Phase IV - Managing

7/30/2019 Phase IV - Managing

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CAUTION: EXPLOSIVE FLAVORS


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WELCOME TO OUR HOOD!

WHAT WE LOVE

Fizz Bomb is a small independent soda fountain mixing up handcrafted sodas and other tasty delectables

from our shop down in the Crossroads of KCMO.


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WHAT WE LOVE

Were passionate about creating concoctions that we, and our customers believe inquality sodas, made

well, using the best ingredients.


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WHAT WE LOVE


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WHAT WE LOVE

We take our soda seriously, but we also believe that brand and the experience of drinking this effervescen

liquid should embody its qualities...


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ATTRIBUTES: ENERGETIC

Energetic


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ATTRIBUTES: SOPHISTICATED

Sophisticated


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ATTRIBUTES: CREATIVE

Creative


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ATTRIBUTES: FUN

Fun


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ATTRIBUTES

These four ingredients embody the qualities of soda and are the heart of the brand. They also reflect the

people and places we want to inspire and cater to.


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OUR MISSION

KABOOM!PAPOW!

SHHBLAM!BURP!

KAPOW!

Fizz Bomb is an explosion of flavors and excitement.


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Our mission is to inspire a sense of community, creativity, and joy

that will bring out the best qualities in all of us.

OUR MISSION

Our mission is to inspire a sense of community, creativity, and joy that will bring out the best qualities in a

of us. Its not just about the products, but about the connections we make with others, and qualities we lea

about ourselves through the experiencing the brand.


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AWAKEN YOUR SENSES

ESSENCE

Its about awakening our senses...


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BRAND APPLICATION


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BRAND MARK

The brandmark is a visual pun. Its iconically an atom bomb yet the fuse alludes to a straw to

further suggest the vibrancy of soda. The mark can be paired with the tagline, Caution

Explosive Flavors but never with the...


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LOGOTYPE & SIGNATURE

...logotype.

Its a reflection of the the brandmark. It exemplifies a similar roundness and explosive

expression. Within the staging area the signature should be given proportional space to mainta

its integrity.


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BOLD, STRAIGHTFORWARDS, TIMELESS

TYPOGRAPHY

Fizz Bombs primary typeface is DIN Next. Its bold, straightforwards, and timeless.


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TYPOGRAPHY

BOLD, STRAIGHTFORWARDS, TIMELESS

The history of DIN goes back to 1905 during the glory years of the soda fountain. Its a typefac

that has evolved and withstood the test of time like the art of soda.


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TYPOGRAPHY

Sanchez

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ( ? ! @ # $ % & * )

DIN Next

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0 ( ? ! @ # $ % ^ & * )

DIN should only be used as a header. For body copy and supporting text, use the secondary

typeface Sanchez. Its a younger and friendlier compliment to DIN Next.


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COLORS


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CARBONATE WHITE

00,00,00,00

MELLOW YELLOW

07,00,89,00

CHERRY BOMB

00,95,71,00

BLACK COLA

00,00,00,100

COLORS

Our colors are bright and bold to spark that explosion of energy in all of us! Cherry Bomb pink

our primary color. Its the base syrup that flavors our brand, which we use on almost all of our

materials. Carbonate White, Mellow Yellow, and Black Cola should only be used as accent color


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GRAPHIC ELEMENTS & PATTERNS


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STATIONERY: BUSINESS CARDS

Our stationery is visually more simplistic then other parts of the brand. They act more as a

means of evoking curiosity. The full experience comes in interacting with the actual shop.


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STATIONERY: ENVELOPE

The simplicity on the envelope allows for an unexpected moment of explosiveness...


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STATIONERY: ENVELOPE

upon opening the envelop.


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STATIONERY: INVOICE & LETTERHEAD

the letterhead and invoice uses various elements of the system and focuses on explosiveness

through language playing off of pop culture references such as this message will now self

destruct at the bottom of each page.


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ABOUT MENU BLOG CONTACT

MON T HU 1 1 1 0P M

FRISAT

SUN

1 1 1 2P M

1 1 6 PM

We are passionate about creating concoctions that we, and

our customers believe inquality sodas, made well, using

the best ingredients. A simple combination.

SHOP HOURSMADE WITH LOVE

WEBSITE & MOBILE DEVICE

Our website is a space where customers can experience our shop's culture. Here, you can view

our menu and follow our blog to stay up to date with all the explosions we create.


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WE HONOR OUR ROOTS

We believe in honoring our roots.


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MIXOLOGIST UNIFORM

All of our Mixologists are dressed in traditional soda jerk whites with just a hint of Cherry Bompink.


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WE DRESS TO IMPRESS

We dress to impress. All of our products are an art form.


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CRAFTED V-NECK SHIRTS

We carry a variety of well crafted apparel items to suit the diverse tastes of our customers.


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CRAFTED CLASSIC TEE

Fizz Bomb believes in putting just as much care and thought into our ingredients as everythingelse we do.


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MIXED WITH LOVE

All of our sodas and candies are made in house.


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PACKAGING: CANDY JARS

Jars of different types of candies will sit along the shelves within the shop to be purchased. Thenaming plays off of the brand and the type of candy such as sugar bombs, jelly bombs, andchoco bombs


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PACKAGING: BOTTLED FIZZ BOMBS

we also bottle sodas for customers to take home or gift to a loved one


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INSPIRING COMMUNITY


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URBAN BILLBOARD

To create a feeling of vibrancy against the tones of urban environment, our Cherry Bomb pink

will create an eye-catching visual that will inspire passer byres to visit our shop.


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STOREFRONT

The shop itself is painted with the our Cherry Bomb Pink and a hint of Carbonate White. The

colors allow Fizz Bomb to be super visible against the more urban landscape and will hopefully

spark the curiosity of passer byres.


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LANDMARK VEHICLE

A landmark object not only adds to the energetic culture of the Crossroads, it also creates a

mobile extension of the brand. Its a way to inspire energy, creativity, and joy outside of the

brands physical location.


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This is Fizz Bomb. Caution: Explosive Flavors.

Documents

Phase IV - Managing