Platinum Plus Fund II- Last Date29 Dec2008

PLATINUM PLUS FUND II

Investments

8th September 2008

Confidential Copyright Birla Sun Life Insurance Company Limited 2008

Roadmap

Rationale for investing in Platinum Plus Fund II

Roadmap

g

Platinum Plus Fund II – Key Features

Platinum Plus Fund I – Positioning & Performance

Copyright Birla Sun Life Insurance Company Limited 2008 2

Roadmap


Roadmap

g




Sensex : Current Equity Market Scenario

Notional Loss

BLoss

CActual Loss

A

Loss

DInvestment Point


Analyzing policyholder’s viewpoint...

Key Concern as a policyholder: My capital should not get eroded

Key Expectation: I wish I could time the market

Assuming you have entered the market at A:

Happiest Scenario: Exiting the market at B (maximum returns)

However, you are still happy by exiting at C (saved your capital)y y y g ( y )

Unhappy Scenario: Still invested in the market at D

I i if ft i ti t A & b i till i t dImagine if after investing at A & being still invested,

Your capital* is protected …&

icing on the cake..

Copyright Birla Sun Life Insurance Company Limited 2008

Your returns are locked-in at B, with potential of further upside!!!!!

* Invested Amount5

Why should you invest in Platinum Plus Fund II

If the equity markets rises…..

your unit value rises……..your unit value rises

BUT

If the equity markets falls…..

Platinum Plus is designed to ensure that you get….Platinum Plus is designed to ensure that you get your investment amount/Guaranteed Maturity Unit Price

When market goes up……….you are happy


When market goes down….you still remain happy!!!!

6

Roadmap


Roadmap

g




Getting to know the Fund

Investment PhilosophyTo build a sound Investment Portfolio within the external and internal guidelines, to ensure Li idit hil i i i li h ld ’ lth t ti l l l f Ri k i t tlLiquidity, while maximizing policyholders’ wealth at an optimal level of Risk consistently on a Long term basis

Investment ObjectiveTo optimize the participation in an actively managed well diversified equity portfolio of fundamentally strong blue chip companies while using debt instruments & derivatives to lock-in capital appreciations

I t t St tInvestment StrategyAn optimum mix of equities & fixed income instruments, with up to 100% exposure in both equities & fixed income assets & up to 40% in Money Market Instruments (MMI)

At i ti 80% 100% f i tibl t t b i t d i iti ith d iAt inception, 80%-100% of investible amount to be invested in equities with dynamic rebalancing of asset allocation thereafter

Utmost thrust to be laid on building a good quality portfolio

Th f d ld b d ithi i t l & l t id li


The fund would be managed within internal & regulatory guidelinesFund Management Charges : 1.50% pa

8

Committed Asset Allocation

Committed Allocation: 0-100%I t t i l & th d i f d t ll t blEquity Investment in value & growth driven fundamentally strong blue-

chip companiesEquity

Committed Allocation: 0-100%Investment in Government Securities, high rated Corporate

Bonds & Derivatives (Derivatives for hedging purposes only and as approved by the IRDA)

Fixed Income

Committed Allocation: 0-40%MMIInvestment in good quality liquid instruments

MMI


Asset Allocation will be dynamically managed

9

Investment Strategy

Robust Asset Quality

Seamless & Effective

ExecutionLiquidity of the

Assets Execution

Key Focus AreasDynamic & Strict adherence to

Disciplined Asset Allocation

internal & regulatory guidelines

Strong Support from an experienced parent, Sun

Life Financials


How does Platinum Plus Fund II Work

In times of Bullish Equity Markets : Similar to other pure equity funds

Upto 100% equity participation

Strategy would revolve around actively managing a well-diversified equity portfolio of value & growth driven fundamentally strong blue-chip companies

Research-based investment approach with focus on asset quality across funds

The focus will be on maximizing policyholders wealth over a long term horizon

In times of excessive market volatility : Provides Guaranteed Maturity Unit Price

Dynamic Rebalancing of asset allocations to ensure optimum returns

In adverse market scenario, it would protect policyholders interest by assuming the characteristics of a Fixed Income fund

Would allow policyholders to enjoys the best of both the worlds

Participation in equity (capturing growth & capital appreciation opportunity provided by strong Indian economy & corporate sector) & investment in debt


p y g y p )(providing capital protection & regular income)

Would offer a much better risk-reward ratio compared to pure equity funds11

Roadmap


Roadmap

g




Platinum Plus Fund I as on 8th Sep 2008

Asset Under Management: Rs 279.9 cr

Equity Exposure as on 8th Sep 2008: 89.2%

NAV 8th S 2008 9 706NAV as on 8th Sep 2008: 9.706

Guaranteed Maturity


Unit Value: 11.0942

13

Guaranteed returns in volatile market

Loss suffered by investing in the index

Notional loss escaped by investing in Platinum Plus Fund I

Despite fall in markets, policyholders continue to enjoy guaranteed maturity

value of 11.0942

Despite providing guaranteed maturity unit value to its policyholders, the fund has maintained higher equity exposure (~90%) & has performed in line with Nifty 50


Policyholders will continue to enjoy the upside while the downside is protected by the guarantee

14

Di l iDisclaimer

The premium paid in Unit Linked Life Insurance policies are subject to investment risks associated

ith it l k t d th NAV f th it d b d th f f thwith capital markets and the NAVs of the units may go up or down based on the performance of the

fund and factors influencing the capital market and the insured is responsible for his or her decision.

Past performance is not indicative of future performance. Birla Sun Life is only the name of the

Insurance Company BSLI Platinum Plus Fund I is only name of the unit linked life insurance fundInsurance Company, BSLI Platinum Plus Fund I is only name of the unit linked life insurance fund

and does not in any way indicate the quality of the contract, its future prospects or returns.

Insurance is the subject matter of the solicitation For more details on risk factors, terms and

conditions please read sales brochure carefully before concluding the saleconditions please read sales brochure carefully before concluding the sale.


Thank You


Documents

Platinum Plus Fund II- Last Date29 Dec2008