FACTS, RULES AND TIPS:HOW TO GIVE PROPER

PHOTO CREDITWHEN SHARING A PHOTO

ONLINE

GivingPhoto Credit

I MA G E S A DD R E L E VA NCE A ND SOME T H I NG I NT E R E ST I NG T O B R E A K UP T E X T

I MA G E S AT T R A CT AT T E NT I ON B E FOR E T H E V I E W E R

B E G I NS R E A D I NG T HE CONT E NT

I MA G E S H E L P T O MA I NTA I N T H E R E A DE R’ S AT T E NT I ON

I MA G E S E NHA NCE A ND ST R E NG T H E N Y OUR FA CT S A ND OP I NI ONS

I MA G E S M A KE YOUR PA G E UNI QUE FR OM OT H E R S, A ND

H E L P T HE R E A DE R T O R E ME MB E R Y OUR PA G E

The Importance of Using Images on Your Website:

You’ve written the content, and now you need an image to go with it.

If you are publishing or redistributing an image or photograph that you don’t own the right to, you must give credit to its source.

Failing to do so will hold you liable for copyright infringement under 17 U.S. Code Section 501(a) of the United States copyright law.

I have the legal right to use the photo just

becauseit is online

True or False?Posting a photo and

adding the link is not sufficient

photo credit

False True Just because an image is online, you do not own the rights to share it.

Although there are free and paid sources that allow you to share, there are many sources that require permission.

Adding any type of attribution does not cancel out copyright infringement.

Copyright law gives the owner the right to decide where their work is published.

There are 4 basic types

of photos to share:Your own images

Copyrighted images

Creative Commons License

(All of these have certain rules or guidelines that you must look out for)

Stock images

Taking Your Own

Photos

If you are able to take your own photos, this is a great way to be unique! However, keep in mind the rights of the subject you are capturing.

A person must sign a model release in order to give you permission to use the photo.

If you are taking pictures of an event, be sure to get permission to use the images.

If you are in a public area, your photo is safe. However, if you had to pay to enter, or there are signs indicating photography is not allowed, you could be considered trespassing.

Using a Copyrighted Image

You’ve found an image on Google, accompanied by “©”

It is in your best interest to not use the image in order to avoid legal problems.

If you feel that you must use that particular image– you have to contact the copyright holder and ask permission before using it.

No response does not equal freedom to use the image!!!

Asking Permission to Use a Copyrighted Image:

Identify what you would like to use by including the specific link to the image.

Include where you would like to use the image by adding the link to the blog or website.

Inform the copyright holder of how they would benefit from you using their image.

It is nice to give a compliment about the pictures mentioned.

Hello (name),

I am writing a blog about (topic)and I’d like to include your photo(link to photo) with the post, butwill only do so with yourpermission. I’d link the image to(link to blog), plus give you akeyword-rich text link. (The post willlikely get 300 views, plus an unknownamount over time from Googlesearches, etc.[BENEFIT])Here’s the post link: (blog link)You have some stunning shots!Best,(Signature)

If you are using the

image somewher

e other than a blog...

you must provide the

copyright with holder detailed

information.

Follow these steps when drafting a request to

use the image:

Step 1– Draft a letter of request and include the title of the publication where you plan to use the photograph, name of the publisher, type of publication, estimated number of copies to be printed, date of distribution, languages of distribution, territories of intended publication and what date the photo is needed.

Step 2–Indicate which type(s) of use of the photograph you need, such as reproduction, display or modification.

Step 3–Request which formats you need the photo copy provided in: Digital, print, scan or transparency. If you request a digital copy, include your preferred file format and resolution.

Step 4–Include the cost of publication or admission if copies will be sold or published in a free handout for attendees of an event, if applicable.

Step 5–Note admission cost, quantity of attendees and the event’s sponsor when using the photograph as part of a presentation.

Step 6–Supply a plot synopsis and use context if you intend to show the photo in a movie or television broadcast.

S T E P   1 I M M E D I AT E LY B E N E AT H T H E C H A R T, P H O T O G R A P H O R A R T W O R K , E N T E R T H E N A M E O F

T H E C R E AT O R - - P R I N C I PA L A U T H O R - - O F T H E I M A G E . P R I N C I PA L A U T H O R S M AY B E I N D I V I D UA L S

O R O R G A N I Z AT I O N S. A S K T H E A U T H O R I F Y O U S H O U L D U S E A P S E U D O N Y M .

S T E P   2 N E X T T O T H E P R I N C I PA L A U T H O R ' S N A M E , P R O V I D E T H E T I T L E O F T H E G R A P H I C. I N C LU D E

T H E C O P Y R I G H T S Y M B O L I F T H E S Y M B O L A P P E A R S W I T H T H E I M A G E Y O U C O P I E D.

S T E P   3 E N T E R T H E W E B S I T E U R L , I F R E L E VA N T. W R I T E T H E E N T I R E W E B A D D R E S S. I N D I G I TA L

W O R K S, E N T E R I T A S A L I N K .

You’ve got permission…

Now what?

Creative Common

s License

A Creative Commons (CC) license is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. A CC license is used when an author wants to give people the right to share, use and build upon a work that they have created.

Types of Creative Commons Licenses

THE ATTRIBUTION LICENSEAllows you to copy, distribute , tweak, and publish a piece of work, even commercially, as long as you give credit for it.

THE ATTRIBUTION-NO DERIVS LICENSESimilar to above, but you cannot alter, change, or tweak the original image.

THE ATTRIBUTION- NONCOMMERCIAL LICENSEYou may only use the photos as you wish for non-commercial purposes only.

THE ATTRIBUTION- NONCOMMERCIAL- NODERIVYou can use the image, however it must remain in the original form and cannot be used commercially

ATTRIBUTION- SHAREALIKE LICENSEImage can be used in any manner- even tweaked, cropped, enhanced, etc, but it is understood that after you create those new images, they will be under the same license and someone else can freely use your new image, if they wanted, the same way you did.

ATTRIBUTION- NONCOMMERCIAL- SHAREALIKESame as above, except the images must be used for non-commercial purposes only.

Stock Image

s

Stock photography is the supply of photographs, which are often licensed for specific uses. It is used to fulfill the needs of creative assignments instead of hiring a photographer, often for a lower cost. Today, stock images can be presented in searchable online databases. They can be purchased and delivered online.

Paid Images Free Images

www.iStockPhoto.com www.bigstockphoto.com/ www.dreamstime.com/ http://photodune.net/ www.clipart.com www.shutterstock.com www.gettyimages.com www.corbisimages.com

www.flikr.com www.freeimages.com/ www.gratisography.com www.picjumbo.com/ www.photopin.com/ www.stockphotosforfree.com/ www.www.unprofound.com/ www.500px.com/

creativecommons www.creativecommons.org

Stock Image Websites

It is a good idea to verify the license for every photo, even if you have found it on a stock image website. There is always a possibility that someone has shared an image to the stock image website that was found elsewhere.

Bottom Line:Always cite your sources.

When in doubt, ask permission!

When arranging your image on the page, consider the direction it is leading the eye. In other words, you don’t want to place an image of a man running so that he appears to be running off of the page, instead, place the image on the other side so that the eye direction will have better flow.

It is considered unethical to flip an image of a person. If the rule stated above makes the eye direction flow off of the page, change the layout instead of flipping the image!

SOURCEShttp://12most.com/2013/03/26/ensure-using-legally-online-photos/

http://yourbusiness.azcentral.com/give-copyright-credit-images-2791.html

http://smallbusiness.chron.com/give-copyright-credit-images-16161.html

http://www.smartpassiveincome.com/how-to-find-images-blog-guide/

http://en.wikipedia.org/wiki/Creative_Commons_license

http://pegfitzpatrick.com/2013/06/26/oh-snap-can-i-legally-use-that-photo/

http://productivewriters.com/2011/02/14/permission-use-copyrighted-photos/