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Time Reinvented

Phosphor Watch Catalog 2012

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Time ReinventedTIME REINVENTEDTechnology has enhanced our lives in a million different ways but somehow bypassed our watches.Phosphor is changing that. As former VP of Technology at Fossil, our founder saw a simple, but huge opportunity. Implement new technologies into an industry that hadn’t changed for decades and create watches that are truly revolutionary. Harnessing the latest cutting edge technologies, our team of veteran designers have redesigned the traditional fashion timepiece for

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Page 1: Phosphor Watch Catalog 2012

Time Reinvented

Page 2: Phosphor Watch Catalog 2012

TIME

REINVENTED

Technology has enhanced our

lives in a million different ways

but somehow bypassed our

watches.

Phosphor is changing that.

As former VP of Technology at

Fossil, our founder saw a

simple, but huge opportunity.

Implement new technologies

into an industry that hadn’t

changed for decades and create

watches that are truly

revolutionary.

Harnessing the latest cutting

edge technologies, our team of

veteran designers have

redesigned the traditional

fashion timepiece for all

generations. Phosphor pushes

past the boundaries of

conventional watch design and

offers a revolutionary fusion of

fashion and technology.

Phosphor. Time Reinvented.

Page 3: Phosphor Watch Catalog 2012
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Phosphor Appear The Phosphor Appear™ watch line skillfully blends design and technology to craft the ultimate fashion timepiece. Driven

by our revolutionary Micro-Magnetic Mechanical Digital™ technology, your new watch utilizes miniature sized rotors to

mechanically rotate Swarovski™ crystals and other precious materials into positions that reveal numerical or

chronological information. With each changing minute, these tiny rotors elegantly display the passing time while

producing a distinctive sound unique to the new Phosphor Appear™ watch line.

MD002L MD003L

MD004L MD005L

Page 5: Phosphor Watch Catalog 2012

Appear Features:

Exclusive Micro-Magnetic Mechanical Digital™ technology

Watch face offers time mode, seconds mode and off mode

Off mode shows an entire face of crystals with no time display

Case Diameter : 43.8mm

Overall case thickness: 14.5mm

Water resistance: 5 ATM – 50m

Display: 12 hour

MD007G MD001G MD006G

Page 6: Phosphor Watch Catalog 2012
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Powered by M³D technology and featuring a modern nylon band, the Phosphor Appear Bracelet maintains the classic

Appear look, with a crystal-encrusted watch face and colored crystal time display that revolves to reveal the time. Now

available in four colors, black, white, clear and pink.

MD008L MD009L

MD010L MD011L

Back Side

Page 8: Phosphor Watch Catalog 2012
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Phosphor Digital Hour

The digital display utilizes the revolutionary E Ink electronic paper display featuring its paper-like, high contrast readability

that is sure to be noticed by others around you. A standard numeric digital display in one mode, a graphic hour clock

display in another and the ability to switch between white-on-black to black-on-white time display give this digital watch a

style of its own.

DH01 DH02 DH03

DH04 DH05 DH06

Page 10: Phosphor Watch Catalog 2012

Phosphor World Time

The World Time Curved E Ink digital watch offers the ability to

select from 24 times zones for one display mode, while optionally

displaying a second time zone simultaneously. The dual time zone

display can also be configured to simply display the time of day or

both the date and time in either over-sized or conventional sized

segments. These unique capabilities are packaged in a sleek,

ultra-thin, curved case only 9.3 mm thick. Incredibly versatile, the

new World Time gives you an assortment of different functions

and display modes.

WC01 WC02 WC03 WC04

Page 11: Phosphor Watch Catalog 2012

WP001 WP003 WP002

Phosphor World Time Sport

In addition to the features of the Phosphor World

Time E Ink Digital watch, the new World Time

Sport debuts a state-of-the-art buttonless touch

lens operation, allowing for a sleek, ultra modern

look, and the ability to change modes with a simple

finger swipe across the case. The World Time Sport

also includes a flexible silicone band and durable

plastic case.

Page 12: Phosphor Watch Catalog 2012

Phosphor saw the watch potential in an

emerging technology called electronic ink.

Where standard LCD displays are muddy,

low contrast grey, E Ink is crisp and high

contrast black and white. Its microcapsule

technology also allows for a much finer

resolution of graphic displays allowing for

smooth and crisp curves. No more stiff

LCD segments. Clean and versatile

Phosphor’s E Ink Curved Digital line offers

a revolutionary new spin on the traditional

digital watch.

About Phosphor’s E Ink Curved Digital

Page 13: Phosphor Watch Catalog 2012

ABOUT E INK TECHNOLOGY

Electronic ink is a proprietary material that is

processed into a film for integration into

electronic displays. Revolutionary in concept,

electronic ink is a fusion of chemistry, physics

and electronics to create this new material. The

principal components of E Ink are millions of tiny

microcapsules about the diameter of a human

hair. In one incarnation, each microcapsule

contains positively charged white particles and

negatively charged black particles suspended in

a clear fluid. When a negative electric field is

applied, the white particles move to the top of the

microcapsule where they become visible to the

user. This makes the surface appear white at that

spot. At the same time, an opposite electric field

pulls the black particles to the bottom of the

microcapsules where they are hidden. By

reversing this process, the black particles appear

at the top of the capsule which now makes the

surface. appear dark.

Microscopic view of eink

microcapsules.

About E Ink Technology

Page 14: Phosphor Watch Catalog 2012

Phosphor Posters

36.0

24.0”

Page 15: Phosphor Watch Catalog 2012

Phosphor Point of Purchase Displays

Page 16: Phosphor Watch Catalog 2012

6.25”

4.25”

5.25”

12.0”

10.0”

20.0”

12.0”

10.0”

Phosphor Point of Purchase Dimensions

Page 17: Phosphor Watch Catalog 2012

Phosphor Celebrity Fans & Press

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INSTORE Magazine

June 2011

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“The perfect gift for any frequent traveler…”

Men’s Fitness’ Tech Lust:

5 Favorite Stocking Stuffers 2010

Page 26: Phosphor Watch Catalog 2012
Page 27: Phosphor Watch Catalog 2012