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WWW.PINSTRIPEMEDIA.COM.AU
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CONTENTMARKETINGIN BUSINESS & FINANCE
PINSTRIPE MEDIA
WWW.PINSTRIPEMEDIA.COM.AU
2Pinstripe MediaExpertise, Enthusiasm & Excellence
Our Approach to Content Marketing is based on thinking
about your business in terms of your customers’ needs first
and how the content we produced will engage, educate,
inform and inspire them on a daily basis.
Pinstripe Media provide leading Content Marketing
solutions for those businesses and organisations looking to
engage successfully with the business & finance sector and
the wider Australian audience online.
We look to understand your business goals and objectives,
define workable content marketing solutions and create
strategies which provide consistent, creative and ongoing
engagement with your target audience across all digital
channels.
Content Marketing is the backbone of
effective communication
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WWW.PINSTRIPEMEDIA.COM.AU
The Management TeamPinstripe Media understand the power of made for digital content and how it can work to grow your business
David KochExec Chairman
PINSTRIPE MEDIA
Work with a team of media and marketing professionals who have the experience and content marketing insights needed to ensure that your next content marketing campaign, video production or ongoing content channel engagement is a success. Our teams of account managers and production leads will work with you to guide the delivery of quality content set against clear and detailed Pinstripe Media content strategies based on years of industry experience.
AJ KochManaging Director
Jamie Trad Head of Business Development
Paul GilbertContent Marketing Director
Chloe McCormackAccount Manager
WWW.PINSTRIPEMEDIA.COM.AU
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With over 10 years experience in content marketing, video and TV production, Pinstripe Media prides itself on the production of quality digital content for the finance and enterprise sector looking to access the marketplace of small business owners and financially-minded individuals. Our team of media professionals specialise in all areas content creation, amplification and marketing.
Small Business, Startup & Finance Specialists
Our Objective
Pinstripe media have a deep understanding of the small business and finance sector, having worked with leading businesses and brands to provide content-led marketing campaigns, ongoing content creation and video first media
production. Our unique approach to the creation and amplification of digital content provides our clients with exclusive access to small business audiences, ensuring higher levels of consumer engagement and increased brand reach and
awareness.
To connect your business and brand to the right audiences online with expertise, enthusiasm and real engagement
WWW.PINSTRIPEMEDIA.COM.AU
5Our Media NetworkOur suite of owned assets connecting your business directly to ready made finance and business audiences
Pinstripe Media provide access to our owned media network targeting business and finance professionals, entrepreneurs, and aspirational individuals
Our team of social media and amplification experts work to shape your content for use across a wide range of digital and social media channels including mobile, video and image based platforms.
*Network reach: 800,000
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WWW.PINSTRIPEMEDIA.COM.AU
Our ClientsPinstripe Media work with a wide range of both local and internal brands and companies
Microsoft engaged us as content partner for a major marketing campaign involving an online mini-series and accompanying social content
For the ATO we produced content for various campaigns including video and editorial, and executed an extensive amplification strategy
We worked with Amex on multiple projects including Forex digital ads, small business hub development and content production
NAB’s small business digital content and amplification utilizing the KBB TV show, including case studies & thought leadership
Various projects for Intel and Intel Security including video production, amplification through TV integration, and content strategy
Production and amplification with Beyond Blue through small business network to promote mental health awareness
Braintree targeted startups through our Startup Daily network with an online series and extensive social and digital content
Australia Post have partnered across multiple TV and digital projects to communicate with small business audience, including video and editorial production & amplification
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WWW.PINSTRIPEMEDIA.COM.AU
The effective use of paid, earned and organic amplification tactics which ensure
content reach and ongoing audience engagement online are at the heart of what
we do.
Amplification
Our team of senior strategist work closely with your business to create the content
and social media marketing strategies required to achieve success within the
digital channel.
Strategy Creation
During the lifecycle of any digital campaign or content engagement, Pinstripe Media will continue to monitor, test, track and re-shape content to ensure it continues to meet your business goals & content objectives.
Tracking & Reporting
The Pinstripe Media production team are highly experienced at providing all types of content for use across TV and digital channels including video, editorial, social graphics, animations, meme’s and infographics.
Content Production
Our ApproachPinstripe Media work with your business to provide a content marketing solution that work
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WWW.PINSTRIPEMEDIA.COM.AU
The Engagement ProcessThe Pinstripe Media team work through a defined engagement process to ensure content marketing success
Continuous content, post and
engagement Tracking and
Reporting. Content review,
Content Reshaping, Traffic
Analytics, Content Reach.
STRATEGIC AUDIENCE CONTENT AMPLIFICATION REPORTING
The Creation of made for channel digital content. including Articles, Graphics, Video Production, Animations infographics, memes and
whitepapers.
Understand and define the
Audience needs, behavior,
and use of channels. Audience
Research, Focus Groups, Social
Analytics, SEO and Keyword
metrics.
Content Workshops to define
your Business Goals & Content
objectives. Covering Content
Type, Persona, Policies, Pillars,
Themes, Amplification Tactics and
use of digital channels.
Organic and paid media
amplification across digital
channels and networks. Paid
media buying, Paid Social,
Influencer outreach, Organic
Amplification.
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WWW.PINSTRIPEMEDIA.COM.AU
Memes, Animated gifs, daily posts,
made for graphics…
SOCIAL MEDIA04Infographics, In display ads, EDM
creation, digital banners..
GRAPHICS03
Long form and short form Articles,
blogs and influencer interviews…
EDITORIAL02TV shows, YouTube Ads, Video
animation, live steaming…
VIDEO01
Content production: All video production and advertorial work is completed in house by a highly experienced TV production and
animation team allowing Pinstripe Media to offer full end to end content delivery services.
Content ProductionPinstripe Media production, editorial and creative teams can deliver in all areas of required content creation
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WWW.PINSTRIPEMEDIA.COM.AU
Content AmplificationThe ongoing amplification of content is the key to meeting your content marketing goals & objectives
Management of paid, earned and owned display media across all digital and social
media channels including Facebook, LinkedIn, Instagram, Out Brian, Ad serve and
programmatic.
PAID AMPLIFICATION
Resources dedicated to the continual posting and amplification of content across
Pinstripe Media owned and partner networks including social media channels. (250
thousand fans, followers and members)
ORGANIC AMPLIFICATION
Pinstripe Media will work with your existing content to re-shape and re-amplify your
content within content high trafficked content stream and across a range of digital
media channels.
RE-AMPLIFICATION
Work with Pinstripe Media to grow your existing site traffic and social media
audiences with daily channel building campaigns and activities, Increasing likes ,
members and followers.
CHANNEL BUILDING
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WWW.PINSTRIPEMEDIA.COM.AU
Made for Social content
posts that engage,
influence and educate
FacebookReal time image and
video posts, campaigns
and promotions
Instagramlink sharing in support of
content posts, live events,
and press releases
Placement of post and
pre roll ads, made for
YouTube video content
YouTubeB2B content marketing,
Professional Branding
and lead generation
LinkedInCreation of content lead
EDM’s and email
marketing campaigns
Working With SocialThe real time use of social media content to reach a target audience and grow your brand
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WWW.PINSTRIPEMEDIA.COM.AU
Paid, Owned and Organic
media planning and buying
services
Network Amplification
Creation of near real time
supporting social ready content
infographics & animations
Real Time Content
Long and short form articles
supporting campaign content
and site links
Articles
Creation of display
media for ad serve and
Programmatic
Display Media
Post and pre roll
video Advertorials for
YouTube
Video Campaign
Daily Social Posts and
Animated graphics for social
channel development.
Made for Social
Pinstripe Media work across all areas of content creation and digital campaign delivery, our team of strategists, media planners and creative resources work to create
an end to end content marketing approach that works for the digital channel.
Creating Content CampaignsProviding an end to end content marketing and campaign management solutions
WWW.PINSTRIPEMEDIA.COM.AU
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Pinstripe media have been producing leading TV and video based
content for some of the world’s leading brands and organisations for
over ten years.
Our belief in the power of video to reach your audience online is
supported by the continued growth of video consumption across all
digital, mobile and social media channels.
By 2019 it is estimated that over seventy percent of all content viewed
on line with be video and Pinstripe Media have the experience and
content marketing pedigree to ensure your content is not only digital
ready but has been made for channel.
Our team of creative, production and marketing professionals can
guide you in the creation of made-for-digital channel videos. Be it
short form advertorials, video animations, viral ready marketing
campaigns, promotional or educational content.
Working With VideoThe creation of mobile first video content
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WWW.PINSTRIPEMEDIA.COM.AU
THANK YOUThe Pinstripe Media Team
CONTACT
Paul Gilbert: Head of Content Marketing
TELEPHONE
02 8004 64640417 423605
ADDRESS
224 Riley Street, Surry Hills, NSW 2010