POLAND UK The Market. The People. The Opportunity

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POLAND UKThe Market. The People. The Opportunity

Poznan , November 2012Martin Oxley

For more information on how we can help, contact the UKTI Poland team or find us on Twitter.

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Emerging Europe – the potential

• Emerging market opportunity on the UK’s doorstep – high potential, low risk

• A region of 100m consumers – long term strategic growth potential

• Trade, investment and supply chain – now is the right time to engage


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Emerging Europe – where we are today

• Bilateral trade – £20 billion – 4% of the region’s imports

• 1% UK Mid Size & SMEs engaging with the market; under-optimised supply chain opportunities

• Limited engagement EU funded programmes


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Poland – a quick introduction

• Political and economically stable with strong GDP growth performance for the past 20 years.

• EU regulated market just two hours by plane from the UK.

• 38 million consumers and a growing middle class

• Excellent springboard market for expansion into the Emerging Europe Region

• Largest recipient of EU funding – €67bn between 2007 and 2013

• Western business culture with highly educated workforce (71% with A level equivalent in English)


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Poland – showcasing success

• Rolls Royce – power

• GSK – life sciences

• Tesco – retail

• Provident – financial services

• RSA – insurance

• Diageo – drinks

• AB foods - food


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Trade snapshot: ‘we’re doing ok but could be doing better’

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Polish export markets

Polish import markets 2011

2006 2011

2006 GBP bn

% share

GBP bn % share Country GBP bn % share GBP bn % share

1 Germany 28,8 26,1% 1 Germany 17,4 27,2% 1 Germany 36,9 22,3% 1 Germany 23,8 24,0%

2 UK 7,1 6,4% 2 Italy 4,2 6,5% 2 Russia 20,2 12,2% 2 Russia 9,6 9,7%3 Czech Rep. 6,8 6,2% 3 France 4,0 6,2% 3 China 14,5 8,8% 3 Italy 6,7 6,8%4 France 6,8 6,1% 4 UK 3,7 5,7% 4 Italy 8,7 5,3% 4 China 6,1 6,1%5 Italy 5,9 5,3% 5 Czech Rep. 3,5 5,5% 5 France 6,9 4,2% 5 France 5,4 5,5%6 Russia 5,0 4,5% 6 Russia 2,8 4,3% 6 Netherlands 6,2 3,7% 6 Czech Rep. 3,5 3,5%7 Netherland 4,8 4,4% 7 Netherland 2,5 3,8% 7 Czech Rep. 6,2 3,7% 7 Netherlands 3,1 3,1%8 Sweden 3,1 2,8% 8 Ukraine 2,3 3,6% 8 UK 4,3 2,6% 8 UK 2,8 2,9%9 Hungary 2,8 2,6% 9 Sweden 2,1 3,2% 9 USA 3,8 2,3% 9 Belgium 2,5 2,5%

10 Ukraine 2,7 2,5% 10 Hungary 1,9 3,0% 10 South Korea 3,7 2,2% 10 South Korea 2,3 2,3%


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Trade snapshot

2010/2011

• From 2010 to 2011 goods exports from UK to Poland grew by 14% (£534 million) from £3.8 billion to £4.3 billion.

• From 2010 to 2011 services exports from UK to Poland grew by 25.2% (£285 million) from £1.1 billion to £1.4 billion.

• Total exports increased by 16.6% (£819 million) from £4.9 billion to £5.8 billion between 2010 and 2011.


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Snapshot of the UK economy

• UK is the third largest economy in Europe after Germany and France. With a GDP of GBP 1.55 trillion

• The UK economy started to grow again in Q3 2012, growing by 1.0% - the fastest rate of GDP growth since Q3 2007

• The UK is the tenth largest exporter in the world, exporting GBP 314 billion. The Chancellor has stated his aim for exports to reach GBP 1 trillion by 2020

• 21.5% of wealth is created in the services industry and 77.8% by industrial sector

• In 2009 the UK manufacturing sector generated approximately £140 billion in gross value added

• BAE Systems is the world's second-largest defence contractor and Rolls-Royce the world's second-largest aircraft engine maker

• The pharmaceutical industry plays an important role in the UK economy and the country has the third-highest share of global pharmaceutical R&D expenditures

For more information on how we can help, contact the UKTI Poland team or find us on Twitter. 8

The six key sectors and examples of growth potential for UK expertise in Poland

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Healthcare and Life Sciences

Poland is the 2nd largest volume per capita healthcare market in Europe and the 6th

largest retail market estimated at €30 billion.

Financial ServicesA sector in its infancy which has strong potential to grow in line with market development

InfrastructureAt least £6bn in funds for railway development alone between 2014 and 2020.

Retail20th most attractive market globally (CBRE) and 7th largest retail market in Europe.

Defence and SecurityPublic security high on the Polish

government agenda, worth £2.5bn annually by 2015. Defence

improvements from 09-2019 worth at least £6bn.

EnergyNuclear programme worth

£11bn over the next 20 years). . Also Shale (Up to

£4bn) and renewable (£3bn).


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How to do business - what are we like?

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• A European culture

• A trading nation – buy, sell & barter

• Trust – personal relationships important

• Currency – the zloty

• We like the UK


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How to do business / Some of the challenges

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•Bureaucracy still there, but getting reduced

•Public Procurement Law – importance of a local partner

•Form filling, emphasis on contract culture

•Keep in touch & support

•Some sectors dominated by older, non-English speaking professions


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Inward Investment


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Why invest in the UK? (1)

• A magnet for FDI: leading FDI destination in Europe.

• No. 1 for European headquarter operations.

• Internationally competitive location for tax. Corporation tax down to 22% in 2014. R&D tax credits.

• Top three universities in the world.

• 10% of the world’s pharmaceutical R&D funding.

• More than 100 science parks.

• Vibrant markets in advanced materials, aerospace and automotive.

• One of the largest and most diverse creative and digital industry sectors in the world.

• European centre for professional services and world’s leading global financial hub in London. 13


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Why invest in the UK? (2)

• Easy to set up and operate ... also to exit.

• Transparent legal and regulatory environment.

• World-class international transport links.

• Rich, diverse and cosmopolitan UK market: customers, product innovators, suppliers and partners are easily accessible.

• Equally accessible for nascent, emerging and developed economies.

• Entrepreneurial culture.

• Well-educated, motivated and flexible workforce.

• UK labour regulations are among the most business-friendly in Europe.

• London ranked number one for its global appeal.

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UK Government measures attracting inward investment

• Cutting corporation tax to 22% by 2014.

• Committed to remaining one of the most open countries in the world for ease of doing business.

• Major investment in education and training to create an more flexible and educated workforce.

• Introduction of the “Patent Box”: 10% tax rate for profits attributable to patents. R&D tax credits.

• Ongoing investment opportunities through the Life Sciences Investment Organisation, Tech City and other R&D ‘clusters’.

• Visas for entrepreneurs and investors.

Plans for

£250bn in infrastructure

investment


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Inward Investment - achievements

• In 2011-12 the UK secured:

‒ 1,406 investment projects,

‒ helping to create or safeguard

‒ 52,741 new jobs,

‒ 59,918 jobs safeguarded.

• Of these, UKTI helped to land 1,172

projects, generating 60,486 jobs.


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Other current investment priorities

• GREAT campaign – high profile international campaign supported by GREAT British brands and personalities;

• the Tech City Investment Organisation has so far attracted 37 companies to the area including Google, Cisco, Chinasoft and venture-backed companies Yammer, Airbnb and Twilio;

• the Life Science Investment Organisation is coordinating UK resources to support the delivery of higher value and quality inward investment initiatives in the sector;

• a new venture capital unit is looking to encourage VC firms to locate in the UK.


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Inward Investment – UKTI’s role

For potential investors, knowing where to locate their international business is often a long and involved process. UKTI:

• knows the UK’s strengths and where investment opportunities exist, in a diverse range of sectors, activities and locations;

• helps businesses de-risk investment decisions through the provision of expert and objective information and advice;

• supports businesses coming to the UK to get up and running with speed and confidence;

• continues working with investors once they have set up in the UK.

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UKTI investment services (1)

• Impartial advice on where and how to set up a business in the UK.

• Guidance on set-up procedures, e.g. corporate structure, registering a company, relocating staff.

• In-depth, tailored information and advice, e.g. premises, tax, R&D collaboration, visas.

• Access to lists of professional service organisations which can support a company’s move to the UK.

• Practical help in the UK (visits to locations, accessing financial incentives etc.).

• Assistance in finding new partners and expanding business.

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UKTI aims to provide the most effective end-to-end service possible for inward investors.”


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Inward Investment – international data

Ernst & Young European Investment Monitor 2012 (narrower definition of FDI):

• In 2011 the UK attracted 898 projects, up 13% on 2010. This was far ahead of our main European rivals – Germany with 558 (down 21%) and France 281 (down 2%).

2012 UN World Investment Report:

• UK is top in Europe for stock of inward investment – US$£1,198 billion (2011), a 3% increase on 2010.

UK

3%


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UKTI investment services (2)

• UKTI assists investors not only to set up but also to thrive and grow once they are established. This includes:

– access to our best-in-class export-support services;

– an understanding voice in Government for investors’ needs and concerns;

– ongoing tailored support to help investors flourish and grow in the UK.

• UKTI’s strategic relationship management will build Government’s understanding of the requirements of important inward investors.

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Investment – recent successes

• Jaguar Land Rover announced 1,000 jobs at Halewood and plans to invest £1.5bn annually.

• Vauxhall at Ellesmere Port creating 700 direct jobs, plus 3,000 in the supply chain.

• Wind turbine manufacturer Gamesa announced a manufacturing facility in Leith worth up to €150m of investment, supporting some 800 direct jobs.

• RBK Money, one of the top payment platforms in Russia, have chosen London as the base for its new European operations.

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We have always benefited from the UK's dedicated and highly skilled workforce."Eric Le Corre, Managing Director, Michelin UK

Next steps – 3 critical success factors

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• A good understanding of the market and what to do

• A seamless transfer to market

• A great banking partner – Santander BZWBK

UKTI Team Poland – Emerging market opportunity right on your doorstep


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Next steps – 3 key action points from our meeting

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•Teleconference with our Head of Trade and relevant specialists

• We’ll send you some key materials on your sector and a quick analysis on Poland or the UK

• Pop over for lunch – you’re most welcome!

UKTI Team Poland – Emerging market opportunity right on your doorstep


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We want to help YOU to do business

Martin Oxley Director, UKTI Poland

[email protected]

twitter@UKTI_Poland

25For more information on how we can help, contact the UKTI Poland team or find us on Twitter.

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Documents

POLAND UK The Market. The People. The Opportunity