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Charitable Beneficiary Charitable Beneficiary
Players Reconnecting Corporate Connections
Celebrity Appearances Social and Digital Media
MARKETING DECK 20th Annual PNE
Super Bowl LIV South Florida
Friday, January 31, 2020
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
20TH Annual Player Networking Event
Friday, January 31, 2020
Highlights
Mission To help active and former athletes maximize opportunities Super Bowl weekend.
Background
PNE was established in 2000 as a pilot program under the National Football League’s (NFL) Player and Employee Development Department (now known as Player Engagement). From 2000 to 2015
PNE was the sole career-related NFL Sanctioned Event.
Alignment PNE has been sponsored and endorsed by NFL Player Engagement, NFL Players Association, The
Trust and NFL Alumni in some form or fashion since inception.
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
20TH Annual Player Networking Event
Friday, January 31, 2020
Key Objectives To teach players how to leverage their football platform.
To create marketplace opportunities for active and former players.
To identify and match former players with trusted professionals for mentoring purposes.
To highlight former NFL players that have demonstrated success in business and employment.
To recruit corporations willing to structure shadowing, internships
and employment opportunities for players.
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
20TH Annual Player Networking Event
Friday, January 31, 2020
Why Organizations Get Involved Education
PNE customizes educational sessions, panel discussions and app-based engagement based upon trending topics and player interest.
Opportunity
PNE typically features corporations interested in promoting post-football experiences for players and event attendees (e.g. jobs, internships, franchising, speaking engagements, products, etc.).
Exposure
Vendor space is available for key sponsors and featured businesses committed to offering career transition opportunities for athletes.
Media
PNE facilitates branding and impressions for athletes, partners and sponsors via live interviews on popular social media platforms.
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
20TH Annual Player Networking Event
Friday, January 31, 2020
Why Athletes Attend To announce, launch and promote various initiatives.
To connect with professionals that will help them plan and prepare for post-football careers.
To secure work experiences from organizations committed to player transition.
To showcase their career transition success as employees, brand ambassadors, entrepreneurs, etc.
To utilize the business networking platform as opposed to events targeting players for parties and appearances.
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
20TH Annual Player Networking Event
Friday, January 31, 2020
Historical Participation -Approximately 75 players RSVP each year-
-Approximately 400 people attend this invitation-only event-
-The event has facilitated over 200 business to business transactions-
-Over 1,700 players have directly benefited from PNE since inception-
-One third of approved vendors are typically player-owned or affiliated organizations-
-High school, college, active and former football players can benefit from attending the event-
-Corporations participate to entertain clients or market products and services to event attendees-
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
20TH Annual Player Networking Event
Friday, January 31, 2020
Entry Level Associate Sponsorship $7,500
8’ x 8’ vendor area with six foot skirted table and two chairs Four event credentials and four event invitations
Mention on hard copy event invitations to NFL players
Mention on digital event program Hyperlink on PNE partners and sponsors page
Verbal reference during the event Logo presence on video signage during the event
First right of refusal to sponsor the following year
ADDITIONAL WEEKEND BENEFITS
AVAIALABLE
Super Bowl Game Tickets
NFL Experience
Tickets
Social Events and Parties
Lodging and
Transportation
ADDITIONAL MARKETING
BENEFITS AVAILABLE
Larger Vendor
Space
Keynote and Speaking Roles
Product Placement
Opportunities
Social and Digital Media
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
Larger packages available for vetted and approved Associate Sponsors
SEE NEXT PAGE TO START THE PROCESS!
Players Reconnecting Corporate Connections
Social and Digital Media Celebrity Appearances
SPONSOR NOW
GET IN THE GAME! 20th Annual PNE Super Bowl LIV South Florida
A N A N N U A L E V E N T
S U P E R B O W L
W E E K E N D
http://pneinfo.com/sponsor-now/