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-8X
-XISS, Ranchi
Priyanka Jha (9693396998), [email protected]
Lenin Anthony (8092544353),[email protected]
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What Pirzaria Needs? To hone its self respect. Hope and
Optimism. Peace, Progress, Prosperity. To reposition itself as
brand Pirzaria.
To bring back its people - Zinthianuk, the other sportsheroes
& the youth of the nation. Fund generation. Employment for the
people to boost security. To attract foreign investors. To project
itself with such brilliance on the global
screen that the past loom gets overshadowed.
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The Pirzaria Sports Carnival
Requirements :
Funds & Finance.
Global Promotion & worldwide advertisements.
Quality entertainment that captures immediateattention.
And a very strong brand to support all that.
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Dj Brew: Sense, Serenity,
Sports!This tagline describes the dj vu brewing upagain, its
scintillating aroma rising up tooverwhelm the hearts of all, to
fill them with thesenseof belongingness, while they stand
bewitchedamidst the serenebeauty of the land, whollyengrossed in
the adventure of sports, inviting all, to-
Dj Brew: Sense, Serenity,Sports!
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Scale & Timing
International:Projection of 9 lac identities under the
Pirzarianumbrella, onto a global screen of an audience over
7billion.
A medium-term plan:Within the span of 3 years.
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Scope
Immediate:An exquisitely archaic rebound as brand
Pirzaria.Numerous homecomings expected.
Short- Term:Period of festivity optimism overwhelms
thecountry.Creation of immediate job opportunities
effective utilization of funds and resources.Encouragement to
people.
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Long Term:Pirzaria united all flash and brand new.Employment
Foreign exchange.Tourism boosted.Prosperity & progress.
Peace, Pace, Pirzaria!!!
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Spirit & Motivation
To project a vibrant face of the country onto theworld to
declare that the former has emerged backto the new times!
To bring back to the country its people, its youth,
and its icons. To build new icons for the country.
To generate opportunities to give its people, not justa promise,
but a quality life in reality.
To help the children of the nation dream, and to helpthem live
their dreams also.
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Sponsorship for the event
When deciding for a sponsor for the event, itbecomes necessary
to choose the best, so that we canposition ourselves as equivalents
of the best!
In case of Pirzaria, we need a sponsor that hasglobal standings,
and reaches out to almost theentire world.
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Why Walt Disney?
A good company delivers excellent products andservices while a
great company does all that and strivesto make the world a better
place
- William Ford Jr.Chairman, Ford Company.
The company has a global reach and is a completepackage of
vibrance, positivity, youthfulness and qualityentertainment.
In its vision, the company declares itself to be the citizenof
the world, thus not limited by any geographical
boundaries.
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The Disney Citizenship Targets
2012The three core principles of WDC are :
A Act and create in an ethical manner and consider
the consequences of our decisions on the people andthe
planet.
C Champion the well being and happiness of kidsand families in
our endeavors.
I- inspire kids and families to make a lasting positivechange in
the world.
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Material AspectsChief Business Areas of WDC:
ESPN (80% holdings).
Disney Channel.
ABC News.
Parks and Resorts.
Films and Entertainment.
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Why WDC should invest in the
Pirzaria Sports Carnival? The goals of the carnival are in
alignment with the ACI
philosophies of WDC.
Fulfilment of CSR targets. A potential market of 9 lac
people.
A strong possibility of becoming the backbone of thePirzarian
economy.
Enough availability of land as prospects, which can beutilised
for Disney Resorts and Parks.
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Broadcasting rights of the event to ESPN.
Direct association with important Pirzarian sportspersons as
Zinthianuk.
The Pirzarian cartoon an addition to Disney story
telling creativity. Immense value addition as they help in
rebranding
and rebuilding a country of recent historicalimportance, a
unique model of capitalism
generating careers and revenues through sports.
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ROI : Immediate: Qualitative high!
Long term: Quantitative high!
They hence can become a part of the campaign
Peace, Pace, Pirzaria
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Presents
The Pirzaria Sports Carnival
Dj Brew: Sense, Serenity, Sports!
