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Agenda What is a Virtual College Fair? Texas case study The tools you need Building your own virtual college fair Q&A
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Planning Virtual College Fairs
Charles Bain, CollegeWeekLiveDecember 2015
Agenda• What is a Virtual College Fair?
• Texas case study
• The tools you need
• Building your own virtual college fair
• Q&A
What is a Virtual College Fair?
A virtual college fair is an online experience for students to learn more about colleges and universities.
• Live chats with college admissions counselors• Information on hundreds of colleges all in one
place• Expert presentations• Scholarship opportunities
Region X – May 2014Planned as a standalone eventEleven Texas colleges participatedMarketing
– Email campaigns (CWL and Reg10)
– Phone campaign (CWL)– Web marketing (CWL and Reg10)– Fliers (Reg10)– Press release (CWL)
Results:– 600+ students logged in and
chatted with 11 colleges
Region X – November 2014Planned during CWL’s November All Access100+ participating colleges and universitiesIncluded expert presentationsMarketing
– Email campaign– Web marketing– In-person promotion– Partner organizations
Results– 1,600 newly registered students – 2,900 Region X students attended
• 50% from only 10 high schools!
Region X – October 2015
• Planned during CWL’s October All Access• 100+ participating colleges and universities• Included expert presentations• Marketing
• 100% of marketing for this event was done by Region 10• Results
• Entire ISDs committed to participating in the event:• Princeton• Allen• Mesquite• Lone Oak• Inspired Vision• Legacy prep• Farmersville
• Over 1200 students attended this event*
The Texas Virtual College Fair
• November 12th, 2015, 9a to 6p CT• Stand alone event• 24 Colleges
• Texas educators were invited to invite colleges to participate for the one day event.
• 15 non-client colleges participated• 22 in-state colleges
• Marketing• Education Service Centers marketed to their teachers, counselors, and other
educators• CBOs marketed to their students• Texas PTA marketed the event to PTOs• CWL marketed to their TX database
• Results: • 1700+ students
The AVID Virtual College Fair
The AVID Virtual College Fair is scheduled for Friday December 4th. This slide will be updated after the event. To
participate register at AVID.CollegeWeekLive.com
Planning Your Virtual College Fair
with CollegeWeekLive
Keys to Success
Understand CollegeWeekLive (CWL)Start small and scaleMake it easyPlan aheadCreate a buzz
What is CWL?
A free site that enables online, live, and interactive
engagement between high school students and colleges throughout the enrollment
process.
Who Uses CWL?#1 virtual college fair company
*Numbers based on 2014 statistics
Who Uses CWL?Abilene Christian University American University in Rome Azusa Pacific University Ball State UniversityBoston Architectural College Broward College Butler Community College Caldwell University Centennial College Christopher Newport University College of DuPage Columbia College Cornell University CUNY, College of Staten Island Daemen College Design Institute of San Diego Durham College East Tennessee State University Eastern Illinois University Fashion Institute of Technology Florida International University Full Sail University Gannon University Grambling State University Hilbert College
Illinois College Illinois Institute of Technology Lakeland College Manhattanville College Marquette University Miami Dade College Miami University of Ohio New York University North Carolina State University North Dakota State University Nova Southeastern University Oregon State University Otero Junior CollegePace University Pittsburg State University Purdue Calumet Roger Williams University Rowan University Saint John’s University, NY Saint Louis University Sam Houston State University St. Thomas University Stevens Institute of Technology Suffolk University SUNY, Binghamton University SUNY, Potsdam
SUNY, University at Albany Texas Tech University The University of Arizona University of Bridgeport University of British Columbia University of California, Davis University of Colorado, Denver University of Florida University of Houston University of Idaho University of Illinois at Chicago University of Michigan, Flint University of Nevada, Reno University of Notre Dame University of Portland University of San Diego University of Tampa University of Texas, Arlington University of Wisconsin-Stout Utah State University Valencia College Virginia Tech Washington State University West Chester University …and more…
250+ college and university clients
CWL Partners
What is High School Connect?
Extend and receive invitations for Virtual College Meetings!
• Continue the flow of communication to maintain students’ interest
• Introduce your students to more colleges
• Connect throughout the year!
Complements in-person high school visits with online meetings
Why Schedule Online Meetings?
Honduran high school students & counselor engaging with colleges using High School Connect
Schedule chats with admission counselors from the schools your students are most interested in, at the time you want, without leaving the computer lab.
Three Easy Steps
1. Register and login to High School Connect.
2. Search for colleges and extend meeting invitations.
3. Invite students to log-in and ask questions.
High School Connect Dashboard
Invite Colleges
Click on “Invite Colleges” (left), a new search tab will open (below).
Search for colleges using either the keyword search (1) or the filters (2).
12
Click on “invite” to the right of the college’s name.
Invite Colleges
Complete the form– Date– Start and end times– Approximate
number of students– Personal message
(optional)Click “Send Invite”Watch your email
HSC Requirements
CWL works on any device connected to the Internet.
Each student should be on their own device.
There should be at least five students at each High School Connect meeting.
What it takes..
Communication
Structure
Evaluation/Survey
Partnership to supply promo material
…For Your Class
Use High School Connect
Plan ahead– Have your students pre-register at CWL.– Teach your students what questions to ask.
• We have a list of 100!– Test your connection.
Collaboration is encouraged!(Yes, Mrs. Smith’s class can join the chat!)
…At Your School
Encourage your students to use CWL
Plan ahead–Make this part of your annual planning.–Get buy-in –Pre-register–Test your tech
Create a buzz!
Patch High School hybrid college fair in Stuttgart, Germany
…For Your District
Join an All Access Day.
Plan ahead.– Get buy in from:
• Principals• AVID• Counselors• Students• Parents
Create a buzz.– Marketing
… For your State
Each state is unique. Please talk to me, Charlie Bain, and we will discuss how we can create an event for your state.
Q&A
