SocialGRADE, Inc.

navigating the world of social together.

Anthony BraddyMIT FINTECH

Module 2.6 60-second Pitch

Deck

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ACCOMPLISHMENTS TO DATE

Summer 2009

Our Humble BeginningsBefore there ever was an idea for a company, there was a stressed out dad at a barbecue being asked by his oldest daughter whether or not she could have a Facebook page. What follows is another daughter coming online, a lot of arguments, and a lot of stress

Sept 2013

Jan/Feb 2014

October 2014

March 2015

SocialGrade Launches!SocialGrade attends Lean Startup Machine on the campus of1776 in Washington, DC. to validate whether the problem actually exists.

New York, New York, Big City of DreamsSocialGrade opens a second office space in New York City focused on helping establish a positive social presence in the NYC tech community. SocialGrade launches in alpha and begins refining our notification and grading algorithm.

HomecomingSocialGrade, Inc. begins community building in North Carolina and dedicates itself to helping build a technology community.

Show Me The Money, Pt. 1SocialGrade, Inc. closes a friends and family round and is formally restructured as a Delaware C-Corp

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CHALLENGES THAT MADE US RETHINK THE PRODUCT

Notifications Notifications for every infraction created more anxiety for parents than opportunities to address behavior

Efficiency Challenges

Inexperience

The ambitious nature of this project to include even images created operating inefficiencies that could not be overcome. There was not enough initial capital to handle the human resources limitations

Without strong mentorship and as a first time entrepreneur, I did not have what it took as a leader to make significant traction before reaching the end of our runway

AND THEN I GOT AN INVITATION THAT CHANGED EVERYTHING…

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HERE’S WHAT I BROUGHT TO THE TABLE

When validating our initial assumptions during Lean Startup Weekend, we made an interesting observation.

Not only did kids want to be involved in setting the parameters for behavior monitoring, but parents wanted them to be as well.

90% of parents surveyed agreed they would use a product that notified them when their kids misbehaved online that also did not require direct logins. 70% of kids did not mind being passively monitored if rewards were offered for good grades.

SocialGRADE

WHAT ELSE DOES HAVING A BLOCKCHAIN ENABLE?

Integrating economy, marketplace, and values

Our mission is to build an open-source infrastructure for the creation of social economies

Establish social standards for a variety of communities

This is achieved by establishing social norms via smart contract that establish rules for payment and exchange rates.

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Scores & RewardsTRACKING

IMAGINE THE FUTURE OF WALLETS

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Detailed ReportingMETRICS

IMAGINE THE FUTURE OF WALLETS

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Superlatives & DiscoveryCOMMUNITY

IMAGINE THE FUTURE OF WALLETS

The SocialGRADE PROJECTa 501(c)(3)

to cultivating the world of social value

from navigating the world of social together.