customFashion Magazine

By Carys Morley

It will be a fashion magazine…WHY?

My magazine fills a

gap in the market!!

How?!?

Clients ResearchI was given the brief by the Northern Echo: ‘To produce a new

magazine or newspaper product which can be any style or genre but it must be self financed through sales and

advertising. You must also produce your magazine for a specified audience segment within the 16-25 age groups.”

The magazine will be financed through sales and advertising!! Target Audience females aged 16-24

c u st om

MY IDEAS

The

Name!!

custom

How did I come up with it?

What does it mean?

Will people understand it?

What font did I use?

The PCC5 Golden Rules

1.Consent from models for photos to be taken2. Nobody under 16 should be interviewed or

photographed3. Permission to be asked to take photos in public

places4. Information taken from interviews must be

written accurately.5.Research must be accurate!

Audience Research

Who are the audience?Age: 16-24FemaleTribe: Trendies - Interested in fashion and keeping up with the trends.

Audience Research

What problems could this cause?!?

Genre Research

Competition

Genre Research

Genre: Fashion

How did they influence my magazine?

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MASTHEAD – large trendy writing stands out, image covering over it.

SELL LINES – alliteration used to entice reader, mine uses exclusive sell lines and some alliteration – ‘student to success’

ISSUE NO. and PRICEPrice reasonably high - £3.50 – mines in the middle of this and the low cover prices of £1 as it is £2.

MAIN IMAGE – quite big overlaps the masthead, main focus of the page, entices reader and make them want to read on!

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TITLE – large writing stands out, secondary focus point.

IMAGE- stands out, covers one whole page primary focus point.

ARTICLE – quite long but seems readable as it only covers one page with the image on the other – similar to my mock up plans.

Genre ResearchEdit ion

KG Payphone

The colours I’ll use will all be shown in a splatter on each page.

Fonts and Colours

KG Be Still and Know

corbel

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cus tom

Mock up process

Why did I decide to do mock ups?What did I find out from them?

Were they useful?

‘professional’‘girly colours match target audience’‘font readable’‘right amount of girliness and sophistication’‘like the text to image ratio’

Mock Ups

However…‘looks like a newspaper article’‘colour scheme too happy for the article.’

‘nice and simple layout’‘colours represent blood and sweat put into it’‘like the break down of the article’‘language and tone appropriate’‘emotional response to image’

However…‘too busy’‘font blurry’‘columns too wide’

MY IDEASContent - Features:

Article 1: ‘What goes around comes back around!’

Article 2: ‘Is it worth it?’Article 3: ‘Student to Success!’

Stylistics - Images:Article 1: 2 images in the middle of page, one showing a fashion item then, and the same

fashion item nowArticle 2: 1 image on the first page with the

title underneath it Article 3: 1 image on the first page with the

title above it

MY IDEASFront Cover

Mock Up

MY IDEASContents

Image small but there as an insight to what is in store for the reader!

Then there is the normal headings...

Then there is the branded features at the bottom – splatter, and custom title

DP1

DP2

MY IDEASDP3

Commerc ia l v iab i l i tyHow many pages?How many adverts?It will be A4 sized.Page Quality?

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Commerc ia l v iab i l i ty

Total Expenditure: £10,939.40Advertising Income: £10,737.50

Sales Income: £8,000 (£2 cover price, selling 4,000)

Total Income: £18,736.50 50% goes to distributor leaving

£9,368.75

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cus tom

Commerc ia l v iab i l i ty

Journalists16% Photog-

raphers11%

Models28%

Subeditors8%

Researchers23%

Lighting assistant

9%

Make up assistants5%

TOTAL: 3209.08

EXPENSES

Commerc ia l v iab i l i tyProfit: £7,798.02

For just the first issue, therefore, there will be an even bigger

profit when it is out there longer meaning...

There will be more money: To produce more issues!To hire even better high

standard journalists and staff etc. To meet the Northern Echo

standards!!

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C o m m e r c i a l v i a b i l i t y

Where does the income come from?

Why have I opted for an advertising only income model?

cus tom

cus tom

ConclusionOverall, my magazine is a common interest, as there is many fashion magazines on the market!! However, mine is different, therefore, fills a gap in the market due to it featuring handmade clothing and is more for a high educated audience.My expenses are reasonable and I still earn a profit from my magazine. It funds itself through advertising and the cover price therefore, Northern Echo don’t need to fork out money for my magazine!!

cus tom

Thank You!