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San Francisco branding agency PhilippeBecker overview
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We design brands that create value—category-defining
brands that rise top of mind, center of heart and at the
bottom line. We do this for emerging sectors, new
products and evolving categories—for start-ups to the
Fortune 50.
At the heart of it, we design brands that people
connect with, understand, pick up, talk about or maybe
even love (and what brand doesn’t want to be loved or
understood).
Founded by Philippe & David Becker in 1998.
22 creative, sharp, passionate, dedicated and
collaborative people based in San Francisco.
Numerous design and industry awards.
What we doBrand Strategy
Brand Building
Brand Creation
Brand Strategy• Consumer insight
• Positioning
• Brand stories
What we do
Brand Building• Increase brand relevancy
• Revitalize existing equities
• Line extensions
New Brand Creation • Develop brands in emerging categories
• Create holistic brands from scratch
• Stretch brands into new categories
• Concept development; NPD ideation
Core practices
Strategy
Package Design
Naming
Brand Identity
Structure
Communication
before
Organics for All.
Objective: Create a new organic brand from the ground up, built on the proposition that great tasting organic food should be available (and affordable) to the widest audience possible.
What we did:New brand creation
• Strategy• Positioning• Naming• Design• Implementation• Brand book and video
before
Open a Waterfront Bistro at home.
Objective:Redefining the category with a new brand of restaurant quality seafood at home.
What we did:New brand creation
• Naming• Brand identity• Package design• Brandscape video• Brand guidelines
A Brighter World.
Objective: Create a new brand of sustainable household products that delivers the kind of efficacy customers expect from non-green cleaning products.
What we did:New brand creation • Brand identity• Package design• Brandscape video• Brand guidelines
before
Born from the Wisdom of Moms.
Objective: Create an emotional dialogue with moms via new packaging
What we did:New brand creation
• Brand identity• Design• New category
development
Retail Branding
Prior to working with Safeway, PhilippeBecker enjoyed a seven-year relationship with
Whole Foods Market developing a range of new category brands, as well as launching 365 Organic.
We continue to create and revitalize brands in the non-grocery sector. Most recently we completed the design of 10 new brands for Michaels. Following are some examples of
our work.
Whole-istic Brand Development.
Client: Whole Foods Market
Objective: Launch the 365 Organic brand and develop a comprehensive brand architecture for new destination categories.
What we did:Brand buildingBrand creation
• Strategy• Packaging• Implementation• Brand guidelines
Crafting 10 new brands brands for North America’s largest specialty retailer of arts, crafts and framing.
Client: Michaels Stores
Objective: Revitalize the image of this category leader by creating destination brands driven by consumer insights and lifestyle needs.
What we did:New brand creationBrand revitalization
• Marketplace and consumer insights
• Brand positioning• Naming• Brand identity• Packaging design• Brand communication
Garnering loyalty with signature destination brandsand seasonal favorites.
Client: Williams-Sonoma
Objective: Create signature destinationproduct lines across the Williams-Sonoma store.
What we did:Brand building
• Brand identity• Packaging
A new personal care brand created with signature ingredients from around the globe—THERE is a destination for the mind, body and spirit.
Client: Cost Plus World Market
What we did:New brand creation
• Marketplace insights• Brand strategy/positioning• Naming• Brand identity• Packaging design• Copy writing• Brand rollout
CPG Brands
PhillipeBecker partners with a wide range of CPG brands across diverse categories.
Our projects range from global brand launches to national brand revolutions. Following are a few examples of our work.
Innovative new culinary kit for 2.
Client: Nestlé USA
Objective: To develop the brand and packaging for this category-defining new product.
What we did:New brand creation
• Marketplace Insights• Brand architecture• Brand identity• Packaging
Hands-on alliancewith IDEO for a brand that keeps germs off hands.
Client: IDEO/CleanWell
Objective: PhilippeBecker was invited by IDEO to partner on the development of natural line of cleaning products and hand sanitizers.
What we did:New brand creation
• Brand identity• Packaging
We like wine (a lot). So we created our own brand from scratch.
What we did:New brand creation
• Identified market opportunity
• Product development• Sourcing• Positioning• Naming• Brand identity• Packaging• Brand communication• Web
POINTS POINTS86 89
Vegetarians can have their steak and eat it too.
Client: Garden Burger
Objective: Inspiring a mouth-watering trip around the globe for these full-flavored garden steaks.
What we did:New brand creation
• Brand identity• Packaging design
before
before
Making the computer personal with this global rebrand
Client: Hewlett-Packard
Objective: Integrated branding for 100+ consumer products in six languages, across multiple product categories.
What we did:Global brand relaunch
• Packaging• Branding guidelines
T-Mobile packaging agency of record since 2003.
Client: T-Mobile USA
Objective: Launch new signature brands.Rebrand of franchise products.
What we do:Brand buildingBrand creation
• Marketplace insights• Structure/innovation• Packaging• Collateral• Brand communication
High-touchbranding for myTouch launch.
Client: T-Mobile USA
Objective: Create a brand that delivers on the promise of personalization and self expression enabled by this latest platform.
What we did:New brand creation
• Structure• Brand identity• Packaging• Collateral• Launch materials
Raising the bar.
Client: Continental Mills
Objective: Improve taste appeal, messaging, consumer navigation and shelf standout for this premium brand of brownie mix.
What we did:Brand revitalization
• Consumer insights • Packaging
before
Waking up a brand Brand New Brand.
Client: Brand New Brands
Objective: Packaging refresh for a sleep beverage launched by the health and wellness incubator, Brand New Brands.
What we did:Brand revitalization
• Branding• Packaging
before
Expressing a new world of possibility.
Client: Microsoft
Objective: Make the brand relevant to programmers and creatives who use these robust web authoring tools.
What we did:Brand revitalization
• Packaging• Launch collateral• Brand guidelines
before