NDPL - Corporate Sustainability Group Report – 2008-09 - Tata … · 2009-08-19 · Sir Dorab Ji Tata on Mr. J. N. Tata's ideals The wealth gathered by Jamsetji Tata and his sons

NDPL - Corporate Sustainability Group Report – 2008-09

NDPL, besides establishing itself as a frontrunner in the power

distribution reforms in the country, has also steadfastly worked in

the area of community relations and has taken great strides in

developing and nurturing a sustainable relationship with its

consumers and the community at large in its area of operation.

We strongly believe that CS initiatives play a vital role towards

organizational success and our continued commitment in this area

will contribute actively in our long term sustainable growth. NDPL

has a three pronged CS strategy wherein the community initiatives

have been broadly segmented into three categories:

(a) Philanthropic

(b) Compensatory

(c) Business Oriented in nature.

Our CS activities are in sync with the Tata Group ethos and are also

aligned with The Tata Council for Community Initiatives (TCCI),

which has over the years successfully institutionalized the work

that individual Tata companies have been doing in the area of

community welfare and helps them to focus their efforts to

optimally influence the development of society.

NDPL has undertaken TATA CS Protocol assessment in 2007 & 2009

and the findings further led to strengthening of our existing

programs and new CS interventions were introduced. Our CS

initiatives are spearheaded by the senior management and actively

driven by team NDPL. We also encourage our employees to

voluntarily undertake community relations activities and play a

pivotal role in welfare activities.

We look forward to many more social welfare initiatives under the

umbrella of Corporate Sustainability for value creation in our

business through the natural and social capital.


CEO & Executive Director

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North Delhi Power Limited (NDPL) is a joint venture of Tata Power and the Government of NCT of Delhi with the majority stake being held by the Tata Power. It distributes electricity in North & North West parts of Delhi and serves a populace of 50 lakh. The company started its operations on July 1, 2002 post the unbundling of erstwhile Delhi Vidyut Board. With a registered customer base of around 10 lakh and a peak load of around 1150 MW, the company's operations span across an area of 510 sq kms.

NDPL has been the frontrunner in implementing power distribution reforms in the capital city and is acknowledged for its consumer friendly practices. Since privatization, the Aggregate Technical & Commercial (AT&C) losses in NDPL areas have shown a record decline. Today we stand at 15% which is an unprecedented reduction of over 65% from an opening loss level of 53%.

On the power supply front too, NDPL areas have shown remarkable improvement. The company has embarked upon an ambitious plan to implement high-tech automated systems for its entire distribution network. Systems such as SCADA, GIS and OTS are the cornerstone of the company's distribution automation project. To fight the menace of power theft, modern techniques like High Voltage Distribution (HVDS) System and LT Arial Bunch Conductor have been adopted.

NDPL was also conferred the 'Asian Utility of the Year 2008' award by Asian Power and is also the winner of Palladium Balanced Scorecard Hall of Fame Award.

NDPL has the distinction of being the youngest company and the first power utility in India to receive the prestigious CII EXIM Award for 'Strong Commitment to Excel'. It is also the only distribution utility to receive the ISO 9001, ISO 14001 and OHSAS 18001 certification. NDPL has also been conferred the 'National Award for Meritorious Performance in Power Distribution Sector' by the Ministry of Power, Government of India in the years 2004-05, 2005-06 & 2007-08.

Being a TATA group member NDPL believes that the primary purpose of a business is to improve quality of life of people. NDPL's VISION MISSION and Corporate Sustainability Policy set the overall direction for community initiatives.

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Our Vision:-

"to be the most trusted and admired provider of reliable and competitive power , and to be the company of choice for all stake holders.”

Our Mission:-

"to enrich quality of life in the society we operate in”

• We need to give back to the society manifolds than what we get from it- (JRD TATA)

• “In a free enterprise, the community is not just another stakeholder in the business but in fact the very purpose of its existence"- JN Tata,

Corporate Sustainability (CS), being at the core of organizational philosophy, is being pursued since inception of NDPL. "Corporate Social Responsibility Policy is linked with the Vision & Mission".

NDPL Policies

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Tata Commitment

Working towards the betterment of the society in which we operate has always been central to our operating principles and is aptly highlighted in our CSR Policy. In fact, the parent group, i.e. the house of TATA's has been the pioneer in designing, developing and implementing various Social interventions and initiatives, not since the time CSR became popular and in vogue, but since when

nobody knew or thought of it!!! Our CSR policy provides corroborate to this claim and aims at imbibing social alignment as a key component of all our business

processes and strategy.

A few of the quotes on CSR by legendary figures of TATA, our parent group

Mr. Jamsetji N. Tata

(Founder, Tata Group

In a free enterprise, the community is not just another stakeholder in business but is in fact the very purpose of its Existence.

To my father the acquisition of wealth was only a secondary object in life; it was always subordinate to the constant desire in his heart to improve the industrial and intellectual condition of the people of this country; and the various enterprises which he from time to time undertook in his lifetime had for their principal object the advancement of India in these important respects.

Sir Dorab Ji Tata on Mr. J. N. Tata's ideals

The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation. The whole of that wealth is held in trust for the people and used exclusively for their benefit. The cycle is thus complete; what came from the people has gone back to the people many times over. Every company has a special continuing

responsibility towards the people of the area in which it is located and in which its employees and their families live. In every city, town or village, large or small, there is always a need for improvement, for help, for relief, for leadership and for guidance. I suggest that the most significant contribution organised industry can make is by identifying itself with the life and problems of the people of the community to which it belongs and by applying its resources, skills and talents, to the extent that it can reasonably spare them to serve and help them.

Mr. J. R. D. Tata

No success or achievement in material terms is worthwhile unless it serves the needs or interests of the country and its people.

Ratan N. Tata, (Chairman)

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NDPL Corporate Sustainability Group Activities (FY 2008-09)

NDPL has a three pronged CS strategy and broadly segmenting the

community initiatives into

?Philanthropic CS

?Compensatory CS

?Business Oriented CS

Being a TATA group member NDPL believes that the primary purpose of a business is to improve

quality of life of people. NDPL's VISION, MISSION and Corporate Sustainability policy set the

overall direction for community initiatives. The identification of the key communities is done on the

basis of geographical spread of business, i.e. consumers of NDPL residing in North, North – West

Delhi.

which is neither compensatory nor business oriented but NDPL believes

that even such initiatives have a long term business case. These activities are Support to Child

Home & SOS Bawana and MSSI etc.

in nature e.g. JJ clusters who are being forced to pay for electricity are

supported through medical camps, drug de-addiction, life insurance, Vocational Training

,Adult Literacy program and such other interventions. The environment protection initiatives

to offset the environmental impact caused by our business.

which besides serving societal needs also helps building a brand image

of business, e.g. Energy Conservation through Energy Club program, SA-8000 and UNGC.

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NDPL Energy Club

Project 'CONSERVE'

Project 'NEST

One often thinks what the future is going to look like with continuous exhaustion of natural resources

on earth. In the times of ongoing power crisis and unavailability of even basic electricity supply to

some of the inhabitants of Delhi, the future looks anything but 'Bright'. To make a difference to the

rampant power crisis and the general lack of concern and awareness, four years back a small lamp

was lit to spread the light of awareness on Energy Conservation techniques. The unique initiative, a

first of its kind, is based on the maxim of 'Collaborating to Conserve'.

Children are one third of our population and all of our future. With the increased awareness levels of

today's children, they play a formidable role in day to day decision making and simple choices - be it

in choosing the color of the car or what brand of Television the family should buy. Understanding

their evolving importance NDPL wanted to collaborate with them to create change, to foster

conservation.

With this need of the hour as its forte, for bringing social and behavioural change, NDPL Energy Club

is an endeavour in this direction by North Delhi Power Limited. The young turks of our nation, kids

from classes VI-IX were made the change agent for this much needed social change. The Club seeks to

sensitize school children of an impressionable age (Classes VI – IX) in schools, on such issues relating

to Energy Conservation.

The energy conservation drive in schools is rolled out first with

(CONServation of Energy Resources through Verification and Experimentation) and secondly with

', (Neighbourhood Energy Sensitisation Task).

The club also conducts feedback workshops that provide an interactive session where children clarify

their doubts & apprehensions and share their learning. At the same time, events and contests like

poster making, quiz, debate, nukkad natak and science model display is organized under the banner

of Urja Mela once in a year to encourage students to demonstrate their understanding on energy

conservation.

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The conclusion of Phase III in November 2007 saw 92,988 neighbors and 97,141 friends sensitized

through DPEC(Domestic Pattern of Energy Consumption) forms. A core group of over 13, 000

catalysts, and change makers who have championed the movement in these 50 schools have brought

about this incredible achievement.

Phase- IV of Energy Club brought 40 new member schools on board making the total number of

members to 90 schools. An Energy Conservation Team comprising of CS group members & volunteer

employees went to these schools in their morning assemblies & zero period sensitizing students about

energy conservation. 31, 000 students from these 40 new schools are expected to sensitize approx.

3,00,000 neighbors and friends at the conclusion of Phase IV in August' 2009.

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ENERGY CLUB SCHOOLS

5

25

50

90

0

20

40

60

80

100

Phase I (04-

05)

Phase II (05-

06)

Phase III

(06-07)

Phase

IV(08-09)

Phases

Sc

ho

ols

NDPL Energy Club Phase IV launched in October, 2008 with 40 Schools (30 Govt. +10 Public) In

Phase IV 40 new member schools (30 Govt. +10 Public) included making total strength of Energy

club 90.

rdThe Project Conserve workshop was organized on 23 Dec 2008 at Sarvodaya Kanya Vidyala,

Rampura and it witnessed gathering of about 500 individuals consisting of Students and teachers

from 36 new and old NDPL Energy Club member schools.

The focal point of Conservation Workshop was to reiterate the need of electricity conservation &

means to achieve the same. This workshop was inclusive of an interaction session with the teacher

coordinators & students of new member school as well as our old member schools. A Nukkad Natak

on the theme of energy conservation was also presented by NGO Aradhya. A presentation of “know

your meter” by our technical experts was presented.

Events of NDPL Energy Club

Conservation Workshop

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Glimpses of Energy Conservation Workshop

Students participating in the workshop

Felicitation of guests during the workshop Participants presenting cultural program


Urja Mela is based on the theme of Competing to Conserve where the participant students compete in

various events like debate competition, banner making, science model display, and nukkad naatak.

Urja Mela held in the month of Aprli this year was attended by over 700 school children and 68

member schools. This massive participation highlights the growing concern about climate change

and urges everyone to pledge for adopting energy efficient measures for conservation of energy.

Modern Public School, Shalimar Bagh won the URJA CUP 2009 for overall performance in the various

events held during the day. The URJA MELA not only provided a wide canvas to these budding

talents to express their creativity and all the hard work they have put-in the entire year but also served

as a platform of congregation for each one to share, interact and learn from one another.

It was evident from the enthusiasm on the faces of the children, teachers, judges, and volunteers that

the spirit and the message of Energy Conservation went out loud all around.

A panel of 32 Judges, Facilitators and 27 volunteers made events judgments & its conduction possible.

This is besides dedicated services provided by 10 Judges to assess the Essay Entries from 40 member

schools previously.

URJA MELA



Guests Distribution of refreshment

Discussion with dignitaries Busy with Banner making competitions

Students with science models Participants presenting Nukkad Natak

Glimpses of Urja Mela

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Winner of Urja Cup

Guest, CS group team and Volunteers

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Health Camps:-

Our area of operation has a sizeable industrial population and in some areas the density is remarkably

at the higher side. These industrial workers have abject working and living conditions which do not

cater for even their basic needs of daily life, medical attention being a distant dream. During FY 2008-

2009 CS group organized 4 free Health Check up camps at different locations of NDPL distribution

area. Residents of JJ cluster and industry workers are main beneficiaries Medicines were distributed

free of cost to needy ones. The residents of these areas have reaped the benefits of the health camp.

5563 residents from different JJ clusters had been benefited through these camps. During the camp,

specialist doctors like Gynecologist, ophthalmologist, Eye specialist and General Physician from our

panel hospitals including NDPL Doctors examined the patients and free medicines were distributed

to the patients. Blood Sugar testing & Blood Pressure check up was also done by the NDPL medical

team.

Health Camps

1309

20082634

5563

0

1000

2000

3000

4000

5000

6000

2005-06 2006-07 2007-08 2008-09

Year

Ben

eficia

ries

Beneficiaries

Trends of Beneficiaries


Beneficiaries attending health camps

Ms. Anjali Rai, MLA DELHI Govt.visiting one of the health camps

Medicines distribution during the camp

Awaiting their turn Health Camp team


Glimpses Of Health Camps

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Blood Donation Camps

Blood Donation Camps are regularly organized for NDPL employees in association with the Indian

Red Cross Society of India & AIIMS. As per the MoU with Indian Red Cross Society, all NDPL

employees, whether they have donated or not, can avail the facility from blood bank during need.

During FY (08-09) total 3 camps were organized and 314 unit bloods were donated by the NDPL

employees.

Blood Donation Camps

38

140

262

314

0

50

100

150

200

250

300

350

2005-06 2006-07 2007-08 2008-09


Glimpses Of Blood Donation Camps

CEO, NDPL in the blood donation camp NDPL management with Union representative in the camp

Blood donation camp in progress

VP (HR & Admin) during the camp visit Group Photograph


Adult Literacy Centre

250 women

NDPL believes that Education is a pre-requisite for empowering women. Educated women can play a

major role in shaping their attitudes and behaviors. Some wise man has rightly said that 'if you want to

educate the family educate the mother first'.

NDPL is imparting education to women of JJ Clusters/ Resettlement Colonies through Computer

Based Functional Literacy program (CBFL) introduced by TCS in association with Dhanpatmal

Virmani Education Trust & Management Society. This programme which was started in the Year 2006

with 2 centers has now spread its branches to 12 centers at 8 different districts. During the FY 08-09,

availed functional literacy from these centers. These Computer Based Functional Literacy

(CBFL) Centers are set up at JJ Clusters Budhpur, Majnu Ka Tila, Old Chandrawal, Kaushik Enclave,

Sant Nagar, Sector - 27/1470 Rohini, Sector - 27/1111Rohini, Bhalla Factory Sultanpuri, Model Town,

Shakti Nagar, Rohini & Pitampura for underprivileged women. All these centers are managed by

trained coordinators


2

8

12

0

2

4

6

8

10

12

14

06-07 07-08 08-09

Year

No.o

fC

entr

es

Journey Of Adult Literacy Centre



145

250

0

50

100

150

200

250

300

07-08 08-09

Year

Reg

iste

red

Wo

men

s

Adult Literacy Center beneficiaries participating in tree plantation


Vocational Training Programme

In the year 2008-2009 NDPL has ventured an initiative of capacity building through vocational

training. Targeted beneficiaries were women, who are still far from the main stream of

development. The objective is to empower the women and to provide them with sustainable

livelihood. This is an opportunity for them to explore the world and make their dreams come true.

NAVJYOTI INDIA FOUNDATION: - NDPL has signed Memorandum of Understanding with

Navjyoti India Foundation for organizing Free Vocational Training in the trades of Art & Craft;

Beauty Culture, Stitching & tailoring and Typing & shorthand. Navjyoti India Foundation is an

NGO founded and nurtured by Dr. Kiran Bedi, a Magsaysay Award Winner. Vocational Training

Centers are located at Basti Vikas Kendra, CD Park, Jahagirpuri and E-2Y, DDA Flats, Block-A,

Jahagirpuri.

ALL INDIA WOMEN CONFERENCE: - NDPL has also signed a MoU with All India Women

Conference (AIWC) for organizing free Vocational Training Program for deprived women

residing in near by resettlement colonies. Vocational Training centre is located at CENPEID.

AIWC is an NGO, which was founded in 1927 “to function as an organization dedicated to the

upliftment and betterment of Women and Children”.

The trades under the AIWC programme are Beauty culture and Computer Training. In a year 100

women will get trained. An amount of Rs.250/ per month is paid to all trainees as stipend for meet

their travel expenses. These courses are certified with IGNOU & JSS (Jan Siksha Sansthan)

approved by Ministry of HRD.

During FY 08-09, 180 women have successfully completed their courses from both the centers out of

which 8 are self employed and 8 are doing job.


100

300

0

50

100

150

200

250

300

AIWC Navjyoti India

Foundation

Glimpses from Vocational Training Programme (Nav Jyoti)

Glimpses from Vocational Training Programme (AIWC)


NDPL & AIWC officials inaugurating Vocational Training Center

Certificate distribution program of the first batch passing out


HIV/ AIDS

NDPL has signed Memorandum of Cooperation (MoC) with Delhi State AIDS Control Society

(DSACS) & International Labour Organization (ILO) to run HIV/AIDS Work Place Intervention

program for NDPL employees. Employees are being trained as Master Trainers who are further

sensitizing their peers. NDPL has HIV/AIDS Policy in place. A total of 341 employees have been

trained/sensitized as Master Trainers /Peer educators

On the occasion of World AIDS Day (1st December 2008) NDPL conducted Red Ribbon Express Visit

for our employees to sensitize them regarding HIV and AIDS.

Red Ribbon Express Visit

ILO, DSACS & NDPL officials during HIV/AIDS training program HIV/AIDS policy


DRUG De- Addiction Camps

Drug use is a social evil. It destroys not only the vitality of the society but also adversely affects the

economic growth. NDPL organized 11 drug de-addiction camps in association with Prajapita

Brahmakumari Ishwariya Vishwavidyalaya. 1226 individuals have been benefited by the program.

216 individuals have got de-addicted from drugs, as ascertained in the survey conducted.

Drug De-addiction Camp Beneficiaries

403

1226

0

200

400

600

800

1000

1200

1400

2007-08 2008-09

Ye

ar

Beneficiaries

Trends Of Drug De-addiction Camp

Drug de-addiction camps in progress


“Suraksha Jagriti Abhiyan” – Public Safety Awareness Campaign.

Being a responsible corporate, NDPL in association with an NGO “ Aradhya ” organized public safety

awareness campaign through nukad nataks where the messages regarding safety tips, Energy

conservation & preventing electricity thefts were disseminated. The aim of this mass awareness

campaign was to reduce the accident occurring due to ignorance and the precautions that need to be

taken with electrical network.

During FY 2008-2009 NDPL organized 21 Nukkad Natak in its distribution area targeting JJ clusters

nearby to Grid Substations. 7605 people were sensitized through this Campaign. During the play

posters were displayed & leaflets are distributed to public. Drawing competition was also organized

for the children of the community to sensitize about the awareness movement.

Nukad Nataks in the community for safety awareness


Disability program

United Nation's Global Compact Program

To reemphasize the image of an equal opportunity employer, NDPL has adopted the dis-ability

policy. The policy aims to make NDPL a disabled friendly company. This initiative of NDPL will

open the windows of opportunity for PwDs who otherwise hardly get a chance to exhibit their

competency. It will also facilitate & provide easy accessibility to our consumers who are physically

challenged.

To start with our disabled friendly mission, we conducted an access audit of NDPL Corporate office

with help of a NGO. This helped us to assess the compatibility of available infrastructure for PwDs

and modifications that need to be done to make it completely disabled friendly. Access Audit was

replicated in 10 other major locations. To start with NDPL has recruited 5 PwDs in FY 2008-09.

Structural modifications have been done in 2 NDPL district offices. All other district offices & 4 new

buildings will be made disabled friendly in the coming year.

NDPL is signatory to United Nation Global Compact Society. This is an elite group of approx. 5,100

organizations which follows strategy policy initiative for businesses and is committed to align their

operations with the ten universally accepted principles pertaining to Human Rights, Labor,

Environment & Anti Corruption. These principles move in concurrence with Universal declaration

of Human Rights, ILO, UNDP & United Nations Environment Program.

Being the signatory of UNGC, NDPL sends a Communication On Progress annually to Global

Compact Society showing its commitment towards the 10 principles.


Combat Climate Change

Climate change activities have been carried out at an extended scale in NDPL. Apart from plantation

of 1056 saplings in FY 08-09 sensitization of employees, energy club students and consumers was also

done. NDPL has also tied up with Delhi university colleges for the plantation drive.

Tree plantation program in association with Delhi University


Support to Orphanages

NDPL provides support to SOS Child Home in Bawana and Child home in Samaypur Badli. It

conducts monthly health check up camps for these children and regular pediatricians' visits to

provide support and counseling.

NDPL CS Group organized a Rail Museum trip on the occasion of Children's Day (14 November'08)

for the children of Child home, Badli.

Through its materialistic support & periodic visits to these homes NDPL tries to make an honest

effort to occupy a small space in the hearts of these kids.

Celebrating Children's Day

TBEM assessors visit to child home

Diwali celebration in SOS Bawana


Employee Volunteering:-

We, at NDPL, believe that voluntary participation by employee in CS initiatives would provide then

immense satisfaction of having contributed to the betterment of community. With that belief in heart

& mind, NDPL management's efforts has always been directed towards employee's engagement in

community development works.

NDPL Volunteering Matrix, which basically mentions the various capacities in which the employees

can contribute to the social process initiated by NDPL, was launched through the organizational

intranet for every employee to go through and enroll. A general circular is also issued providing a

detail of CS activities & inviting volunteering requests. Based on the interest areas of volunteers they

opt for various CS activities.

NDPL Energy Club and Vocational Training centers have been two programs which have been

purely volunteer driven program. Volunteers are also playing an important role in the

implementation of SA 8000 certification apart from participating in other CS activities.

More than 494 NDPL employees have registered to volunteer in the community development

programs in FY 2008-09. Also 726 volunteering days have been devoted by NDPL employees in CS

intervention during FY 2008-09.

Volunteer's engaged in tree plantation & vocational training center


Volunteering engagement in various CS interventions


Documents

NDPL - Corporate Sustainability Group Report – 2008-09 - Tata … · 2009-08-19 · Sir Dorab Ji Tata on Mr. J. N. Tata's ideals The wealth gathered by Jamsetji Tata and his sons