Pollara TimeSpent2018 Rpt · Key Themes 2 of 2 4 •When it comes to the struggle between choosing physical fitness over couch potato entertainment, most (72%) Canadians feel they

Conducted July 2018 | Released August 2018

Time Spent:Canadian Perspectives on the Time they Spend with Family, Work, Exercise, Screentime, and Entertainment

Methodology

2

• Sampling: Online survey of randomly-selected sample of 1,009 adult (18+) Canadians

• Field Window: July 9th to 13th, 2018

• Reliability: As a guideline*, a probability sample of this size carries a margin of error of ± 3.1%, 19 times out of 20. Margin of error is larger for sub-segments. Data are weighted by the most current gender, age, & region Census data, to ensure sample reflects actual population of adult Canadians.

Region Number of interviews

Margin of error*

Atlantic Canada 102 ± 9.7%Quebec 199 ± 7.0%Ontario 302 ± 5.6%Prairies (Manitoba/Saskatchewan) 102 ± 9.7%Alberta 134 + 8.5%British Columbia 170 + 7.5%Canada 1009 + 3.1%

Key Themes 1 of 2

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• Overall, it is notable that Canadians tend to point the finger at themselves much more so than other household members, when highlighting activities where too much or not enough time is spent.

• When it comes to work-life balance, about four-in-ten Canadians feel that they or another household member spend too much time working (43%) and not enough time with family (37%) – but Canadians are about twice as likely to feel this way about themselves than other household members.

• A third (35%) feel that they (19%) or someone else in the household (20%) do not spend enough time helping with family errands, chores, and housework – one of the few measures taken where the finger is not pointed more at themselves than others.

• Similar proportions of females and males feel they work too much or do not spend enough time with family.

• When considering screentime, about half of Canadians feel they or someone else in their household spends too much time on their smartphones/cellphones (58%) or social media (46%) – but this over-reliance is reported more on a personal basis than among other members of the household.

• Millennials are most likely to feel that they spend too much time on these activities.

Key Themes 2 of 2

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• When it comes to the struggle between choosing physical fitness over couch potato entertainment, most (72%) Canadians feel they or another household member do not spend enough time exercising – but most point the finger at themselves (63%) rather than at other household members (30%).

• Half (55%) feel that too much time is spent watching shows, movies, and videos on TV, Netflix, YouTube, etc., with 36% feeling this way about themselves and 29% feeling this way about other household members. Millennials are the most likely to feel they spend too much time as a couch potato (69%).

• Overall, about a quarter say too much time is spent on video games (28%) or watching sports (22%). Although the proportions feeling this way about sports viewing are about equal, more feel that a member in their household (29%) spends too much time playing video games than they themselves (11%).

Work-Life Balance

About four-in-ten Canadians feel there is too much time spent at work and not enough time spent with family and on helping with household duties

6Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)

• Twice as many Canadians agree that they themselves spend too much time working (32%) and not enough time with their family (27%) than saying the same about another member of their household (16%).

• When it comes to helping with errands or household chores, one-in-five feel that both they or someone in their household does not spend enough time on these tasks – but the finger of blame is pointed equally on this matter.

43%

37%

35%

32%

27%

19%

16%

16%

20%

Spend too muchtime working

Do not spend enoughtime with family

Do not spend enough timehelping with family errands

and housework

Yes, themselves or someone else in their household

Yes, themselves

Yes, someone else in their household

WORK-LIFE BALANCE


Similar proportions of men and women feel they spend too much time working and not enough time with familyWomen are more likely to feel that someone else in their household does not spend enough time helping with family errands and housework

SPEND TOO MUCH TIME WORKING DO NOT SPEND ENOUGH TIME WITH THE FAMILY

DO NOT SPEND ENOUGH TIME HELPING WITH FAMILY ERRANDS AND HOUSEWORK

36% 38% 45%37%

27%

28%

27%

32%

28%

21%

12%

20%

20%

17%

9%

Male Female 18 to 34 35 to 54 55+

42% 44% 49% 49%

25%35

%

30%

34%

39%

20%

12%

20%

23%

17%

5%


34% 37%44%

35%25%

22%

16%

27%

17%

12%

15%

24%

22%

22%

14%


35%Yes, themselves or someone else

in their household

19% Yes, Themselves

20% Yes, Someone else in their household


in their household

32% Yes, Themselves



in their household

27% Yes, Themselves



Regionally, Albertans are most likely to feel they spend too much time working and not enough time with family or helping with family errands and housework

32%44%

29%42%

32% 34%

26%

34%

25%

29%

24%

27%

14%

17%

5% 21%

12%

13%

BC AB PR ON QC ATL

49% 53%40% 42% 36% 40%

39%

39%

30%

32%

30%

25%

18%

24%

15%

17%

9% 19%

BC AB PR ON QC ATL

38%45%

25%40%

27% 30%

22%

24%

16%

22%

14%

10%

22%

24%

10%

23%

13%

23%

BC AB PR ON QC ATL

SPEND TOO MUCH TIME WORKING DO NOT SPEND ENOUGH TIME WITH THE FAMILY

DO NOT SPEND ENOUGH TIME HELPING WITH FAMILY ERRANDS AND HOUSEWORK


in their household

19% Yes, Themselves



in their household

32% Yes, Themselves



in their household

27% Yes, Themselves


Screentime:Social Media & Smartphones

About half of Canadians feel that too much time is spent on smartphones/cellphones and social media


• About half of Canadians feel they or someone else in their household spends too much time on their smart phone (58%) or on social media (46%) – more feel this way about themselves than other household members.

58%

46%

40%

29%

30%

23%

Spend too much time onsmartphone/cellphone

Spend too much time onsocial media


Yes, themselves


SOCIAL MEDIA AND CELLPHONES

Two-thirds of Millennials admit to spending too much time on cellphones, while Gen X and Boomers feel equal amount of time is spent by themselves or someone in their household on cellphones and social media

Note: ‘Me’ & ‘Someone else’ will not add to Net Yes as this was a multiple choice questionBased on your perspective and opinion... Please indicate if you, or anyone else in your household, fit each of the following descriptions. (Base N=1009)

Women are more likely to feel they spend too much time on their phones and social media. Across provinces time spent on these activities is similar - though Atlantic Canadian usage is on the higher side, which aligns with the higher incidence of social media usage in this region.

SPEND TOO MUCH TIME ON SMARTPHONE/CELLPHONE

SPEND TOO MUCH TIME ON SOCIAL MEDIA

59%

56%

38%

42%

32%

29%

Male Female

64% 60% 57% 61%47%

60%

48%

45%

44%

40%

29% 43

%

33%

30%

23%

34%

22% 40

%

BC AB PR ON QC ATL

80%

58%

29%66%

36%

12%

33%

35%

19%

18 to 34 35 to 54 55+

46%

47%

23%

34%

28%

19%

Male Female

49% 51% 44% 47%38%

62%

31%

34%

29%

28%

24% 36

%

26%

25%

21%

25%

16%

34%

BC AB PR ON QC ATL

69%

43%

23%49

%

24%

12%

31%

24%

12%

18 to 34 35 to 54 55+

3


in their household

40% Yes, Themselves



in their household

29% Yes, Themselves


Fitness vs. Screentime Entertainment

Six-in-ten Canadians feel they do not exercise enough, and half feel they or another household member spend too much time as a couch potato


• Two-thirds feel that they personally do not spend enough time exercising (63%) – while three-in-ten feel the same about others in their household (30%).

• About one-third admit that they themselves (36%) or someone else in their household (29%) spends too much time watching shows, movies, or videos on TV, Netflix, YouTube, etc.

• Approximately a quarter overall feel too much time is spent playing video games (28%) or watching sports (22%). Only one-ten admit to playing too many video games themselves (11%), as they the finger is pointed much more so at other household members (29%).

72%

55%

28%

22%

63%

36%

11%

12%

30%

29%

29%

11%

Do not spend enoughtime exercising

Spend too much timewatching sports

Spend too much time watching shows, movies, videos on TV,

Netflix, YouTube etc.

Spend too much timeplaying video games


Yes, themselves


FITNESS vs. ENTERTAINMENT


Seven-in-ten Millennials admit to spending too much time watching TV, Netflix, etc. and not exercising enoughMen are more likely than women to feel that they spend too much time watching sports or playing video games.

DO NOT SPEND ENOUGH TIME EXERCISING SPEND TOO MUCH TIME WATCHINGSHOWS, MOVIES, VIDEOS ON TV, NETFLIX, YOUTUBE ETC.

SPEND TOO MUCH TIME WATCHING SPORTS

25% 19%27% 21% 16%

20%

4% 13%

14%

9%6% 15%

16%

8% 7%


69% 75% 75% 72% 68%

60% 66

%

64%

63%

60%

29%

32%

34%

31%

24%


54% 56%69%

53%42%

35%

36% 46

%

33%

27%

28%

30%

38%

29%

19%



in their household

63% Yes, Themselves

30%Yes, Someone else in theirhousehold

SPEND TOO MUCH TIME PLAYING VIDEO GAMES

27% 30% 37% 30%16%

13%

8% 15%

10%

6%15%

23%

24%

21%

10%



in their household

36% Yes, Themselves



in their household

11% Yes, Themselves



in their household

12% Yes, Themselves



Atlantic Canadians are most likely to feel they do not get enough exercise. Quebec residents least likely to feel they need more exercise or spend too much time as couch potato.

25% 30%14%

23% 18% 21%

13%

16%

13%

12%

11%

9%13%

16%

2% 11%

7% 12%

BC AB PR ON QC ATL

71% 72% 76% 73% 68%82%

65%

65%

64%

61%

58%

77%

32%

27%

28%

32%

27%

37%

BC AB PR ON QC ATL

59% 58% 59% 57%48%

57%

39%

40%

40%

38%

29%

29%

33%

27%

31%

30%

23%

37%

BC AB PR ON QC ATL

31% 33%24% 30% 25% 24%

13%

11%

8% 13%

8% 7%20%

23%

16%

19%

18%

18%

BC AB PR ON QC ATL

DO NOT SPEND ENOUGH TIME EXERCISING SPEND TOO MUCH TIME WATCHINGSHOWS, MOVIES, VIDEOS ON TV, NETFLIX, YOUTUBE ETC.

SPEND TOO MUCH TIME WATCHING SPORTSSPEND TOO MUCH TIME PLAYING VIDEO GAMES


in their household

63% Yes, Themselves



in their household

36% Yes, Themselves



in their household

11% Yes, Themselves



in their household

12% Yes, Themselves


www.pollara.com

For additional information, please contact:Craig Worden, President

[email protected] Ext. 2235

Documents

Pollara TimeSpent2018 Rpt · Key Themes 2 of 2 4 •When it comes to the struggle between choosing physical fitness over couch potato entertainment, most (72%) Canadians feel they