AxiomInteractive

2014

HIRECYCLE

HIRECYCLE

TABLE OF CONTENTS

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Axiom Interactive ....................................................................................................................................................... 3Executive summary .................................................................................................................................................. 4The campaign .................................................................................................................................................................. 5Objective 1 ......................................................................................................................................................................... 6Objective 2 ........................................................................................................................................................................ 7Hire-cycle rebrand .................................................................................................................................................. 8website ............................................................................................................................................................................... 9SWOT .................................................................................................................................................................................... 10risks ..................................................................................................................................................................................... 11target market ........................................................................................................................................................... 12campaign kick-off ................................................................................................................................................... 13imc tactics ..................................................................................................................................................................... 14imc tactics 2 ................................................................................................................................................................. 15calendar ......................................................................................................................................................................... 16calendar 2 ..................................................................................................................................................................... 17Budget ................................................................................................................................................................................ 18evaluation ...................................................................................................................................................................... 19meet the team ............................................................................................................................................................. 20

AXIOM INTERACTIVE

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Axiom Interactive is a full service agency. Axiom Interactivehelp companies better communicate with target audienceand set goals by focusing on strategic planning, marketingand communications for business-to-business systems. We help clients grow by providing insightful and effective marketing communication solutions.

You, as the client, will have our guidanceand assistance throughoutthe process in order to meet your set goals!

We can help when you’re stuck and need an need objective council as well as practical help to move through a process:

•Developing a marketing plan•Integrating sales and marketing efforts•Designing a digital marketing plan•Effective Marketing Strategy •Increased Brand Awareness •Dynamic Messaging •Generating Qualified Leads •Customer Retention •Measuring Success Rate.

EXECUTIVE SUMMARY

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A study conducted by Harris Interactive indicate that 74% of people would considerer findinga new job. These individuals will begin an extensive process of looking for a new job and startingthe hiring process once again.

this is where our campaign steps in. Hire-Cycle specializes in improving clients overall hiringprocess and candidate experience. A start up company based in Amarillo, Texasstrives in helping reduce company cost during the hiring process with long term selection optionsthrough specialized data mining services.

THE CAMPAIGN

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RAISE CONSIDERATION FOR HIRE-CYCLE

OBJECTIVE

OBJECTIVE

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RAISE AWARENESS FOR HIRE-CYCLE

HIRE-CYCLE

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HIRECYCLE

THERUNDOWN

HIRE

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RUNDOWN

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HIRECYCLE

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HIRECYCLE

HIRECYCLE

PRICING STRUCTURE

2014

WEBSITE

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SWOT ANALYSIS

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S Small Business which means more of a personal connectionlocal businessstrong management

W clientele needs to remain small at first until current staff knows what they can handleLack of consumer awareness

unfilled business categoryspecific niche: solely B2Boffer competitive pricing and selectable packagingshowcase content creators and producers

competition from big businessesfinancial instability being a new businessT

O

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RISKSHIGH RISK

VISIBILITY OF FINANCIAL PLAN AND CASH AVAILABILITYOVERALL RISK OF VENTURE

MEDIUM RISK

REALITY OF GOAL SETTING AND STRATEGIESSTABILITY OF THE INDUSTRYSTABILITY OF TECHNOLOGY

LOW RISK

ABILITY TO PENETRATE THE MARKET PLACERE-BRANDING CORPORATE IMAGEPOTENTIAL GROWTH WITHIN HIRE-CYCLE

TARGET MARKET

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For this campaign, Hire-Cycle will be focusing on senior executives alongwith Human Resource Directors within the Panhandle region.

Our primary focus and the main targeted group are individuals that arehiring new employees on a frequent basis. This will allow for a quickerresponse and a prominent go to individual during the proposal phase.

Our secondary, but just as vital, targets are senior executives that continueto successfully run growing businesses. Reaching out to these individualswill help Hire-Cycle to connect to businesses with a more interpersonallevel and initiate relationships that will set foundations for future business.

CAMPAIGN KICK-OFF

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Cocktail party benefiting Snack Pak 4 Kids, hosted with the Amarillo Club.This event will mark the beginning of our campaign and introductionto the community of what Hire-Cycle is. This event will allowHire-Cycle to showcase their new businessto local executives and hiring managers.

Not only will this event help createbrand engagement; it will also createa lasting experience of Hire-Cycle.

June 7, 2014

IMC TACTICS

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B2B HAS CHANGED... AGAIN

Executives are losing time and are beginning to turn to videos more frequently.According to Earnest-Agency after conducting a national survey, 75% of Top seniorexecutives watch videos Online sites every week.

65% visit a vendor’s website after watchinga video meaning that content is king.The video that will be produced will becompiled with a mix of video and text to keepindividuals engaged with the video longer. This is us: Wecome to a better Business

Hire-Cycle

HIRECYCLE

IMC TACTICS (CONT.)

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Linkedin is the world’s largest professional network holding over 250+ million individuals.Having a strong captive audience readily available this will allow Hire-Cycle to createa group and place all content created during the campaign. As clients begin to join themovement, being connected on this social site will allow for more engagement with others.

Buyers say when they are ready, they will find you.

84% said word of mouth recommendations influence their purchase decisions

81% start with a web search

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CALENDAR

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MAY 15, 2014 JUNE 7, 2014

Business Connection Tradeshow Business to Business annual trade show where over 300 exhibitors, thousands of potential customers.

Campaign Kick-off and Cocktail Party Introduction of Hire-Cycle into the Community with a Cocktail Party. All proceeds benefit Snack-Pak 4 Kids Charity.

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19th Annual BBQ Cook-off Amarillo Chamber Tradition giving over 6,000 business owners, mangers and employees an opportunity to communicate freely.

Annual Texas SHRM Conference

JULY 24, 2014Chamber Open Golf Tournament Amarillo's Largest Golf Tournament. Opportunity to engage in conversation with business professionals over a competitive game of golf.

SEPTEMBER 11, 2014

OCTOBER 2014

BUDGET

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Contingency $1,277.91

PR Kick Off $2,500

Community Engagement

$570

Camera and Equipment

$2,000

SWAG$1,500

Corporate Image$1,000

Printed Mate-rial

$1,152.09

12.7791%25%

5.7%

20%15%

10% 11.5209%

Community Engagement

Business Connection Tradeshow- $275 per booth

Amarillo Chamber of Commerce- $175 membership fee

Golf Tournament- $60 per person

SWAG

110 Pens- $232.50100 Notepads- $215.45130 Coasters- $551.8060 Padfolios- $494.60

Printed Material

100 Post Cards- $144.99100 Booklets- $412.61

500 Brochures- $360.00500 Business Cards- $88.49250 Letter Heads- $146.00

EVALUATION

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The success of our campaign will be measured by conducting a mid evaluationand post evaluations survey over awareness and considerations of Hire-Cycle.During the remaining time of this campaign we will also monitor the followingactivities to ensure the efficiency of this campaign-

-Hire-Cycle new clients-Snack Pak 4 kids event participation -Follow up on earned media for event kick off-LinkedIn participation -YouTube Subscribers-Traffic flow on Hire-Cycles new website

We have set aside $1,277.91 Contingency to allow for adjustments

during the campaign as necessary.

MEET THE TEAM

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Andrew SantosCreative director

Lauren HeinrichSales director

Natalie PughAccount director

Angel WangMedia specialist

Megan pirtlecopywriter

Alex MontoyaBranding director

AxiomInteractive

2014

HIRECYCLE