DRIVELINE RETAIL MERCHANDISING IN-STORE INSTRUCTION Confidential- CF Client: Frito Lay Retailer: Big Lots

Plan: Big Lots Frito Lay Audit and Side Wing Installation

In-store: Plan/Prep/Reporting Time: POG-75 MIN

Plan #: 1024449 Frito Lay Hotline: 1-866-830-2123 Date: 6/27/16 – 7/1/16 Product Line & Dept: Chips & Salty Snacks

Plan Materials: On the Web Shipped Direct to Store Materials to bring from Home

• LOA • Side Wing • Name Badge

IN STORE TASKS:

1) MEET with Store Manager, present LOA and advise visit objectives • Ask for assistance to locate new Power Wing

o Shipped direct to store o Power Wing will have a “hold for Frito Lay” stamp o If not located check tracking on rep page or call field support

� Provide POD and work with Manager to locate � If not located after POD is provided continue with Audit objectives

• Ask where the Frito-Lay end cap is located in the store o If End cap is not up

� ask for alternate location to place Power Wing in the store (if located) o End Cap product may have been set in line on the gondola

� If this is the case work with Manger for alternate Power Wing Location and complete the audit for End Cap product

2) INSTALL Power wing onto side of Frito Lay End Cap or alternate location if Frito Lay End Cap is

not present • Installation instructions are included in Power Wing box • If store does not have the Frito Lay End Cap

o Work with store personnel for alternate location to install Power Wing • Power Wing includes: 5 baskets, 2 brackets and 1 wing • Power Wing height should match other power wings in store • Space baskets every 7 bars starting at the 2nd bar from the bottom. Adjust baskets as needed

Photo of Power Wing installed on Frito Lay End cap Frito Lay End Cap

3) STOCK power wing to POG provided below • Use back stock or stock on sales floor (ask Store Manager)

o If no stock for power wing is available– leave power wing empty and o Explain to Store Manager that Frito Lay will fill on their next visit

• Use clear plastic caddies when stocking, if available o If not available, Frito-Lay RSR will provide to store at a later date

• Store personnel is responsible to tag the Power Wing product

� Stock Power Wing per POG-to right and items below � TOP SHELF – 2 FACINGS EACH ITEM � 028400-45959-4 Nut Harvest Premium Almonds � 028400-45951-8 Nut Harvest Premium Nut & Chocolate Mix � 028400-45957-0 Nut Harvest Premium Fruit & Nut Trail Mix � 2ND SHELF FROM TOP– 2 FACINGS EACH ITEM � 028400-45955-6 NUT HARVEST Sea Salted Whole Cashews � 028400-45956-3 NUT HARVEST Deluxe Mix Nuts � 028400-45958-7 NUT HARVEST Salted In Shell Pistachios � 3RD SHELF FROM TOP – 3 FACINGS EACH ITEM � 028400-04176-8 Munchies Salted Peanuts � 028400-04179-9 Munchies Flamin’ Hot Peanuts � 028400-04179-9 Munchies Flamin’ Hot Peanuts � 4TH SHELF FROM TOP – 2 FACINGS 03906, 1 FACING 03905 � 028400-03906-2 Sunflower Original Seeds � 028400-03905-5 Sunflower Ranch Seeds � BOTTOM SHELF – 3 FACINGS OF 1 ITEM � 028400-07834-4 Salted In-Shell Peanuts NOTE: Use clear plastic caddies, if available, for all items excluding Salted In the Shell Peanuts on bottom shelf

4) COMPLETE Audit (A thru F)

A. Does the Frito-Lay end cap have 4ft. dip basket(s)? (Y/N)

Example of Frito-Lay 4ft. dip basket

B. What product was on the designated Frito Lay endcap? (IMPORTANT TO CHECK THE

PRICE SHOWN ON THE ACTUAL BAG) � Lays - $3.29; Ruffles - $4.29; Multi-Pack; and Dip � Lays - $3.29; Ruffles - $4.29; Dip; and Beverages - NO MULTI-PACK � Other

o NOTE: the product for the Designated Frito-Lay End cap may have been set in-line (not on an actual endcap).

Example of Designated Frito-Lay End cap product If the end cap items are NOT set on an end cap – could be set anywhere in the store EXCEPT the salty snack aisle. Ask Store Manager for location of Designated Frito Lay end cap.

C. How many Frito-lay 4ft. dip baskets are there in the main salty snack aisle/gondola? (0-3) D. How many Frito-Lay Single Serve Racks are near the checkout/registers? (0-3)

D-1. Do the Single Serve Rack(s) contain 2/$1.00 or $1.49 items? � Important to check $1.49 price shown on actual bag – DO NOT include prices of

cookies, crackers or nuts E. Identify where the Frito-Lay Shop-Around rack is located in the store:

(Side/Middle/Front/Back) E-1 What price point is shown on the Shop-Around signage for 20 count Variety Packs?

� DO NOT use price on bag, use price on signage ($6.75, $6.45, Not shown) F. Does the store have a Cooler Topper Rack with Frito-Lay items? (Y/N)

o If yes - where is the $1.49 product located? (top or side)

Single Serve Rack Shop Around Rack (SAR) Cooler Topper Rack

Single Serve Rack

5. DISPOSE of any trash created during this visit

6. End of reset checks: • Is the aisle CLEAN and neat? (no carts, boxes, trash) • Did you answer your work order AUDIT QUESTIONS?

7. REVIEW completed set with Manager on Duty and obtain sign off on your report

8. TAKE 2 required photos –. • Take 1 of completed Power Wing, if completed, if Power Wing was not completed- take 1

photo of Designated Frito Lay end cap • Take 1 of Frito Lay Single Serve Rack

9. REPORT same day of service