Plans Book Proof

8/6/2019 Plans Book Proof

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Presented byAvac Aviigsagi

nohw Mioui sa Uivispig2011


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Table of ConTenTs

1 excuti umm2 situti i6 Pm pptuiti7 Tgt mt p8 I10 Cti ttg:

Grow with the Kansas City Money Museum

16 Cti ttg:Unlock the secret o a successul feld trip

22 Uiit23 W impmt

24 sc gi ptimizti25 Mi ttg27 stf cwgmt


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exeCUTIve sUMMary

T Fal rv bak o Kaa Ci Mo Muum o viio h oppoui o la aou h aiocoom a h Fal rv sm. T Fal rv o Kaa Ci wa pla o pa wih nohwMioui sa Uivi Avac Aviig sagi cla o uh xplo w a iovaiv wa o uh

avi a mak h Mo Muum.

T mai ocu o h cla campaig i o ica h um o viio o h Mo Muum whil alo uig h o u i h Fal rv bak m. T campaig w o mo civ wh cocaig o aag auic o 5h -8h ga ach a u i h ga Kaa Ci aa.

T ollowig cio will uh xplai h ach hi h wo campaig whil poviig h uaig ohow ou mai ocu cam 5h 8h ga ach a u i h ga Kaa Ci aa.

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sITUaTIonanalysIs

Cmp Puct ai

T Fal rv bak cam o Kaa Ci i 1914. I i cul loca a 1 Mmoial div. Ti akucio a h cal bak a cov Mioui, Kaa, naka, Coloao, Oklahoma, Womig a nw MxicoT gio i alo kow a h th Fal rv diic. T cuc ha com ou o hi diic ha a J

plac o ach ill ha p h Fal rv bak o Kaa Ci ig h 10h diic ak. T Falrv bak ha h mai ucio: o couc h aio moa polic; o povi a maiai a civa ci pam m; a o upvi a gula akig opaio. T Fal rv bak i po-il o iiuig mo o ma i iiuio o m h pulic o cah. T bak poi i- amou o mo pig o h cah ma o coum. I mo i civ h Fal rv bakha i o, h will plac i wih w cuc, which h civ om h tau dpam buau oegavig a Pi a buau o h Mi. T a alo capal o pomig wi a o mo cau al8,000 ak a lik lcoicall wih h Fal rv Commuicaio sm. T Chaima o h Fal

rv bak m i d. b s. bak a h Pi o h Fal rv bak o Kaa Ci i Toma M.Hoig.

T Mo Muum, ow a opa h Fal rv bak o Kaa Ci, i a commuicaio vhicl,i h om o a muum, u o iom h gal pulic o h aio moa m. T muum povi ahi-h-c look a h Fal rv m a how h ak pla a ol i h aio coom. Gui a-i viio a h ov h gio lag cah vaul i acio, a g a clo-up look a a gol a, a 450-pic coicollcio, a iaciv xhii ach ig o u coomic ail io agil cocp.

Iut ai

touim, lik all wol iui, p lagl o h coom. Whil ouim p o h coom, i alop o kpig up o , uch a chological which muum a giig o la havil upo.

Is ourism Up or Down?

Ti cha i a picio o omic a iou ip ak Ui sa i a o-Ui sa i-.

(samai)

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I hi cha, o ca wh omic ip Us i hav a ig op i 2007 o 2009. I 2010, howv,omic avl i oca o ica 0.2%. Oc h cio ui, ouim i xpc o xpic ugcu o ica avl ma. Ov h v-a pio o 2015, touim iu vu i oca o ica a aavag aualiz a o 3.2% o $1.54 illio, accoig o IbIsWol.com (samai). touim, a whol, i ack o

h i. T coom ac aioal ouim; wh h coom i ow, ouim i alo ow.

ourism Retention:

touim i a $5 illio olla ui iu wolwi, wih appoximal $700 illio ig p i h Uisa. Accoig o h Amica Aociaio o Muum h a appoximal 17,500 muum i h Uisa. T ollowig cha giv h mia aual aac o muum aco h Ui sa.

2008 Median Annual Attendance or Museums

Zoo 440,502scic/tcholog Muum 244,589Aoum/boaic Ga 106,235

Chil/youh Muum 78,500naual Hio/Ahopolog 62,803A Muum 59,822nau C 52,850Gal Muum 43,500spcializ Muum 20,000Hioic Hou/si 16,000Hio Muum 10,750

(Hoizo rpo)

Chag hav ak plac i h la w a u o h owu i h coom, u popl a ill viiig mu-um. Ma muum, i.. T smihoia Muum, a , poviig a ucaioal oppoui o ho whol a igh ha omal. dpi h coomic owall, 57.4% o muum po a ica i oal a-ac i 2009. 26% o muum po a igica ica i oal aac a 14.6% o muum po aizal ica a compa o c a (Hoizo rpo).

Economic Issues:

I h cha low, a amaic op i aac i how i high icom amili a K-12 u uig h imo h cio. I i pic ha aac will i i h comig a.

(Zwolak)

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A a ul o h coomic owall, om muum o gi chagig a gal amiio . I a muumchag a gal amiio , h w l likl o aac a jump. T avag pic i 2009 o ami-io o a muum wa $7.00. Muum ha chag mo o icou o local i a a pcial i-cou o chil (Kaz). Alo, i o o kp aac up muum ook a mo aggiv appoach o pomomo a chool o g hi aac up wih pcial a. T pcial a appoach go aac up, u h alo

aw l vu (Zwolak).

rends in Educational ourism:

I a 2009 po la h Aociaio o A Muum dico, aiic how ha pi h coomic ow-all, mo muum ico will ailiz o v ica h pogammig h povi o h pulic i h upcomig

a.

Lwi ugg ha ug cu houghou h pulic chool ucaio m hav limia l ip aiowi.school cao ao o pa o a u o u a h amiio . Ia o akig u o muum o lip, muum a acuall avlig o h chool. Ti c i o a a ackwa l ip. tavligucao om muum ig h muum o h claoom uig compu-a lo howcaig hi ipla o

viococig. Haou a wokh a ca o ach pcic avlig pogam.

T Muum o scic i boo, po ha chool vii hav opp 30 % ic 2007. Howv, hi mao h chool avl pogam i oomig. T ico o ucaio a ichm, A saw, a ha hmuum i xpc o o 400 ackwa l ip, hi a oalig al 1,500 (Lwi).Fil ip ivolv xiv amou o plaig a mo. no ol o h co o h u a amiio aup, u alo loig a a o chool ca imal o h ucao a u. eucao mu u ha hiu a mig h aa. Loig a a o claoom maial ca ak a oll o a u pog.

rends in National ourism:

Ma muum a i h mau ag. I h mau ag, h muum iu i xpicig uu a ogowh i viio a vu. Ti i lagl la o h xiig high populaio paicipaio a, a h ogulal upa ipla o aac a high lvl o pa viiaio (Zwolak).

to avoi ca i aac, muum a makig h acilii iaciv a allowig viio o mo ivolvi h xpic wih vaiou w mulimia ma o liv. T commo pulic pcpio o muum i igak a u, wih aci moiol ipla. Zwolak a hi mipcpio i lowl chagig a muum h w iaciv igial mia a, icluig 3d maial, o uviv. Muum hav alih w i, wih igialipla o pa o hi collcio, wih accompaig iomaio a lik o oh appopia i (Zwolak).

T a mo viio o muum w i ha h a i h acual muum hmlv. I 2009, h smiho-ia ha 30 millio viio o hi vaiou muum uilig. Ti w i ha 188 millio c viio (Zwolak).T uu o muum iclu o-i acc o iomaio a ipla uch a oli xhii, a h igaioo w igial mia uch a cll pho a iPo owloa (Zwolak).

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eucti ai

Ma ucaioal muum aio-wi o pcializ pogam a v which a ailo pcicall o u-cao o hac hi o i h claoom. T pogam a o im call Poioal dvlopmmia o wokhop a o a wi aa o iucio ool icluig gal ucaio aou a pcic opic,iucio mho a hoi, a moaio o lo pla a acivii. T nlo-Aki A Muum ha

vlop a eucao rouc C a ho vaiou ool a ouc uch a ook, vio, a aiac alogwih v a wokhop o ucao o uiliz i h claoom.

T ol o acial liac i comig a v lag iu. A la 34 a a h diic o Columia a cuigai o K-12 chool a vaiou ucaio pogam (nichola). Alog wih ha, Mioui ha cu h apoaioo K-12 46% i 2011 ic 2008, which gal impac h amou o l ip ha ca allow o a chool. Ah nlo Aki Muum, h o ool o ucao who wih o vlop a ogoig pojc i cojucio wihh muum. Fo hi pogam, u ou h muum mulipl im, ach im laig mo aou h xhii.

T I i o o h quick a mo accil mho o locaig h pop ool o uiliz i h claooma i coal upa wih w mho o iucio. Avac i oli ucaig ouc allow ach ohav a vai o claoom maial o ah o iv laig l o u. T smihoia Iiuio ha amaiv cio o hi w i o hlp wih hi. T ool ag om ach maial, aaa o lo pla aachig gui, commui c o ach o icu a a ia, ha-o claoom acivii, upplmalaig maial, iaciv gam a w i, a ouach/v pogam availal. T Fal rv euca-io w i o hu o ouc o ucao, i impoa ha h Mo Muum w i allow oa acc o h ocum icl om h Mo Muum w i. T smihoia ak avaag o ocialmia oul a povi ouc o i lik Facook, LikI, twi, log, poca, a mo. bo a g-al oli pc, h alo o a oli wl, ic mail wl, a rss .

Ma ucao a ow uig o igial mia ouc uch a poca. T Mo Muum coul po poca

o hi w i a a owloa, o h Mo Muum ca ca a accou o itu U a iiu hmhough ha vic. itu U i a vic povi Appl ha ho auio a vio poca pcicall o uca-o a u.

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ProbleMs & oPPorTUnITIes

Strengths:

. sog u aac wih High school

. F amiio acili

. Iomaiv a iaciv o oug auic

. Oppoui o viw h mo vaul a mplo pocig mo

. small xhii ha ca viw i a ho o o wo-hou vii

. sog ucaioal uppo maial oli a i h muum

. Hav ma acilii o accommoa ach uch a caig, a, a v pla

. Loca i a accil aa o Kaa Ci wh a um o aiioal aacio a clo

. O xa icluig u pakig, a ag o h mo, oag lock, a ahoom acilii

Opportunities:

. expa ucaioal-a ou goup o mil chool

. Ca o ach commuicaig icl, pomoig ucaio uppo maial, a hlpig hm pla l -ip

. Accommoa ach cau h o pa uccul l ip

. Fomall ivi chool, a ca c a hom chool goup o vii

. Pa wih oh a aacio packagig h Mo Muum wih hm

. Ipiig u ma couag vii hough pa

Weaknesses:. no highl viil wihi h Kaa Ci commui

. Pai avim a miimal a xio ig ag i o-xi. rqui high-cui ac a ma iac iiviual, a poil goup

. Aacio o oug viio a miimal, icouagig l ip o ga-chool-lvl u

. small i iz limiig goup iz ig h muum

. eucaioal ouc o ach a icul o o h bak w i

. su goup cao a luch a h muum

Treats:

. Oh ucaioal-a aacio i Kaa Ci a mo viil i h commui

. Oh ucaio aacio ma appa mo uial o ach cuiculum:

- Art attractions: Kaleidoscope and the Nelson-Atkins Museum- History attractions: Te World War I Museum, Steamboat Arabia, Harry S. ruman Library, and the Negro

Leagues Baseball Museum

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TargeTed-MarkeT ProfIle

O o h mai goup ha a h muum i h ucaioal auic. Accoig o Mlia Jacko, h maiauic om h ucaioal goup i high chool. T a cul 62 high chool i h Kaa Ci aa. TMo Muum ha a majo ica i ugaua ic i opig h a ago. T Kaa Ci aa ha

aou 17 majo collg. A h oh o h pcum a h lma a mil chool. Accoig o MliaJacko, h Mo Muum ha havig a ha im achig hi mak.

Fo ou campaig o ig mo viio o h muum, wv cho o ag a much mall cio o hi ucaio-al auic: mil chool u a mil chool ach, 5h hough 8h ga.

Primary arget:

206 school i vaiou Mioui a Kaa CouiMioui Coui: 139 chool i Jacko, Pla, Cla, a Ca Cou

Kaa Coui: 67 chool i Joho, Wao, a Lavwoh CouAppoximal 1,500 ach i h coui, 4,686 i i Kaa Ci gio

Goal:

Ica um o viio 3%3% o 4800 ach = 144 achAvag cla iz= 30 u

144 ach x 30 u = 4,320 mo viioCu aual viio= 31,598Aual Goal viio= 35,918

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Capturing Opportunities: Build relationships with middle-school teachers

eachers represent both group and repeat isits

Ou goal i o ica vii o h Mo Muum, w hik goup vii i a logical appoach. A ic ou cula uccul wih high chool goup, w hik ou ca auall xpa o ha ucc xpaig o mil-chool goup. Wh ach a happ wih a l ip, h o o pa h ip ov val a.

Inspiring isitors at a young age

Wh oug popl vii h Mo Muum, i gi hi uaig o h o h Fal rv bakm, alihig a lilog ouaio o appciaio.

Dedicated eacher Liaison

Plaig l ip i a lo o wok o ach, o h ai ou ca mak h plaig poc, h . W com-m ha ou ca a tach Liaio ol. Hav hi po phoogaph o ou w i, a icopoa hicocp io ou commuicaio wih ach. no oh Kaa Ci ucaio-a aacio m o hiica o ach, a h muum woul a ou a a avoca o l ip!

eacher Visit Day

tach wa o xpic a l ip o h ci o ig hi u. Pov o hm ha ou hav a valu-al u xpic a o hm, ha ou ua hi , a ha ou ca hlp hm wih hi l ip

plaig. W hik h wa o o hi i ivi hm o h Muum o a ju-o-ach ou a iomaioio.

Direct Mail

Wh uilig a laiohip wih a goup o popl, h o wa ha a ic o.you ca alih a ogi o wok icl wih ach ig hm ach-pcic mag ha a liv icl o hi choolmail ox. Alo, mil-chool ach i h ga Kaa Ci aa p a mall ag auic, which i alo

wll-ui o ic mail. A, wv iviga h availaili o a al li o hi ag, a i i, i, avail-al.

Social MediaW ua ou hiaio gaig Facook a twi; howv, wv comm om wa ou caicopoa ocial mia i ou ovall ag o commuicaig wih ach. Fi, uil a aic Facook pagica o ach. Povi Mo Muum iomaio, icluig lo o phoogaph. tach wa o pic-u! Compil lik o all o ou ach ouc, ho achig-pcic gam a app, a icopoa Facookimpl Lik uo, o ha viiig ach will pa h wo aou h Mo Muum.

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Apps and games

La i hi ook, oull a w ia o icopoa gam, o app, io ou ach ouc. Oc h ahimpl gam a vlop, h povi a xio o ou mag o ach a u. you ca ho gamo oh ou Facook tach pag, a ou w i. I ih ca, h gam com vial ocial mia acicha will couag ach o pa h wo aou h Mo Muum likig o, o mig, h app. Wv

vlop cocp ha couag u o pla h gam wih hi pa, which coul acilia amil vii oh Muum.

Web Improvements

Ou w uaili ach iica om wo aa o impovm ha ou ca a oa. T i h po-lm ach hav ig h Mo Muum oli. Ou val ha ach ol h Muum i hala kow i xi. bu, wh h ach o l ip ia, h Mo Muum i viuall a. so, la i hiook, oull w comm om kwo ha ca icopoa i ou i o hlp ach gi kowha ou i coai iomaio o ach. Ti cocp i call sach egi Opimizaio.

W alo ou ha ach lik o kow ha l ip a poil ig a w pag ica ju o hm. Whik a ica tach rouc avigaio aa i ca o ha ach will hi immial wh h

vii ou i. tach lik o all l-ip la maial i o plac, a h lik o lo o phoogaph. so,w comm ha ou uil a cio o ou w i ha ig ogh all o ou cu ach ool, u aloa om k igi: l ip aga, lo o Muum phoo, a coac iomaio o a Muum-tachliaio.

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CaMPaIgn objeCTIve

GrOw with the Kansas City MOney MuseuM

Creatie Strategy:

I ou pla h o xcim a i i a ujc a a al ag, ha will ol coiu o uil a gow aa chil pog hough hi choolig. Ti gow cocp will civl commuica h o a l ipa h Mo Muum, u will alo hlp o o a o u i h ak a h ia ha h wa o hlp uugaio gow i hi uaig a u o mo a coomic polic. T gow cocp alo pla io hia o h mo , which i a commo pha u wih ou ag auic. T cocp c aou h mo, h gowh o mo a h gowh o ucaio, which will appal o ou ag auic. tach h lo hlp o gowh, uaig a xcim which i alo h goal o h Mo Muum l ip.

actics:

W will ca wo ic mail pic ha will ag o ach o ca i i l ip o h KC MoMuum. T ic mail pic will ig o cach h o ach a hav hm qu mo ioma-io i h a i. W will o hi uig a al olla ill i ach ic mail pic. T co mail will givhm all h iomaio ha h will o civl a ail pla hi l ip. W will ig a pomoioal

po ha ca u h claoom. T po will iaciv, poviig ak awa ookmak o h uha h ca po o hi oook, ackpack, c. uh pomoig h Mo Muum. W will ig a ocialmia applicaio ha will allow u o calcula h amou o i ha will gow wh h poi caiamou o u. W will ca a w laig pag o ucao a h Mo Muum i ha will much mou il ha h cu o. All o h pic will i ogh h gow hm a will la o h ovall

ojciv o ivig mo ac o h Mo Muum.

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Fi mail:Fo covIitach Vii i


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sco mail:Fo cov

Iibui ca


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Pobookmak obookmak ack


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Ipho c ho:tach giaio pagbookmak laig pag


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CaMPaIgn objeCTIve

unlOCK the seCret Of a suCCessful field trip

Creatie Strategy:

Ulock h c o a a l ip - Ti hm i c aou h a a a picu cau h muum ig-g aw i i vaul, a a i a om o ha. Ta allow h wo a o alo a pu o a a l ip i haach o hav o wo aou hi ki a kowig ha h a ak ca o i a ucaioal imulaig vi-om. All h pic o h campaig o h a ia cocig h am hm u aig i i i wa

actics:

W will a o wih a ic mail pic o a cla plaic volop ull o h mo wih a fap o h o ha

look lik a a oo. O i, i ha h hali o h campaig, a o h ii i a a ip o h mo muumi sAFe (simulaig, Accommoaig, F, a eucaioal). T ao h ii a hi i cau ach havcai ciia ha h look o i a l ip, a ho ciia copo o ho ia: imulaig cau i givh ki omhig o hik aou, accommoaig cau h Mo Muum ca o hig o hlp h poc o

plaig a l ip, F cau chool o hav lag ug o l ip, a ucaioal cau h pupo oa l ip i o i i wih omhig ha h ki ca o i cla. T will h a a o ca o h ii fap oach o mail ack i o mo iomaio aou h mo muum a wha i ha o o a a a l ip. Tco ic mail pic will a ol hap lik a a wih h am hali. O h ii will fap o pu ia ochu aou l ip o h Mo Muum, a pamphl aou a ach vii a, a ampl chool wokook ou, ampl lo pla, a a po. T po will giv o ach o hag up i hi claoom, i which

i ha 8 a o i wih a o h oo. T oo a fap ha ca op o val a iig ac aoumo o o i i wih h a hm u alo ucaioal.

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dic Mail:Fo covIi tach vii da i:Fo & back


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bochu:Fo& ackPo


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Facook Lik buo

Wh a viio click h Facook Lik uo a ial i a o ha viio Facookwall; a how aov. Ti i a a wa o g ach o pa h wo uig h wolmo popula ocial ool: Facook.

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LikI a u pcicall o 5h o 8h ga ucao i Kaa Ci aa.

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UsabIlITy

since our arge audience i eacher, eacher were aked o perorm a erie o en ak. Te ak relaed o eld-ripplanning were:

1. For everal minue look or place where you would ake your uden on a eld rip in Kana Ciy2. Pick your avorie aracion rom hoe youve ound, and nd ou i hey have educaional opporuniie3. Find ou how o reerve a our on hi ie4. From where you are righ now, nd he Kana Ciy Money Mueum ie5. For wo minue look around on hi ie6. Find ou how o receive he claroom reource7. Find ou wha he uden need o have o ge ino he mueum8. Find ou wha he eacher need o have o ge ino he mueum9. Find ou he co o admiion i or he Money Mueum10. Find ou i he Money Mueum can come o your chool or a hor preenaion or a nancial opic.

We ound ha when he eacher were looking or aracion in Kana Ciy, hey wen raigh o Google, and yped inhee hree keyword or phrae:1. Mueum in Kana Ciy, MO2. Kana ciy, MO mueum3. Field rip locaion + Kana Ciy, MO

One o he ie ha ranked #1 on Google wa a ie called Midwe Homechooler. One o he eacher ued aid heregularly ue hi ie or eld-rip planning. Ta eacher aed ha i an aracion didn have a web-ie hen he

wouldn even conider going o he aracion. Ti wa wha every eacher we had perorm hi e agreed upon. Teeacher mainly remained on he Google earch home page and wen hrough he li o recommended place ha heyound hrough heir earch. One web-ie ha eacher ofen ound in heir earche wa he seamboa Arabia web-

ie. Tey ound ha i wa ineracive, eay o ue, and ound ha here wa a ecion on heir web ie ha wa argeedpecically or educaor and heir pecic age group o uden.

In eing he Money Mueum web ie here were iue ha eacher ound when rying o plan heir eld rip. Ofeneacher had diculy nding he leon plan. Wih hi, wo o he eacher had gave he impreion ha i he que-ion had no been aked, hen hey would have ju aumed he leon plan on-line didn exi becaue hey weren

wih all o he oher inormaion or eacher. All o he eacher old he eer ha hey wihed here would have beenmore navigaion acro he op o he ie. Te leer were quie lile o be conidered navigaion on he righ hand ideo he page. two o he eacher made he recommendaion or he ie o be imilar o he seamboa Arabia web-ie where here wa a more indeph decripion o he plan or iinerary or he day. All o he eacher agreed ha he

Money Mueum web-ie i nice, bu ha i in very child riendly, and i more argeed oward corporae adul.

Overall, each o he eacher ha were ued or he uabiliy eing had very imilar opinion. Which howed ha moeacher hough on he ame rack, ha he Money Mueum web-ie uncion or hem a a imple, minimally inor-maive web-ie and no a a kid-riendly, engaging , and ineracive web-ie.

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searCh engIne oPTIMIzaTIonI appa ha h Fal rv bak o Kaa Ci ala pacic commo ach gi opimizaio ch-iqu o i ovall w opaio. Wih ou cla commig h ak o alih a og commuicaio i

wih ach, w comm ha h ach-pcic poio o h w i opimiz o copo wih

kwo ach u wh achig o iomaio oli.

T ul i ou ach val ha ach w havig a ha im ig h Mo Muum w i. I oo ica h chac o ach a h gal pulic ig h Mo Muum, w ugg h Mo Muum

w i houl opimiz o ach gi. Ti iclu aig h kwo l ip i Kaa Ci,muum i Kaa Ci, a chool l ip ia i Kaa Ci io h Ma ag, il a a hali o hMo Muum ach ouc pag. Alo, i woul a a ia o coac Kaa Ci aacio w i aak hm o lik o h Mo Muum w i. Wih h comiaio o likig o h Kaa Ci aacio wi a aig h kwo o h locaio pvioul mio, h Mo Muum w i will ak high oGoogl ach ul pag, hu makig i ai o ach a h pulic o h Mo Muum. b impovig

h opimizaio o h kwo o h Mo Muum w i a havig h Mo Muum lik o KC aac-io w i, ach a h gal pulic will h Mo Muum which will ica h chac o havigmo viio o h Mo Muum.

suggt kw:feld trips in Kansas Citymuseums in Kansas Cityschool feld trip ideas in Kansas City

til tag

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Accoig o ou uaili ui, ach cao ouc availal o hm hough h Mo Muum wi. tach comm ha h lik h samoa Aaia w i cau all o h iomaio a ouc

h o pla a uccul l ip w a o om h mai avigaio. eucaio ach how hah a a va um o ouc availal o ucao pcicall povi h Fal rv bak euca-o w i a alo h Kaa Ci Fal rv bak w i. W ugg makig h ouc mo accilom h Mo Muum w i ajuig h avigaio o iclu cio ha pcicall a ach ahi .

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Web IMProveMenTs


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MedIa sTraTegy

ba o h ach couc houghou h la ix wk, w hav compil a li o mia vhicl i o o ach ou ag auic. T mia vhicl will u i hop o achig ou ag mak.

Direct Mail

dic mail i h pima mia vhicl o hi campaig. Accoig o ou ocu goup pal, w ou ha ucaoa mo likl o hav i i a po o ic mail ha wih oh mia vhicl. dic mail pic houl o ach ucao, poaliz wih h ach am, uig a li. bi-ri ha hlp u loca ali o 4,868 mil chool ach i ou gogaphic ag. Ti li o $250 p 1,000 am, appoximal$1,250 o h oal li. Wv comm oh a igl mailig a a 2-p mailig, a ci i h caiv

poio o ou popoal.

Internet and Social Media: LinkedIn

LikI A, ou coa mia vhicl, i a l-vic aviig oluio ha allow ou o ca a plac ao pomi pag o h LikI.com w i. I giv ou h chac o ag h Mo Muum ag aui-c: jo il, jo ucio, iu, a gogaph. b uig LikI o ach ou ag auic, mil choolucao i h Kaa Ci aa, ou woul agig o a goup o 1,000 iiviual.

LikI A, allowig ou o ca ou ow, woul coi o a hali (up o 25 chaac o x), a cipio(up o 75 chaac o x), h compa am, a imag (50x50 pixl imag), a a UrL ha woul la o h Mo- Muum laig pag. T LikI A ma how o h Pol Pag o h LikI goup mm, hom

pag, iox, ach ul pag, o h goup pag; all pig o h ig o ag ou auic. LikI

alo allow ou o cool ou aviig co ig a ug o paig ol o click o impio.

Newspapers in Education

W hik o aa i paicula i woh coiig, i T Kaa Ci sa e-sa i eucaio iu. e-sa ieucaio povi ucaioal co o ach, u a pa o . tach a al acc h ii a h w i povi ach a u a vai o ucaioal au, cuiculum ia, achig mai-al, a pcial upplm. e-sa i eucaio povi a li o ucaioal ouc w i.

iming o Messages

Wha w hav la om ou ocu goup icuio a om h ag am uh ach i ha ach g-all pla hi l ip aou h giig o h all a pig m. so w comm ocuig a wAugu a spm, a agai w novm a Jaua. saig o h acual m gi will allowach o o ol oic h a a ic mail, u i will giv hm ampl im o ach h Mo Muum amak h ca pla.

T campaig pic will a omoul uig h giv campaig u im a all houl wok giicallo hlp ioc h Mo Muum, couagig ach o ig u o h muum o l ip, a huiv ac o h Mo Muum. | 25


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sTaff & aCknoWledgeMenTs

ki yug, vic Pit/aitt sct Puic Cmmuit afiMi jc, stf supiTank you or being out client this semester! We really enjoyed working with you both, and we enjoyed this opportunity tolearn more about the Federal Resere!

ki utTank you or coming to Maryille and assisting us with our creatie concepts. Mostly- thank you or always supporting stu-dents and Northwest Missouri State!

d. Tm bicTank you or your continued fnancial support.

Also a special thanks to...

M hgl MC j lmMitzi lutzM Muj stuc

o the Adance Adertising Class or the hard work all semester...

Instructor: jcqui lm

Account Coordinator: s yut

ourism: Mi h, ag WCompetitie Analysis: ju Cu, k dmp, ei Ccc

Adertising Analysis: Ci M, C smitarget Analysis: nt Mc, bt rw, juti Wi

Educational Programs:kiti Ct, a spigMedia Research: Mt ki, Mm otu, Mic o

Plans Book eam: k dmp, Mi h, Mm otuClient Pitch eam: Mic o, ag WSEO, Usability, Social Media: kiti Ct, Ci M, nt Mc, a spig, s yutCreatie A eam: ei Ccc, C smit, juti Wi, s yutCreatie B eam:j Cu, Mt ki, nt Mc, bt rw

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Documents

Plans Book Proof