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Please read this before continuing! By clicking this button and continuing to access the Deck document I do hereby confirm that I am not (i) a U.S. Person; (ii) a member of the public in the Cayman Islands; (iii) acting, directly or indirectly, in contravention of any applicable law; (iv) a politically exposed person; (v) subject to any sanctions; (vi) a person that has been involved or investigated at any time in connection with any type of activity associated with money laundering or terrorist financing or any other applicable anti-corruption or anti bribery statute; or (vii) a resident in, or a citizen of, any jurisdictions which prohibits the acquisition of cryptographic tokens.

Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

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Page 1: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Please read this before continuing!

By clicking this button and continuing to access the Deck document I do hereby confirm that I am not (i) a U.S. Person; (ii) a member of the public in the Cayman Islands; (iii) acting, directly or indirectly, in contravention of any applicable law; (iv) a politically exposed person; (v) subject to any sanctions; (vi) a person that has been involved or investigated at any time in connection with any type of activity associated with money laundering or terrorist financing or any other applicable anti-corruption or anti bribery statute; or (vii) a resident in, or a citizen of, any jurisdictions which prohibits the acquisition of cryptographic tokens.

Page 2: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

A user-generated video marketplace powered by blockchain

Page 3: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Motivation

From saving our happiest moments to reaching out to a target audience, the world has learned that the best way to engage people is to make a video.

Mobs wants video production to be accessible for everyone.

www.mobs.videowww.mobs.video

Page 4: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Opportunity

81 percentof businesses are using video in marketing

$138 billionwill be spent on video marketing this year, in the US alone

300 millionpeople use Instagram Stories daily

6.8 timesuser-generated content engages more users than branded content

www.mobs.video

MARKET SIZE

Smartphone Users

2.4 Billion

Instagram DAU500 Million

Instagram Stories DAU300 Million

www.mobs.video

Page 5: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Problem

People enjoy moments together but memories are captured in separate smartphones

Curating and collaborating is near impossible with the video tools that exist today

The monetary value of such content is left completely unrealized

Marketers cannot easily access user-generated videos.

Everyday creators don't have adequate tools to smoothly generate video storytelling.

www.mobs.video

Good user-generated video is difficult to find

Obtaining permission and staying copyright compliant is complicated

The process of properly compensating video creators is not possible in-house

www.mobs.video

Page 6: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Solution

Gives marketers the key to reaching creators and their valuable content directly

Solves copyrights issues with immutable smart contracts

Provides an opportunity to properly reward everyday video creators

Offers a great tool to curate video memories with friends

Provides an AI-powered auto-editing tool

Gives everyday creators the opportunity to monetize their footage

For Marketers. For Creators.

www.mobs.videowww.mobs.video

Page 7: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Mobs app helps to...

Collect and organize crowdsourced media

www.mobs.video

Create video masterpieces automatically

License content securely

Make micropayments with no friction

through Mob Chat Groups

with an AI-powered video editing tool

using Blockchain & smart contracts

with MOBS tokens

www.mobs.video

Page 8: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Use Mobs with your friends

Invite friends to join the Mob

Group

Select the best content from the

Mob

Your crowdsourced masterpiece

is ready

In the marketplace all contributors can

monetize

Press the Movie button and Mobs

takes it from there

www.mobs.video

Page 9: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Marketers use Mobs too

JennaVideo Creator

Tom Marketer

Tom Creates a GeoFenced Mob

Group.

He puts out a call-to-action

to his audience.

Jenna enters Tom’s specified

area and receives a notification to

join the Mob.

Custom media submissions are

dropped intothe Mob.

Tom selects the best

submission.

Tom has an engaging marketing

campaign with authentic content.

Jenna is paid instantly with

MOBS tokens for her contribution.

www.mobs.video

Page 10: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Competitive Landscape

MOBSSnapchatStories

InstagramStories Magisto Seenit Crowdflix Wemark Storyful

P2P Video Marketplace

AI-Powered Video Editor

Collaborative/Crowdsourced

Scalable Rewarding System

www.mobs.videowww.mobs.video

Page 11: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Value Proposition

Access to UGV with efficient business transaction platform.

Marketers engage their audiences on a deeper level.

Fun and easy tools to make better video content with friends.

People get paid for assets they didn’t know they had.

www.mobs.videowww.mobs.video

Page 12: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Go-To-Market

Verticals

Targeting events and meetings of people that are highly populated and repetitive by nature.

Sporting Events

Music Festivals

News Events

www.mobs.video

B2CThrough social media channels, event-marketing tactics, and Influencers

B2BPartnering with sponsoring brands and media sources

Ignition (0 to 6 mos)Detect early adopters

Traction (7 to 18 mos)Product-market fit

Growth (25 to 36 mos)Focus on growth levers

PhasesTargets

Transition (19 to 24 mos)Discover growth levers

www.mobs.video

Page 13: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Commission per content-licensing agreement

Business model & revenue

In-app purchases for premium features to cater to the more creative user

A marketplace with a focus on user-generated video combined with a native token to power the platform’s economy.

%

www.mobs.videowww.mobs.video

Page 14: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Product Architecture

www.mobs.video

Media metadata extraction

Metadata indexing

Context learning database

Metadata access services

Mobs SecuredAsync CloudMessaging

Protocol

Mobs Backend

Applications(Firebase/C++)

User facing web sites

Partner(s) landing sites

Global asset services

Mobs Frontend

Applications(JS/React)

Mobs Blockchain Services

ICO TGE

3rd party services

Mobs Blockchain

Services

TelegramPlatform

Distributed Video Rendering Engine

Mobs Mobile App

Telegram TDLib

www.mobs.video

Page 15: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Why Blockchain?

The blockchain allows us to automate all the sensitive steps around digital content transactions in a transparent and secure way like never before. It also opens the door to easily monetizing

crowdsourced video creations.

PEER-TO-PEER

Parties can connectand agree to terms

directly

SECURE

All parties control ownership and conditions with smart

contracts

INSTANT PAYMENT

Reward creators around the world with MOBS

tokens

www.mobs.videowww.mobs.video

Page 16: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

MOBS Tokens

Right

Value Exchange

Toll

Function

Currency

Bootstrapping engagement

Economycreation

Skin in the game

Enriching user experience

Frictionless transactions

Product usageProduct accessCreating a product

Work rewardsBuyingSpending

Running S. contractsSecurity depositUsage fees

Connecting with usersIncentive for usage

Payment unitTransaction unit

MOBS tokens will empower a direct economy in the platform.

MOBS will be used as a payment method as well as for rewarding particularly active users.

ROLE PURPOSE FEATURES

www.mobs.videowww.mobs.video

*We have used William Mougayar’s approach for defining the value and benefits of MOBS tokens

Page 17: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

The Marketplace Flow

www.mobs.video

Alice defines sale parameters and

signs sale request with her private

key.

Submits sale to the Mobs blockchain.

A new market listing is created.

Bob signs purchase request with his

private key.

He gets the purchase request

and delivery deadline.

Alice approves delivery.

Alice’s media storage

Other contributors accounts

Alice’s Account

Bob’s Account

Mobs company account

BobMarketer

AliceVideo Creator

www.mobs.video

Page 18: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Token Generation Event

50% Token Sale26% Rewards Reserve8% Founders8% Team & Advisors6% Referrals & Bonuses2% Bounties

Total Supply200,000,000.00

Token Sale100,000,000.00

TickerMOBS

Soft Cap$1M

Hard Cap$15M

R&D41.00%

Marketing (User Acquisition)32.00%

Legal9%

Operations and Business Development16.00%

Contingencies2.00%

www.mobs.videowww.mobs.video

Page 19: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Sep - Dec 2018Jan - Apr 2018

Legal set upWebsite launchingMobile app development begins

May - Aug 2018

Roadmap

Idea phaseFriends and family roundMarket research interviews:– Creators– Marketers

Jan - Apr 2017

Technology evaluationBusiness model designMockup design

May - Aug 2017

Architecture designFirst advisors join the teamIVA Ventures endorsement

Sep - Dec 2017

1st Angel investmentTGE preparation beginsBackend development begins

Whitelisting begins2nd Angel investment

MOBS token distributionBeta version releasePartnership onboarding begins

Customer acquisition strategy beginsToken Generation Event

Jan - Apr 2019

Mobs app version 1.0 launch:– Create groups– Basic templates– Semi-automated video

editorVideo gallery live

Sep - Dec 2019

May - Aug 2019

www.mobs.videowww.mobs.video

Page 20: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

Team

www.mobs.video

RAQUELH. SCHAFHAUSER

CEO & Co-Founder

ANDRESH. SCHAFHAUSER

CTO & Co-Founder

ALEXVERDAGUER

UX & Branding

MAX GAVRIUK

Blockchain Developer

MATTHEWLOUGHRAN

Marketing & PR

REX CHING

Backend

JOAQUIMMATINEROLegal Spain

JONATHANTURNHAM

Legal Cayman

DANIELSLOAN

ICO Inv. & Strategy

ARTURODURANAdvisor

VERONICATORRASAdvisor

ANDROKLISPOLYMENIS

Advisor

JOHN PATONAdvisor

MYLES WEINSTEIN

Advisors

JOAN MANELVILASECA

Advisor & Investor

www.mobs.video

Page 21: Please read this before continuing! · 2018-12-04 · B2C Through social media channels, event-marketing tactics, and Influencers B2B Partnering with sponsoring brands and media sources

THANK YOU!Join us. Get whitelisted [email protected]