Upload
axel-hutin
View
82
Download
0
Embed Size (px)
Citation preview
VISION & MISSION
VISION
Revolutionize the way people find their events and discover new experiences.
MISSION
Provide an easy platform to link user looking for activities and businesses wanting to
promote their events
BUSINESS OPPORTUNITIESSaturation of information
Relevant information are not available most of the time
Existing platforms are not customized
Existing platforms are not focus on the center of interest of its users
Requires a great deal of research to gather information
People use to do the same things recurrently
No real time information about the quality of the event
55% of people heard about event through word of mouth 33% of them ask for better and more centralized information
SOLUTION OFFER FOR THE USERS
A better overview of all the events around the user thanks to the “swipe” functionality of the app
An unique user experience through an ergonomic and design platform easy to use
Real time video and picture of events
A social network allowing people to exchange with a large community of user
The possibility to buy event ticket directly on the platform An intelligent platform focus on the center of interest of the users through the intelligent algorithm of the app
SOLUTION OFFER FOR CORPORATE CLIENTS
A dedicated spaces to promote their events in a cost effective manner though a better exposition
Having direct feedback through their community to increase their customers loyalty
Clients can buy their ticket directly on the apps
Gain access to a pool of returning customers
Measure with exactitude their ROI
A new way of communication through an unique platform
Collect the information of their clients through an intelligent database
VALUE PROPOSITION
Understand the motivation of user to choose a particular event during their free time to create an unique platform where they can find activities in a record period of time based on their location and center of interest
USER TARGET MARKET
ACTIVE WORKERSHYPER SOCIAL
Between 18 and 24
Active social life
Looking for new events and concepts
Moderate buying power
Good physical condition
Spontaneous and impulsive behavior
Between 25 and 39
Stronger social circle
Focus on family interest
Good buying power
Plan activities in advances
395 284 people between 18 and 24 years old 1 260 262 people in the target market in France
864 978 people between 25 and 39 years old
CORPORATE TARGET CLIENT
NIGHTLIFE
Bar
Promoter
Night Club
Event planner
Communication agencies
CULTURAL ACTIVITIES
ConcertMuseumTheaterArt galleryExpositionCommunication
agenciesCity hallTourism office
SPORT
Sport club
Stadium
Sport event planner
City hallKey numbers
2 000 night club5 000 actif bar
More than 2 480 culturals events by 2016
16 000 sport club269 000 sports facilities
COMPETITION
Created like parties detectors of last minutes, Toot Sweet localize every events around you.
Uncovers cool events shared by local insiders on social networks for you to improvise everywhere like a local.
Find the best parties close to your home and invite the people you like!
App mobile that list activities and good deals to hang out.
Happeev inform users about events around them in real time.
Orbout facilitate publication, promotion and parties near to users.
75 669 likes
2986 likes 384 likes 1016 likes 859 likes 10 688 likes 1500 likes
https://booky.party/
http://www.tootswee
t-app.com/
http://www.tootswee
t-app.com/
http://www.happeev.
com/
http://orbout.com
http://www.thewingit
app.com/fr
http://www.timenjoy.f
r/
France Paris French Riviera Bordeaux Paris International French Riviera
User experience
IOS & Android App
GeolocalisationDedicated spaces for professionalsErgonomy
Social network
Community
Real time
Center of interest
E-ticket
SIMPLIFIED BUSINESS MODEL Event Referencing
Corporate clients can increase the exposure of their events and appear on the top list
E-TicketUsers will have the possibility to
directly buy their ticket on the platform and Time N’ Joy will take a commission fees on each transaction
Native advertisingCorporate clients will have the possibility to have their own advertising every 10
« swipe » that will fit to the center of interest and location of the user
My Time N’ Joy My Time N’ Joy solution is an extension of the platform reserved for the corporate clients. They will pay a monthly subscription to benefit from a powerful and targeted marketing tools allowing them to.
Pay per click videosThrough the discovery interface, corporate clients will have the possibility to publish short video to promote their future event.
Then, they will also have the possibility to establish a certain budget and how many
clicks they want to reach during their campaigns
SIMPLIFIED BUSINESS MODEL
CORPORATE CLIENT
Event referencing
DiscoveryVideo
USERS
Exposure
Exposure
MY TIME N’ JOY
MoneyTargeted marketing
Native advertising
Money
Targeted exposure
COMPANIES
E-TICKETMoney Commission
fees
GO TO MARKET STRATEGY
USERSSOCIAL NETWORKS
Facebook, Twitter, Instagram, Linkedin
WEBSITE NEWSLETTER
PARTNERSHIP & SPONSORING CONTEST TIME N’ JOY
EVENTS LEAD USERS
BETA VERSION SALES TEAM THE PHONE APPS USE TOOLS TO ESTIMATE YOUR PERFORMANCE
THE TEAM
AXEL HUTINCEO
THOMAS ROZIERCFO
MATHILDE AYLIESCDO
MSc Entrepreneurship & Innovation Skema Business School NiceSerial entrepreneur passionate in travel, music, sport and innovations.
Master 1 Business Units Management IAE LillePassionate in entrepreneurship, travel, and the digital field.
Master 2- 360° Digital Sup de Web NicePassionate in design, art and photography.
ALAIN FAGOTCTO
Project manager, software architect with 25 years of experience in space engineering.Passionate in new technology, photography and digital graphic art.
HISTORY OF THE PROJECT
Imagine a mix between the apps
Tinder & Times Out and Thomas decided to jump
into the project as CFO
Mathilde join the
project as CDO
Creation of the company
Launching of the social media and
the website
Partnership with Allianz Riviera & Inception Event
Participation at the European Innovation
Academy Integration into the Skema Inkubator & PACA East Incubator
Development of the app & launch of the
new website
August 2015
Partnership with Mountain Legacy,
Grubbers, Rose Bagel, Champa bijoux &
Azurloc7500€ raised through
the crowdfunding platform
KissKissBankBank
September 2015
December 2015
February 2016
June 2016
July 2016
August 2016
THE NEXT 18 MONTHS
First Beta versionLaunching of the AppLaunching party eventStrategic partnership
Get in touch with medias
First liquidityIT developer intern
Fundraising initiative Strategic marketing
campaign
GO
AL
: RE
AC
H 2
0K U
SE
RS
OCTOBER - MARCH 2017 MARCH - AUGUST 2017 AUGUST - APRIL 2018
Expansion to Paris Strategic marketing
campaign Organisation of several events for the summerHire salesman's Ile de
FrancePartnership with the city
hall of ParisSet up a Paris office
My Time n’ Joy solution
Expansion to the whole country
Hire IT developer and community managerFundraising initiative
Expansion to United Kingdom
Coverage three European countries
...
GO
AL
: RE
AC
H 4
0K U
SE
RS
GO
AL
: RE
AC
H 7
5K U
SE
RS
WORKING CAPITAL (€)
BREAKEVENT
24 9 12
117 728
32
162 900
435 240
694 750
590 250
1 283 385
KEY FIGURES YEAR 1
Service 1
Service 2
Service 3
Service 4
Service 5
Volume Net Sales
6 9000
60 18 000
72 000 7200
1000 300
0 0YEAR 2
Service 1
Service 2
Service 3
Service 4
Service 5
Volume Net Sales
24 48 000
300 90 000
365 000 36 500
2000 600
720 215 280
TIME MONTHS
YEAR 3
Service 1
Service 2
Service 3
Service 4
Service 5
Volume Net Sales
36 90 000
1200 480 000
1 277 500 191 625
5500 1650
2640 789 360
RISKS
RISKS SOLUTION
Several startups are emerging with competing projects
Resistance to change
Business might be resistant to change from traditional ways to communicate to online social media
Management of the servers due to the increasing traffic
Humans ressources
Constant monitoring of the main competitors
Shortening of the beta testingBuilding the user community
through social media a strong sales pitch
Incentives to test our servicesEfficient IT team
DEMAND
MentorsNetwork
Relation for national events and big actors in the event industries
Relation in the municipality and tourism
Relationship with investors banks and
loans55 000€