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Political Communication and Public Opinion Cecep Hidayat Department of Political Science Faculty of Social and Political Sciences Universitas Indonesia

Political Communication and Public Opinion

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Page 1: Political Communication and Public Opinion

Political Communication and Public OpinionCecep Hidayat

Department of Political Science Faculty of Social and Political Sciences

Universitas Indonesia

Page 2: Political Communication and Public Opinion

• The definition of political communication.• Political communication agency.• Elements of political communication.• The definition of public opinion.• The elements of public opinion.• Dimension of public opinion.• The stage of public opinion.• Public opinion measurement.• Factors that influence public opinion.

Points of Discussion

Page 3: Political Communication and Public Opinion

�Communication is the transmission of certain notions through the use of symbols.

�Political Communication is a systematic study of political communication and its impact.

�Political communication is the transmission of certain political notions through the use of political symbols.

�In terms of transmission, embodied meaning to invite other people to do what is desired by the conveyor of information.

�The process of political communication is the process of transferring political thoughts.

Definition of Political Communication

�The impact of political communication is very large; a person may be affected due to the delivery of political communication.

�The use and purpose of political communication process is to form public opinion.

Page 4: Political Communication and Public Opinion

�Families and parents.

�The environment outside the home, peer groups.

�Mass media.

The Agents of Political Communication

Page 5: Political Communication and Public Opinion

�Communicator, a person or group of people who consciously try to influence government policy. Its main purpose is to form public opinion.

�Message; any communicator in any field, trying to convey certain messages to the public through the symbols that the community supports it.

�Medium; every communicator who wants to convey a message, usually using specific media. Examples are others people, gong, the mass media (written and audio-visual).

�Receiver (-s); people who receive messages from the communicator. Directly or indirectly through the media. Variation in reception can be determined by differences of education and culture.

The Elements of Political Communication

�Response (-s); responses from the recipients of the message or the public to the messages carried by the communicator, both directly and through the medium.

Page 6: Political Communication and Public Opinion

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Character of the initiative; people who use communication has no interest at first but after hearing the messages from the communicator then arise interests. Communicators become an initiator because it can generate interest in the initiative.

Conversion or change; a good initiator can change

the initial opinion of a community group.

Reinforcing; communicators to strengthen public confidence.

Enabling; make an active listener.

Type of Responses

Page 7: Political Communication and Public Opinion

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Face to face; between the individual and group of people. It is non-formal types of communication. Public opinion can be formed by way of face to face contact informally.

Non-political social structures, such as family, religious groups,

economic groups.

Structures of political input, such as political parties, provide input to the political system.

Political output structures, such as executive, legislative, and judicial branches. All three issued policy

products.

The Types of Political Communication Structure

5 Political communication media, e.g. newspapers.

Page 8: Political Communication and Public Opinion

�Public opinion is a part of political communication.

�Opinion is an expression from a group of people about an issue.

�Public is a group of people who have:• The same interests.• Affected about it.

�Public opinion according to Bernard Hennesy is a complex preference on an issue relating to the public by a group of people.

Definition of Public Opinion

Page 9: Political Communication and Public Opinion

The Elements of Public Opinion

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Issues

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Communities that have relevance and

interest

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Complexity preference

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Expression

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Some people talk about it

Page 10: Political Communication and Public Opinion

PreferenceSupport or reject

IntensityAlready measure how far

these preferences

The Dimensions of Public Opinion

Page 11: Political Communication and Public Opinion

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Disputes Political Communicators Taking into account:

• Social condition.• Feed back.

Assessment

The Stages of Public Opinion

Page 12: Political Communication and Public Opinion

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Polling; usually use the survey sample.

Representative.

Writing, reading, listening.

Straw Poll (unofficial).

The Measurement of Public Opinion

Page 13: Political Communication and Public Opinion

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Political socialization, and their agents.

Political culture.

State ideology and religion.

The structure of economic and social strata.

Factors those Influence Public Opinion

5 State structures.

Page 14: Political Communication and Public Opinion

References• Ranney, Austin (1996). Governing: An Introduction to Political

Science. New Jersey, Prentice Hall.• Rush, Michael dan Phillip Althoff, Pengantar Sosiologi Politik.

Page 15: Political Communication and Public Opinion

Credit: Template by Gracias Ruth

Short Bio

Cecep Hidayat is a lecturer of Political Science at the UniversitasIndonesia. He is also a researcher at the Universitas Indonesia.Prior to joining the Universitas Indonesia, he has been conductingsome research towards Indonesian politics as well as politics inSoutheast Asian countries, until now. Cecep Hidayat holds aSarjana degree (equivalent with Bachelor degree)/B.Sc in PoliticalScience from the Universitas Indonesia, Indonesia, as well as dualdegree in IMRI (International Masters in Regional Integration) fromthe Asia-Europe Institute of Universiti Malaya, Kuala Lumpur,Malaysia and Centro Internacional Carlos V of UniversidadAutonoma de Madrid, Spain.