Philippine Cinemain Nation Building

1945-1969

Victory Joe (1946) Manuel Silos

Second Golden Age

After World War II, filmmakers went back to work with studios dominating the movie scene

Established reliable standards for work, encouraging professionalism and love for the

medium

Gerardo De Leon

● Sisa (1951)● Noli Me Tangere (1961)● El Filibusterismo (1962)● Ifugao (1954)● The Moises Padilla Story (1961)● Hanggang sa Dulo ng Daidig (1958)● Huwag Mo Akong Limutin (1960)

Noli Me Tangere

Lamberto Avellana

● Anak Dalita (1956)● Badjao (1957)● Kundiman ng Lahi (1959)● Portrait of the Artist as a Filipino (1965)

Lapu-Lapu, 1955

Portrait of the Artist as a Filipino

Manuel Conde

● Juan Tamad Goes to Congress (1959)● Genghis Khan (1950)● Juan Tamad Goes to Society (1960)● Ibong Adarna (1941)● Ikaw Kasi (1955)● Molave (1961)

Ibong Adarna, 1941

Gregorio Fernandez

● Malvarosa (1958)● Higit sa Lahat (1955)● Luksang Tagumpay (1956)● Heneral Gregorio del Pilar (1949)● Dagohoy (1953)

Malvarosa

Manuel Silos

● Biyaya ng Lupa (1959)● Biyaya● Tuloy ang Ligaya (1958)● Hagdanan ng Kalayaan

Chat Gallardo

● Geron Busabos (1964)

Studio System

SAMPAGUITAWomen pictures& Comic adaptations

LVNComedies & Swordplay

PREMIEREAction

“Formula”

Formula-oriented movies to ensure easy accpetability among audiences who were thought

to be passive viewers seeking only to be entertained.

LVN Movie Stars and Directors

Breakdown of Studio System

Labor problems

Rise of indepentent producers

Movie Stars and the “Hits”

Mainstream Moviemaking

● Action Films -increased fight sequence● Melodrama -sentimental sarswela narratives● Bomba -melodrama celebrating sex urge● Comedy -slapstick● Horror -Christmas & Halloween● Musical -competition with TV

Awards● Maria Clara Awards

● 1950-51● Manila Times Publishing Company● Best Picture & Best Performances

● Filipino Academy of Movie Arts and Sciences● FAMAS● May 31, 1953● “a picture should be judged in its totality as it strikes the

perceptual senses”● Formal aspects of filmmaking-scriptwriting, direction,

acting, cinematography, editing, sound and music

Government Intervention

Cinema as a source of income

Heavy taxation

Censorship

● Board of Review for Moving Pictures● 1940s

● Premiere's Ako Raw ay Huk, 1946● Philippine Constabulary intervention● Principle of prior censorship

● 1950s & 1960s● Crime and violence

Publication

Criticism

● 1960s● Philippine Studies● Bienvenido Lumbera's “The Tagalog Film and

the Logic of Irony”, 1962● The Manila Chronicle

● Nestor U. Torre, Behn Cervantes, Ishmael Bernal● Pilipino Reporter

● Reviewer for komiks magazine Clodualdo del Mundo Jr.

● Early 1970s

Metro Manila Film Festival

1966Manila's Anniversary Day

Resurgence of Nationalism

Increase in the number of reputable venues for Filipino movies to broaden the audience for local

films including college students and young professionals