Influencer MarketingHub

How To Identify Influencers in Social Media

There are influential people in just about every industry.

“

”

How To Identify Influencer in Social Media

There are influential people in just about every industry. However, because they are generally not

household names, you will need to search to find who these people are.

We have trawled the net and come up with the best options for you to try out.

Influencer Marketing generates as much as 11X banner ad ROI

Linkedin

You may find that you come up with a surprisingly large number of 1st and 2nd-degree connections in your industry. Take a close look at each one, and put together a list of those potential influencers who you feel are worth contacting. You will need to try some icebreakers to begin conversations with them - they are unlikely to respond well to unsolicited cold calls. You could begin your LinkedIn conversations by:

• Liking their shares and posts • Messaging them about their content. Make sure, however, that you are specific

and add value with your message – there is no point simply telling them “Good post!” You need to start a genuine conversation with them

• Joining a LinkedIn group they are in, and interacting with them in the group

Consumers want valueSixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online.

64%

Twitter

Twitter takes good notice of the types of people you follow and suggests further followers it feels you may be interested in.

If you search by topic, one of the options you can choose (hidden under More Options) is Accounts. This lists all Twitter accounts that mention that topic in their bio.

As a guide, their Followers: Following ratio should be in the range of 0.7 to 2.5, if you want there to be a good chance that they will share your material.

Twitter numbers

Hey Press

Hey Press is a searchable database of tech journalists. If you are in the tech sector and are looking for some form of media coverage, you can find the contact details for journalists from many organizations, including the Daily Mail, Huffington Post, Tech Crunch and The Guardian.

They also provide a link to the article, so you can see if they write in a way that would be useful to you. Hey Press is particularly aimed at startups looking for press coverage. It provides journalist details for specialist start-up publications, local press, and industry niche news. The website provides helpful dos and don’ts on how to pitch your news to the listed journalists.

BuzzSumo

BuzzSumo is for more than just determining the type of content that works with your (or your competitors’) followers, however. It also has an Influencers and Outreach section to help you find, analyze and follow influencers. You choose a topic and BuzzSumo provides you with a list of influencers in that topic. You can choose to display this list by Relevancy (the default ordering), Page Authority, Domain Authority, Number of Followers, Retweet Ratio, Reply Ratio or Average Retweets.

Klout

Klout attempts to rank everybody online by giving them a social media influence score between 1 and 100, i.e. Klout shows how much online clout somebody has. They claim to have provided a score for more than 620M+ users. You can limit your search for influencers to be from a particular niche. Type the topic into the search bar, and Klout will return a list of content on that topic.

Conversion can increase

3-10X when brands share content through

influencers in their industry.

Little Bird

One specialist product designed to help build connections with influencers is the Little Bird Marketing Platform. This focuses on Twitter and helps you to identify influential networks and communities. You create a network or community of people based on a topic, hashtag or keyword. It helps you to find the key influential people in this network or community. It is particularly good for visual thinkers, as you can clearly see how members in different communities cluster together.

Discover other 8 platforms/tools to identify the influencers in social media

Sources: • http://perspectiveix.com/blog/2014/04/twitter-etiquette-tips-and-tricks/ • https://www.hey.press/how-to-get-press-coverage-for-your-startup • http://www.acorninfluence.com/authentic-influencer-marketing-maximum-roi/

Influencer Marketing Hub is the leading resource for Social Media Influencers,

Influencer Marketing Platforms and Influencer Marketing Agency Case Studies

Learn More: http://influencermarketinghub.com

Influencer MarketingHub