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CAPABILITIES + PORTFOLIO OVERVIEW
MEDLEY-INC.COM
MEDLEY-INC.COM 2
Fresh takes
Helping your brand delight new
and existing audiences, we
bring a fresh take on PR & digital
marketing – reaching diverse
consumers and increasing brand
awareness. We are public relations
pros, digital media experts and
experienced brand strategists.
MIS
SIO
NOUR MISSION IS TO STRENGTHEN BRAND REPUTATION AND INCREASE RECOGNITION THROUGH PUBLIC RELATIONS AND DIGITAL MEDIA MARKETING SERVICES. WE WILL ALWAYS WORK CREATIVELY, THOUGHTFULLY AND ETHICALLY TO MARRY TRADITIONAL PR WITH THE LATEST TRENDS IN TECHNOLOGY.
MEDLEY-INC.COM 4
Medley Inc. is a minority women-owned small business specializing in helping organizations
reach diverse markets through public relations and digital media marketing. We proudly tout a
portfolio featuring campaigns on local, national and international landscapes. We are known for
our nontraditional approach to marketing and our ability to increase brand awareness.
Founded in 2009, we launched our agency with a specific desire to tell stories that represent
diverse communities. We believe that our work as culturally competent communication experts
is imperative. We should all be telling stories that humanize communities, that elevate unsung
heroes and that contribute to a more equitable world.
Our designations include Women’s Business Enterprise Alliance, Women’s Business Enterprise
National Alliance, Greater Houston Black Chamber, Minority Business Enterprise and Historically
Underutilized Business.Our founder Ashley Small completed the Goldman Sachs 10,000 Small
Businesses program in 2017. Additionally, we are certified by Google AdWords as experts in
online advertising.
OUR AWARDS INCLUDE:
• PRSA Excalibur Award (Multicultural Marketing)
• PRSA Excalibur Award (Young PR Professional of the Year, Mageida Sopon)
• Greater Houston Partnership (Business Leader Award, Ashley Small)
WHO WE ARE
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WHAT SETS US APART?
MULTICULTURAL MARKETING
Our team has extensive knowledge of the shifting demographics
in the regions where we work that informs a strong focus on
authentically engaging communities.
INDUSTRY EXPERIENCE
Our successes range from launching aggressive social media
campaigns to implementing custom search engine optimization
plans that increase organic visibility.
NEW TECHNOLOGY
Revered for our knowledge and implementation of new
technology, we seamlessly integrate digital media marketing
strategy with public and community relations for a multifaceted
approach to your campaign.
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Ashley launched Medley Inc. in 2009 to help brands grow their visibility, amplify their voice and expand their reach across the world, marrying traditional PR with the latest trends in technology. She develops campaign strategies, maintains commitment to supporting clients’ annual marketing goals and leads in message development.
OUR TEAM
ASHLEY SMALLFounder & CEO
LIS HARPERSenior Client &
Project Manager
Lis brings a passion for thoughtful communications and creative energy to her role as a Strategist and Account Executive at Medley. With over a decade of experience in digital marketing, message strategy and project management, she offers clients a wealth of diverse industry and audience insights.
Jahmika is a motivated and ambitious public relations professional with a high
aptitude for new industries.
JAHMIKA MITCHELL Account Executive
ASHLEY SEGURAAccount Specialist
AMEENA RASHEEDSocial Media Manager
Ameena Rasheed is a so-cial media manager and and graduate school stu-dent pursuing her masters degree in data analytics.
Ashley Segura has a pas-sion for creating content that is not only culturally relevant but also visually
appealing.
MEDLEY-INC.COM 7
WHO WE SERVE
Our clients are innovative advocates, passionate philanthropists and driven organizational
leaders. We serve those with a desire to make the world a little bit better. Our clients launched
nonprofit organizations decades ago, when others did not believe that real solutions to society’s
most pressing problems were achievable. Together with our clients, we make bold leaps and
work in spaces that make history by transforming lives.
Who we are as a community is directly connected to what we say in the social arena and
we are so proud to work with organizations who truly live their values. At Medley, we strive
to decrease the gap between ideals and actions, while discovering new information and
opportunities to help our clients achieve the impossible.
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We recognize that your vision is the foundation upon which our talents soar. We take a
real look at your foundation, what makes you brilliant and amazing, and then we create a
comprehensive and customized approach to building up a solid, memorable campaign.
PUBLIC RELATIONS:
• Media, Community, & Consumer Relations
• Media & Public Speaking Training
• Content Development & Marketing
• Copy Editing & Proofreading
• Advertising Support
• Stand-in Spokesperson in both English and Spanish
• Crisis Communications
BRANDING:
• Graphic Design
• Website Development & Design
• Website, Eblast, Social Media Development & Design
• Video Filming, Editing, & Production
• Photography
DIGITAL MEDIA MARKETING:
• Website Content Maintenance
• Website Search Engine Optimization & Marketing
• Social Media Campaign Training, Strategy, & Implementation
• Digital Community Engagement
• Online Advertising
LIVE STREAM & VIDEO PRODUCTION
• Video Filming, Editing & Production• Selecting and Customizing Streaming Tools• Video Programming and Content Strategy• Video Engagement and Production Support
SERVICES
MEDLEY-INC.COM 9
MINIMUM OF 10 MEDIA PLACEMENTS PER SIX-MONTHS
RETAINED CLIENTS
CLIENT/ACTION STATS
YEAR TO YEAR, WE RETAIN 90% OF OUR CLIENTS
CLIENTS SEE AN AVERAGE REVENUE INCREASE OF 30% AFTER LAUNCHING
SOCIAL MEDIA CAMPAIGNS
AVERAGE EMAIL OPEN RATE OF 20% OR HIGHER
WE SERVE 2 OF THE 5 ARTS DISTRICTS IN HOUSTON FUNDED
BY THE MAYOR’S OFFICE OF CULTURAL AFFAIRS
WE’RE THE ONLY BOUTIQUE AGENCY IN HOUSTON AND
LOS ANGELES SPECIALIZING IN MULTI-CULTURAL MARKETING
30%
OUR CLIENTS
10
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CASE STUDY: KROGER
SCOPE:
Kroger has become the nation’s #1 grocery retailer. Kroger recently launched the Dip clothing line where 80% of the clothes were under $19, and a holiday program called “Geoffrey’s Toy Box, bringing exclusive Toys “R” Us toys to nearly 600 stores. In a Kroger brand expansion initiative, Medley Inc. implemented a comprehensive PR campaign to garner awareness in the Houston market.
CHALLENGE:
THE PLAN:
OUTCOMES:
POSITION KROGER AS A COMPETITOR AMONGST OTHER TRADITIONAL CLOTHING AND
TOY RETAILERS
EXPAND KROGER’S BRAND OUTSIDE OF THE
GROCERY SPACE
ENSURE ACCESSIBILITY, DIVERSITY, AFFORDABILITY
AND FUNCTIONALITY OF NEW PRODUCT OFFERINGS
PRESS OPPORTUNITIES EMPHASIZING A “ONE STOP CLOTHING SHOP”
PARTNER WITH COMMUNITY-FOCUSED MEDIA FOR PRESS OPPORTUNITIES ON
ACCESSIBLE TOY SHOPS
NEWS & PRINT PLACEMENTS:
REACH VIA GEOFFREY’S TOY BOX PLACEMENTS
50.9MIN APPAREL SALES
$5.2M
IN SALES FROM 18 STORES FOR THE TOY
BOX CAMPAIGN
$50KLIFT IN CHILDREN’S
APPAREL DURING THE HOLIDAYS
23%
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SCOPE:
SOCIAL MEDIA PUBLIC RELATIONS SPECIAL EVENTS
RAISE GENERAL PUBLIC AWARNESS ABOUT THE ARTS
DISTRICT.
CASE STUDY: Ar ts Dis t r ic t Houston Mural Unvei l ing Campaign
INCREASE IN IMPRESSIONS
662%
INCREASE IN TWITTER ENGAGMENT
170%MEDIA IMPRESSIONS
20.7K
INCREASE IN INSTAGRAM FOLLOWERS
40%EARNED MEDIA VALUE
$37.3K
CUSTOMER INCREASE FOR SURROUNDING
BUSINESS
200
Arts District Houston, a state-recognized arts and cultural district, is home to anup and coming creative economy. This colorful, urban, artist-centered communityalong the Washington Avenue Corridor touts the highest concentration of artists inthe state. Seeking to build community, Fresh Arts engaged Medley Inc. toimplement an integrated PR and digital marketing campaign aimed at garneringawareness of the district through a project that would build collaborationsbetween artists and local businesses. We successfully positioned the Arts DistrictHouston as a community committed to enhancing the livability of the surroundingneighborhoods while centering the existing culture.
THE TOOLS:
PLAN:
OUTCOMES:
COMMUNITY RELATIONS
INCREASE PARTNERSHIPS WITH LOCAL RETAILERS
AND RESTAURANTS.
INCREASE PUBLIC ACTIVITY ON ARTS DISTRICT HOUSTON SOCIAL MEDIA, CHECKINS, GEO- TAGS AND MENTIONS
MEDLEY-INC.COM 12
CASE STUDY: AT&TSCOPE:
On May 12, 2017, AT&T Houston Emerging Leaders united to support Senate Bill 1004, which would ensure Texans and Texas businesses continue to have access to the most technologically advanced wireless infrastructure. Local leaders sent Texas lawmakers key messaging to lay essential groundwork for implementing 5th generation wireless networks.
THE TOOLS:
EMAILMARKETING
SPECIAL EVENT
OFFLINE COMMUNITYRELATIONS
STRATEGY:
We identified and activated the 20 most influentIal leaders out of a database of 100 Houston-based African American professionals. Within a mere 24 hours, 15 passionate leaders contacted Texas lawmakers in support of the bill, utilizing our tools to effectively connect with their elected officials.
ASSESSMENT:
This successful community activation demonstrates the direct correlation between developing authentic relationships with local influencers and furthering AT&T’s overarching mission. The quantifiable recognition of diversity through tangible initiatives bolsters consumer brand loyalty and public education by showcasing AT&T’s commitment to inclusion.
OUTCOMES:
OF OUR LEADERS ROSE TO THE CHALLENGE
75%JOBS CREATED
21KIN GDP GROWTH
$3.4B
MEDLEY-INC.COM 13
CASE STUDY: THE ROSESCOPE:
Since 1986, The Rose has been the only non-profit organization based on a model that changes lives by providing a space for women who have health insurance to cover the cost of those who are uninsured. The organization has grown significantly throughout the years to become the leading breast healthcare organization in Texas. The objective is to expand on existing marketing efforts, ultimately raising awareness of The Rose, its annual events, services, and programs.
THE TOOLS:
THE CHALLENGE:
SOCIAL MEDIA PUBLIC RELATIONS SPECIAL EVENTS COMMUNITY RELATIONS
GIVE THE ROSE’S ONLINE
FOLLOWING THE FULL EVENT
EXPERIENCE
POSITION THE ROSE AS BREAST
HEALTHCARE EXPERTS TO
PROMOTE THEIR MISSION
ENGAGE COMMUNITY
TO CREATE AWARENESS FOR
THE ROSE
THE PLAN:
THE OUTCOME:
PROVIDE LIVE SOCIAL MEDIA
SUPPORT DURING EVENTS
PURSUE OPPORTUNITIES
RELATED TO BREAST CANCER
TOPICS
PREPARE PRESS CONFERENCE TO
ANNOUNCE TEAM UP FOR THE ROSE, AN
ONLINE AUCTION OF A PAIR OF PINK PADS AUTOGRAPHED BY THE HOUSTON TEXANS, TO
LOCAL MEDIA
NEWS & PRINT PLACEMENTS:
VALUE FOR PRINT PLACEMENTS
47M
REACH
32MEVENTS WITH
LIVE COVERAGE
7REACH FROM 15 LOCAL
MEDIA PLACEMENTS
3.9M
MEDLEY-INC.COM 14
PORTFOLIO: MEDIA PLACEMENTS
Forbes | View article
Houston Chronicle | View article
ABC 13 - Houston | View article
Nonprofit Quarterly | View article Univision | View article
Houston Business Journal| View article
AP News | View article
MEDLEY-INC.COM 15
PORTFOLIO: MEDIA + DIGITAL
FRESH ARTS X ARTS DISTRICT HOUSTON
ARTS DISTRICT HOUSTON
MIDTOWN HOUSTON
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PORTFOLIO: PHOTO + VIDEO
VIEW VIDEOVIEW VIDEO
PHOTOGRAPHY AND VIDEOGRAPHY
Whether it’s capturing short, social media clips for mobile consumption or creating broadcast-
ready commercials, our team of multimedia employees and contractors are able to provide
strategic support throughout the entire production experience.
We are experienced writers, video editors and directors who have consistently brought our
clients vision to life.
VIEW GALLERY
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PORTFOLIO: GRAPHIC + BRAND
GRAPHIC DESIGN AND BRANDING
We dive deep into your vision and story to create branded pieces that have meaning,
function and style. We pride ourselves on having the ability to quickly understand each clients
unique brand, tone and the public expectation of their published content. Our graphic design
work will be tailored towards your needs, including custom templates for ongoing, internal
needs and unique designs specific to each campaign.
PROJECT: Women’s Energy Network 2017 Biennial Conference.
Responsible for designing conference look and feel, official conference books, wayfinding and signage, badges, and ads.
PROJECT: Visual brand development and web design for Chapters & Pages, a face-to-face children’s book club and educational tutoring source founded in the Houston area.
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PORTFOLIO: WRITING
WRITING AND PROOFREADING
Our writing and proofreading work is an integral part of our overall communications
campaign. Each day, we are tasked with developing original content such as blogs,
newsletter copy, press releases, social media content, donor solicitation letters, special
invitations, appearance requests and much more.
Prior to launching Medley, our founder worked at traditional media outlets like the Houston
Chronicle and JONES Magazine where she was able to contribute published articles and
oversaw ad copy and development.
Read Story Read Story
Read Story
BUILT ON SOUL -- A PASSION FOR POSITIVITY, RE-INVENTION, MULTICULTURAL MESSAGING, AND PUBLIC ENGAGEMENT.
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