Marathon CampaignClient:National Breast Cancer Marathon

The National Breast Cancer Marathon raises money every year for cancer research. This year they wanted short and long-term solutions to increase marathon awareness. For short-term awareness a design would be installed as a streetlight banner. For long-term awareness, collectible merchandise would be sold at events. Bright colors and logo elements reflect current branding and convey the positive energy of the race.

Lightpost Banner2.25’ x 2.25’

Collectible Water Bottle8.5” x 3”

Brand IdentityClient: Futurus

Specializing in high-quality premium pens and writing utensils, Futurus was a brand in need of an identity. A hybrid script/geometric logotype was designed for a sophisticated look. An annual report was developed to support the new identity and showcase the company in a positive light to company supporters and shareholders.

10 annual report 2010 11

Sales were good this year, as foreign and domestic orders both skyrocketed from previous figures. Budgets were met and our goals to invest 25% of our funds were carried out. We are happy to report a 50% profit increase based on increased earnings in all markets.

chart data

6 annual report 2010 7

Next year, we plan to continue providing these excellent services to those in need and support our communities. We wouldn’t be here today with the love and support of our community and along with our 13,000 loyal employees we want to take this time to say thank you for your support and we hope you continue to purchase our high-quality Futurus products.

Before we present you the numbers and statistics, we want to first talk about our unique pro-grams that give back. With the help of many of our loyal friends, we have and will continue to do our best to give what we can back to our community.

Locally, here in Boulder, we give $15,000 a year to local reading programs to help under-priveledged youth read and supply them with brand new books. We acknowledge that children are our future, and we realize they don’t only need writing utensils to succeed - they need to learn to read and write. This year we also established the Futurus Community Housing Program. After devastat-ing national disasters, sometimes government cannot provide imme-diate action to crisis situations.

With 5% of yearly revenue we contribute a large amount to several nationally accredited first-responce disaster-relief programs.

For example, when you are buy-ing our new Future Pen, you’re not only getting all the features and functionality of the pen, but you are also helping people in need.

Since 1999, Futurus has given over $2.5 Million dollars to national relief programs. In responce to our donations, we have received over 10,000 personal letters from families expressing their thanks and true heart-felt appreciation.

giving back

2009 TEAM REBUILD: (Pictured from Top Left to Bottom Right) Julia Herbs, Jessica Jones, Ruby Denver, Olivia Bradluck, Susan Remington, Jake Blund, Ryan Humphrey, Amy Redmond, Thom Switzer, and Matt Duffy.

Annual Report8” x 10”

Pen5.25” x 2.5”

Spreads8” x 20”

Donor LevelsClient: SMARTSMART Logo by Grady Britton

SMART (Start Marking A Reader Today) wanted to simplify the process of giving monetary donations. New donor-level icons were a starting point in this process. The new icons were featured in a holiday card along with an illustration created in a playful child-like style.

Book Pack

Volunteer Supporter

StudentSupporter

S M A R T S M A R TS M A R T

Double Book Pack

S M A R TS M A R T S M A R TS M A R T$30 $60$120 $300

Holiday Card7” x 5”

Donor-Level Icons

Holiday Card (Inside)

Light Bulb Package SeriesClient: General Electric

General Electric wants to focus on sustainability within their brand. Blue and white colors and typography reflect the current brand. Packaging is be constructed with soy inks and 100% post-consumer recycled materials.

Light Bulb Box5” x 2.6” x 2.6”