Portfolio

20152015 20152015

The

About Us

Well hey there. Our names are Markus and Joshua. Josh is the cool looking one on the right. Markus is the dork on the left. I don’t think Markus fully agrees with that statement. Either way, welcome to our portfolio. How about a brief background about us.

For starters we are both students at Algonquin College graduating in June of 2015. Markus went into Advertising and Marketing right after high school. Josh on the other hand went into

law. Obviously after much deliberation he decided to switch to the same program as Markus. Don’t think it was an easy switch. After all he was shamed into the idea that he was going to become a blood sucking parasite preying on innocent consumers for their money (thanks Mom).

Markus and Josh work extremely well together. Like fire pits and lighter fluid (no students were injured during the creation of this portfolio). Josh tries

to design, Markus tells him to stop. Markus tries to write, Josh proofreads everything he shows him. Eventually they realized that they should join forces. Not because of their crazy love for the same things, such as The Simpsons and grilled cheese, but because of their joint potential. So just like that, ebony and ivory came together to create content in perfect harmony. The result? The Dream Team of 2015.

WriterDesigner WriterDesigner

Converse

City Of Ottawa

French’s

Costco

Retron

Fiat

Travel Mexico

Rationale

Versions

Client: ConverseTarget Audience: Basketball enthusiasts aged 18-30Insight: Everyone can do better.

Rationale:An icon known around the world, Converse is a name that everyone knows. Seeing as they just celebrated 100 years back in 2008 we wanted to bring back what they

started out as. Basketball shoes. In a sport where Nike dominants the market, we want people to see the potential Converse always had and still has to this date. But how could we do that effectively?

After much research we came to find out that originally the great Michael Jordan was supposed to take a sponsorship with Converse, but got

thrown more money from another shoe company. That company shall remain nameless. Needless to say MJ took the deal, and Converse was left to die by the court side. This is our way of bringing the brand back into the game.

1.0 2.0

Michael Jordan is a legend. A master of all things basketball, but even he could have used a boost to up his game. Imagine him being one of the top 25 players instead ofof merely top 50. Four Olympic golds instead of two? Totally achievable. He could have even been made player of the millennium instead of the century. But how could hahave this been made possible? More practice? Hours watching past basketball legends? Protein shakes? Nope. Just a pair of Converse.

Better Requires The Best.

Final

Rationale

Versions

Did you know that continuos use of a keyboard can cause injuries such as carpal tunnel, sprained wrists, and even broken arms due to a syndrome known as “rage quitting”? Is that really an acceptable way to get injured? Give your child a sporting chance and help them live a healthy life involving sports, real sports.

This wasn’t done playing soccer

Client: City of OttawaTarget Audience: Parents with children between the ages of 5-16Insight: Video games don’t cause real injuries to be proud of.

Rationale:Almost in every household video games can be found. They are no longer a toy that just your friend had. They are now a toy that almost every young child will grow up with. Unfortunately children now opt to play these boob tube games instead of going outside and getting physically active.

The City of Ottawa wants to help. They want parents to utilize the services provided to help get their kids get out and be more active. Our approach to the whole matter is that no matter where a child goes, an injury could happen. When a child stays indoors however, the injuries acquired there are just plain stupid. They aren’t even real injuries.

1.0 2.0

Wouldn’t you rather have your child playing sports and getting active instead of staying indoors and developing a case of Nintendonitis or Acute Controller Thumb? Lucky for you The City of Ottawa offers a sure fire remedy perfect for all cases between the ages of 5-16. Drop in sport nights are now available at your nearest local community centre and are free of charge. So go ahead and start giving your child the chance be a real athlete playing real sports.

Final

Rationale

Versions

Client: French’s MustardTarget Audience: Moms aged 28-40The Insight: Mustard is more dignified than ketchup.

Rationale: What is your favourite condiment? Ketchup? Relish? Mustard? Everyone has their opinion, and frankly we feel that mustard isn’t as popular as it could be. After all the majority of hamburger eating consumers will choose ketchup over mustard based on our research. That makes us feel like there is no more love for the yellow guy. Why is that?

After copious amounts of research we found out that ketchup is the “safe” choice. Why? Because it is known to be sweet. So that made us think that mustard has more zing. It has an attitude that cannot be matched. After looking into that even more we came to the conclusion that ketchup at one point tried to have more attitude. So we opted for a different tack. Making fun of our long time friend, ketchup.

1.0 1.1

2.0 2.1

2.32.2

Atleast we don’t look,

the same way we soundFinal

Member

Visitor

RationaleClient: CostcoTarget Audience: Male and Female aged 25-40 Insight: People shop at Costco in groups

Rationale:Costco doesn’t really need to advertise. Everyone knows what they are known for. Even their hotdogs are famous. So what do you give a brand that literally has everything going for it?The C Social is our answer to this question. We realized that shopping at Costco is a social affair. If you have a membership you tend to ask friends who don’t if they

want to come along. Vice versa for those who don’t have one. So we thought of a unique solution for those who don’t have friends. Wait, let us reword that. Those who don’t have friends who have Costco memberships. In a nutshell this app will connect users through an= easy to understand interface. Already registered Costco members can post when their next shopping trip is going to be, and non members can request to meet them at the location and shop. Non members will have 5 free visits per year, and at the end of the 5 visits, they will

be offered a 10% discount on their own membership. Already registered Costco members who sign up to be “hosts” will receive exclusive coupons and a reward system that will be utilized based on the non members experience with that member. In the end we feel that everyone should experience how awesome Costco is, and this is a step in that direction.

Member

Costco members, go here to become a buddy.

Not a member? Need to shop at Costco? Find a buddy here.

1.1 1.2

Versions

1.0

FinalFinal

Visitor

The

Member

Powered by

Visitor

Chris Stewart Meet time 3:00 pm Connect

Gary Goul Meet time 3:20 pm Connect

Amy Adams Meet time 4:00 pm Connect

Visitor

Chris Stewart

Connected with

Arrival Time: 1 hour

Member

Chris Stewart

Name*

096253889025546776758882411

Merivale, OTTAWA

Less then 15 minutes

Card Number*

Location*

Time Till Visit*

Picture

Member

Chris Stewart

1240/2500

RationaleClient: Retron5Target Audience: Anyone who grew up with the classic old school NintendoInsight: The classics outlive the new

Rationale:There is no surprise that the classic Nintendo games have embedded their 8 bit graphics into our mind. They were fun, challenging, and a part of growing up. The amount of hours spent trying to beat Bowser, or finding the secret emblem in Zelda is not a thing of the past. It is just put on hold. Why? Unfortunately finding a console from 1996 that still runs is

both tricky and somewhat expensive. That is why we decided to restart the fire that burns deep within every gamers soul and show them that there are more memories still to be made.

Your parents are asleep. You know this from the beast like growling coming from your dad’s mouth as he is deeply

engaged within Zzz land. You slowly tip toe your way around the toys and clothes surrounding your room. Ignoring the sudden sharp pain from stepping on a piece of Lego you try your hardest to open your bedroom door as quietly as

possible. For some reason the slower you open your door, the louder it squeaks. You eventually make it across the hall and down the stairs. You freeze at every little noise along the way. The kitchen clock reads 6 a.m. on a Saturday morning as you grab a box of your favourite cereal. You don’t reach for a bowl. Instead you opt to take the entire box with you to the living room. As you flick on the TV you feel and hear the static emitting from the 1999 Toshiba boxed television. The sound comes out of the TV when you turn on your favourite

console. You scramble to turn the volume lower so not to wake up your parents. Your eyes widen with anticipation as you wait for the screen to jump to life. Nothing happens. The screen stays black. You quickly turn off the system and yank out the game cartridge. Like a doctor yelling “clear” before each shock to the chest, you blow into the game cartridge

and console hoping to bring it back to life. Still, nothing happens. 14 years have passed since your beloved system

and game moved on to the land of unbeaten levels. You have such fond memories and would jump at the chance to replay

the classics. Well now you can.

Versions

1.1

Final

Rationale

Versions

Client: FiatTarget Audience: Male and Female aged 20-30 connected on social mediaInsight: Everyone knows about #TheDress

Rationale:We wanted to do something that was trending for a company that is fun, unique, and personable. So obviously Fiat was a great choice to pair up with this whole dress debate. By using this campaign on social platforms we would get a piece of the conversation as well as bringing a unique look at Fiat. Not to mention this is highly

relatable and trending right now on all social platforms.

1.0

Final

Problem

Versions

Client: Mexico TourismTarget Audience: Male and Females aged 25-40 Insight: Danger is around every corner, and not just in Mexico

Rationale:Mexico has gotten bad publicity lately. The amount of danger associated with Mexico is alarming to vacationers and locals alike. So naturally Mexico will notice a decline in tourism. Our view on the matter though is that no matter where you go there are always going to be precautions. So what we wanted to do is flip the whole scenario

upside down and show that Mexico can be an escape from those other dangerous, or boring places around the world.

1.0 1.1

Wife’s family is coming over for the holidays? #ShouldHaveWentToMexico

Did you know that Austrailia has 17 of the world’s most dangerous spiders? #ShouldHaveWentToMexico

"What is it like in a blizzard? Seriously. We wouldn't know. #ShouldHaveWentToMexico

Shopping during the holidays is always fun. Right? #ShouldHaveWentToMexico

Final