PLAYTIME

playtime

a l i s o n k i m

w e b s i t e : alisonkim.com

e m a i l : [email protected]

p h o n e : 925.209.7503

p l ay t i m e

MFA Graphic Design Portfolio

a c a d e m y o f a r t u n i v e r s i t y

School of Graphic Design

79 New Montgomery,

San Francisco, CA 94158

s e n i o r m fa p o r t f o l i o

i n s t r u c t o r : Mary Scott

b i n d e r & p r i n t e r

Unique Services Group

Pacoima, CA

t e x t s t o c k

Neenah Environment PC 100 White

100% recycled

t y p e fa c e s

Museo Slab

Museo Sans

p h o t o g r a p h y

Alison Kim

Andrew Butts

© 2 0 1 3 a l l r i g h t s r e s e r v e d

No part of this publication may be

reproduced without the permission

of Alison Kim.

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_selected works of alison kim

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to me pl ay time is doing what i love. i t is about learning, grow ing and imagin ing. i t is about working for fun and mak ing some t hing aw esome.

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n o . 0 1 : e v o l u t i o np r o j e c t : a john hughes film festival

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n o . 0 2 : r e i n v e n t i o np r o j e c t : rebranding gibson greetings

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n o . 0 3 : t i m ep r o j e c t : astrology calendar

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n o . 0 4 : s u r v i va lp r o j e c t : glamorous in the wilderness

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n o . 0 5 : d r e s s - u pp r o j e c t : this/that fashion magazine

p . 0 7 6 - 0 8 9

n o . 0 6 : c a r i n gp r o j e c t : toms shoes posters

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n o . 0 7 : m i c r o s c o p i cp r o j e c t : exploring bacteria

p . 0 9 6 - 1 0 9

n o . 0 8 : i d e n t i t yp r o j e c t : identity collection

p . 1 1 0 - 1 1 5

n o . 0 9 : s k e t c h e sp r o j e c t : process notebooks

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n o . 1 0 : m i c r o v e r s ep r o j e c t : mfa thesis

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_ p r o j e c t n o .

01/10_ p r o j e c t

a john hughes

film festival

_ c l a s s

integrated

communications

_ i n s t r u c t o r

christopher morlan

_ i l l u s t r a t i o n s

alison kim

_ f o r m a t

print • packaging

s p e c s ._ t y p e f a c e s

archer | gotham

_ p a l e t t e

_ b r i e f

Design a film festival honoring the films of a director of your

choice. Identify a common thread that connects and runs

through all the director’s films, and create deliverables based

on that thread. These deliverables include a poster, catalog

book, DVD packaging, tickets, and packaging.

_ s o l u t i o n

I chose John Hughes as my director for this project. I wanted

to showcase his iconic teen films from the 1980s in my film

festival. After researching and watching Hughes’ films, I real-

ized that the common thread running throughout was that

everyone in his films goes through a journey and comes out

of the journey with a better frame of mind. I created deliver-

ables that reflected the subject of high school, including a

backpack, pencils, and a trapper keeper inspired catalog book.

I also created deliverables that were inspired by 1980s items

like VHS tapes and cassette tapes.

journeys of teens in the films of john hughes

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mr. eaves | rockwell

_ p a l e t t e

_ b r i e f

Find a brand that is dead, dying or defunct, and identify the

core values behind the brand. Based on your brainstorming

and research into the brand, create a complete and original

rebrand. Create brand extensions that bring the brand into a

completely new category.

_ s o l u t i o n

Gibson Greetings is a greeting card company that began in the

late 1800s as a printing company. It became the third largest

greeting card company in the United States, but Gibson lost

business in the 1990s with the rise of online communication.

Taking the Gibson Greetings core essence, which was to cher-

ish and celebrate the personal connections people treasure

most, I transformed the brand from a greeting card company

to a personal connection company. Deliverables included a

book series, cafe, and home store.

rebranding the traditional greeting card

reinvention


alison kim

_ h a n d l e t t e r i n g

alison kim

_ f o r m a t

print

_ c l a s s

nature of identity


hunter wimmer

gaston yagmourian

_ p r o j e c t

rebranding

gibson greetings


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archer | gotham

_ p a l e t t e

_ b r i e f

Create a twelve-month calendar with a specific theme that

carries on throughout each month. The calendar can be any

size or format. Be sure to experiment with typography, color

and materials. The calendar should be a design artifact and not

the typical calendar seen in most stores.

_ s o l u t i o n

I created an astrology calendar. After researching historical

constellations, I started designing. Each month displays a dif-

ferent constellation, along with a description on the top of the

page. I wanted this to be a calendar that people can write notes

on, so I designed space on the side with rules for notes and

special dates. Wanting to create a natural, light and airy feel,

I used materials including newsprint, vellum and silver wire

binding. There are also details that show the different phases

of the moon.

navigating time with the guidance of stars

time_ p r o j e c t n o .

03/10


alison kim • sourced

_ f o r m a t

print

_ c l a s s

type experiments


cheri gray

_ p r o j e c t

astrology

calendar

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s e l e c t e d w o r k s _ a l i s o n k i mp l a y t i m e

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new year ’s day

CAPRICORN planets, ruled by Saturn, have a tendency to build things, erecting structures and creating a career for you.

They will start up an organization and turn it into the family business. These planets automatically know how to run "It,"

no matter what "It" is. They're authority figures. They exercise caution and discipline, set down rules and live by them.

Capricorn is the sign with the driest wit. Here's where your sense of propriety and tradition will be strong.

mart in luther king day

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04/12

easter sunday

MAY

ARIES is ruled by Mars and is cardinal fire—red hot, impulsive, and ready to go. Aries planets are not known for their

patience, and they ignore obstacles, choosing instead to focus on the shortest distance between where they are and where

they want to be. Planets in Aries are brave, impetuous, and direct. Aries planets are often very good at initiating projects,

but they tend to leave projects undone.

APRILMARCH

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03/12

PISCES can't separate itself emotionally from whatever it's exposed to. While this is the source of Pisces' well-deserved

reputation for compassion, it's also the source of your desire to escape reality. Planets in this sign feel everything, for

better or for worse, so they need time alone to unload and reassemble themselves. Exposure to others, especially in

crowds, is exhausting to your Pisces planets.

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APRILMARCH

AQUARIUS, ruled by the planet Uranus, brings us the unpredictable. It's always ready to shock and amaze the masses

and rebel against what others are doing. Planets in this sign are into personal freedom like no other. They create their

own rules, fight city hall whenever possible, and deliberately break tradition. They adore change. often much better at

friendship than love.

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02/12

MARCH

valent ine ’s day

preseident ’s day

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05/12

TAURUS, the fixed earth sign, has endless patience that turns your Taurus planet into a solid force to be reckoned with.

Taurus folks never, ever quit. Their reputation for stubbornness is earned. They're responsible, reliable, honest as they

come, practical, and endowed with a stick-to-it attitude other planets envy. They're not afraid to work hard. Since Taurus

is ruled by Venus, it's not surprising to find that these people are sensual and luxury-loving too.

JUNEMAYAPRIL

memorial day

mother ’s day

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new year ’s day






p r o j e c t _ a s t r o l o g y c a l e n d a r p r o j e c t n u m b e r _ 1 2 3 4 5 6 7 8 9 1 0

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new year ’s day










JUNE JULY

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07/12

AUGUST

independence day

AQUARIUS, ruled by the planet Uranus, brings us the unpredictable. It's always ready to shock and amaze the masses

and rebel against what others are doing. Planets in this sign are into personal freedom like no other. They create their

own rules, fight city hall whenever possible, and deliberately break tradition. They adore change. often much better at

friendship than love.

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MARCH

valent ine ’s day

preseident ’s day

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SEPTEMBER

LEO is fixed fire, and above all else he represents pride and ego. Sun-ruled Leo wants to shine and be noticed. Natural

performers, people in this sign are into drama, and attract attention even when they don't necessarily want it. Occasion-

ally, your Leo friend may be touchy and "high maintenance." Still, they are generous to a fault. Leo appreciates attention

and praise with lavish compliments, lovely gifts, and creative outings, designed to amaze and delight.

JULY AUGUST

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03/12

PISCES can't separate itself emotionally from whatever it's exposed to. While this is the source of Pisces' well-deserved

reputation for compassion, it's also the source of your desire to escape reality. Planets in this sign feel everything, for

better or for worse, so they need time alone to unload and reassemble themselves. Exposure to others, especially in

crowds, is exhausting to your Pisces planets.

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APRILMARCH

SEPTEMBERAUGUST

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09/12

labor day

OCTOBER

VIRGO is called "picky" and "critical," but there is another side to Virgo. More than anything, your Virgo planet delights

in helping, and since it's a mutable earth sign, its willing to adapt to any task. Although it's true that Virgo is born with an

automatic fault-finder, it's Mercury-ruled like Gemini, and it's the sign with the keenest eye for details. Your Virgo planet

is good at details and fixing things, a trouble shooter extraordinaire.


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04/12

easter sunday

MAY

ARIES is ruled by Mars and is cardinal fire—red hot, impulsive, and ready to go. Aries planets are not known for their

patience, and they ignore obstacles, choosing instead to focus on the shortest distance between where they are and where

they want to be. Planets in Aries are brave, impetuous, and direct. Aries planets are often very good at initiating projects,

but they tend to leave projects undone.

APRILMARCH

LIBRA is the sign that's a�liated with balance and harmony. Both balance and harmony require all parts of an entity to

give and take equally. No easy task. But no sign is more charming and social, or more able to coax the same qualities out

of another. Libra is cardinal air, so it wants to start something that's intellectual in nature, like a conversation. Venus-ruled

Libra planets are experts at behavior that is pleasing to others, so they specialize in manners, courtesy, and small talk.

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10/12

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NOVEMBERSEPTEMBER OCTOBER

hal loween

columbus day

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05/12

TAURUS, the fixed earth sign, has endless patience that turns your Taurus planet into a solid force to be reckoned with.

Taurus folks never, ever quit. Their reputation for stubbornness is earned. They're responsible, reliable, honest as they

come, practical, and endowed with a stick-to-it attitude other planets envy. They're not afraid to work hard. Since Taurus

is ruled by Venus, it's not surprising to find that these people are sensual and luxury-loving too.

JUNEMAYAPRIL

memorial day

mother ’s day

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NOVEMBEROCTOBER

11/12

veteran ’s day

thanksgiving day

SCORPIO planets sift through every situation for subtle class, then they analyze clues to determine what's really going

on. They're also gifted at sending subtle signals back to the environment, and at imperceptibly altering a situation by

manipulating it with the right word or movement. Scorpio planets are constantly searching for intimacy. They seek

intensity and may be crisis-oriented. They can be relentless, obsessive, and jealous. Remember, this is fixed water.

DECEMBER

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06/12

GEMINI is famous for its duality and love of new experience, as well as for its role as communicator. Gemini is mutable

air, which translates into changing your mind, so expect your Gemini planet to be entertaining and versatile. This sign

knows a little bit about everything. Gemini planets usually display at least two distinct sides to their personalities, are

changeable, even fickle at times, and wonderfully curious at times.

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JUNEMAY

father ’s day

JULY

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12/12

christmas eve

christmas day

SAGITTARIUS tend to never feel satisfied or content, and to always wonder if there's something even more wonderful

over the next mountain. Your Sagittarius planets are bored by routine; they're something even more wonderful over the

next mountain. Your Sagittarius planets are freedom-oriented, generous, and optimistic to a fault. They can be excessive

and overindulgent. They adore foreign places and foreign people, and outdoor activities.

JANUARYNOVEMBER DECEMBER

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04/10


avenir | rockwell

_ p a l e t t e

_ b r i e f

Create a book about survival. Find a survival topic and research

all aspects of it. Based on your research and brainstorming,

create and design a book that acts as a survival guide. The

book should include unique elements and also have a person-

ality that appeals to its target audience.

_ s o l u t i o n

I created a camping survival guidebook for city girls who have

never gone camping before. I researched other camping sur-

vival books and pulled together a book I thought many female

camper beginners would enjoy reading. This book includes

beauty tips, cooking recipes, campsite setup instructions, and

checklists at the end of each chapter. Each checklist includes

a post-it with the same information so that the camper can

bring it with her anywhere. I used newsprint to suggest the

outdoors and ruggedness of the subject matter.

a beginner’s camping guide for city girls

survival


alison kim

_ f o r m a t

print

_ c l a s s

type composition


l ian ng

_ p r o j e c t

glamorous in

the wilderness

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archer | gotham

_ p a l e t t e

_ b r i e f

Create a fashion magazine focusing on experimental typog-

raphy. Create interesting spreads that reflect the nature of the

fashion articles and try things that have not been seen before

in editorial spreads. The magazine should be beautiful and

display creative use of typography.

_ s o l u t i o n

I created a fashion magazine called This/That. I did a lot of

research, looking at many magazines that were published in

the United States and in Europe. I decided to design a large

format magazine that was clean and uncluttered. I wanted

to create an enjoyable experience for the reader, as well as

enhance the subject matter in the magazine with beautiful

typography. Using color and type, I created a personality at

the beginning of each article that carried into the following

spreads. When creating this magazine, I let go of what I was

used to seeing in magazines and applied what I wanted to see.

recreating the modern fashion magazine

dress-up_ p r o j e c t n o .

05/10

_ p h o t o g r a p h y

sourced

_ f o r m a t

print

_ c l a s s

type experiments


cheri gray

_ p r o j e c t

this/that fashion

magazine

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04 |

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CONTENTS/

spring/03.11/vol 01

lily colethe talented flame haired beauty

spring sunhaving fun in the glowing sun

oh landa star soaring through pop heaven

glamoramamore drama than a daytime soap!

force of nature natalie portman blows us away

horoscopedo you believe in the stars?


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project_ t h i s / t h a t f a s h i o n m a g a z i n e project number _ 1 2 3 4 5 6 7 8 9 1 0 project_ t h i s / t h a t f a s h i o n m a g a z i n e project number _ 1 2 3 4 5 6 7 8 9 1 0 p r o j e c t _ t h i s / t h a t f a s h i o n m a g a z i n e p r o j e c t n u m b e r _ 1 2 3 4 5 6 7 8 9 1 0

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OHs e l e c t e d w o r k s _ a l i s o n k i mp l a y t i m e

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06/10_ p r o j e c t

toms shoes

posters

_ c l a s s

art direction


stephen giem


alison kim

_ f o r m a t

print


trebuchet

_ p a l e t t e

_ b r i e f

Create an advertising campaign for a company that reflects its

mission and personality. Create a series of posters that shows

the company in a new and fresh light, but still reflects the core

values of the brand. Make three posters that look like a set and

can be applied across a variety of media.

_ s o l u t i o n

I chose Toms Shoes as my brand for this poster campaign

project. While thinking about what kind of designs would

enhance this brand, I researched the company and thought

hard about its core values. I wanted to show that Toms Shoes

is a brand that wants to create a better world and help others.

It is a brand with heart and generosity. It is a positive brand

that wants to make the world a happier place. I took in all of

these elements, combined with the simplicity of their product

designs, and incorporated them into my posters. I wanted the

posters to be simple and happy, like Toms Shoes.

spreading the love with happy shoes and feet

caring++

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s p e c s ._ t y p e f a c e

myriad pro

_ p a l e t t e

_ b r i e f

Define, research and explore a current social problem in the

United States. Based on the topic chosen, explore it through

design throughout the entire semester with a variety of proj-

ects, including posters, packaging and a book. Create design

solutions that will help solve this social problem.

_ s o l u t i o n

I chose the topic of bacteria for this class. Being a person

who was scared of bacteria, but wanting to learn more about

which bacteria are good and which are bad, I decided that this

was a good topic to explore. I decided to take a scientific and

unbiased approach to my design, which helped me present

my research in a clear and direct manner. I also did extensive

research on how society views bacteria, the health effects of

the mishandling of bacteria and antibacterial products, as well

as good and bad bacteria.

exploring the vast and tiny world of bacteria

microscopic


alison kim

_ f o r m a t

print • packaging

_ c l a s s

visual

communications

lab


phil hamlett

jeremy stout

_ p r o j e c t

exploring

bacteria


07/10

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THE EXPLORATION OF BAC TERIA

K E Y

QUESTIONS FOR CL ARIFIC ATION

QUESTIONS THAT PROBE ASSUMPTIONS

QUESTIONS THAT PROBE REASONS AND E VIDENCE

QUESTIONS ABOUT VIE WPOINTS AND PERSPEC TIVES

QUESTIONS THAT PROBE IMPLIC ATIONS AND CONSEQUENCES

QUESTIONS ABOUT THE QUESTION

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QUESTIONS THAT PROBE ASSUMPTIONSWhat are you assuming when you say bacteria are bad?What do germaphobes assume when they hear the word bacteria?What do people who aren’t germaphobes assume about bacteria?Why would these groups of people make these assumptions?What are these assumptions based on?Do people assume that bacteria are bad from seeing antibacterial products?What causes people to make these assumptions?Do people assume or actually know more when it comes to bacteria?How do these assumptions vary in degree?How often do people question these assumptions?How often do people take these assumptions as facts?What are the consequences of these assumptions?Are the majority of these assumptions true or false?Are these assumptions based on experiences or hearsay?Are these assumptions fueled by marketing?What kind of e�ect do antibacterial products have on the way people think?If there were none of these products, would the fear of bacteria be less?Did people assume bacteria were bad 40 or 100 years ago?What are the di�erences the in assumptions back then and now?Why are these assumptions di�erent or the same?

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1011121314151617181920

QUESTIONS FOR CLARIFICATIONWhat do you mean by the word bacteria?Are you talking about the e�ects of bacteria on humans?Do you want to focus on the e�ects of bacteria on the world?Or do you want to explore the e�ects of bacteria on people?Could you delve into how bacteria a�ect the earth and nature?Why do people tend to react negatively towards bacteria?Why are so many people so scared of or repulsed by bacteria?How does bacteria bene�t a person’s health?What are some examples of how bacteria can be bene�cial?Is it better to prevent getting bacteria, better to embrace it or neither?How do antibacterial products a�ect the health of humans and nature?Do the cons of bacteria outweigh the bene�ts, or vice versa?Is it possible for bacteria to become immune to these products?Will this someday cause bacteria to become more harmful to humans and nature?Do you want to focus on the bene�ts or cons of bacteria?Are there ways to prevent life-threatening bacteria from infecting humans?How does one discern from good bacteria and bad bacteria?And how does a person or population properly handle bacteria?Should people even be worried about bacteria; isn’t it a part of Mother Nature?Why does bacteria have such a bad wrap?

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QUESTIONS THAT PROBE REASONS AND EVIDENCEWhat would be an example of bacteria being harmful?What would be an example of bacteria being bene�cial?How do you know that this is true?Are your answers adequate enough?Do you have evidence for either case?Does it make a di�erence with or without evidence?How important is evidence?Would evidence change the way people think about bacteria?Who has come up with this evidence?Are these people reliable sources?What makes these people reliable sources?Do you see any problems with your answer here?What led to you believing they were reliable?Are there bacteria that can both be harmful and bene�cial?Can you explain why you answered the way you did?Do you need evidence to support your opinion?How would you know if this evidence was valid?Would you check the evidence or perform tests yourself?How much does evidence determine your reasons?Why do you think you believe this?

123456789

1011121314151617181920

QUESTIONS ABOUT VIEWPOINTS AND PERSPECTIVESWhy do you seem to be approaching this issue from a health perspective?Why did you choose this perspective?How do you think other people would respond?Would the responses vary greatly?Would the responses depend on types of people?Would these types depend on sex, age, ethnicity or geography?How would you determine which types to use?How would these types of people respond?What would a person who agrees with you say?What would some who disagrees with you say?What might someone who does not know much about the subject say?What would a person marketing antibacterial products say?What would a scientist or doctor say?Do these di�erent viewpoints a�ect each other?Have these people seen the topic in a di�erent way?What were these people in�uenced by?How strongly did these in�uences play on their opinions?Could their viewpoints change?What kinds of things could change these viewpoints?Would these viewpoints change with education about the subject?

123456789

1011121314151617181920

QUESTIONS THAT PROBE IMPLICATIONS AND CONSEQUENCESWhat are you implying when you ask about the e�ects of antibacterial products?Are you implying that all or some of these antibacterial products are bad?What are the consequences of these antibacterial products?What would happen if these antibacterial products ceased to exist?Would it be much di�erent than if they never existed? Why?What is the probability of these antibacterial products going away?What is the probability of these products creating super bacteria?What are the alternatives to using antibacterial products?If these alternatives are e�ective, why are there antibacterial products?What is the probability that bacteria are bad for one’s health?What is the probability that bacteria are good for one’s health?What would happen if everyone tried to limit his/her exposure to bacteria?What kind of e�ect would that have on society and people’s health?If germaphobes found out avoiding bacteria were bad, what would the e�ect be?How much would antibacterial products losing business a�ect the economy?What is the probability that this would happen in the future?What are you implying when you say bacteria can be good?If everyone thought bacteria was good, what would the consequences be?If doctors said antibacterial products were unhealthy, how would people respond?If bacteria can be good and bad, what else could be true?

123456789

1011121314151617181920

QUESTIONS ABOUT THE QUESTIONWhat does the question, how to properly handle bacteria, assume?Is this a question that can be answered satisfactorily?What has to be done to answer this question?Is the question clear and easily understandable?How many people have asked this question before?Has this question been explored before?Why is this question about bacteria important?Is this question a highly debatable topic?What does this question ask us to research?Does this question give rise to more questions or answers?What kinds of questions does this question generate?What do these question say about your question?Is this question the main question about this subject?What in�uenced your question to come about?Why is answering this question signi�cant to you?Is this question important to other people?How is this question relevant to other people's lives?What will happen once this question is answered?Is this question more relevant to humans or the environment?Is this question relevant to any other group or subject?

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_ 1 0 3


THE EXPLORATION OF BAC TERIA

K E Y

QUESTIONS FOR CL ARIFIC ATION

QUESTIONS THAT PROBE ASSUMPTIONS

QUESTIONS THAT PROBE REASONS AND E VIDENCE

QUESTIONS ABOUT VIE WPOINTS AND PERSPEC TIVES

QUESTIONS THAT PROBE IMPLIC ATIONS AND CONSEQUENCES

QUESTIONS ABOUT THE QUESTION

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QUESTIONS THAT PROBE ASSUMPTIONSWhat are you assuming when you say bacteria are bad?What do germaphobes assume when they hear the word bacteria?What do people who aren’t germaphobes assume about bacteria?Why would these groups of people make these assumptions?What are these assumptions based on?Do people assume that bacteria are bad from seeing antibacterial products?What causes people to make these assumptions?Do people assume or actually know more when it comes to bacteria?How do these assumptions vary in degree?How often do people question these assumptions?How often do people take these assumptions as facts?What are the consequences of these assumptions?Are the majority of these assumptions true or false?Are these assumptions based on experiences or hearsay?Are these assumptions fueled by marketing?What kind of e�ect do antibacterial products have on the way people think?If there were none of these products, would the fear of bacteria be less?Did people assume bacteria were bad 40 or 100 years ago?What are the di�erences the in assumptions back then and now?Why are these assumptions di�erent or the same?

123456789

1011121314151617181920

QUESTIONS FOR CLARIFICATIONWhat do you mean by the word bacteria?Are you talking about the e�ects of bacteria on humans?Do you want to focus on the e�ects of bacteria on the world?Or do you want to explore the e�ects of bacteria on people?Could you delve into how bacteria a�ect the earth and nature?Why do people tend to react negatively towards bacteria?Why are so many people so scared of or repulsed by bacteria?How does bacteria bene�t a person’s health?What are some examples of how bacteria can be bene�cial?Is it better to prevent getting bacteria, better to embrace it or neither?How do antibacterial products a�ect the health of humans and nature?Do the cons of bacteria outweigh the bene�ts, or vice versa?Is it possible for bacteria to become immune to these products?Will this someday cause bacteria to become more harmful to humans and nature?Do you want to focus on the bene�ts or cons of bacteria?Are there ways to prevent life-threatening bacteria from infecting humans?How does one discern from good bacteria and bad bacteria?And how does a person or population properly handle bacteria?Should people even be worried about bacteria; isn’t it a part of Mother Nature?Why does bacteria have such a bad wrap?

123456789

1011121314151617181920

QUESTIONS THAT PROBE REASONS AND EVIDENCEWhat would be an example of bacteria being harmful?What would be an example of bacteria being bene�cial?How do you know that this is true?Are your answers adequate enough?Do you have evidence for either case?Does it make a di�erence with or without evidence?How important is evidence?Would evidence change the way people think about bacteria?Who has come up with this evidence?Are these people reliable sources?What makes these people reliable sources?Do you see any problems with your answer here?What led to you believing they were reliable?Are there bacteria that can both be harmful and bene�cial?Can you explain why you answered the way you did?Do you need evidence to support your opinion?How would you know if this evidence was valid?Would you check the evidence or perform tests yourself?How much does evidence determine your reasons?Why do you think you believe this?

123456789

1011121314151617181920

QUESTIONS ABOUT VIEWPOINTS AND PERSPECTIVESWhy do you seem to be approaching this issue from a health perspective?Why did you choose this perspective?How do you think other people would respond?Would the responses vary greatly?Would the responses depend on types of people?Would these types depend on sex, age, ethnicity or geography?How would you determine which types to use?How would these types of people respond?What would a person who agrees with you say?What would some who disagrees with you say?What might someone who does not know much about the subject say?What would a person marketing antibacterial products say?What would a scientist or doctor say?Do these di�erent viewpoints a�ect each other?Have these people seen the topic in a di�erent way?What were these people in�uenced by?How strongly did these in�uences play on their opinions?Could their viewpoints change?What kinds of things could change these viewpoints?Would these viewpoints change with education about the subject?

123456789

1011121314151617181920

QUESTIONS THAT PROBE IMPLICATIONS AND CONSEQUENCESWhat are you implying when you ask about the e�ects of antibacterial products?Are you implying that all or some of these antibacterial products are bad?What are the consequences of these antibacterial products?What would happen if these antibacterial products ceased to exist?Would it be much di�erent than if they never existed? Why?What is the probability of these antibacterial products going away?What is the probability of these products creating super bacteria?What are the alternatives to using antibacterial products?If these alternatives are e�ective, why are there antibacterial products?What is the probability that bacteria are bad for one’s health?What is the probability that bacteria are good for one’s health?What would happen if everyone tried to limit his/her exposure to bacteria?What kind of e�ect would that have on society and people’s health?If germaphobes found out avoiding bacteria were bad, what would the e�ect be?How much would antibacterial products losing business a�ect the economy?What is the probability that this would happen in the future?What are you implying when you say bacteria can be good?If everyone thought bacteria was good, what would the consequences be?If doctors said antibacterial products were unhealthy, how would people respond?If bacteria can be good and bad, what else could be true?

123456789

1011121314151617181920

QUESTIONS ABOUT THE QUESTIONWhat does the question, how to properly handle bacteria, assume?Is this a question that can be answered satisfactorily?What has to be done to answer this question?Is the question clear and easily understandable?How many people have asked this question before?Has this question been explored before?Why is this question about bacteria important?Is this question a highly debatable topic?What does this question ask us to research?Does this question give rise to more questions or answers?What kinds of questions does this question generate?What do these question say about your question?Is this question the main question about this subject?What in�uenced your question to come about?Why is answering this question signi�cant to you?Is this question important to other people?How is this question relevant to other people's lives?What will happen once this question is answered?Is this question more relevant to humans or the environment?Is this question relevant to any other group or subject?

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project_ t h i s / t h a t f a s h i o n m a g a z i n e project number _ 1 2 3 4 5 6 7 8 9 1 0 p r o j e c t _ e x p l o r i n g b a c t e r i a p r o j e c t n u m b e r _ 1 2 3 4 5 6 7 8 9 1 0

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[ without it, there would be no life ]

009 i t ’s w h at yo u c a n’ t s e e b ac t e r i a a f f e c t s o u r da i ly l i v e s , 24/7c h 4 _041»»»

CH4 bacteria affects our daily lives, 24/7

B acteria affects our health in a significant way, but it also affects many

other significant aspects of our lives. Bacteria influence our living spaces,

our purchases and our actions. These influences affect a significant

amount of our finances and time. We make decisions everyday that are con-

nected to bacteria, from washing our hands to covering our mouths when

sneezing. Even when we are not making decisions about bacteria, we are sur-

rounded by reminders of how to protect oneself from bacteria. These things

include health posters and antibacterial products. As society has become more

conscious about the negative effects of bacteria, it has made dealing with

bacteria a part of daily life. This brings about the question of how much time

do we spend on bacteria, and how much of it is necessary or useless. Bacteria

physically live on every surface of the earth, as well as on and in our bodies,

but they also invade our minds and actions round the clock.

_053

[ it’s in here ]

_009 i t ’s w h at yo u c a n’ t s e e b ac t e r i a a f f e c t s o u r da i ly l i v e s , 24/7c h 4 _041»»»

Living spaces are not only are occupied by tons of bacteria, they are now commonly occupied with antibacterial products. In the home, there are antibacterial cleaning products and soaps occupying cupboards, countertops and tables. In offices, gyms and grocery stores, there are hand sanitizer dispensers. In stores, there are shelves filled with antibacterial products. Peo-ple these days are more self-conscious about the bacteria and that is reflected in the spaces they live in. There are also posters covering walls of hospitals, schools and workplaces ex-plaining proper ways to cough and sneeze to avoid spreading germs.

The fear of bacteria also affects the way people act around their living spaces. People take off shoes inside their homes to prevent bacteria from entering their living spaces and keep their meat cutting boards separate from the cutting boards they use to chop vegetables.

there would be a significant difference in our living spaces if there were no antibacterial products sold.

how bacteriaaffects our living spaces §

4.1

_055_054

[ it’s on there ]

009 i t ’s w h at yo u c a n’ t s e e b ac t e r i a i s g o o d f o r t h e e n v i r o n m e n t, b u t a r e w e ?c h 5 _041»»»

CH5 bacteria is good for the environment,

but are we?

o ne of the things that do not tend to occur to people when they think

about bacteria is how it impacts the environment. Bacteria play a huge

role in helping the environment stay healthy and running. Without

bacteria, the earth would look very dry and empty. Modern society uses bac-

teria to help clean up waste caused by humans. The other thing that society

tends to overlook is how people’s fear of bacteria affects the environment. This

fear has led to the popularity and production of antibacterial products and

antibiotics, which in turn lead to more energy consumption and pollution. Even

though there is a lack of evidence that these products are beneficial in any

way, they are still being produced and harming the environment at the same

time. The root of the problem may originate from the way people think. Many

people are choosing to protect themselves from bacteria over protecting the

environment, even though it appears to be a lose-lose situation for both sides.

_061


_ 1 0 9


_009 i t ’s w h at yo u c a n’ t s e e b ac t e r i a i s g o o d f o r t h e e n v i r o n m e n t, b u t a r e w e ?c h 5 _041»»»

People wash their hands all the time to prevent themselves from getting skin infections or from getting sick. I have seen and heard people say that one needs to wash his or her hands for at least 20 seconds to get most of the germs off of them. Even though clean water and proper sanitation has led to a major decrease in wa-ter-borne epidemics, In a time where clean water is becoming a resource that is deplet-ing, the question of how much water is wasted on trying to protect ourselves from bacteria is an important one to reflect seriously on today.

how much water dowe use to get rid of bacteria? §

5.2

Considering that the large majority of anti-bacterial products come in plastic packaging, there should be a big effort to recycle them. There are antibacterial products on the mar-ket that are recyclable, but there are still some that are not. But perhaps that larger problem lies in people not thinking to recycle antibac-terial products. As mentioned previously, all of my focus group participants have used or use antibacterial products, but none of them have ever thought to recycle them.

recyclingantibacterial products §

5.3

_069 _009 i t ’s w h at yo u c a n’ t s e e b ac t e r i a i s g o o d f o r t h e e n v i r o n m e n t, b u t a r e w e ?c h 5 _041»»»

have you thought about

how antibacterial products

effect the environment?

009 i t ’s w h at yo u c a n’ t s e e s o lv i n g p r o b l e m s t h r o u g h d e s i g nc h 7 _041»»»

CH7 solving problems through design

t he problems that arise and have arisen with the handling of bacte-

ria originate from the lack of good education and guidance from the

govenment. Many people misunderstand the harmful effects of bac-

teria, so they resort to buying antibacterial products because they believe

the many advertisements and media that those products are necessary and

will protect them. There is also a lack of understanding about the benefits of

bacteria is rooted in the lack of education. The purpose of design is to com-

municate a message effectively. Good design can help educate and guide

society in how to properly handle bacteria, and thus steer society away from

choices that will harm it in the future. Educating people about their antibac-

terial product choices, the benefits of bacteria, the importance of recycling

antibacterial products, and the bad consequences of their choices when it

comes to bacteria, through design. will help guide society in properly han-

_081

project_ t h i s / t h a t f a s h i o n m a g a z i n e project number _ 1 2 3 4 5 6 7 8 9 1 0 p r o j e c t _ e x p l o r i n g b a c t e r i a p r o j e c t n u m b e r _ 1 2 3 4 5 6 7 8 9 1 0

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a collection of marks

identity_ p r o j e c t n o .

08/10

_ b r i e f

This is a collection of logos that I created during my time in

the Graphic Design program at the Academy of Art University.

When creating an identity, I do a lot of research, brainstorming

and sketching. My goal is to positively show the personality

of the brand through its logo, as well as create a logo that is

unique and stands apart from others.

_ c l a s s

mfa graphic design

_ s c h o o l

academy of art

university

_ p r o j e c t

identity

collection

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09/10

_ b r i e f

I love to sketch, draw and explore ideas in my sketchbook. It

is a big part of my process in creating every project. It helps

me formulate and envision my ideas, and also find better

solutions. It helps me break boundaries, test limits and go on

adventures. My process is playtime to me.

the process of creating

sketches


alison kim

_ h a n d l e t t e r i n g

alison kim

_ p r o j e c t

process

notebooks

_ c l a s s

mfa graphic design

_ s c h o o l

academy of art

university

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various

_ p a l e t t e

_ b r i e f

Create educational materials about germs that help people

make healthy decisions about handling germs in their daily

lives. These materials include information about the types of

germs, good germs, bad germs, and how to protect oneself

from harmful germs.

_ s o l u t i o n

I wanted to create useful educational materials that would

help parents and children make healthy decisions related

to germs, but I also wanted to make these materials fun and

visually pleasing. In my research, all the educational materials

about germs I found were text-heavy and visually displeasing.

I decided to make my educational materials visually focused,

with lots of illustrations, and fun to read. I created deliverables

that include a germ guidebook for parents, a children’s picture

book, a series of educational posters, and a Web site that pro-

vides information about germs.

mfa thesis

microverse


alison kim

_ f o r m a t

print • packaging

_ i n s t r u c t o r s

phil hamlett

michael kilgore

dave gottwald

_ p r o j e c t

microverse


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f un fac tmicrOverse c lassrOOm

g e r m e d u c at i o nm i c r o v e r s e . c o

Hundreds of drugs found today were actually derived from chemicals first found in germs. Germs, like the fungus Penicillium, have helped cure illnesses and save many people’s lives.

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d i d yo u k n ow t h at t h e f i r st a n t i b i ot i c , p e n i c i l l i n , i s m a d e f r o m f u n g u s ?


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There are bacteria in our stomaches and intestines that break down food and release important nutrients that give us energy. Without these bacteria, the nutrients in food would pass through our bodies and be lost as waste.

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d i d yo u k n ow t h at t h e r e a r e g e r m s i n yo u r sto m ac h t hat h e l p yo u d i g e st f o o d ?



d i d yo u k n ow t hat t h e r e ar e ge r m s t hat h e l p p l an t s g row a n d stay h e alt h y ?

There are germs that live in the soil that protect plants from bad diseases and pests. Germs also help convert good nutrients, like nitrogen, into forms that plants need to grow and stay healthy.

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Good hygiene etiquette is an important and simple way of helping control the spread of harmful germs to you and other people. Sneezing into the upper part of your arm can help decrease the spread of harmful germs and infections.

s n e e z e or c o u g h i n to t he up p er part of your arm, n ot i n to yo ur h a n d s

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Washing your hands is an effective way to prevent getting infected with harmful germs that can cause illness. Be sure to wash your hands with soap and water.

was h i n g yo u r h an d s w i t h s oap i s a g r e at way to p r e v e n t i n f ec t i o n s

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Learn about germ safety in the home

Microbes can Benefit More Than Just the Gut

The Mapping of the Microbial Make-Up of Healthy Humans

germ education expLore microverse

germs in the news

Microverse UniversiTy is Here To answer yoUr

qUesTions aBoUT GerMs. Learn aBoUT Good GerMs,

Bad GerMs and Tips on sTayinG HeaLTHy.

new to the shop

© microverse 2 0 1 3

by aLison kim

GERM•A•PEDIA -

shopfeatured news

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leArn something

d e s i g n e d by a l i s o n k i m

GER M S 1 0 1 S ho p b lo G a b o u tmicroverse

c las s r o o m

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e-mail address S u b S c R i b E

GER M S 1 0 1 S ho p b lo G a b o u t

Learn about germ safety in the home

microbes cAn hAve benefits beyond the gut

mApping the germ mAke-up of heAlthy humAns

E xploREGERM Educat ion

microverse cl Assroom is here to Answer your

questions About germs. leArn About good germs,

bAd germs And tips on stAying heAlthy.

© microverse 2 0 1 3

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d e s i g n e d by a l i s o n k i m

microverse

c las s r o o m

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navigating a germ-filled world • by alison kim

alison kim

microverse classroom

germ•a•pedia is a germ guidebook. learn about good germs, bad germs, and how to live safely with germs at home, at school and in public places.

follow uSfRiEnd uSGEt ouR nEwSlEttER

GERM S in t hE nE wS nE w to thE Shop


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micrOverse

c las s r o o m

The

G E R M S 1 0 1 S ho p b lo G a b o u t

Germs 101

© micrOverse 2 0 1 3 d e s i g n e d by a l i s o n k i m

there are many good germs. many billions of years ago, germs actually converted the earth’s atmosphere from nitrogen-based to oxygen-based, which made it possible for life to evolve. without germs, the earth would basically look like the moon, empty, with no animals, humans, or plants.

There are germs that live in the soil that protect plants from the harmful diseases and pests. Germs also help convert good nutrients, such as nitrogen, into forms that plants need to grow.

There are germs in your body that help keep you healthy. There are bac ter ia in your gut that help you digest the food you eat.

There are germs that aid in the process of fermentat ion, which helps make delicious food like yogurt, cheese, bread, and pickles.

hEalt h y E n v iRonMEn t

hE alt h y p Eop l E GER M S hE l p Mak E f ood

G o o d GE R M S

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GER M S 1 0 1 S ho p b l o G a b o u t

G E R M S 1 0 1

what aRE GERMS hyGiEnE baSicS GERM SafEty

t he germ blog f eat ures the l at est ne ws about germs.

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05.07.1305.08.13

05.05.1305.06.13

MicRobES can havE bEnEfitS bEyond t hE GutIt is becoming more known that bacteria keeps the human gut healthy, but recent studies do suggest that bacteria can also keep your sinuses healthy as well. Studies that appear in the journal Science Translational Medicine, have suggested that people with less s inus problems have a l arger variety of bacteria l iving inside their sinuses.

© micrOverse 2 0 1 3 d e s i g n e d by a l i s o n k i m

why a GRiMy child c an MakE foR a hE alt hiER l ifE

M ap p i n G t hE GE R M Mak E- u p o f h u M an S

p RE t t y b ac t ER i a: how to MakE aRt f RoM E. coli

i t i S a bac tERial bonanza: Mic RobES kEEp uS ali vE

the Germ blOG


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thank you to everyone who joined me on this journey

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_ m o m , d a d , j o n , a n d r e w & m y s w e e t p u p p e a n u t

Thank you so much for your love, support and encouragement.

I love you guys so much!

_ f r i e n d s & c l a s s m a t e s

Thank you for your support, laughs, encouragement, and

constant inspiration. You guys are awesome!

_ i n s t r u c t o r s

especially: Mary Scott • Phil Hamlett • Hunter Wimmer •

Jeremy Stout • Dave Gottwald • Christopher Morlan • Lian

Ng • Gaston Yagmourian • Michael Kilgore • Michael Sainato

• Cheri Gray • Stephen Giem • Scott Rankin

I learned so much from each and every one of you, and will

forever be grateful for your guidance. You helped me see

things in new ways and helped me become a better designer.

_ c o l l e a g u e s

To my friends at Office and at CEB, I learned so much working

with you all, and feel so lucky to have been a part of your work-

place. Thanks for being inspirations in my life.

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