Physical Activity Strategy - Isle of Man Government · Vision and Mission for Physical Activity on the ... Encouraging active travel to be the first choice for short ... Development

Physical Activity Strategy

Implementation Plan 2011-2016

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Contents

1. Introduction ........................................................................................................................................................................ 3

2. Vision and Mission for Physical Activity on the Isle of Man ...................................................................................................... 3

3. Action Plan

Aim 1: To increase the number of physical activity opportunities. ......................................................................................... 5

Aim 2: To increase knowledge, awareness and understanding of physical activity ............................................................... 18

Aim 3: Through motivation and support, increase the proportion of inactive or occasionally-active people who want to increase their levels of physical activity .................................................................................... 20

Aim 4: Increase the profile of physical activity in existing key policies and strategies in the Government’s strategic planning ................................................................................................................................................ 21

4. Monitoring and Evaluation .................................................................................................................................................. 22

Appendix 1 - Musculoskeletal Physiotherapy Outpatients Service .............................................................................................. 23

Abbreviations .......................................................................................................................................................................... 24

Acknowledgements .................................................................................................................................................................. 25

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1. Introduction

This document has been developed to support and implement the aims and objectives of the Physical Activity Strategy for the Isle of Man. This plan acknowledges the need to enable people to become more physically active through creating an appropriate environment supported by targeted programmes that are conducive to behavioural change. Successful partnerships are the key to achieving the collaboration necessary to improve the population outcomes, without which the aims and the vision of the Physical Activity Strategy for the Isle of Man will not be achieved. A joined-up approach is in line with the ethos of the Isle of Man Government and is vital to deliver top quality services.

2. Vision and Mission for Physical Activity on the Isle of Man The Isle of Man is a place where individuals, groups and the community can become involved in a range of physical activities for enjoyment, improved health and well-being, and stay involved to reach their full potential.

Vision

An Island where regular physical activity is part of everyday life.

Mission

To facilitate, support and encourage life-long involvement in physical activity by the population of the Isle of Man.

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This will be achieved by:

Physical activity opportunities being accessible to all

Encouraging active travel to be the first choice for short distances

Maximising opportunities for physical activity through effective and sustainable partnerships

Providing opportunities for all in a workplace setting to take part in physical activity within their daily routine

Encouraging the use of the local environment for active recreation

Changing attitudes by raising awareness of educational, social and health benefits of physical activity.

Partner organisations are required to align their plans with the strategic aims and objectives of the Physical Activity Strategy for the

Isle of Man, in order to contribute towards building a healthy and active population.

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3. Action Plan

Aim 1: To increase the number of physical activity opportunities.

Objective Children/ Young People Method Key Partners Progress

To increase participation in appropriate physical activity by young people who have specific health/disability problems.

Develop and offer a range of approaches, interventions and opportunities to meet the needs of the young people.

Department of Education and Children (DEC)

Department of Health (DH) - Public Health Directorate and Primary Care

Department of Community Culture and Leisure (CCL) - Manx Sport & Recreation (MSR) Sports Development Unit

Department Social Care (DSC)

Children’s Centre

Local Authorities

Ongoing

Referral system in place by April 2012. Sub-group already established with actions and objectives.

To work in partnership to develop a referral physical activity programme for children who have movement and co-ordination difficulties.

DH - Children’s Physiotherapy and Occupational Therapy

To be progressed with partner agencies.

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Objective Children / Young People Method Key Partners Progress

To develop a physical activity pathway that gives inactive young people access to medical or social facilitators, whether inactivity be due to long- or short-term physical/mental health problems, or social circumstances.

To work in partnership to develop and facilitate a physical activity pathway for young people who are inactive due to long- or short-term physical/mental health problems, or their social circumstances.

DH - Community Physiotherapy, Public Health Directorate and Primary Care

DCCL - MSR Sports Development Unit

DSC

Third Sector


To increase and encourage participation in physical activity by young people who are not physically active or do not want to compete in competitive sport.

Increase the number of skipping workshops and after-school clubs.

DH - Public Health Directorate

In place and ongoing

Increase attendance at the Celebration of Skipping event year-on-year.

DEC


CPD opportunities offered to support schools in being able to offer skipping workshops and after-school clubs.

DH - Public Health Directorate in partnership with DEC

In place by June 2012

Provide support for skipping in schools.

DEC Ongoing

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continued/.... Research into the physical activity needs and requirements of young people, especially teenage girls.


DH Public Health Directorate

Children’s Centre - Healthier Outcomes Worker (HOW)

Pilot scheme in place by December 2011

Identify current provision for children and young people as a baseline.

DEC and DCCL - MSR Sports Development Unit

Children’s Centre - HOW

In place by June 2012

Promote alternative outdoor activities such as geocaching, mountain biking and nature trail walks.

Department of Environment Food and Agriculture (DEFA) - Forestry

Ongoing

Provide opportunities for children to experience the outdoor learning environment and become active learners through play.

Increase the number of Adventure Days.

Continue delivering ‘Out 2 Play’ sessions during the school holidays.

Promoting the ‘Love Outdoor Play’ campaign Island-wide.

Children’s Centre - Play Development Officer (PDO)

Ongoing

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continued/.... Provide CPD opportunities to support staff in encouraging more children to do active playground games in schools.

DEC

Children’s Centre

In place by January 2013

Review provision for playground activity via schools’ self-review.

DEC In place by September 2012

Encourage and motivate more children to do active playground games in schools.

DEC

Children’s Centre

Ongoing

To encourage greater use by schools of the Department’s woodlands, parks and open spaces for recreation and physical activity.

DEFA - Forestry

DEC

Local Authorities

Ongoing

To develop a physical activity/sporting pathway for young people who wish to progress from physical activity to sporting activities.

To work in partnership to develop and facilitate the introduction of a physical activity/sporting pathway.

DEC

DCCL - MSR Sports

Development Unit


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To increase the number of schools achieving the Healthy Futures standard in terms of physical activity.

Monitor and review reporting of Healthy Futures/physical activity as part of schools’ self-review.

DEC

Ongoing from September 2011, yearly

To facilitate communication between schools and agencies promoting physical activity.

DEC



Children’s Centre - HOW

Ongoing

To introduce new, and develop existing, physical activities/clubs within schools.

DEC




Encourage the uptake of skipping clubs within schools, with support and guidance from Level 2 skipping coach.

DH - Public Health Directorate and Sponsors Britannia International

DEC


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Objective Adult Population Method Key Partners Progress

To increase participation in physical activity by inactive people who have, or are at risk of, specific health conditions.

To increase participation in the Walk and Talk Schemes including the ‘Green’ Walk and Talk Programme.

DEFA - Forestry

Department of Infrastructure (DOI) - Highways

DH - Public Health Directorate and Primary Care


DSC

In place and ongoing. Sub-group already established and action plan in place.

To further promote the Forestry Warden’s series of self-guided walks.

DEFA - Forestry



DSC

Ongoing

Provide criteria for GPs which enable people, who have acute or chronic medical barriers to participation, to be referred into the physical activity pathway at the earliest opportunity.

DH - Physiotherapy In place by December 2011

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continued/.... Assess for and commission Home Service Support to promote independence and encourage access to meaningful activity.

DSC

Third Sector


Develop a pilot referral physical activity scheme, using and developing existing provisions; that is - Walk and Talk, Chair-based Exercise Programme, Ladies’ Activity Mornings, Swimming and Disability Sport Activities.



DSC

DEFA - Forestry

Referral system to be in place by April 2012

To develop a physical activity pathway that gives inactive adults access to medical or social facilitators, whether inactivity be due to long-or short-term physical/mental health problems, or social circumstances.

To work in partnership to develop and facilitate a physical activity pathway for adults who are inactive due to long- or short-term physical/mental health problems, or their social circumstances.

DH - Community Physiotherapy



DSC

Third Sector


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continued/.... Working with local clubs and organisations to identify potential/appropriate more formal exercise and sport opportunities.



Objective Workplace Method Key Partners Progress

Introduce physical activity in the workplace.

Initiate ‘Well-being at Work’ programmes.

All Government Departments

DSC - Well-being Group

Local Authorities

Third Sector


Support Occupational Health Draft Strategy ‘Working for Better Health’. (For example, over-50s exercise sessions for hospital staff).

DH - Physiotherapy To be confirmed

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Objective Travel Method Key Partners Progress

Increase the number of journeys made by walking and cycling.

Promote ‘Safer Routes to School’ schemes and school travel plans.


DOI Highways Division and Planning

DEC

Local Authorities


Promote ‘Walk to School’ weeks.

DOI - Highways Division In place and ongoing

Offer pedestrian training skills to Key Stage 1 pupils.

DOI - Highways Division In place and ongoing

Deliver cycle safety training to Key Stage 2 pupils.

DOI - Highways Division

DEC


The formulation of a comprehensive system of cycle routes.

The formulation of a comprehensive system of cycle routes.

DOI - Highways

DEFA

Ongoing

Encourage the provision of cycleways within developments in accordance with a comprehensive system of cycle routes.

DOI - Planning

Ongoing

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Objective Travel Method Key Partners Progress

Introduce Home Zones in residential estates to reduce speed and use as a cut through by drivers.

Home Zones to be adopted as the norm for all new residential streets.

DOI - Highways Ongoing

Encourage workplace travel plans to encourage sustainable travel options.

All Government Departments

Local Authorities


Objective Older Population Method Key Partners Progress

To increase the number of older people participating in appropriate health-related physical activity.

Increase the number of participants attending the Community Chair-based Exercise sessions (CBE).

DH - Public Health Directorate In place by March 2012

Research the effectiveness of the Chair-based Exercise Scheme in maintaining independence and reducing falls.


Phase One initial testing by August 2011; follow-up testing by

August 2012

Research into the physical activity needs of, and interventions for, older people.



DSC

Age Concern


Sub-group already established and action plan in place

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Objective Older Population Method Key Partners Progress

continued / ... Increase use of green open spaces.

Local Authorities

DEFA - Forestry

Ongoing




DSC

DEFA - Forestry


Working alongside identified partners to offer suitable signposting opportunities.

DCCL - MSR Sports Development Unit In place and ongoing

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Objective Elderly Population Method Key Partners Progress

To increase the number of frail elderly people who participate in regular physical activity.

Continue to offer in-house two day training courses to activity co-ordinators from residential and nursing homes, and offer initial support where required.


Continuing until end of Implementation Plan

Conduct refresher training days for healthcare professionals who have participated in the CBE training.

DH - Public Health Directorate Ongoing



DH Public Health Directorate and Primary Care

DSC

DEFA - Forestry


Working alongside identified partners to offer suitable signposting opportunities.



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Aim 2: To increase knowledge, awareness and understanding of physical activity.

Objective Method Key Partners Progress

Develop a marketing plan to promote the benefits of physical activity.

Devise, develop and implement a marketing plan.



DEFA - Forestry

DEC

DSC

Children’s Centre – HOW

Ongoing

Develop a monitoring and review process for the plan.

All members of the Physical Activity Implementation Group


Involve the community in developing the marketing plan by setting up focus groups and conducting a survey.



Devise, develop and distribute a leaflet aimed at senior management and HR to encourage physical activity in the workplace.




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continued/.... Establish specific physical activity awareness programmes/campaigns to increase participation.


Ongoing

Develop a website with

information on all facilities and activities available on the Island.


Ongoing

Link to schools intranet and

Healthy Futures Wiki site.

DEC

Ongoing

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Aim 3: Through motivation and support, increase the proportion of inactive or occasionally-active people who want

to increase their levels of physical activity.


To provide motivation and support as a key element within physical activity provision.

Work with existing activity

leaders and coaches to improve skills with sedentary people.

DH - Public Health Directorate DSC DCCL - MSR Sports Development Unit Age Concern Children’s Centre – HOW

Continued Professional Development (CPD) in place and ongoing

Develop more activity

leaders/facilitators for physical activities, who are appropriate positive role models.

DH - Public Health Directorate DSC DCCL - MSR Sports Development Unit Age Concern IOM Children’s Centre - HOW

CPD in place and ongoing

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Aim 4: Increase the profile of physical activity in existing key policies and strategies in the Government’s strategic

planning.


Identify existing key policies and strategies and work to raise the profile of physical activity within them.

Review existing policies and strategies.

Ensure physical activity is included within key documents.

Develop mechanisms of involving and supporting the Third and Private Sectors.

All Government Departments; Children’s Centre


To ensure that approved developments take account of, and provide the needs for, people to be physically active as a routine part of daily life.

Ensure that the open space standards set out in the Strategic Plan are adhered to in new developments.

DOI – Highways Division and Planning

Local Authorities


Ensure local facilities and services are accessible by:

o Foot

o Cycle

o People whose mobility is impaired

DOI – Highways Division and Planning


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To ensure pedestrians, cyclists and other forms of transport that require physical activity are given the highest priority when developing or maintaining streets and roads.

To continue to install 20mph Home Zones where appropriate.

To maintain and introduce 20mph School Zones where appropriate.

Create safer routes to school.

Where possible, improve walking and cycle routes to school.

Local Authorities

DEC



DOI - Highways Division


Introduce Health Impact Assessment to assess the potential health effects of a policy, programme or project on the population of the Isle of Man.

Undertake Health Impact Assessments with appropriate stakeholders as required.


Other stakeholders TBC


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4. Monitoring and Evaluation

Research, evaluation and monitoring of programmes against targets are essential to ensure the effectiveness of this implementation plan. The evidence gained from these processes will inform future policy development and ensure continuous improvement.

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Appendix 1 Musculoskeletal Physiotherapy Outpatients Service Musculoskeletal injuries can create a barrier to participation in physical activity. If not dealt with at an early stage, injury and pain can sideline a person from activity for many weeks. Activity can be related to any part of a person’s lifestyle, from leisurely activities at home to elite sports participation. Physiotherapy aims to provide early access to assessment and advice for people across all age groups who acquire injuries that hinder their participation in their chosen activities. Early intervention is proven to hasten recovery from injury and restore the person to their optimal health potential as quickly as possible to avoid loss of fitness, decrease in motivation, and depression. Each physiotherapy intervention is an opportunity for health education. Physiotherapists also work as general specialists, being ideally placed to help those who suffer from medical conditions to safely increase their physical activity levels where previously their condition has led to their exclusion, either due to physical disability or personal choice. A safe environment for introducing such a person to exercise and movement can be provided by physiotherapists until those particular barriers to participation have been overcome and the person feels confident to continue their activity independent of medically-based support. The Physical Activity Strategy is closely aligned with the aims of The Department of Health Strategy in which early intervention for injury and disease is encouraged, along with more care in the community, and education for self-management. This approach aims to reduce the prevalence of long-term conditions and referrals into hospital.

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Abbreviations

CBE Chair-based Exercise

CPD Continuing Professional Development

DCCL Department of Community, Culture and Leisure

DEC Department of Education and Children

DEFA Department of Environment, Food and Agriculture

DH Department of Health

DOI Department of Infrastructure

DSC Department of Social Care

HOW Healthier Outcomes Worker

MSR Manx Sport and Recreation

PDO Playwork Development Officer

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Acknowledgements The DH Public Health Directorate acknowledges the work of the following Government agencies, Local Authorities and Third Sector organisations who have worked in partnership to develop the Physical Activity Strategy Implementation Plan:

Department of Community, Culture and Leisure

Manx Sport and Recreation (MSR)

Department of Education and Children

Department of Environment, Food and Agriculture

Forestry, Amenity and Lands Directorate

Department of Health

Public Health Directorate – Health Improvement Primary Care Physiotherapy

Department of Infrastructure

Highways Division Planning Division

Department of Social Care

Mental Health Services

Municipal Association

Children’s Centre

Age Concern Isle of Man

This document can be provided in large print or in audio format on request

Sporting & Healthy Schools Partnership c/o Department of Health, Public Health Directorate,

Cronk Coar, Noble’s Hospital, Strang, Douglas, Isle of Man, IM4 4RJ.

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Physical Activity Strategy - Isle of Man Government · Vision and Mission for Physical Activity on the ... Encouraging active travel to be the first choice for short ... Development