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Pizza Hut vs Domino PizzaPizza Hut and Dominos Pizza have been in the pizza business for quite long,

existing in the market as major competitors. They may be in the same business but

each focuses on different aspects of the business in tapping their market base.Pizza HutPizza Hut started out as a small restaurant built like a hut in 1958. Ever since then,

it has kept growing worldwide and has the largest franchise in the business. Since

its inception, Pizza Hut consistently offers quality pizza to its customers. Although

Pizza Hut prices are quite expensive compared to its competitors, they justify it

with a variety of super tasty pizzas. For most people who prefer Pizza Hut, they

believe that their pizza is more superior in comparison with the rest and it is most

worthy of their money.

Dominos Pizza

Dominos Pizza, on the other hand, started in the sixties where owners Tom andJames Monaghan bought a small pizzeria and improved its image and named it as

such. With increase in sales and popularity among customers, Dominos quicklyspread its business locally and internationally. Although the business grew, for the

first 25 years it has been a plainly traditional business of thin crust regular pizza,

very simple and streamlined. Until competition and increasing market demand

forced them to introduce more variations to its menu such as deep crust pizzas and

other non-pizza items.

Difference between Pizza Hut and Domino Pizza

Comparing both pizzas lies on certain criteria. It is quite evident that Pizza Hut ismore superior to Dominos Pizza when it comes to taste, while Dominos Pizzaboasts at its affordability and average but satisfying product. But other things still

matter in winning over a customer or an avid pizza-eater. One is convenience.

Since Dominos has a lot of branches worldwide, one can easily spot a Dominos

outlet compared to Pizza Hut, thus people tend to go for what is closest. Another is

value and obviously Pizza Hut gives more value thus more costly. Menu selection

also matters to people who want variations and Dominos basically fail in thiscategory if compared to Pizza Hut.

Choosing which pizza to buy is practically ones personal preference. Regardless

of Dominos limited offers and Pizza Huts very expensive pizza, people stillpatronize them making their business what they are today.

In brief: Pizza Hut and Dominos Pizza started early in the business and has gained popularityamong consumers and made a worldwide impact evidenced by their growing franchises.

Pizza Hut is the more expensive pizza compared to Dominos pizza but Dominos havemore branches catering to a lot of people, making it more convenient to them.

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Pizza Hut offers more varieties in their menus compared to Dominos pizza.

t h e s e n t i m e n t s o f I n d i a n c u s t o m e r s a n d s e r v i c e s offered

by Pizza-houses and Keeping our study focused on some of the keyareas

of sensitivity of customers preferences (analysis of factors which affects the

preferences).

We come to a conclusion that : -Pizzahut is preferred() over dominos in terms of

Varity of Pizzas

Good ambience

Services offered

Quality of pizzas

Location of the Outlet

Waiting time in the outlet

Dominos is being preferred over pizza-hut interms of:-

Door step services

Low pricing S o w e c a n s a y t h a t d u e t o t h e s e q u a l i t i e s

P i z z a - h u t d o m i n a t e s Dominospizza In different areas and capture

the market share and gain rapidly.