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A territorial plant tagging competition where teams battle to transform urban areas into a greener landscape by planting seasonal seeds.
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Project 2Biodiversity
Alex BeaumontB E A 1 1 3 2 7 3 2 3
PLANT off
Brief Research initial ideas plant off
brief
other thing theory
- To be Interactive / Proactive
- Create awareness for importance of biodiversity in urban areas.
- Reconnect humans with nature
- Work alongside an established organisation
- Transform disused spaces
- Reintroduce of native plants
- Ensure accessible information available
- Create a cost effective solution to problem.
Environments Products
Controlling Biodiversity
Intercultural Behaviour
Mental Evolution
Subordinates of nature, Born into our culture, Integration by choice
Recreating our environment, Human Input
Differences/Similarities, Human behaviour similarities with ants
State of making everything easier, Pauses physical evolution
Team formed.
Blog: otherthingtheory.tumblr.com
Team AIMS
biodiversity
Research
Global Biodiversity Outlook 2010
Initial research into what is already being done by those in power
and the statistics of how successful government action plans are.
The report shows that almost all targets set to improve biodi-
versity across the world, spanning all issues, have not been met.
Clearly it is down to the public to start changing things one bit at
a time.
UNEP Biodiversity Publication
Sections from the publication which we took interest in, looking into specific problems:
Genetic diversity is being lost in natural ecosystems and in systems of crop and live-
stock production. Importatnt progress is being made to conserve plant genetic diversity,
especially using ex situ seed banks.
Invasive alien species continue to be a major threat to all types of ecosystems and
species. There are no signs of a significant reduction of this pressure on biodiversity, and
some indications that it is increasing.
Natural History Museum
As a group we visited the Natural History
Museum to soak up some inspiration and to try
and spark some ideas for our biodiversity topic.
We found it very beneficial going out as a
group, talking about ideas along the way and
picking up new information.
Guerrilla Gardening
Gardening on abandoned land, or land that is not
cared for by anyone. Usually done in secrecy,
converting derilict land into a vegetable patch or a
flower garden, in an effort to make the area of use
or more attractive.
The first recorded was in 1973, Ney York. Since
then it has grown into a form of pro-activism, with
numerous social networks and communities.
London Wildlife Trust is the only charity dedicated solely to
protecting the capitals wildlife and wild spaces.
Thier mission:
- Campaign to protect Londons wildlife and natural spaces
- Engage, inspire and enable Londoners to learn about and
enhance their local environment
- Manage land for wildlife with local partners to high
standards
- Raise public awareness and inf luence policy-makers so
that wise decisions are made concerning Londons wildlife
and natural spaces and peoples access to it
professional talks
The london orchard project is a fairly recent initiative
promoting orchards and fruit trees in London. They
work with communities to plant and harvest apple,
pear and plum trees to help rediscover the pleasures
of eating home-grown fruit. Just because its a city
doesnt mean we cant use the natural spaces around.
Trees for Cities is a charity that aims to in-
spire people to plant and love trees worldwide,
creating a social cohesion through tree planting
and education. They manage projects across the
UK and Worldwide.
Community-led design is an integral part of the
landscaping projects. Involving local residents,
schools and community groups helps ensure the
sustainability of these green spaces.Kews Millennium Seed Bank Partnership aims to save
plants worldwide with a focus on plants most at risk and
most useful for the future, for example medicine.
Plants provide the air we breathe, clean water and we all
rely on plants for food. Today, around 100,000 species of
plant are faced with the threat of extinction.
Plants are dying out largely due to human activities..
Clearing of primary vegetation, over-exploitation and
climate change are all causing species losses.
A 4.2m scheme to plant one million trees over the next four years has been unveiled
by the government.
It will see trees planted in urban areas of England that need them most, aiming to
reverse declines in the rates in the number of trees being planted in towns and cities.
Trees for Cities and the Tree Council will be involved in the Big Tree Plant scheme.
volunteering
We decided to volunteer for a Trees for Cities
planting day after speaking with them about
what they do. It was great helping out, talking
with other participants and getting out in the
fresh air! Afterward there is this satisfying sense
of achievement, one which I think many could
benefit from.
- Age range. Majority 40+. No youth
- Most new to experience, few regular
members
- Full enthusiasm and interest
- Freindly atmosphere
We would of liked to have seen more people
our age participating. Our target audience then
is the youth, and to create something engaging
that communicates to that age range.
123
4
Planting Disused Spaces
There is a vast amount of disused spaces
around London. These buildings may have
had a purpose in the past but now they
are just skeletons.
By encoraging people to occupy these
spaces with plants, we would be putting
new life into the empty shells, forming
structural lungs for the city. Donations
from nursaries would kick start growth.
Seed Scatter Project
Inspired by the talk from Kew Gardens, covering extinction rates
and options with regards to replanting and introducing near-extinct
plants into their original area or a new area.
Which would in turn increase the biodiversity. Our aim would be to
promote the scattering of seeds, maybe specific seeds in designated
locations.
initial ideas Biodiversity Supermarket
This adresses the lack of contact between people in the
city and nature mentioned by London Wildlife Trust. We
are familiar and safe around brands and products that we
consume.
An interactive supermarket infographic where the number of
products stacked on the shelves represents the number of
this species left in the UK. By taking them off the shelf
ie. buying the product, users would literally be decreasing
the number of certain species. This could then effect other
shelves and the overall supermarkets biodiversity to show
participants the consequences of their actions.
Track My Seed
Participants are encouraged to take ownership a plant, planted somewhere in the city.
Status and growth of the plant are recorded, via a mobile app or website, and can be
shared amongst a community.
A range of competitions would run to keep users interested. Such as planting in the
most outrageous location or the most plants in an area.
Survey plant research
Most of the research conducted and initial ideas revolve around plants.
We agreed it was important to find out about species of native plants and
also thier different growing requirements. This would ensure the best chance of
growth in urban areas. This included plants across all seasons and conditions.
Hesperis matronalis - Sweet Rocket
- Llilac and purple flowers
- Sweet and spicy fragrance.
- Attracts beneficial insects.
- Hardy Biennial.
- Parts of these flowers are edible.
- Position: sun or semi shade
Primula veris - Cowslip
- Meadow and hedge row plant
- Fragrant lemon yellow blooms.
- Easy to grow in sun or part shade.
- Flowers spring. Height 23cm (9in).
- Parts of these flowers are edible.
- Position: sun or semi shade
Glaucium corniculatum Burnt Orange - Horned Poppy
- An unusual deep orange
- Easy to grow even on poor soils
- Ideal for direct sowing in spring.
- Position: full sun
92 Percent believe there is not enough biodiversity in their area.
38 percent believe they do not contribute enough to the environment.
82 percent would like to participate in increasing biodiversity.
- Age range - Majority
moss graffiti seed delivery
As a method of green promotion moss graffiti would reduce waste
products and act as a natural inoffensive paint.
Ingredients: Moss, Natural Yoghurt, Water gel, Water, Sugar
Steps. Collect - Mix - Blend - Spread - Wait
We decided to test out the method to see if it would be suitable
for our project, for advertising and spraeding message.
Clay Seed Grenades
For the random seed scatter. Pack mixed
seeds into a clay shell and thow in your
desired spot.
There are many methods of
spreading seeds, particularly in
urban areas and for guerilla
gardening practices.
Seed Paper
Can be used for printed material such
as business cards or card shapes. Seeds
pressed into paper during production.
Seed Bombs
A mix of seeds and dirt compressed
into a grow bomb. Can be catapulted or
placed directly in the ground.
aim
message
concept
plant off
To encourage and re-establish contact
between people and plants whilst increasing
native biodiversity.
A territorial plant tagging competition where
teams battle to transform urban areas into
a greener landscape by planting seasonal
seeds.
The competition consists of 3 teams, whose
mission it is to secure sections of the
battleground by planting the most seeds.
The competition is split into seasons, each
featuring carefully selected native plants
as ammo, suited to the time of year for
optimum grow potential.
Participants join the competition and are put
into one team. Team specific seed ammo
packs can then be purchased via the website.
A live battleground map on the website
shows the locations of current planted seeds
and which sections they are in.
Users then plant in a chosen area,
photograph the tag via the mobile app and
upload to the main battleground map. The
team with the most seeds planted in a
section takes it. Next invade another teams
space to make it your own!
By actively participating we have the ability to
change and improve the environment around us.
To create a campaign that encourages the urban
youth to reconnect with nature.
JOIN PURCHAsE
PLANTUPLOADshare
map
LOCATE
invade
identity
plant off
plant offplant off
Plant Off
1. Team colours
2. Battleground Map
3. Poster example
4. Typefaces (descending): Rex Bold, Rex
Inline, Rex Light, Rara Dolor.
1.
2.
3.
4.
prototypes
JOIN
share
map invade
seeds
UPLOAD
LOCATE
PLANT
www.plantoff .com
SPring
BACK
FRON
T
JOIN seeds LOCATE
PLANTshare UPLOAD
map invade
Plant off
www.plantoff .com
SPring
BACK
tag
FRON
T
JOIN PURCHAsE LOCATE
PLANTshare UPLOAD
map invadeplant off
SPring
SPring
ww
w.
plantoff .com
ww
w.
plantoff .com
BACK
FRON
T
Seed delivery
- Seed cards
- Seed tags
- Tear-off seed tabs
but only cost effective if bought in bulk.
We decided a lino stamp would be
suitable for producing ammo for green
week and the tags would be printed
digitally. Tag is left on show after user
plants and photographs for upload to map.
Out of the seed bombing methods the
seed paper seemed to be the most
appropriate. Its clean, easy to carry and
printable. A business card size would fit
in a pocket, wallet or one of the ammo
pouches. Digital printing would be ideal
- Ammo pouch
- Seedbag
- Lino prints
website app concept
1. Splash screen
2. Promo video
3. Seed Store
4. Camera/uploader
5. Battleground
1.
4.3.
2.
5.
seed ammored
seed ammoblue
seed ammoyellow
Features:
- Profile creator
- Random team selector
- Live Battleground map displaying
users plant tags showing which
team owns which territory.
- Seed Store for ammo purchase
- Team events
- Promo video
Facebook was used to form a Plant
Off Base as it is the largest and
most well known social database,
making it simple for people to get
involved. To build an interactive map
for a website was out of our skill set
but using facebook as a Beta version
would allow users to upload thier
photos and tag thier team with the
seeds locaion, atleast for Green Week
promo video
Green week exhibition
preparation
- Seed Cards
- Badges
- Display Pots
- Logo Banner
- LogoTree Wrap
- Hoodie
- Team Flags
Future for Plant Off
To start Plant Off will be tested
on a controlled battleground, in
Elephant and Castle as seen. From
there it can be refined and upscaled
across other London Boroughs.
Once a live map is up and running
alonside the website and store the
process will become much smoother
and therefore more engaging. The
app should appeal to our audience,
with the aim of starting a trend.
Around 100 seed ammo cards were
made from seed paper, a lino stamp,
string and the team tags. These
were given out during the exhibition
with encouragement and infomation
about the competition. The promo
video was an efficient method of
explaining the idea, with people
taking genuine interested in the
concept.