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At Glance
Pariksha Labs is a software technology service provider offering web/mobile development expertise backed by senior professionals with over 50+ year of industry experience.
Pariksha, is now using its tech prowess together with advertising / story-telling skills.
Services Offered
• Web Design/Development, Updates & Maintenance
• Mobile web/app strategy and publishing
• SEO, SMM, Social Listening, Analytics
• Marketing automation – across email, IM, mobile, web, social
• Content marketing with analytics
Clients
Digital Presence = Great Content + Great Insights (Analytics)
Digital & social media presence and web/mobile-based transactional capability has become extremely critical for any business.
A professionally designed user friendly website/app, regular updates & it’s promotion is not enough. Brands needs stand-out story-telling to be noticed.
While content drives digital, the power comes from analytics, semantics and ability to use/build tools to harness the insights. This needs a tech savvy partner
Best results come when brands engage with users through innovative tools and campaigns. We build tools and integrate tech to offer differentiated experience.
Our Advantage
Own Dedicated team of UI designer, web
/mobile developers, Testing engg; Server
engg, SEO/SMO
PLUS
Comm Experts
Web/Mobile technology
competence
Marketing Automation tools
Text Semantics Tools
Analytics
Big Data expertise
Branding, promotion & enhanced web
marketing
Digital Story-telling
Creative Capability
Innovative mashup of creative and tech
solutions to bring differentiated experiences;
increase customer convenience,
engagement, loyalty & overall sales
revenue
Our Leaders
Our Unique Approach
Tools
Automated forum and platform posts
Automated social listening
Semantic Analysis and scoring
Single feedback / helpdesk system
Automated User generated content sourcing and analysis
Tools to empower communities to share virally
Content Plan
1. Features, Benefits and advantages
2. User feedback, case-studies and personal accounts
3. Industry related human interest stories
4. Real-time interactions and amplification of unique human interest experiences
5. Amplify the ecosystem; recognize the aspiration; Reward the engagement
Using technology plus great story-telling to create engaging digital presence across multiple platforms. Using and building tools to differentiate, automate and engage the audience.
Social Media Content Strategy
The Approach
Social stories
User stories for WOM impact
Spice of life content
Content syndication, aggregation and curation
Amplification of content into traditional media and direct channels
Benefits
1. Sticky traffic and higher engagement than brand stories
2. Increased reach through social sharing
3. Low cost community creation
4. High media-like impact potential
5. Good opportunity for cross-sales, new product announcements and offers
6. Increase in more customers & prospects which will let to more sales revenue
The Service will help promote & create branding on social media platforms such as Facebook, twitter, pinterest etc. and build communities that are loyal to the core brand positioning
Case-Study: NotesGen
A user-generated student notes marketplace being used across 30 countries. Startup.
Responsibilities
Brand building on social media
Download advertising on Fb, iAD, AdMob, InMobi
Emailers
Offers & Promotions
Analytics
Result : Consistent brand story
telling & digital media based
promotions leading to $$ funding
Case-Study: AutonCab
App based Auto booking service in Gurgaon, Noida, Chandigarh. 50k rides a month.
Responsibilities
Brand building on social media
Emailers
Engagement with bloggers, journalists via social media
Offers & Promotions
Analytics
Result : Helped in Ultra-Lo-cost Launch in Noida & Chandigarh;
Gave unique localised positioning, brand personality & tone of
voice
Case-Study: Aam Aadmi Party
Social Media savvy political party. Delhi Election 2015.
Responsibilities
Website
Mobile app strategy
Social Media strategy
Social listening and analytics
WhatsApp push capability
Emailers
Forum management
Result : Massive turnaround in public opinion resulting in 67/70 seats in
Delhi assembly
Thank youWe wish to serve you with Best services for better tomorrow!
Email: [email protected]
Website: www.parikshalabs.com
Landline: +91 0124 - 4235946
Contact – Marketing Team - Pariksha Labs
