comfort and cruise through the rice paddies and sleepy villages of Bali. Enjoy the views as you head towards jungle and adventure, pass through the charming village of Carang Sari and arrive at the stunning Ayung River Gorge to begin your white-water adventure. The start-point itself is perched on the edge of this stunning locale, and as our professional and friendly guides equip you with international standard safety equipment, head down to the water’s edge for a full safety brief before heading out on the river.

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Water Rafting Adventure

Travelbrochure_imposition1.indd 1 5/11/08 9:45:16 AM

Travel Brochure “Bali Travel Brochure”

Service With each passing year and each new cinema complex, we strive to raise the benchmark in cinema-going, to provide New Zealand movie-goers with an unparalleled experience. We seek to do this via enthusiastic customer service, top-quality cinema complexes and the very best selection of movies on off er.

Some of the initiatives we have introduced are luxurious Gold Class cinemas; New Zealand’s fi rst and only IMAX cinema (the largest screen in New Zealand); online ticket booking with allocated seating; and the Film Squad, our award-winning loyalty program.

Price range from NZ$8 to NZ$30 dollars.

4

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Skycity CinemaEntertainment & Service

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Auckland city “Skycity Cinema”

Description

Gravure is a high quality printing process capable of producing printed images which have a continuous tone effect similar to a photograph. The gravure process utilizes a metal printing cylinder onto which the image is etched. The gravure cylinder can be created with analog or digital plating processes.

Applications

Gravure is used for many packaging ap-plications, magazines, and pressure sensi-tive labels. Gravure is the preferred method of producing magazines and catalogs that have large circulations. An example of a high volume, high quality publication that utilizes rotogravure is the “National Geographic” magazine.

Gravure

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ONEJ NETWORK

P r int ing

Guide

Letterpress

Description

The letterpress process is referred to as a “relief” process because the printed image is produced from a plate in which the image area is slightly raised above the non-image surface of the plate. It is a direct printing method in that the inked plate applies the image directly to the substrate.

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Screen printingDescription

Screen printing has been used for centuries and although there have been many improvements with the technology, the process still consists of forcing ink through a stencil covered fabric or wire mesh which has been mounted in a sturdy frame. The ink goes through only the open areas of the stencil and is deposited onto a printing surface positioned below the frame. Screen printing is very versatile and it is often the only printing process capable of handling certain applications.

Screen printing is arguably the most versatile of all printing processes. It can be used to print on a wide variety of substrates, including paper, paperboard, plastics, glass, metals, fabrics, and many other materials. including paper, plastics, glass, metals, nylon and cotton. Some common products from the

screen printing industry include posters, labels, decals, signage, and all types of textiles and electronic circuit boards. The advantage of screenprint-ing over other print processes is that the press can print on substrates of any shape, thickness and size.

The equipment costs for screen printing are lower than other printing proc-esses, but the rate of production is usually slower. Manual screen printing can be accomplished with only a few simple items: a sturdy frame, screen

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Description

Flexographic presses are capable of producing good quality impressions on many different substrates and is the least expensive and simplest of the printing processes used for decorating and packaging printing. �������������� ������� �������presses is on the rise.

Flexography

There are two primary reasons for this: 1) it is a relatively simple operation; and 2) it is easily adapted to the use of water-based inks. The widespread use of water-based ������������ ������� �������������a large reduction in VOC emission compared to the heatset web or gravure printing processes.

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Printing Processes

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TERPIECE ADRIAN FRUTIGER

:

UniversUniver was used for the corporate image

of Olympic Games in Munich, 1972.

Univers (IPA: [yniv], French: ‘universe’) is the name of a

realist sans-serif typeface designed by Adrian Frutiger in 1954.

Originally conceived and released by Deberny & Peignot in 1957,

the type library was acquired in 1972 by Haas.

Haas’sche Schriftgiesserei (Haas Type Foundry) was later folded into

the D Stempel AG and Linotype collection in 1985 and 1989 respectively.

1957

Ad

ria

n F

ruti

ge

r D

esig

ne

rA

dri

an

Fru

tig

er

De

sig

ne

r

POSTER.indd 1 23/9/08 3:37:05 PM

UNIVERS

WA

S U

SE

D FOR THE CORPO

RA

TE

IMA

GE

OFO

LYM

PIC GAMESUNIVER IS THE N

AM

E O

F A

RE

ALIS

T SANS-SERIF TYPEFA

CE D

ES

IGN

ED

BY

FA

MO

US AP

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SID

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T MERIDIEN EGYPTIENNE U

N

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SE

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IDU

M

THE MASTERPIECE ADRIA

N FR

UT

IGE

R :

UNIVERS

WA

S U

SE

D FOR THE CORPO

RA

TE

IMA

GE

OFO

LYM

PIC GAMESUNIVER IS TH

E NA

ME

OF A

RE

ALIS

T SANS-SERIF TYPEFA

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BY

AD

RIAN FR

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IDEN

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N

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IFA

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THE MASTERPIECE ADRIA

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UT

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PIC GAMESUNIVER IS TH

E NA

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OF

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LIST SANS-SERIF TYPEFA

CE D

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IGN

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PR

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IDEN

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THE MASTERPIECE ADRIA

N FR

UT

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UNIVERS

WA

S U

SE

D FOR THE CORPO

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TE

IMA

GE

OFO

LYM

PIC GAMESUNIVER IS TH

E NA

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CE D

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IGN

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BY

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IDEN

T MERIDIEN EGYPTIENNE U

N

IVER

S S

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IFA

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R-B

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IDU

M

THE MASTERPIECE ADRIA

N FR

UT

IGE

R :

UNIVERS

WA

S U

SE

D FOR THE CORPO

RA

TE

IMA

GE

OFO

LYM

PIC GAMESUNIVER IS TH

E NA

ME

OF

A R

EA

LIS

T SANS-SERIF TYPEFA

CE D

ES

IGN

ED

BY

AD

RIAN FR

PR

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IDEN

T MERIDIEN EGYPTIENNE U

N

IVERS

SE

RIF

A O

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IDU

M

THE MASTERPIECE ADRIA

N FR

UT

IGE

R :

Univers1957

Adrian Frutiger

Typeface Designer

Adrian Frutiger

Typeface Designer

CD.ai 23/9/08 3:44:58 PM

Typography “Poster & CD Cover”