Upload
greg
View
29
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Multiple Indicator Cluster Surveys Data Interpretation, Further Analysis and Dissemination Workshop. Planning For Data Dissemination. Transforming Numbers into Action: Making Messages that Motivate. The Power of Data. Data is not just numbers………… It’s knowledge Knowledge is power - PowerPoint PPT Presentation
Citation preview
Multiple Indicator Cluster Surveys Data Interpretation, Further Analysis and
Dissemination Workshop
Planning For Data Dissemination
Transforming Numbers into Action: Making Messages that Motivate
The Power of Data
Data is not just numbers…………
It’s knowledge
Knowledge is power
Data is not just numbers..........
They’re a story waiting to be told.
Where to Begin?
Bringing MICS to the Masses
The Pacific Initiative?
The artwork was used to support communication of the message
Give people, or politicians, an action to take.
We are all part of the solution!
Link to the report:
http://www.childinfo.org/files/Vanuatu_Child_friendly_MICS.pdf
Teacher’s guide: page 50
Life in Vanuatu
Crafting Messages
Getting People On Board:Guiding Principles in Crafting a Message Know your audience Know your political environment - think of
timing and opportunities (hooks) Use real life stories Use facts and numbers creatively, but
accurately Encourage the audience to take action Present possible solutions Keep the message simple and brief!
A key message is the driving force behind how you or your work is perceived.
Sometimes a message is about one thing:
Sometimes a message is a broader statement:
What is a key message?
We can eradicate polio by the year 2005.
The eradication of infectious diseases like polio offers the world a means to accelerate the pace of development, reverse the spread of major diseases and lift millions of people
out of poverty.
Framing the MessagePrimary Message
Secondary Messages
Despite incredible economic growth over the past two decades, nearly 1 in 3 children across Asia and the Pacific are stunted due to chronic malnutrition
Stunting is a consequence of long-term poor nutrition. It causes developmental problems that are often impossible to correct.The good news is that reducing the rate of stunting in the region is entirely feasible. Huge strides have been made in the delivery cost-effective solutions, including micronutrients, to vulnerable populations.
Message DevelopmentA few simple guidelines for developing effective
messages:
1. Define your goal• Without a clearly defined goal, you cannot develop a
clear, concise and compelling message.
2. Identify your audiences• It is critical to Know Your Audience. Your goal will help
determine your audience (those who can affect positive change for children).
Message Development3. Understand your audience• All audiences are different. You have to find out what
motivates them and what may hold them back from supporting the goal.
• You must also understand the best way to reach them.
4. Keep it simple. Be concise• It is important to be very concise in your messaging
and to keep it simple. Once you have their attention you can go deeper.
5. Be persuasive. Combine the rational and the emotional.
• Many people believe something only when they see proof in the form of facts. Others need to believe in something before they acknowledge the facts.
• Your messages need to balance the rational with the emotional to capture both hearts and minds.
Message Development
So What’s The Key?
KNOW YOUR AUDIENCE
KEEP IT SIMPLE
SEE THE STORY THE DATA REVEALS
A few more Dissemination and Further Analysis resources
1. Look at existing reports available at childinfo.org (under Publications).
2. Look at dissemination tools produced by MICS3 and MICS4 countries/surveys.
3. Visit DHS website for ideas of comparative reports, analytical studies, further analyses, etc. as well as dissemination tools such as policy briefs and fact sheets.
4. Journalists’ Guide to DHS