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More than a Trend: Strategies and Insight on Public Health as the Social Media Leader for Marketing, Recruitment, and 

EducationPresented by:

Emily Gordon MPH CPH, Student Services Coordinator

Association of Schools & Programs of Public Health

Nick Moran, Digital Media Manager 

Johns Hopkins Bloomberg School of Public Health 

Association of Schools & Programs of Public Health

‐ ASPPH is the voice of accredited academic public health, representing schools and programs accredited by the Council on Education for Public Health (CEPH)‐ 109 graduate schools and programs of public health‐ Undergraduate Public Health and Global Health Education Network 

‐ 5 ASPPH Brands‐ Delta Omega‐ National Board of Public Health Examiners‐ SOPHAS‐ This Is Public Health

SOPHAS

‐ Centralized application service for schools and programs of public health

‐ Pipeline for major communications with prospective students/ those interested in a graduate degree‐ Spectrum EMP

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SOPHAS Social Media

‐ Virtual Fairs‐ 4 virtual fairs per application cycle‐ 69 member institutions

‐ SOPHAS social media‐ Focuses on applicant engagement with tips and feedback

‐ Promotion of member events

This Is Public Health 

‐ Social media campaign used to brand public health and raise awareness of how public health affects individuals, families, communities, and populations. ‐ This Is Public Health Newsletter‐ #ThisIsPublicHealth

‐ Facebook / Instagram @ThisIsPublicHealth‐ Twitter @TIPHTweets‐ Snapchat @TIPH_campaign

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- Ambassador outreach events

- TIPH Campaigns- #TIPHChat- TIPH Takeovers

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Social Media for Recruitment and Content Distribution

At the Johns Hopkins Bloomberg School of Public Health

Primary Social Media Objectives

1. Content Distribution2. Engagement & Community Management3. Marketing & Advertising4. Listening

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Example: Content Distribution

1. Why social media?2. Does it work?3. What’s the impact?

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EmailHub

Twitter

Facebook

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Global Health NOW

1. March 2015: GHN website launched2. April 2015: Launched @GHN_News on Twitter3. April 2017: Launched “Global Health NOW” on

Facebook4. February 2018: Began paid promotion Facebook strategy

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Recruitment and Students

1. Twitter chats2. Targeted Facebook ads3. Instagram

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Enrollment Management Solutions

Questions?

Emily Gordon: EGordon@aspph.org

Nick Moran: nmoran6@jhu.edu