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Pharma Asia Sep-Oct 2011
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A leading resource for the pharmaceutical industry
www.PharmaAsia.comSeptember-October 2011
MICA(P) 085/02/2011 PPS 1628/01/2012(022707)
Drug counterfeiting: Under siege
Drug
Manufacturing
Moving up the compliance curve
Special Report
Modern drug testing
Drug
Development
Surviving difficult times
In-depth technology and research articles, market analyses and trends, and more
Available in print, or user-friendly e-book format for viewing on the go
Weekly summary e-newsletter
Website with top stories, latest news and an archive of nine technical channels
PharmaAsia is the only magazine you need to stay abreast of innovative technologies and trends impacting the pharmaceutical industry in Asia.
For a free subscription to any PharmaAsia product, please log on to www.PharmaAsia.com/subs
A Leading Resource for the Pharmaceutical Industry
A leading resource for the pharmaceutical industry
www.PharmaAsia.comMay-June 2011
MICA(P) 085/02/2011 PPS 1628/01/2012(022707)
Growth in Asia:New opportunities in drug development
Pharma IT
Pharma opens up to IT outsourcing
Special Report
China’s pharmaceutical industry goes from strength to strength
Drug Discovery
Proteomics in action: Opening doorways to new drugs
www.PharmaAsia.com22
PharmaAsia is published eight times a year by Ten Alps Communications Asia Pte Ltd, located at 67 Ubi Avenue 1, #06-06 StarHub Green North Wing, Singapore 408942. All rights reserved. Please address all subscription mail to PharmaAsia at the above address, or Fax (65) 6521 9766. PharmaAsia Volume 6, Number 5.
Contents
www.PharmaAsia.comSeptember-October 2011
08__ Country Analysis Vietnam: Boosting its domestic pharmaceutical
industry Rising presence of health issues such as gastrointestinal problems in the
country is creating a huge demand for drugs.
10__Drug Development Surviving difficult times While the global recession has exacerbated fi nancial pressures on
biopharmaceutical companies, those pressures create opportunities for the industry to reexamine and revamp the drug development process.
16__ Drug Manufacturing Drug counterfeiting: Under siege Asia’s pharmaceutical supply chains are constantly being invaded by
fake and sub-standard drugs. As protective regulatory policies are being erected, the industry also requires technology that can effectively combat the growing problem.
21__Special Report Modern drug testing TÜV SÜD PSB is equipped with modern analytical testing equipments
to help companies meet the necessary product quality and validation requirements for drugs and pharmaceutical products. Pharma Asia visited the facility in Singapore to fi nd out more.
24__ Drug Manufacturing Moving up the compliance curve How does a company move compliance from a traditional approach to
a fully effective quality system that is not only compliant but effi cient and integrated to key business processes? The following case study illustrates its transformation.
A leading resource for the pharmaceutical industry
02__Editor's Column The other drug problem003__Top Of The News
27__Product Center
16
20
21
www.PharmaAsia.com22
Editor’s Column
September-October 2011 • PharmaAsia
ISSN 2010-4251
EDITORIALGroup Editor
Raymond Foo, [email protected]
Editorial Advisors
Eize de Boer, PhD, Global Manager, Life Science Auditing, SGS. Ian Griffi ths, Medical Director, GSK International Medical, AP. Jasmin Patel, PhD, Managing Director, Fidelity Ventures. Jerold Martin, MSc, Senior Vice President, Scientifi c Affairs, Pall Life Sciences. Lee Babiss, PhD, President & Global Head, Pharma Research, Roche. Rama Shankar, Quality Performance Manager, TAP Pharmaceuticals Products Inc. Shama Kajiji, PhD, Director, Portfolio Franchise Management Department, Merck & Co.
SALES & AD ADMINAssociate Publisher
Alvin Lim, (65) 6521 9759; [email protected] Executive
Lim Yann Ming, (65) 6521 9748; [email protected]
PUBLISHING SUPPORTProduction Manager
Pauline Goh, (65) 6521 9772; [email protected] Design Manager
Honess Ho, (65) 6521 9769; [email protected] Designer
Elsie Chin, (65) 6521 9771; [email protected] and Distribution Manager
David Low, (65) 6521 9784; [email protected] Executive
Adeline Peh, (65) 6521 9764; [email protected] Executive
Tiffany Mok, (65) 6521 9776; [email protected] Executive
Levi Cheng, (65) 6521 9775; [email protected] Manager
Sam Soh, (65) 6521 9786; sam.soh@ tenalpsasia.comSenior Web Developer
Drake Lim, (65) 6521 9749; drake.lim@ tenalpsasia.com
FINANCEFinance Manager
Lim Ai Ling, (65) 6521 9740; [email protected]
CEO
Raymond Wong; [email protected]
Ten Alps Communications Asia Pte Ltd
67 Ubi Avenue 1, #06-06 StarHub Green North Wing, Singapore 408942Tel (65) 6521 9777 Fax (65) 6521 9788 www.PharmaAsia.com
Printer: KHL Printing Co Pte Ltd
A leading resource for the pharmaceutical industry
Raymond FooGroup Editor
There is a new front in the war on drugs, and it's not the kind of drugs one
might think. We're not talking about cocaine, heroin or methamphetamines.
This is about drugs that could wind up in every household’s medicine cabinet:
counterfeit prescription drugs.
According to WHO, counterfeit drugs are found everywhere in the world. They range
from random mixtures of harmful toxic substances to inactive, ineff ective preparations.
Some contain a declared, active ingredient and look so similar to the genuine product
that they deceive health professionals as well as patients. But in every case, the source
of a counterfeit drug is unknown and its content unreliable. These medicines are
always illegal and can result in treatment failure or even death. Eliminating them is a
considerable public health challenge.
Stringent regulatory control of medicines and enforcement by national medicines
regulatory authorities contributes signifi cantly to prevention and detection of
counterfeit drugs. However, the aim is to involve a range of stakeholders in collaborative
eff orts to protect people from buying and taking counterfeit drugs.
MSNBC reports that Pfi zer Inc and a pharmacy standards group are teaming to warn
consumers about the risks of counterfeit prescription medicines. The pharmaceutical
giant, whose impotence pill Viagra is widely counterfeited, and the US National
Association of Boards of Pharmacy have announced the start of an educational campaign
to explain the dangers of counterfeit drugs and help people fi nd legitimate pharmacies
online. The eff ort includes a website, a video series on a new YouTube channel and
takeovers of websites counterfeiters have previously used to sell fake Pfi zer drugs.
Here in Asia, counterfeit drugs remain a huge challenge. The region accounts for the
biggest share of the trade in counterfeit medicines, according to the Pharmaceutical
Security Institute. High prices of branded pharmaceuticals may be one of the reasons
that the counterfeit drug trade fl ourishes, not only in Southeast Asia, but in Western
countries as well.
The extent of the challenge means there is no ‘one size fi ts all’ solution. Besides
fostering cooperation between stakeholders and national enforcement agencies, the
other key objective should be the building of public and government awareness of the
seriousness of the problem. PA
The other drug problem
www.PharmaAsia.com 33
Top Of The News
September-October 2011 • PharmaAsia
Top Of The News
Prostate cancer drug granted patent in Singapore
Agilent and Chungnam University collaborate to further glycomics research
Pharmaron to host Merck Serono R&D laboratory in China
Ph a r m a ro n a n n o u n c e d a
s t r a t e g i c p a r t n e r s h i p
with Merck Serono, the
biopharmaceutical division of Merck
KGaA, Germany. In the framework of
this partnership, Pharmaron’s new
campus in the Beijing Economic and
Technological Development Area
(BDA) will serve as home to Merck
Serono’s China R&D Laboratory.
The focus of this laboratory will be
clinical bioanalysis and biomarker
characterization, allowing for the
identification of gene mutations
among the Chinese population,
early detection of disease processes,
and development of personalized
medicines for cancer and neuro-
degenerative diseases.
Pharmaron, a leading integrated CRO
in the US and China with expertise
from discovery to IND, recently
completed the first phase of its new
Beijing campus, which boasts over
600,000 square foot of space. This
new campus houses Pharmaron’s
elaborate drug discovery services area
including chemistry, DMPK, biology,
pharmacology and GLP Bioanalysis.
On August 31, 2011, Merck Serono and
Pharmaron celebrated the opening
ceremony of Merck Serono’s China
R&D Laboratory as the beginning of
this long-term collaboration between
the two companies.
Agilent Technologies
Inc and Chungnam
National University
announced an agreement to
develop new applications,
methods, technologies and
software tools in the field
of glycomics, the study of complex
sugars. The university aims to identify
and develop biomarkers for diseases
such as cancer, leading to development
of therapeutic antibody products.
The announcement marks the first
partnership of its kind for Agilent with a
university in Asia.
The research will be jointly led by
Professor Hyun Joo An, Department
of Analytical Science and Technology
at Chungnam National University’s
Graduate School of Analytical Science
and Technology (GRAST )
and Head of the new Asia
Glycomics Education Center,
a n d by R u d o l f G r i m m ,
Agilent’s Director of Science
and Technology and Manager
of Collaborations in the Asia
Pacific region. Grimm was appointed
adjunct professor by the university for
his work in this field. Both researchers
will define and conduct joint research
projects to develop new applications,
methods or analytical tools for glycan
analysis. Under the agreement, GRAST
will also develop glycomics training
courses for Agi lent ’s customers
and employees to help further the
advancement in the field, while Agilent
Life Sciences will utilize GRAST as its
strategic glycomics reference site in
Korea and Southeast Asia.
Ad a m i s P h a r m a c e u t i c a l s
Corporation announced the
technology which constitutes
its compound APC-200 was recently
granted patents in Singapore and South
Africa. According to the company, these
patents significantly strengthen the
Adamis APC-200 patent portfolio for the
use of APC-200 in the treatment of early
and late stage prostate cancer.
APC-200 is a small molecule formulation
that has been developed for oral
administration. Pre-clinical studies
confirming the use of APC-200 for the
treatment of prostate cancer were
pioneered by Dr George Wilding and his
team. Dr Wilding is the Assistant Dean for
Oncology and Director of the University
of Wisconsin Carbone Cancer Center.
The initial development of APC-200 is
intended for patients with castration-
resistant prostate cancer. However, APC-
200 has the potential to be beneficial to
patients in combination with androgen
deprivation therapy (ADT), or where ADT
has not been approved or is not effective
or tolerated.
www.PharmaAsia.com44
September-October 2011 • PharmaAsia
Top Of The News
Nycomed and Almirall announce licensing agreement for antihistamine
GE Healthcare to invest US$1 billion in new oncology solutions
GE Healthcare
has announced
i ts p lans to
dedicate US$1 billion
of its total R&D budget
over the next five years to expand
its advanced cancer diagnostic and
molecular imaging capabilities, as well
as its world-class technologies for the
manufacture of biopharmaceuticals and
for cancer research.
Announced alongside a US$100 million
open innovation challenge in New York
City, the US$1 billion investment crosses
all lines of GE Healthcare’s global business
and is an example of the company’s
commitment to fighting cancer. The
investment will enable the company to
bring the most promising cancer ideas
to market, unleashing technologies that
improve accuracy of diagnosis to enable
more effective treatment decisions and
empower doctors and patients with
better information.
“We are committed to tackling cancer.
However, with a disease as complex and
multifaceted as cancer, solutions need
to be equally multifaceted and even
more integrated, combining imaging,
molecular diagnostics and healthcare IT,”
said John Dineen, President and CEO, GE
Healthcare. “As one of the most relevant
global cancer diagnostic companies, we
are devoting an even greater share of our
R&D budget to continue developing new
oncology solutions.”
Bristol-Myers Squibb and Ambrx announce collaboration for novel biologics programs
Bristol-Myers Squibb Company
and Ambrx Inc announced
a collaboration under which
Bristol-Myers Squibb will receive
exclusive worldwide rights to research,
develop and commercialize biologics
based on Ambrx’s research surrounding
the Fibroblast Growth Factor 21 (FGF-21)
protein, for potential use in treating type
2 diabetes, and the Relaxin hormone, for
potential use in treating heart failure.
Derivatives of FGF-21 and Relaxin
were developed using Ambrx’s unique
ReCODE platform technology to modify
the native proteins with amino acid
building blocks beyond the common
20 to engineer enhanced versions for
investigation for therapeutic use.
Under the terms of the agreement,
Bristol-Myers Squibb will make an
upfront payment of $24 million to
Ambrx. In addition, Bristol-Myers
Squibb will make potential milestone
payments and royalty payments on
worldwide sales for both programs.
Bristol-Myers Squibb and Ambrx will
also enter research collaborations for
both programs. FGF-21 is a naturally
occurring protein that has been
characterized as a potent metabolic
regulator, and has been shown to
lower blood glucose, elevate good
cholesterol and promote weight loss in
preclinical studies. The lead compound
in this program, ARX618, or PEG-FGF-21,
is in the final stages of preclinical
development.
Relaxin is a naturally occurring hormone
known for its role in pregnancy and
childbirth. Preclinical studies suggest
Relaxin may aid in the treatment of
heart failure by improving cardiac
function. This program is in preclinical
development.
Nycomed and Almirall announced
that they have signed a licensing
and supply agreement for
Almirall's R&D antihistamine ebastina,
under the trademark Kestine, indicated
for allergic rhinitis and chronic idiopathic
urticaria, in China and other key
emerging markets. Under the terms
of the agreement, Nycomed will have
exclusive commercialisation rights for
the existing Kestine product in China.
Additionally, Kestine will be launched in
Malaysia, Philippines, Singapore, Thailand
and Indonesia, with Nycomed becoming
marketing authorisation holder in
these territories. Financial details of the
agreement were not disclosed. According
to the companies, Kestine (ebastine) is a
product developed by Almirall's R&D and
which to date has been marketed in more
than 30 countries worldwide through the
company's own affiliates and licensees.
Its efficacy and safety are backed by
thorough, extensive research: over 100
clinical studies have been conducted on
over 15,700 patients.
www.PharmaAsia.com 55
Top Of The News
September-October 2011 • PharmaAsia
India generics companies lead pharmaceutical innovation in Asia PacificSignifi cant increases in investment and development of novel drug pipelines.
Multi-national pharmaceutical
companies are likely to
face increased competition
for new molecular entities from India-
based generics companies, according
to the 2011 CMR International Asia
Pacific R&D Pharmaceutical Factbook
released by CMR International, a
Thomson Reuters business.
According to the research contained
in the Factbook, India’s generic drug
companies are making significant
investments in innovative R&D and
have generated the largest new drug
pipelines among generics companies
worldwide in the years between 2006 and
2010.
India-based generics companies are now
leading the rest of the world’s generic
companies in discovering and developing
new biopharmaceutical entities that
have not been previously available for
therapeutic use in man. Although India
is reported to have nearly 90 innovative
products in the pipeline, almost half of
them are already in the preclinical phase.
The Asia Pacif ic Factbook also
reports that by continuing to shift
their operating model towards
participating in high risk, high-reward
drug patent challenges (known as
Paragraph IV challenges), India-based
generic companies are adopting an
increasingly aggressive approach to
securing market share. The change
in approach is highlighted by the 72
percent increase in the number of
Paragraph IV patent challenges raised
by Indian companies between 2009
and 2010.
GE Power & WaterWater & Process Technologies
New ASTM E2656 for On-Line TOC Demonstrating Process Control of TOC in Pharma Water
ASTM’s new E2656, Standard Practice for Real-Time Release Testing of Pharmaceutical Water for the TOC Attribute, explains how to achieve both accept-able water system process capability for the Total Organic Carbon (TOC) requirementand compliance with the critical new US FDA Process Validation Guidance Document.
To help you establish the scientific evidence that your water system can consistently deliver quality product, GE Analytical Instruments offers a range of products and services, including:
• World-class analytical instruments• Process validation services• Compliance with USP, EP, ChP, IP, and JP TOC requirements
Learn more. Contact [email protected] or visit www.geinstruments.com.
GE imagination at work
www.PharmaAsia.com66
September-October 2011 • PharmaAsia
Top Of The News
Teva solidifies Japanese operations
Sinopharm upgrades supply chain system
Teva Pharmaceutical Industries
Ltd announced that it will
acquire the 50 percent interest
formerly held by Kowa Company Ltd in
Teva's Japanese joint venture for a total
purchase price of $150 million. With this
acquisition, Teva will own 100 percent
of the former joint venture, which will
immediately begin to do business as an
important and wholly-owned member
of the Teva Group.
Teva and Kowa announced the
establishment of Teva-Kowa Pharma
Co Ltd in September 2008, and have
since grown the joint venture into
one of the top 5 generic players in
Japan, in cooperation with Kowa.
The joint venture generated sales of
approximately $200 million in 2010.
SK biopharmaceuticals in collaboration agreement to study Lou Gehrig’s disease
In July 2011, Teva completed the
acquisition of Taiyo Pharmaceutical
Industry Co Ltd for $934 million. Taiyo is
the third largest generics manufacturer
in Japan with sales of approximately
$530 million in 2010.
Taiyo brings to Teva a portfolio of over
550 products and a strong presence
in all major channels of the Japanese
pharmaceutical market. Teva also gained
access to Taiyo's strong R&D team, local
regulatory expertise and a state of the
art production facility.
With this latest transaction, Teva's
operations in Japan are expected to
generate annual sales in excess of $800
million.
So u t h K o r e a n b i o t e c h S K
biopharmaceuticals announced
that they signed an agreement
to collaborate with the Mayo Clinic for
the discovery of new drugs targeting
Amyotrophic Lateral Sclerosis (ALS, Lou
Gehrig’s disease).
The collaboration aims to discover
innovative drugs that may aid in the
treatment of the disease. Current drugs
are known to extend a patient’s life by
only three months on average. Dr Jeong
Woo Cho, Vice President for the Drug
Development Business, said, “This is
the case of a happy marriage between
a specialty company with excellent
preclinical R&D and Mayo Clinic, a first-
class research institute focused on a
new scientific paradigm and equipped
to take on specialized clinical trials. The
collaboration aims to identify drug targets
that help treat this fatal disease.”
With their three-year collaboration, SK
biopharmaceuticals will work with Mayo
Clinic’s Leonard Petrucelli, PhD, Chair and
Professor of Neuroscience. Dr Petrucelli’s
laboratory has pioneered research in the
neurosciences field. The first phase of
the preclinical research collaboration will
focus on chemical compounds that target
TDP-43, a protein that is a prime suspect
in the disease.
Sinopharm Group’s distribution
centre in Hunan, China has
successfully upgraded its
supply chain technology platform
with the latest version of Manhattan
Associates’ Warehouse Management
system (WMS). Sinopharm expects the
system will play a vital supporting role
in helping it achieve its target of RMB
10 billion in revenue in the next five
years.
Sinopharm has invested nearly RMB
200 million in its Hunan distribution
centre, which opened in May this
year. The company said it is now able
to categorise products and manage
storage requirements to meet different
manufacturers’ needs, which is helping
make order picking more efficient and
optimising operating flow.
It also has the ability to analyse the
performance of the warehouse and
can identify areas where productivity
and service level improvements can be
made.
Sinopharm estimates the enhanced
capabilities offered by the new system
will deliver productivity improvements
of up to 30 percent.
www.PharmaAsia.com 77
Top Of The News
September-October 2011 • PharmaAsia
Merck and BGI establish strategic collaboration on biomarkers and genomic technologies
PPD expands clinical microbiology laboratory services globally
Sanofi Pasteur acquires worldwide license for acne vaccine
Sanofi Pasteur announced a
research and development
c o l l a b o r a t i o n w i t h t h e
University of California, San Diego
on an immunologica l approach
to acne prevention and treatment
targeting the specific neutralization
of Propionibacterium acnes factors in
inflammation.
Acne vulgaris (acne) is one of the most
common skin diseases worldwide and
affects more than 50 million people in
the United States alone. The disease
has multiple, complex factors and is
associated in particular with the Gram-
positive anaerobic bacterium P acnes
that is a normal member of the human
skin microflora. Current treatment of mild
forms of acne involves killing P acnes
with bactericidal agents such as benzoyl
peroxide and oral or topical antibiotics,
all of which indiscriminately kill many
bacterial species and disrupt the normal
balance of the skin microflora. Long-term
use of antibiotics also leads to resistant
strains of P acnes.
According to Sanofi Pasteur’s estimates,
the annual worldwide market for
acne therapeutics is in excess of US$3
billion. The financial terms of the
agreement were not disclosed. The
agreement includes a two-year research
collaboration with Dr Chun-Ming Huang
and his associates at UC San Diego
School of Medicine for further research
and development. PA
PPD I nc announced i t has
expanded its clinical microbiology
laboratory at its global central
laboratories worldwide, strengthening
its laborator y testing ser vices in
infectious diseases, one of the largest
therapeutic areas for clinical research and
development. The company now offers a
full range of microbiology testing services
such as bacteriology, mycobacteriology
and testing of microbioterrorism
pathogens. The laboratory also provides
extensive virology testing, including real-
time polymerase chain reaction, viral
load, genotyping and single nucleotide
polymorphism analysis. The laboratory
has the capability to culture, quantitate,
identify and determine antibiotic
susceptibility and resistance for aerobic
and anaerobic organisms. PPD is already
running studies for staphylococcal and
yeast infections and for the presumptive
identification and quantification of
microbiota.
“Microbiology is an important compo-
nent of laboratory testing for infectious
diseases,” said Elena Logan, Senior Vice
President of Global Central Labs for
PPD. “Strengthening our microbiology
c a p a b i l i t i e s d e m o n s t r a te s P P D ’s
commitment to deliver a full range of high
quality global central laboratory services
and builds on our fully integrated clinical
research and development expertise
across all areas of infectious diseases.”
Merck and BGI announced
that they have established
a collaboration to focus
on the discovery and development of
biomarkers and genomic technologies.
Under the agreement scientists from
Merck and BGI will work closely together
to identify and characterize biomarkers
with an emphasis on drug discovery,
drug development and diagnostics
applications across a wide range of
therapeutic areas.
"This strategic collaboration
combines BGI's genomic
sequencing and analytic
capabilities with Merck's
expertise and experience in
drug development," said Dr
Jeffrey Chodakewitz, Vice President, Late
Stage Development, Merck Research
Laboratories. "By working together we
hope to apply BGI's comprehensive
next-gen sequencing solutions to
develop important new tools to aid
drug development and enable effective
tailoring of medicines to those patients
most likely to respond."
Under the terms of the agreement Merck
and BGI will each be permitted to propose
projects to be undertaken
under the collaboration.
Both Merck and BGI will
provide resources, expertise,
samples and other research
material as needed for the
collaboration.
www.PharmaAsia.com88
Country Analysis
September-October 2011 • PharmaAsia
Demographically, Vietnam has a large and
young population, estimated to be the
eighth largest population in the Asia
Pacific region by 2016. The elderly population is
rising slowly, and will remain as one of the lowest
proportions in the Asia Pacific region. Rising drug
consumption and government investment make
Vietnam an attractive pharmaceutical market.
There are around 171 pharmaceutical companies
in Vietnam, out of which 9.0 percent are owned
by foreign investors and 4.0 percent are joint ven-
tures. About 28.0 percent of them have the Global
Manufacturing Practice (GMP) certification.
Local pharmaceutical production was valued at
nearly US$920 million and met 48.0 percent of
the nation's needs. Imported drugs account for
the remaining 52.0 percent. According to Deputy
Minister of Health, Cao Minh Quang, improving
the domestic pharmaceutical industry would
be the health sector's utmost priority in the
coming years in order to satisfy 70.0 percent of
the nation's demand by 2015. Health ministry
statistics show that the value of the nation's total
medicine consumption reached almost US$1.9
billion last year. The Ministry of Health forecasts
that the size of the Vietnam pharmaceutical
market will exceed US$2.0 billion and annual
growth will reach between 17-19 percent in 2011.
In 2010, about 22.0 percent of the population was
affected by gastrointestinal (GI) related problems
Vietnam: Boosting its domestic pharmaceutical industryRising presence of health issues such as gastrointestinal problems in the country is creating a huge demand for drugs.
Yamunah Kandasamy, Research Associate
– Healthcare, Frost & Sullivan
in Vietnam. Such a high percentage of population
suffering from this condition could be due to
the fact that people in Vietnam are increasingly
leading a busy and stressful lifestyle. With the
hectic lifestyle, they have less time for balanced
meals and exercise. People use more take-
away food deliveries, and many young urban
consumers eat at their desks at work. All of these
habits led to more digestion related problems and
gradually aggravates to more GI related issues.
Alcoholism appears to be another serious cause
of increase in gastrointestinal problems in
Vietnam. Statistics from the Vietnam Beverage
Association shows that 5.0 percent of citizens and
3.0 percent of mountaineers are alcoholics out of
total population of 89,571,130 in 2010.
According to Dr Pham Thi Thu Ho, VP of The
Vietnam Association of Gastroenterology, the
Gastrointestinal Department in Vietnam hospitals
have been burdened with male patients
having trouble with their livers or galls due to
overconsumption of alcohol.
Types of drug treatmentsThe availability of GI services in Vietnam is
relatively high and it is expected to be offered in
86.9 percent of hospitals. Only a small percentage
of doctors prefer the endoscopy procedure while
the majority prefers to prescribe patients oral
medication.
www.PharmaAsia.com 99
Country Analysis
September-October 2011 • PharmaAsia
Various drugs are available in Vietnam for GI related problems. Of
the drugs in the market, 45.0 percent are generic, 30.0 percent
are over-the-counter (OTC), and the remaining 25.0 percent are
patented. They are mostly classified into anti-diarrheal, anti-ulcer
drugs such as H pylori agents, H2 antagonists, prostaglandins
and proton pump inhibitors. Other categories include GI
anticholinergics, antispasmodics, GI motility drugs and laxatives.
Drugs in GI – opportunities and concernsVietnam's US$1.9 billion medicine consumption market
represents a good opportunity for medium to high return
market for drug makers. Demand for medicines is supported
by a thriving economy, political stability, growing private
consumption and health insurance. Despite a low per capita
spending, some research suggests that market growth could
have a CAGR of 14.6 percent against the government’s estimate
of 17-19 percent. With 22.0 percent of the population affected by
GI related cases in the country, and considering the fact that each
person affected by GI may have to receive a dosage of oral drugs
at various stages; this would boost the demand for drugs used for
treating GI conditions.
Since the country is depended on 52.0 percent of imported drugs,
the devaluation of its currency (dong) is a major area of concern.
The prices of pharmaceuticals are rising again in Vietnam. It costs
more for importers to purchase raw materials and finished drugs.
This is causing concern for patients that are already dealing
with constant inflationary pressures, predominantly affecting
essential items. Higher prices are then passed on to wholesalers,
retailers and ultimately the end users.
Future outlookThe Vietnam government will be consolidating and modernizing
existing hospital pharmacies in Ho Chi Minh City in the period up to
2020. Each province will also have additional provincial hospitals
to ensure that there will be one hospital with a pharmacy. Other
plans to develop Vietnam’s pharmaceuticals includes boosting
the manufacturing of essential drugs in order to cut prices,
stabilise the market and reduce the country’s dependence on
foreign pharmaceutical imports. Other targets include increasing
investment in scientific research and technological application
and expanding co-operation with foreign pharmaceutical
companies for efficient drugs. Foreign enterprises will be allowed
to import medicines from abroad. However, they will distribute
through Vietnamese distributors. Vietnam has pledged to set
import duties at less than 5.0 percent for pharmaceutical
products. In addition, drug tariffs are expected to average at 2.5
percent within five years of WTO’s accession.
Even though Vietnam’s health care service space is dominated by
public sector, there are a significant percentage of people that
spend out-of-pocket expenditure on availing treatment. The
growing healthcare insurance in the country, combined with
private spending provides a conducive environment for both
pharmaceutical companies and hospitals to offer more products
and services in Vietnam. PA
Percentage of hospitals with GI services (Vietnam), 2010
Percentage of drugs distributed in Vietnam for GI related problems (2010)
13.1%Without
GI
86.9%With GI
25.0Patented
30.0OTC
45.0Generic
APHAHazen
GardnerIodine Color NumberUS Pharmacopoeia
European Pharmacopoeia
Organising Your Colors
Into Numbers
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Drug Development
September-October 2011 • PharmaAsia
Surviving diffi cult timesWhile the global recession has exacerbated fi nancial pressures on biopharmaceutical companies, those pressures create opportunities for the industry to reexamine and revamp the drug development process.
The failure of the US bank Bear Stearns in
the third quarter of 2008 was one of several
events that set off a global banking/credit
crisis, a crisis that applied recessionary pressures
to every major economy worldwide. As credit
became less available and more restrictive,
funding for biotechnology ventures dried up, and
some biotech companies disappeared. Earnings
pressures, exacerbated by the burgeoning
recession, drove massive change across the
biopharmaceutical industry, signaling the final
death knell for the blockbuster era. Faced with
high development costs, scientific challenges,
changing regulations, and a number of high-
profile product withdrawals, many companies felt
compelled to devise a new drug development
model, even as they continued to pour money
into research and development (R&D).
As the industry began to tighten its belt,
contract research organizations (CROs) looked
inward to find ways to optimize their internal
processes to become more efficient. This process
of introspection has yielded a renewed focus
on technology, development of new business
models, and strengthening of continuous
improvement initiatives as biopharmaceutical
companies devise new strategies to rebuild their
pipelines.
Cost-cutting and riskmanagementMany companies implemented cost-cutting
and risk management strategies that focus their
energies on compounds and therapeutic areas
with great potential or unmet medical needs.
Biopharmaceutical companies also deployed
variable cost structures, which are less prone
Dalvir Gill,PhD, President,
Late Stage Development,
PharmaNet
to pipeline variations, by increasingly using
outsourcing to shift fixed costs onto CROs.
Others, in an effort to rationalize their pipelines
and therapeutic focus, are dropping compounds
– some are dropping entire therapeutic areas
– and/or reprioritizing development projects.
Many companies are undergoing organizational
restructuring, in some cases leading to significant
headcount reductions and facility closures.
In addition to cutting costs, many companies
are spending differently. Some are moving more
aggressively to restock their pipelines through
acquisitions, licensing deals, and partnerships.
Others are shifting their focus from discovery to
development or from small molecules to biologic
products. In some cases, organizations are
creating entire departments or business units that
primarily use external expertise and manpower
to provide operational and intellectual “muscle”,
thus acting as “virtual” pharma companies.
Rethinking the innovationprocessAs companies seek to accelerate drug
development, many are taking a fresh look at the
innovation process. In some cases this has led to
a relaxed “guardianship” of intellectual property
(IP), with information shared more freely. Several
of the largest biopharmaceutical companies
have established collaborations to share assays
and compound libraries with government and
academic research organizations, as well as with
smaller biotech companies, in an effort to identify
earlier drug candidates. This relaxed approach
to guarding and sharing IP is taking place even
as the industry continues to consolidate, a trend
that was evident before the recession. Many
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Drug Development
September-October 2011 • PharmaAsia
Outsourcing has emerged as a crucial cost-containment strategy for biopharmaceutical companies.
companies view consolidation as a means to obtain, size, scale,
and market share, thus shoring up their competitiveness amid
economic uncertainty.
Such rethinking of the innovation process goes hand-in-hand
with more aggressive outsourcing strategies. Partnering with
CROs has become more prevalent as drug makers continue to
seek ways to cost-effectively increase the volume of quality
clinical and preclinical data while reducing time to market. This
trend has led to a stronger focus on preferred providers with
whom companies can leverage relationships and infrastructure
to create integrated systems to share information, along with
harmonized standard operating procedures and business
practices.
All these efforts to revamp the innovation process have largely
been fueled by an intensifying focus on technology, as evidenced
by widespread adoption of genotyping for pharmacogenomics,
personalized medicine initiatives, and exploration of
nanotechnology. Rather than employing technology to speed
up what was essentially a shotgun approach, companies are
increasingly using advanced technologies to more quickly and
efficiently target drug candidates to specific disease pathways,
Figure 1: Money raised by biotechnology companies 2010 versus 2009
thereby facilitating development of therapeutic compounds
with favorable efficacy and safety profiles in specific patient
populations.
Yet even as consumers worldwide continue to feel the pinch
of economic stress, the recession appears to have bottomed
out in most countries, and some economies are experiencing
modest growth. Consequently, biopharmaceutical companies
are executing on previously announced strategies, and program
priorities have been clarified, resulting in more focused pipelines
and an uptick in projects across the industry. As shown in
Figure 1, investment in US biotech rebounded strongly in 2010
(particularly during the second quarter), aided in no small part by
the Affordable Care Act, by which the US government granted a
$1 billion tax credit to biomedical companies with fewer than 250
employees. Thus, as the nascent signs of an economic recovery –
however anemic – become more evident, the industry is looking
to CROs for more efficient and effective buying processes and
methods to streamline development.
The impact on CROsAs noted above, outsourcing has emerged as a crucial cost-
containment strategy for biopharmaceutical companies, thus
fueling CRO hiring. In the second quarter of 2010, the CRO
hiring rate significantly outpaced pharma hiring, and was 250
percent greater than those of medical device and supply firms.
The growth in CRO hiring is largely due to a strong recovery in
late-stage development (phase 2-4 studies), although this is
slightly offset by a slower recovery in phase 1, and a flat to slightly
declining market for toxicity studies. Project cancellations have
normalized across the industry, and in the third quarter of 2010
the top 10 CROs all reported strong book to bills ranging from
1.0 to 1.5, with an average of single-digit revenue growth across
the industry.
Many CROs, by virtue of their diverse client rosters and range
of therapeutic experience, can often cast wider nets than some
biopharmaceutical companies, and often have more recent
www.PharmaAsia.com1212
September-October 2011 • PharmaAsia
Drug Development
experience in a particular area of research. Consequently, clinical
trial sponsors increasingly recognize that working with CROs
is key to developing sound protocols and boosting patient
recruitment. CROs can help sponsors adapt to the changing
clinical trial environment through greater use of technology,
flexible staffing approaches, novel approaches to registrational
trials, and assistance with phase 4 studies. Unlike phase 3
studies, which generally have complicated protocols designed
to secure marketing approval, phase 4 trials are often meant to
answer questions about a product’s post-marketing use, safety
and effectiveness. CROs with the right expertise can thus help
companies streamline phase 4 studies to address the protocol
objectives in a more focused manner, making these studies’
designs far less complicated to implement.
At the same time, CROs need to rethink their relationships
with sponsors to address their new approaches to product
innovation and development. Some CROs are adopting risk-
sharing models whereby they invest in the development of novel
drug candidates, which, if successful, may generate revenue
through milestones, payments, and royalties. Such models may
incorporate time-based incentives and disincentives, upfront
discounts with downstream benefit if a product is approved, or
asset transfers with service contracts.
Emerging marketsBiopharmaceutical companies continue to invest in R&D on a
global basis, as lackluster growth in traditional markets is offset
by rapid growth in emerging markets. CROs with a presence
in emerging markets will thus be well-positioned to capitalize
on this trend. The BRIC quartet (Brazil, Russia, India, and China)
is expected to dominate future R&D growth. Supported by
improving infrastructure, emerging economies in Asia are
expected to have double-digit growth (15-20 percent), compared
to the 1-2 percent expected in traditional markets.
Some Asian countries are already reaping the benefits of clinical
trial activity. Clinical trial initiations in South Korea rose by 150
percent from 2006 to 2009. In India, R&D spending by the top
25 drug companies rose nearly 17 percent in 2008-09, and the
country’s pharma market is predicted to reach the $55 billion
sales level by 2020. Additionally, the Indian government plans to
establish a $640 million venture capital fund to encourage drug
discovery and strengthen the country’s pharma infrastructure.
Meanwhile, pharma investment in emerging markets continues
apace. Eli Lilly has invested $1.27 billion in the US-Russia Health
Sciences Forum. GSK acquired the Argentine firm Laboratorios
Phoenix in 2010. Sanofi-aventis opened an R&D center in China
Figure 2: What changes is your company making to improve the effi ciency of its work with sponsors? (survey of 88 companies)
www.PharmaAsia.com 1313
Drug Development
September-October 2011 • PharmaAsia
in 2010 and is pursuing R&D activities in Russia, South Korea,
and India. Merck CEO Kenneth Frazier recently hailed emerging
markets such as China and Latin America as major contributors
to the company’s long term success, with growth in those regions
predicted to reach 25 percent over the next three years. Not to be
outdone, Pfizer is looking to expand research collaborations in
China, India, Korea, Japan, and Australia.
Leveraging preferred supplierrelationshipsPreferred supplier relationships are a key strategy of
biopharmaceutical companies as they seek to maximize the
outcomes of their partnerships with CROs. These alliances allow
the partners to leverage business processes, joint accountability,
information technology infrastructure, and communications
across projects, thus enhancing efficiency.
In a recent Avoca Group survey of 88 CROs, more than half
indicated they were increasing their pursuit of preferred
providerships (Figure 2). The Avoca Group also polled
management personnel at 72 biopharma-sponsor companies,
69 percent of whom responded that they presently have
preferred provider arrangements; 42 percent indicated that
at least three quarters of their clinical research expenditures
went to preferred providers in 2009. When asked what they
always expect from preferred providers in 2010 and beyond,
more than half of respondents from sponsor companies cited
factors such as discounted rates, increased senior management
oversight, formal performance measurement/management,
and preferred access to specific staff members (Figure 3).
Notably, the percentage of sponsors that always expect formal
relationship management programs from preferred providers
has doubled since 2007-09. Additionally, 55 percent of sponsor
respondents indicated that they currently use measurement of
key performance indicators (KPIs) to evaluate clinical service
providers’ performance; however, only 30 percent of those who
use KPIs felt those indicators provided an adequate reflection of
providers’ true performance, including the quality of deliverables.
The Avoca Group data underscore the importance of establishing
the right partnership structure, with shared governance and
sponsor access to CRO management. While metrics provide
November 23-24, 2011, Grand Hyatt, Singaporewww.logipharmaasia.com
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JOIN YOUR PEERS AT LOGIPHARMA ASIA AND GAIN NEW INSIGHTS INCLUDING HOW: • AstraZeneca benchmarks its supply chain infrastructure with international standards • Abbott Healthcare who acquired Piramal’s generics business developed an effective consolidated supply chain strategy in Asia• GS1 standards were successfully deployed to enhance supply chain management and increase operational efficiency• The Pharmaceutical Export Promotion Council is helping to tackle your challenges with the new GMP regulations in India by 2012• USP-China, U.S.Pharmacopoeia identifies solutions to adhere to China’s 12th five-year plan and new GSP and GMP regulations in China for 2012• PT Kalbe Farma develops collaborative supply chain planning systems between local suppliers and distributors in Indonesia• Roche Diagnostics benchmarks their monitoring practices to create a good cold chain in Asia• Eli Lilly and Watson Pharma handle the new changes of GSP and GMP regulations in China and India with little negative impact on their supply chain business • Johnson & Johnson and Pfizer implement effective solutions to reduce costs and balance risk across their supply chain• DSM, Cipla and Cadila Pharmaceuticals tackle the challenges of India’s logistic infrastructure development • Singapore Health Services, one of Singapore’s leading healthcare groups shares their strategies on how best to ensure end-to-end supply chain optimisation
EFFECTIVE COLD CHAIN MANAGEMENT FOCUS DAY | NOVEMBER 22, 2011
With a full day consisting of case studies, roundtables and panels, you are guaranteed to walk away with actionable insights to enable you to gain greater control of your cold chain.
• Stuart Anderson, Head of Global Supply Chain, Enabling Capabilities, AstraZeneca
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• Siddhartha Pahwa, President - Supply Chain, Generic & Newten, Abbott Healthcare
• Rajesh Pednekar, Head of Supply Chain, Pfizer
• Neeraj Bhargava, Regional Logistics Procurement Director, Asia Pacific, Johnson & Johnson
• Chandramouli NV, Head of Demand & Supply Chain AMEA, DSM
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• Hemant Deshpande, Head of International Logistics, Cipla
• Amrendra Singh, Deputy, General Manager – Supply Chain, Cadila Pharmaceuticals
• Tuti Susilowati G, General Manager Supply Chain, PT Kalbe Farma
• Lok Mun Leng, Assistant Director, Procurement, Singapore Health Services
• Vijay Kaul, Vice President Supply Chain, Unilever
• Gerry A Mattios, Expert Principal, Bain & Company
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Leading pharma government and standards authorities include:
• Dr PV Appaji, Executive Director, Pharmaceutical Export Promotion Council, India
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Leading experts include:
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September-October 2011 • PharmaAsia
an indication of performance, other “softer” factors may also
impact the relationship. Experience suggests that a more subtle
approach to relationship management can positively impact
the success of the partnership. Such an approach depends on
robust business systems supported by operating procedures that
clearly define roles and responsibilities. Successful relationship
management must also take into account the vested interests
of team members, both within the sponsor company and the
CRO. Project teams must be empowered to resolve issues in a
collaborative way, and team members must be encouraged to
avoid assigning blame and to share successes.
SummaryIn the past year and a half, the biopharmaceutical industry has
undergone a historic period of change. Evolving business models
are being developed to accelerate drug development and make
it more cost-effective. As those business models become more
widely adopted, sponsor companies and CROs need to address
new relationship paradigms for preferred partnerships, which
appear to be gaining favor as the clinical trials environment
continues to change. The changing environment places a
premium on performance metrics, and CROs can add measurable
value to the drug innovation and development process. As the
role of CROs continues to expand, CROs will increasingly be
regarded as an extension of their sponsors, a characterization
that should help the industry continue to thrive well into the 21st
century. PA
Preferred supplier relationships are a key strategy of biopharmaceutical companies as they seek to maximize the outcomes of their partnerships with CROs.
Figure 3: What does your company expect from preferred providers in 2010 and beyond?
Drug Development
DownstreamBioProcessing& Single-use Systems Asia 2011
Main Conference Date: 1 December 2011
Post-conference Workshop: 2 December 2011
Venue: Amara Hotel, Singapore
Eliminating Downstream Process Bottlenecks through Process Optimisation,
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Expert speaking faculty includes:Peter Kumpalume
Head of PurificationGlaxoSmithKline, United
Kingdom
Dr. Susanna Leong
Assistant ProfessorNanyang Technological
University, Singapore
Dr. Fei Xu
Head of Purification Process DevelopamentA-bio, Singapore
Dr. Frank Ho
VP Bioprocess DevelopmentA-bio, Singapore
Dr. Ashok Patra
Group Leader, Downstream ProcessingPanacea Biotec Ltd, India
Ying Wang
Chief EngineerNCPC GeneTech
Biotechnology Development,
China
Jason Li
Director, Downstream Process DevelopmentGenor BioPharma Co. Ltd.
Wison Group, China
Tushar Joglekar
Assistant Manager Process DevelopmentSerum Institute of India
Sudip Kumar Majumder
Principal Scientist Intas Biopharmaceuticals, India
Bin Xi
Director of Industrial DevelopmentZensun Sci & Tech Co., Ltd,
China
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September-October 2011 • PharmaAsia
Drug Manufacturing
Asia is fast becoming a hotbed for
pharmaceuticals manufacturing, with
China and India taking the lead. China's
pharmaceutical industry is projected to grow
at an average annual rate of about 22 percent
from 2010 to 2019, according to the Southern
Medicine Economic Research Institute (SMERI).
IMS Health supports this, stating that the world's
third-largest pharma market is projected to
grow by 25 to 27 percent, to more than US$50
billion. India’s pharma market is also undergoing
rapid expansion, with a growth rate of about
Didier Lacroix, Senior Vice President,
Cognex Inc
Drug counterfeiting:Under siegeAsia’s pharmaceutical supply chains are constantly being invaded by fake and sub-standard drugs. As protective regulatory policies are being erected, the industry also requires technology that can effectively combat the growing problem.
10 percent, according to Pharmaceutical Drug
Manufacturers.
Market expansion however, also comes with its
own set of challenges – counterfeit drugs.
China: Rooting out the weedsChina is taking active steps to combat its domestic
counterfeit drug problem. According to a report
in January 2011 by www.china.org.cn, more than
60 tons of fake and substandard pharmaceuticals
and medical equipment worth 40 million yuan
www.PharmaAsia.com 1717
September-October 2011 • PharmaAsia
Drug Manufacturing
(US$6 million), were destroyed in a move to crack down on
counterfeit drugs. The State Food and Drug Administration
(SFDA) claims that the destroyed products were confiscated by
Beijing's municipal drug supervision bureau, and included about
130 kinds of drugs such as fake Viagra and capsules for diabetes.
It has also been reported by www.asianews.it that a Hangzhou-
based crime syndicate has sold counterfeit and ineffective drugs
for years. The patent rights are held by Bayer, Nova, Roche and
AstraZeneca, and are worth tens of millions of yuan. The group
posted sales information online to indicate that the drugs had
been smuggled in from India and Peru – countries where real
drugs can be manufactured without paying patent duties – and
then sold for 10 percent of the original price. A reality check
however, revealed that the drugs were counterfeits that had
been manufactured in China at locations such as Yixing (Jiangsu).
While being ineffective and unsafe, the drugs are not lethal.
By the time the scandal was exposed in 2009, the organisation
had earned more than 7.5 million yuan, with export sales to
locations such as Peru and India.
Taking a long term approach in dealing with the problem, the
SFDA announced a supplementary notice in the first quarter of
2011 to promote the electronic supervision of essential drugs. All
imported bid-winning essential drugs are required to be entered
into the network and be coded accordingly. The management
of printing/pasting electronic supervision codes have to be
standardized on some packages.
Mandatory serialization on sellable pharmaceutical product
units is required by December, 2011 and all products that are
manufactured in China must have GS1 barcode labels. Imported
products may have Health Industry Business Communications
Council (HIBCC) barcodes for now, but will soon have to be
mandated to the GS1 standard.
India: Wolves in sheep’s clothingIndia is becoming a center for counterfeit and substandard
medicines, according to the Washington Post. Such fake drugs
are well-packaged and are often labelled with reputable brand
names like GlaxoSmithKline, Pfizer and Novartis. These drugs are
sold to the local Indian consumer market and are also exported
Facilitate innovation and manufacturing of affordable high quality vaccines and
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Dr Scott Liu,President and CEO,Henlius Biopharmaceuticals Inc., USA
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Dr Su Chen,CEO,Chengdu Kanghong Biotechnology Co., China
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September-October 2011 • PharmaAsia
to developing nations. The government claims that 0.4 percent
of the country's drugs are fake and that substandard drugs make
up about 8 percent. On the other hand, independent estimates
range between 12 to 25 percent.
The illegal activities include attaching fraudulent labels on
expired products and putting water into vials. Adding minimal
quantities of real ingredients in packages of actual drugs and
filling medicine packets with chalk powder are also other
examples of illegitimate drug manufacturing activities.
In response to the exacerbating problem, the Indian government
has announced that all pharmaceutical export shipments must
have a track and trace system. Exporters of pharmaceutical
products are required to affix barcodes on their export products
to facilitate the tracking and tracing of their products as per GS 1
global standards.
GS1 GTIN is required on primary packaging (level below the retail
packaging). While Data Matrix is the preferred carrier, EAN/UPC,
GS1-128 and GS1 Databar are also acceptable.
GS1 GTIN is required on secondary packaging, as well as
expiration date and batch/lot number. The GTIN on the secondary
level packaging must be different from the GTIN on the primary
package, as well as the GTIN on the higher-level shipper pack.
GS1-128, GS1 DataMatrix or GS1 DataBar are all acceptable for
secondary packaging.
Carton/Shipper-level packaging must also contain GTIN,
expiration and batch information.
For primary packaging (example: blister strips, vials and bottles),
2D barcodes are required with effect from July 1, 2012). For
secondary packaging, 2D or 1D barcodes are required with effect
from January 1, 2012). For tertiary packaging (example: shipper or
carton), 1D barcodes are needed from October 1, 2011 onwards.
The original deadline of July 1, 2011 for pharma exporters to affix
barcodes on their export products has been extended to Oct 1,
2011 for 1D barcodes.
The barcodes need to encode a unique product identification
code, batch number, expiry date and serial number.
South Korea: Catching crimeSouth Korea is one of the world’s leading drug counterfeiters,
where only 20 percent of counterfeit/recalled drugs are ever
recovered. In 2010, South Korea revealed that it had seized
US$5.58 billion worth of counterfeit goods since 2006, which
includes a substantial quantity of fake medicines, according to
The Partnership For Safe Medicines.Org. Based on a report that
was submitted by the Korea Customs Service to the Strategy and
Finance Committee of the National Assembly, fake drugs worth
US$157.8 million have been seized by Korean authorities since
2006.
It is estimated that the quantity of counterfeit Erectile Dysfunction
(ED) medication that is smuggled into the country is 23 times
greater compared to the five years before 2010. The National
Tax Service (NTS) detected 18 cases of smuggled impotence
medicine totalling 90.6 billion won (US$77 million) for the first
six months of 2010.
More than 99 percent of the smuggled medications were
fake versions of ED drugs, which were alleged to have been
manufactured in China.
In its war against drug counterfeiting, the government has
mandated that 50 percent of all drugs sold in the country have
Radio Frequency Identification (RFID) tags by 2015, and that
pharmacies be equipped to read the tags to authenticate them.
However, many pharma industry experts believe that the cost
of RFID is too prohibitive for its implementation on such a wide
scale – and even if the technology is used, it will most likely be
accompanied with a barcode.
South Korea is enforcing the requirement for all drugs to have a
GS1 barcode (GTIN-13, GTIN14 or GS1-128). Specified drugs must
have GS1-128 codes with lot number and expiry date in 2012 and
special drugs in 2013.
Verifying the sourceToday, one of the most important applications for the
pharmaceutical industry is product authentication or ePedigree.
Authentication is essentially being able to verify that a medicinal
product is genuine, and comes from the manufacturer or other
legal source within the supply chain. This application requires
Drug Manufacturing
Today, one of the most important applications for the pharmaceutical industry is product authentication.
www.PharmaAsia.com 1919
September-October 2011 • PharmaAsia
coding, marking, serial number aggregation,
and multiple vision systems and ID readers
for barcode reading, offline verification and
online mark quality assessment along the
production line. These applications seek
item-level serialization on every bottle, carton
or blister pack and Data Matrix has been
adopted as the standard. Serialized items are
associated with larger case and pallet lots in a
parent child relationship.
Vision and ID products verify that the correct
information has been printed (a US FDA
requirement) and also determine the overall
quality of the printed characters or codes.
Print quality verification can be accomplished
in-line and is valuable in diagnosing printing problems with
equipment or substrates.
Vision systems like In-Sight from Cognex use a patented PatMax
algorithm to locate and verify printed characters even when they
Drug Manufacturing
are moving within the field of view. The algorithm tolerates wide
positional and size variances in characters to consistently and
reliably verify each character. The pharma code is read and can be
verified by the camera itself or it can be sent to any programmable
logic controller (PLC), computer etc, for further processing.
Print quality verifi cation is valuable in diagnosing printing problems with equipment or substrates.
TherapeuticsDISTINGUISHED PANEL OF SPEAKERS
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29 Nov to 1 Dec 2011, Shanghai, China
Dr Jian Ni,CEO and Chief Scientist,Human antibodomics (Suzhou Industrial Park) Inc, Su Zhou, China
Dr Allan Riting Liu,Vice President, Wanbang Biopharm,Shanghai Fosun Pharma Group, China
Dr Zhu Zhenping,Executive Vice President Global Biologics R&D Kadmon Pharmaceuticals, China
Dr George Wang, Senior Director Analytical Sciences Formulation & Quality Genor Biopharma, China
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In addition to ePedigree, machine vision products solve many
other problems. Vision can be used to improve product and
package quality at just about every station on the pharmaceutical
line. Applications include checking container orientation,
verifying code quality and label accuracy at printing and marking
stations. Vision can also detect chipped tablets or inspect for
container flaws prior to filling. It can inspect package integrity,
missing capsules in a blister or under-filled vials.
It can also be used for simple inspections such as checking for
the presence of cotton, caps, seals and tamper-evident bands,
inserts and outserts, as well as for more detailed inspections such
as cap skew, safety ring integrity or label position. Machine vision
can also be used to guide robotic pick and place, or to determine
package position or orientation.
In labeling and marking applications vision can inspect for
label correctness, placement, wrinkles and tears and verify print
graphic quality. It can also be used in secondary packaging and
palletizing applications.
With rising demands for patient safety and better products,
manufacturers in Asia need to work hand-in-hand with regulatory
authorities. Via the adoption of technology that satisfies both
production requirements and government legislation, the
pharma industry can finally get the upper hand in the fight
against drug counterfeiting. PA
Inspecting vial stoppers using machine vision to ensure that they are properly seated prior to sealing.
Drug Manufacturing
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September-October 2011 • PharmaAsia
Modern drug testingTÜV SÜD PSB is equipped with modern analytical testing equipments to help companies meet the necessary product quality and validation requirements for drugs and pharmaceutical products. Pharma Asia visited the facility in Singapore to fi nd out more.
With more than 40 years of
experience in testing, TÜV SÜD PSB
provides a comprehensive range
of pharmaceutical testing services covering
chemical analysis and testing of pharmaceutical
products and raw materials according to BP,
USP, and EP methods, microbiological testing,
preclinical testing services and environmental
monitoring. Its laboratories are also accredited to
the requirements of ISO 17025 by the Singapore
Laboratory Accreditation Scheme (SAC-SINGLAS).
In January 2010, this quality and safety
testing, inspection, certification and auditing
organization was officially listed as one of WHO’s
Prequalified Quality Control Laboratories of
Pharmaceuticals. This qualification recognizes
that TÜV SÜD PSB’s laboratories are in compliance
with recommended standards governing Good
Practices for National Pharmaceutical Control
Laboratories (GPCL) and Good Manufacturing
Practices (GMP) for the testing and analysis of
pharmaceutical products.
Testing fertility drugsAccording Lim Hwee Jen, Product Manager,
Chemical and Materials – Food and Pharmaceu-
ticals, drugs are tested according to inter-
Special Report
www.PharmaAsia.com2222
September-October 2011 • PharmaAsia
Special Report
national pharmacopeia standards at
TÜV SÜD PSB. She took Pharma
Asia through the various steps of
fertility drug testing using the USP
method. The products tested were
Levonorgestrel and Ethiny Estradiol
tablets. The process is as follows:
• Prepare a deaerated mixture
containing 350 mL of acetonitrile,
150 mL of methanol, and 450 mL of
water.
• Prepare a concentration of 15 μg per mL and 3 μg per mL of
USP Norgestrel RS and USP Ethinyl Estradiol RS respectively.
• Assay preparation – Transfer 10 tablets, equivalent to about
3 mg of levonorgestrel, to a 200-mL volumetric flask. Dilute
with Mobile phase to volume, sonicate to disintegrate the
tablets. Centrifuge and filter with 0.45 membrane filter, and
use the clear, supernatant.
• Chromatographic system – The liquid chromatograph
is equipped with a 215-nm detector and a column that
contains packing L7. The flow rate is about 1 mL per minute.
Chromatograph the Standard preparation, and record the
peak response as directed.
• Separately inject equal volumes of the Standard preparation
and the Assay preparation into the chromatograph, record
the chromatograms, and measure the responses for the major
peaks.
Drugs are tested according to international pharmacopeia standards atTÜV SÜDPSB.
1.
2.
3.
4.
www.PharmaAsia.com 2323
Special Report
September-October 2011 • PharmaAsia
Building on a strong heritagePharma Asia spoke to Chong Kok-Yoong, Vice President, Food and Pharmaceutical Industries, Strategic Business Development, TÜV SÜD PSB, to fi nd out more about the organization:
PA: Tell us more about TÜV SÜD PSB and the customers
that you service.
Chong: TÜV SÜD PSB is a 145 year-old company that started
in Germany. Today, it is a truly international company with 600
locations worldwide. We are in the CTCT (consulting, training,
certification and testing) business-to-business arena.
Our customers are organizations and corporations who buy
medicines or pharmaceuticals products. Specifically, they are
international buying bodies such as UN agencies that buy in
bulk. They need these drugs to be tested and verified before
they distribute them to various governments of developing
countries around the world, such as Cambodia and Myanmar
in Southeast Asia.
Besides the aid agencies, we also have business from Big
Pharma companies. They use us as an external laboratory
to complement and support what they do in-house. We
provide them independent verification on drugs that
they are developing. In most cases, their laboratories
are quite tight in terms of schedule so they sub-
contract to us to ease their workflow.
PA: What kinds of inspection are carried out in
your labs?
Chong: Our pharmaceutical testing is fairly wide
ranging. At present, we specialize in testing birth
control pills and malaria tablets. We check, for example,
the concentration of the active ingredient in the drug
against what is labeled. Organizations also utilize our
services to do packaging and environmental testing. We
would check on the functionality and tightness of blister
packaging for capsules, for example, to meet a certain
standards. They cannot be too loose that damage can
occur during transportation. In environmental testing, we
would check on the parameters like quality of air in
the manufacturing environment.
PA: Tell us more about the international prequalification
programme that TÜV SÜD PSB received in 2010?
Chong: This is prestigious as not more than 10 organizations
globally have received this accreditation and TÜV SÜD PSB
is one of them. In fact, we are the only non-government
laboratory to receive this accreditation. The accreditation
process was stringent, and took place in two main areas –
chemical testing and microbiological testing. We had to show
proper documentary evidence on how we conduct a test. Are
our personnel trained? Do we have a quality system based on
good laboratory practices (GLP)? Meeting these requirements
as well as our conformance to the ISO 17025 standard formed
the basis of our qualification.
PA: What do you think made the difference for TÜV
SÜD PSB in receiving the -qualification?
Chong: We have been in the drug testing business for
a long time. We also have a strong reputation in
the market for our technical know-how and
credibility. I believe that our heritage and
previous government links also had a part to
play in our qualification. We used to be called
SISIR back in the 70’s when we first started
as a standards organization in Singapore
specializing in various types of testing. From
SISIR, the organization became PSB Corporation
which was then acquired by TÜV SÜD PSB five
years ago.
I am sure the TÜV SÜD PSB brand, our network of
worldwide locations with a total of 16,000 employees
had a part to play in our qualification as well.
But we are not resting on our laurels. In terms of
future strategic development, we are maintaining
and will continue to look for interested parties who
need testing services to work with us. PA
www.PharmaAsia.com2424
September-October 2011 • PharmaAsia
Drug Manufacturing
Robert A Rhoades, Vice President, Quality
and Compliance, Consulting at Quintiles
Moving up thecompliance curveHow does a company move compliance from a traditional approach to a fully effective quality system that is not only compliant but effi cient and integrated to key business processes? The following case study illustrates its transformation.
A mid-sized specialty pharmaceutical
company was mired with a disjointed
collection of some 4,500 procedures
across their global R&D organization. Despite
the procedural and country-specific focus, the
company lacked alignment with regulatory
requirements, found it difficult to execute global
projects due to varying business processes, and
was replete with inefficient, non-value added
activities. The company was operating at Stage
2 on the compliance maturity curve (Figure 1) –
functioning, but at risk of sliding to Stage 1 and
into trouble.
Starting with a global, top-down regulatory
assessment, the company developed a global
quality system with activity-based procedures
and processes focused on regulatory compliance.
As a result, the number of procedures was reduced
96 percent from 4,500 to less than 200 (Figure 2),
with equally significant reductions in procedure
maintenance and training requirements. All
staff now operate under the same procedures,
wherever they go in the company. Responsibilities
for critical processes involving regulatory risk,
such as pharmacovigilance, were modeled and
are now clear and fully integrated. These changes
Figure 1: Ascending the compliance maturity curve
www.PharmaAsia.com 2525
September-October 2011 • PharmaAsia
Drug Manufacturing
were managed through extensive involvement of affected
stakeholders, development of a web-based portal for employees
to see at a glance all of their quality and compliance related
responsibilities, and visibility to key performance metrics.
Talking points were developed for presentation in regulatory
audits so that staff could clearly explain how 96 percent of
the procedures in the former quality system were eliminated
without sacrificing compliance. Moreover,
the company was able to demonstrate how
quality and compliance were enhanced
by sharing improvements in meaningful
quality indicators and metrics. The company
passed two stringent regulatory inspections
with no observations noted, and is currently
evaluating how the same model can
be applied to other types of regulatory
requirements, including financial, labor,
environmental, and data security.
These improvements brought the company Figure 2: Streamlined R&D SOP
not only to a fully compliant state, but also achieved greater
rewards because of the critical attention given to align quality
processes with the product development cycle. R&D concurrently
aligned to a stage-gate governance model driven by meaningful
metrics that support pipeline decision making. By focusing on
science-driven development supported by the incorporation of
key metrics designed to facilitate “fail fast” strategies, the company
is innovating more quickly. By deconstructing processes into
detailed activities, drivers and owners, new
processes are in place for key disciplines
supporting product development, such
as Medical Affairs and Medical Safety.
Moreover, by eliminating unnecessary
procedures and tasks, the organization
was poised to return to its core mission:
to focus on science and the development
of products addressing unmet needs. The
company’s pipeline has never been more
robust. Product quality and credibility
with regulators has improved. Sustainable
compliance has been achieved.
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www.PharmaAsia.com2626
September-October 2011 • PharmaAsia
Drug Manufacturing
How to support sustainable compliance• Ensure that every member of the organization has a
basic understanding of what regulations are intended to
accomplish
• Establish systems – interlinked sets of processes and
procedures – that help the organization respond quickly
when things don’t go as planned and that prevent those
situations from recurring
• Establish reliable and thorough information pathways
that keep management informed of the various aspects
of a product’s life cycle
• Maintain a knowledgeable staff commensurate in
number and skill level with the products you make and
market
• Ensure that every individual in the company understands
a few fundamental concepts: change control, corrective
and preventive action, root cause and validation
• Establish and maintain a simple, logical and complete
documentation program
SummaryQuality problems or enforcement actions may drive a company
to begin its journey up the compliance maturity curve, but the
best time to take action is before such problems surface. Timely
and proactive efforts to drive sustainable compliance minimize
the risk of quality problems or enforcement action (see Figure
3). Importantly, when not distracted fighting fires, leaders have
the relative luxury to practice the art of compliance – to think
more strategically and design and implement a Stage 4 solution.
Sustainable compliance is the art and science of managing a
business with a clear view of the regulatory requirements that
govern all businesses in this industry. It is a fundamental part
of the healthcare industry – and one that can profoundly affect
the financial health of the enterprise. It is a component of the
business that deserves as much attention to excellent planning
and flawless execution as any other. Done well, it provides
competitive advantage, growth and financial health for the
shareholders; done poorly, it can mean interruption of supply
to customers, long-term decline of a firm’s credibility and the
ultimate demise of the business enterprise. Understanding
compliance as a core business process and integrating it into the
way the organization lives and breathes is the way to success. PA
Figure 3: Where is your company on the compliance maturity curve?
www.PharmaAsia.com 2727
September-October 2011 • PharmaAsia
Product Center
Faster pipetting The lightweight, cord-
less design of the
Thermo Scientifi c S1
Pipet Filler enables fast
and effi cient pipetting
over longer periods of time with
maximum comfort. It features a volume
range of 1 to 100 ml and a large backlit
LCD display with battery-charge and
speed-set indicators so users can confi rm
– at a glance – whether there is enough
power to complete the current run. A
lithium-ion battery provides 15 hours of
continuous use.
The S1 Pipet Filler includes separate
aspiration and dispense speeds with
eight diff erent options for precise
performance. Five color options and
an identifi cation area make it easy to
personalize each pipet fi ller. Finally,
each S1 Pipet Filler is supplied with a
table and wall-mounted holder, a 1
mL pipet support, a power supply and
international power adapters. Innovative
“mobile” solution increases data integrity,
eliminates human error, whilst ensuring
patient safety.
Thermo Fisher Scientifi cwww.thermofi sher.com
Accurate color measurementKonica Minolta Sensing Singapore introduces Spectrophoto-
meter CM-5, a bench top spectrophotometer designated for
the pharmaceutical industry. It off ers easy standalone operation
with advance functionality. The innovative operation of CM-5
makes color measurement simple with 3 easy steps. Simply
switch on its power, position the sample to be measure and press
a button to start measuring. It also has a wizard function which
provides step by step guidance to aid users in their instrument
settings, making it well suited for inexperienced users.
CM-5 has a LCD screen and keyboard which can display numeric
data, spectral graphs and colorimetric plots, making it a
standalone spectrophotometer that does not require a separate
computer. The versatility of
the top port design supports
measurement of solid objects,
pills, granules, and pastes. It
also integrates a sliding body
panel which reveals a large transmittance chamber with no
sides, capable of measuring liquids, fi lms or plates up to 60mm
thick. Addressing a wide range of measuring needs, liquid color
measurement in both US Pharmacopeia and EU Pharmacopeia
are available in CM-5, providing great ease of use to the
pharmaceutical industry’s users.
Konica Minolta Sensing Singapore www.konicaminolta.com/instruments
High resolution dataAgilent Technologies Inc introduced the
SureScan Microarray Scanner, the latest
innovation in scanner technology and
the foundation of Agilent’s complete
microarray solution for both gene
expression and CGH/cytogenetics
research applications. The new SureScan
system delivers high sensitivity, wide
dynamic range and high resolution,
providing researchers with the greatest
degree of confi dence in their microarray
results. In addition, the manufacturing
process used on the SureScan Microarray
Scanner is ISO 13485 certifi ed.
The SureScan system off ers a streamlined
workfl ow, allowing researchers to
continuously load microarray slides
while the instrument is operating. With
the system’s random scanning capability,
they can also reprioritize and rearrange
the scan queue order at any point
during the operation. Raw image data is
automatically loaded into Agilent Feature
Extraction software, eliminating manual
transfer. The compact Microarray Scanner
(16.5 in. high, 17 in. wide and 26 in. deep)
conserves bench space. The system also
combines a newly designed slide cover
and a built-in ozone barrier system
to minimize dye signal degradation,
protecting valuable samples. Extremely
sensitive results are achieved by the
dynamic autofocus mechanism in
conjunction with a detection limit of
as low as 0.01 fl uorophores per square
micron. These enable users to capture
quality data from samples with both low
and high signals.
Agilent Technologieswww.agilent.com
30 Micron Feature at 5 Micron Resolution. 30 Micron Feature at 2 Micron Resolution.
www.PharmaAsia.com2828
September-October 2011 • PharmaAsia
Product Center
Proteomics mass spectrometry
Safe, precise fi lling Bosch Packaging Technology
presents the new MLF 40x0
for the safe fi lling and
capping of injection bottles
in the two to fi ve milliliter
format. This new unit, based
on the MLF 30x0 series,
handles up to 200 pieces per
minute and provides gentle
and safe container transport.
High quality is assured
through the optimized 100 percent in-
process weight control (IPC), for precise
tare and gross weighing.
The MLF 40x0 is continuously fed from
a turntable, or a transport belt, with
the incoming containers individually
transferred to the indexing transport
system via a servo-controlled segmented
star wheel. At the outfeed of the
machine, the containers are transferred
by another segmented star wheel to a
continuous stream and conveyed onto a
transport belt or a tray. The fi lling station
of the MLF 40x0 is available in a four or
Scientists at ETH Zurich and AB SCIEX are working together
to deliver a new mass spectrometry-based technique for
scientists to get quantitation on every peptide in a single
proteomics sample analysis. SWATH Acquisition is said to be
a breakthrough for proteomics mass spectrometry users to
conduct comprehensive quantitation on the entire proteome.
As a next step in its MRMAtlas collaboration with ETH Zurich,
AB SCIEX is developing enhanced MS/MSALL functionality
to enable SWATH Acquisition on the AB SCIEX TripleTOF 5600
System for scientists to utilize around the world.
SWATH Acquisition is being developed in collaboration
with ETH Zurich to provide a new type of system for future
proteomics research that is expected to generate new and
exciting proteomics discoveries and overcome the diminishing
scientifi c returns that iterations on current mass spectrometry
platforms are delivering. A key advantage of the technique is
that it provides a complete quantitative and qualitative archive
of the sample that can be retrospectively interrogated in-silico,
as new hypotheses are developed.
This new technique is said to be a perfect complement
to the MRMAtlas, which is a database that provides mass
spectrometry-based assays to a large proportion of the human
proteome. Scientists around the world can use this atlas to
signifi cantly advance biomarker research, protein-based drug
development and fundamental biological and biomedical
research. The MRMAtlas provides simple, validated assays
expanding into “never-before-seen” areas of the proteome. With
SWATH Acquisition on the TripleTOF 5600 System, the MRMAtlas
will be more valuable to a greater number of scientists.
AB SCIEXwww.absciex.com
eight pitch design, with a horizontal
fi lling needle motion, depending upon
the volume of the containers. In addition
to the standard rotary valves piston
pump system, all current fi lling systems,
such as Time to Peak Filling (TPF) or
rolling membrane pumps, are available.
The MLF 40x0 uses “Clean Feed” sorting
equipment, for the loading of stoppers
and caps into the sorting bowls. Along
with low loading heights the laminar
fl ow is less aff ected and the particle
generation is minimized.
Bosch Packaging Technologywww.bosch.com
Monitoring critical drugs Dyzle has launched its new leading edge
solution for the pharmaceutical industry
– the PharmaTag. The approach is simple:
a thin measuring device, the size of a
credit card, travels with the product
during its entire journey. Upon arrival, it
provides the receiver with the shipment
temperatures for its entire transport
chain. If the vaccine temperature has
been exposed during transportation, this
is instantly alerted to the hospital with
an alarm on the PharmaTag and this can
be automatically communicated to all
stakeholders in the transport chain over
the internet. The product owners and the
logistics service provider can then use
this data to implement improvements in
their cold chain.
Dyzle www.Dyzle.com
A Leading Resource for the Pharmaceutical Industry• Published eight times a year
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• Coverage on drug discovery, clinical trials, pharma IT and more
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A Leading Resource for the Pharmaceutical Industry
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