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THE MOBIUS ADVERTISING AWARDS: Goldman Sachs “Minds. Wide Open”.
INTERBRAND 10/2007 – 07/08[Freelance Senior Designer]
Acount: CovidienMaintaining global brand standards throughout all forms of communication.
WUNDERMAN 1/06 – 10/07[Senior Art Director]
Acount: Hewlett Packard and Citibank
Redesign of the HP Home & Home Office Catalog.
Supervising Jr. ADs and maintaining the high level of creative from issue to issue.
AGENT 16 (Formerly Mezzina Brown & Partners) 2/97 – 12/06[Senior Art Director]
Acounts: Toshiba, Dupont, Goldman Sachs, R.J.Reynolds Tobacco, McGraw Hill, Hull Group, Papercone, Techsmart, Con Edison and Bacardi
Designed and launched, the Camel Pool Program into 30 new markets nation wide.
Created advertising campaigns, collateral materials, catalogs, logos, direct mail, and point-of-sale.
BATES USA 4/96 – 2/97[Design Director / Art Director]
Acounts: Calistoga, Jose-Cuervo Tequila, Lucky Strike 141 Promotion Group and Perrier
Supervised a staff of freelancers (6-10).
Developed marketing strategies, conceptualized ideas and designed ad campaigns, posters, brochures, for Point-of-Sales and collateral materials to help build brand awareness.
MARKET IMAGING SYSTEMS Inc. 5/93 – 12/95[Art Director / Designer]
Acounts: Big Y, Brookshire Bros., and Fresh Fields
Developed direct marketing programs (monthly newsletters, brochures, cash-cards) to help increase profitability, awareness, excitement, and customer frequency.
FRANKFURT GIPS BALKIND 3/93 – 5/93[Graphic Designer]
Provided technical support for designers utilizing Adobe Illustrator, Adobe Photoshop and QuarkXpress for projects ranging from movie posters, corporate events to annual reports. MARKETING AND ADVERTISING PARTNERSHIP 4/89 – 6/89[Graphic Designer]
Acounts: Guinness and Kilkenny Beer
Art direction, visualizing storyboards, designing posters, theatre brochures, and advertisements.
Experience:
SCHOOL OF VISUAL ARTSB.F.A./Graphic Design; 1993
NEW YORK CITY TECHNICAL COLLEGEArt and Advertising; 1989
HIGH SCHOOL OF ART AND DESIGNAdvertising Art, Computer Graphics; 1986
Education:
Award:
Clients: Wunderman, SAP, BASF, Mentadent, Cinema Screen Media, Watson Earl & Partners (advertising agency), CT Cafe,Canton Cookie Company, and Double Dragon (Chinese Restaurant)
Projects ranging from advertising, brand identity, catalogcorporate standards guide, global markerting guide, DM, packaging, menu design and logos.
Consultant Work:
[email protected] Broome Street Apt 29, New York, NY 10013 Cell_646.753.0110
07.11.08
William Chanc a l l t o s e e w o r k
Client: MaybachReintroducing the world’s greatest name in automotive history.
A Legend Reborn.
www.m aybach.m anufaktur.com
A Legend Reborn.
www.m aybach.m anufaktur.com
A Legend Reborn.
www.m aybach.m anufaktur.com
Client: Camel Pool LeagueAds were used to launch the Camel Pool League program into 30 new markets nation wide. The winning teams shoot it out for a purse of $500,000 in Las Vegas. (The Roughest Game On Felt).
Where else can you humiliate a complete stranger for only a dollar.Funny how people are so willing to sign up for a beating.Handy for reducing friction and grinding self-esteem into a fine powder.
Client: ToshibaToshiba allows you to use your notebook to connect wirelessly to your life.Welcome to the immediate future.
Welcome to the immediate future. Where you’ll never miss a goodnight kiss
Welcome to the immediate future. Where your notebook turns walls into window.
Welcome to the immediate future. Where your notebook sings to your car.
Client: BacardiThe Bacardi bat takes over the night. The party begins when the sun goes down.
Client: Camel (Work in Progress)Brand and event advertisments..
Client: BASFBASF wanted the business world of plastics to know that a chemical company can and is the global leader in engineer plastics.
Client: Pitney Bowes UniversityPosters announcing the new Pitney Bowes University. Advancing professional skills through seminars and small workshops.
Client: ToshibaImagine a notebook that can do almost anything, anywhere without wires.
Client: DuPont Personal ProtectionBehind every dirty and/or hazardous job there is a person that is up for the challenge.
SDNYEnergized Business Development
718-721-3311
specialty cards
one of a kind creations
cards with a personal touchs p e c i a l o c c a s i o n s
Client: Yanno DesignsBranding and Visual identity for a boutique shop that specialize in couture one-of-a-kind cards. No two cards are ever the same (hand made) but always beautiful.
Client: cinema screen mediaBranding and id system. Cinema Screen Media delivers movie pre-shows in digital format (No more film).
Client: Oliviers & CoZ-fold insert with every new purchase.
Client: DuPont (I AM Tyvek)This brochure takes a unique perspective through the eye’s of Tyvek.A capability brochure designed with multiple audience in mind, from employees to shareholders.
Client: Goldman Sachs (Minds.Wide Open.)Goldman Sachs on campus recruiting material. GS was looking for grads and undergrads with the abilty to express once thoughts and ideas in a fresh and unexpeded way.
Client: Goldman SachsCapability brochure
Client: elureLogo, packaging and product design for a new at-home age defying beauty product that eliminates fine lines from beneath the skin.
Client: Michael SchulsonPackage design for a line of upscale appetizers sold in specialty stores.
Chosen Design Direction
Design Concepts
client: sane sane Toothpaste packaging / product development
Client: Camel SnusPackage design and product develeopment.
Client: ToshibaWireless connectivity brochure for the general audience.
Client: BarWarzThe client wanted a piece that was full of energy, stylish, modern and fun. It needed to showcase the unique concept of combining the art of flairing with the energy of a club environment.
Client: Camel Work-In-ProgressWork-in-Progress is a new avant-garde cultural program. W.I.P. supports today’s leading artist in the fields of Film, Fashion, Visual and Performing Arts linking them with creative communities and museums.
Client: Wunderman Wunderman’s 2007 Winter Party posters and environmental signage.
