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PH: Preparing for the Regional
Integration 2015
PROF. FEDERICO M. MACARANAS, PH.D. PRESENTATION AT THE CENTER FOR PHILIPPINE FUTURISTICS
The Aquino Administration: Two-Year Overview 25 SEPTEMBER 2014
Key Messages
1. The ASEAN Integration 2015 compels the Philippine
economy to re-examine its long-term direction vis–à–vis
Human Capital.
2. Considering the 2014 Competitiveness Report, How do
figures matter?
3. The challenge now is to be more creative and
innovative!
[Coach Chot] built a team
of what many perceived
to be misfits to play for
the national basketball
team of the Philippines,
athletes who weren’t the
tallest. They weren’t the
youngest nor the
strongest, not necessarily
the fastest nor even the
most talented. But when
they play, they play with
everything they have.
Source: Ong, I. (May-August,
2014). The Age of Enlightenment:
Creating an Industry for the world.
PANA AdEdge, Vol. 10 (14), p. 53.
“We showed the whole tournament that we belong, we can compete and tonight we showed that we could win.” -Coach Chot Reyes-
•Gilas Pilipinas coach Chot Reyes
credited his “unpredictable and
unconventional” style of coaching
for causing havoc on opposing
teams saying they made Gilas
difficult to scout.
•“All the coaches I talked with said
we were the most difficult to scout.”
-Coach Chot-
Source: Marcelo, D. (September 5, 2014). Chot credits
team’s ‘weird’ style. Manila Bulletin. Retrieved from
http://www.mb.com.ph/
Top Outsourcing Destinations Ranking City
3 Manila
8 Cebu
70 Davao
16 Ho Chi Minh
19 Kuala Lumpur
84 Sta. Rosa, Laguna
94 Bacolod
93 Iloilo
99 Baguio
Source: Tholons. (2012). 2013 Top 100 Outsourcing Destinations: Rankings and Report Overview.
PH good
standing in
outsourcing
hub is driven
by the both
English
language
capacity and
technology
adaptability
of the
Filipino
professionals
Stage 1: Factor-driven
• Cambodia
• Lao PDR
• Myanmar
• Vietnam
• India
Transition from Stage 1 to Stage 2
• Brunei Darussalam
• Philippines
Stage 2: Efficiency-driven
• Indonesia
• Thailand
• China
Transition from Stage 2 to Stage 3
• Malaysia
• Russia
Stage 3: Innovation-driven
• Singapore
• Australia
• Canada
• Japan
• Korea
• New Zealand
• USA
ASEAN Countries &
Dialogue Partners at
each Stage of
Development
Source: WEF Global Competitiveness Report 2013-2014
Like GILAS Pilipinas, shortcomings on
factors (Stage 1) can be overcome with
better action on Stage 2 (Efficiency) and
Stage 3 (Innovation) .
Source: WEF Global Competitiveness Report 2013-2014
Philippines per capita income started to lag
behind the rest of Developing Asia in 2004.
Source: WEF Global Competitiveness Report 2013-2014
While the Philippines
is quite lagging in
terms of Basic
requirements,
it does well on
Efficiency
enhancers and
Innovation &
sophistication
factors.
The GILAS
factor!
Source: WEF Global Competitiveness Report 2013-2014
Philippine
Ranking
improved from 75
to 65 to 59 out of
148 countries in
the past three
years
BUT
we have better
than 59 ranking
in many pillars,
e.g.,
PERCEPTION
on auditing,
corporate boards
and minority
shareholders
Source: WEF Global Competitiveness Report 2013-2014
Philippines’ labor market
efficiency is not entirely
dismal. Compare overall
rank of 59 with the right.
Managers as factor to
production were given less
importance; hence, a massive
migration of professional
/skilled managers abroad.
Robert Solow’s New Perspective on
Productivity?
• Differences in level of productivity among countries are
not due to differences in access to technology nor
access to investment capital.
• Differences in productivity is traced to organizational
differences, to the way tasks were allocated within a firm
or a division- essentially, to failures in managerial
decisions.
Source: McKinsey Quarterly Interview with Robert Solow conducted by Martin Neil Baily, September 2014
Management as a Factor to Productivity
according to Robert Solow
• “If you asked why there were differences that could be erased or diminished by better management, the answer was that it took the spur of sharp competition to induce managers to do what they were in principle capable of doing. So the idea that everybody is everywhere and always maximizing profits turned out to be not quite right.” – Robert Solow
• Competing against the global best-practice leaders is a way to encourage your own industry to use best practice.
• Competing as a part of the world economy is an important
way of gaining access to scale.
Source: McKinsey Quarterly Interview with Robert Solow conducted by Martin Neil Baily, September 2014
Summary of Findings
• To raise economic performance, there is a need to focus
on the causes of productivity differences among
companies, industries, sectors and countries.
• Operation factors, from scale to production processes,
had a far greater influence on productivity than education.
• Productivity was highest in industries and countries that
are exposed to, rather than protected from, competition.
Source: Manyika, J., Remes, J., & Woetzel, J. (2014, September). A productivity perspective on the future of growth. Retrieved September 9, 2014, from McKinsey Quarterly: http://www.mckinsey.com
Exhibit 2 MGI’s 1993 study of
manufacturing
productivity debunked
the then-popular
notion that the
Japanese and
German economies
had become more
efficient than that of
the United States.
Rather than
doing what
the big
economies
do, PH can
focus on its
competitive
advantage
French most
productive in
RESTAURANT
S but the USA
still tops in
airlines,
general
merchandising,
retail banking
and telecom
Main Findings of MGI Research
• Sustaining economic growth would depend on:
(1) the ability of individual countries to catch up to
productivity level of the world’s top performer or the
labor-productivity frontier; and
(2) the potential to push out that frontier through
advances in management, tools, technology and the
organization of functions and tasks.
Source: Manyika, J., Remes, J., & Woetzel, J. (2014, September). A productivity perspective on the future of growth. Retrieved September 9, 2014, from McKinsey Quarterly: http://www.mckinsey.com
Exhibit 4
Many countries have advanced well
past the productivity frontier established
by the United States in 1964. But the
frontier has advanced, too, leaving
significant future catch-up
opportunities.
PH needs to
catch up
with the
Labour
Productivity
Frontier
Main Findings of MGI Research
• Labor-productivity frontier will advance with technology
– Robotics and large-scale factory digitization that shortens
supply chains
– Restoration of material, energy and labor inputs used in
making a wide range of goods are giving rise to a circular
economy
– Mobile applications and cloud computing
– Lean production
Source: Manyika, J., Remes, J., & Woetzel, J. (2014, September). A productivity perspective on the future of growth. Retrieved September 9, 2014, from McKinsey Quarterly: http://www.mckinsey.com
Main Findings of MGI Research
• Three real growth opportunities are identified:
(1) Falling barriers to trade and foreign direct investment
(2) Regulatory changes that increase competition and
performance pressure
(3) Private-sector companies that catalyze industry change
(diffusion of managerial and technological best practices)
Source: Manyika, J., Remes, J., & Woetzel, J. (2014, September). A productivity perspective on the future of growth. Retrieved September 9, 2014, from McKinsey Quarterly: http://www.mckinsey.com
Why management matters for productivity
• The study analyzed 14,000 organizations in more than 30
countries.
• Well-managed firms have higher productivity, market
value and growth, as well as a greater ability to survive
adverse conditions, such as global financial recessions.
• More than 80 percent of all productivity variation occurs
within a given sector for a given country.
Source: Dowdy, J. & Reenen, J. (September, 2014). Why management matters for productivity. Retrieved
September 9, 2014 from McKinsey Quarterly: http://mckinsey.com
PH managers/
management
institutions
need to
collaborate with
the
Management
institutions /
associations in
ASEAN to
benchmark
best practices
Why management matters for productivity
• Multinational companies stimulate productivity by bringing
technology and know-how, which spill over into the
broader economy.
• Multinationals also invest in their employees’ skills.
• Multinationals also pressure domestic players to improve
their own productivity.
Source: Dowdy, J. & Reenen, J. (September, 2014). Why management matters for productivity. Retrieved
September 9, 2014 from McKinsey Quarterly: http://mckinsey.com
PH
Managers’
exposure to
internationa
l culture
encourages
flexibility
and
competence
in the
workplace
Push Factors for Migration
Home Country
Low Wages
Unemployment/underemploym
ent
Unmet Demand
For Education
Saturated Labor Force
Dense population
Pull Factors for Migration
Destination
Country
Higher Wages
More job opportunities
Better quality of
life/standards of living
Effects of Labor Migration to Sending Countries
Positive effects
• Real wage increases
• Remittances
• Poverty alleviation
• Knowledge Transfer
Negative effects
• Loss in Productivity*
• Loss in fiscal revenues
• Slow-down in poverty alleviation
• Human Capital loss (education & health care)
*Middle management case in the Philippine setting
Singapore, Brunei,
Malaysia, and
Thailand are
major destination
countries for
workers.
Cambodia and
Philippines are
major net labor
sending nations.
Source: WEF Global Competitiveness Report 2013-2014
The Philippines has
generally a cooperative
labor-employer relations
Source: WEF Global Competitiveness Report 2013-2014
However, some
inefficiencies exist; such
as the low flexibility of
wage determination
Source: WEF Global Competitiveness Report 2013-2014
This could have its
roots in the inefficient
hiring and firing
practices of the country
Source: WEF Global Competitiveness Report 2013-2014
…which manifests itself
in high redundancy
costs.
113 89
58 46
44 32 31
29 28
21 18 17 16 15
13 12
10 4
2
Australia
Myanmar
India
Russia
Philippines
Cambodia
Thailand
Indonesia
Canada
Korea
Brunei
China
New Zealand
Vietnam
USA
Japan
Laos
Singapore
Malaysia
Relationship of Pay to Productivity (Ranking)
In your country, to what extent is pay related to worker productivity? [1 = not related to worker productivity; 7 = strongly related to worker productivity]
Source: WEF Global Competitiveness Report 2013-2014
Meanwhile, the Filipino
workers are generally
motivated by compensation
levels. It adds both push &
pull pressure on the part of
the employee’s productivity.
Source: WEF Global Competitiveness Report 2013-2014
And taxes do not
reduce the efforts of our
workforce. Good news
is that we could further
enhance our
productivity.
Source: WEF Global Competitiveness Report 2013-2014
First, Productivity
could be boosted by
tapping the latent
productivity of the
female workforce.
141 119
105 78
65 64
57 46
44 43
34 32
21 17
15 11 10
8 1
Myanmar
Vietnam
Russia
Cambodia
Laos
Brunei
Thailand
India
China
Korea
Indonesia
Philippines
Malaysia
Japan
USA
Australia
Canada
Singapore
New Zealand
Reliance on Professional Management In your country, who holds senior management positions? [1 = usually relatives or friends without regard to merit;
7 = mostly professional managers chosen for merit and qualifications]
Source: WEF Global Competitiveness Report 2013-2014
Second, by keeping our
management talents.
and keeping up with the
global standards.
148 112
95 79
71 50
44 39
37 34
31 29
27 25
20 19
17 8
4
Myanmar Russia
Vietnam New Zealand
Philippines India
Cambodia Indonesia Australia
Laos China Japan
Thailand Korea
Malaysia Canada
Brunei Singapore
USA
Capacity to retain talent Does your country retain talented people? [1 = the best and brightest leave to pursue opportunities
in other countries; 7 = the best and brightest stay and pursue opportunities in the country]
Source: WEF Global Competitiveness Report 2013-2014
But the country remains
relatively a poor choice
for our workforce.
122
97
86
80
74
69
54
51
32
31
29
28
27
26
22
17
9
6
2
Myanmar
Russia
Philippines
Japan
Laos
Vietnam
India
Cambodia
Thailand
Korea
New Zealand
Indonesia
Brunei
China
Malaysia
Australia
Canada
USA
Singapore
Capacity to attract talent Does your country attract talented people from abroad? [1 = not at all; 7 = attracts the
best and brightest from around the world]
Source: WEF Global Competitiveness Report 2013-2014
And our capacity to
attract talent for
technological and skills
transfer is also low.
2014 IMD WORLD COMPETITIVENESS RANKING
1. USA
2. SWITZERLAND
3. SINGAPORE
4. HONG KONG
5. SWEDEN
6. GERMANY
7. CANADA
8. UAE
9. DENMARK
10. NORWAY
11. LUXEMBOURG
12. MALAYSIA
13. TAIWAN
14. NETHERLANDS
15. IRELAND
16. UNITED KINGDOM
17. AUSTRALIA
18. FINLAND
19. QATAR
20. NEW ZEALAND
21. JAPAN
22. AUSTRIA
23. CHINA
24. ISRAEL
25. ICELAND
26. KOREA
27. FRANCE
28. BELGIUM
29. THAILAND
30. ESTONIA
31. CHILE
32. KAZAKHSTAN
33. CZECH REPUBLIC
34. LITHUANIA
35. LATVIA
36. POLAND
37. INDONESIA
38. RUSSIA
39. SPAIN
40. TURKEY
41. MEXICO
42. PHILIPPINES
43. PORTUGAL
44. INDIA
45. SLOVAK REPUBLIC
46. ITALY
47. ROMANIA
48. HUNGARY
49. UKRAINE
50. PERU
51. COLOMBIA
52. SOUTH AFRICA
53. JORDAN
54. BRAZIL
55. SLOVENIA
56. BULGARIA
57. GREECE
58. ARGENTINA
59. CROATIA
60. VENEZUELA
49
45
40
36
32
31
29
20
17
15
14
12
6
5
New Zealand
China
Thailand
Singapore
Korea
India
Japan
Australia
Russia
USA
Indonesia
Canada
Malaysia
Philippines
Availability of Skilled Labor (Ranking)
Source: IMD World Competitiveness Yearbook 2014
The Philippines is
home to many
talented people.
54
49
44
31
27
26
23
23
21
18
14
12
6
3
Russia
Korea
India
China
Thailand
Australia
New Zealand
Philippines
Indonesia
USA
Singapore
Canada
Japan
Malaysia
Worker Motivation (Ranking)
Source: IMD World Competitiveness Yearbook 2014
Not just talented,
but relatively
motivated as well.
1800
1815
1846
1852
1949
1973
1986
2012
2037
2112
2246
2258
2308
2312
Russia
Canada
Australia
New Zealand
USA
China
Malaysia
Japan
Singapore
Indonesia
Philippines
India
Korea
Thailand
Average Working Hours Per Year
Source: IMD World Competitiveness Yearbook 2014
One of the
most
industrious
people in the
world.
51
49
46
36
35
32
31
28
22
20
19
17
4
3
New Zealand
Russia
India
Indonesia
Australia
USA
Philippines
Canada
Korea
Thailand
China
Singapore
Malaysia
Japan
Employee Training (Ranking)
Source: IMD World Competitiveness Yearbook 2014
But we still have to
upscale our
employee trainings
to constantly update
the skills of our
workforce.
56
38
35
35
31
29
20
18
17
14
13
12
8
7
Russia
New Zealand
Indonesia
Philippines
China
India
Thailand
Canada
Australia
Singapore
Malaysia
Korea
USA
Japan
Attracting and Retaining Talents
Source: IMD World Competitiveness Yearbook 2014
Despite having enough
workers, the country
has low capacity to
attract and retain
talents (as stipulated
earlier in the WEF
GCY)
48
43
39
34
31
23
22
19
18
12
11
5
3
2
Japan
Korea
India
Russia
Philippines
Indonesia
New Zealand
Thailand
China
Malaysia
Australia
Canada
Singapore
USA
Foreign High Skilled People are attracted to your country's business environment
Source: IMD World Competitiveness Yearbook 2014
These are sentiments
coming not only from
Filipinos, but also from
our global neighbors
55
47
46
45
44
32
26
25
22
19
18
15
10
4
Russia
New Zealand
Korea
China
Philippines
Japan
Thailand
Indonesia
India
Singapore
Australia
Canada
Malaysia
USA
Brain Drain does not hinder competitiveness
Source: IMD World Competitiveness Yearbook 2014
Our low ranking is
alarming because
brain drain is
deemed to hinder
our
competitiveness…
9.28
10.88
11.23
12.27
13.5
13.57
13.9
15.6
16.51
19.39
35.05
35.28
40.7
46.09
Australia
China
New Zealand
Japan
Korea
Malaysia
Canada
USA
Singapore
Russia
Indonesia
Thailand
India
Philippines
Remuneration Spread (Ratio of CEO to Personal assistant remuneration)
Source: IMD World Competitiveness Yearbook 2014
…one of the
hypotheses is that
wage differentials could
be huge such that it
‘pushes’ Filipinos to
migrate
Source: IMD World Competitiveness Yearbook 2014
Remuneration of HR
Dierectors in the
Philippines, being in the
median rankings, could
be the reason for the
outmigration of middle
managers.
Out-migration accelerated starting 2006, the very bsame year
when Philippine per capita income became lower than
Developing Asia
Source: POEA
Is there a brain
drain of middle
managers?
Top 20 Destinations of Filipino Managers
Numbers show annual average Filipino managers migrating
into that country from 2000 to 2010 Source: POEA
The shares of SE Asia and Middle East dominate; share of West declines
Note: Southeast Asia includes ASEAN + Australia, New Zealand, and Papua New Guinea
Source: POEA
Shares of Filipino Managers by Region
Compensation of HR Directors (proxy for middle managers)
Source: IMD World Competitiveness Yearbook
Are low
wages to
blame? Case study:
PH vs
Singapore,
Malaysia, US
Things to note:
• US wage is much higher than PH, but it has
stagnated
• Malaysian wage is lower than PH, but it is rising
• Singapore wage both higher than PH and rising
• Like the US, PH wage has remained stagnant
Major takeaway
There are a lot of factors to the brain drain
phenomenon, but clearly, low and stagnant wages
is an issue.
If we want our middle managers to stay, we must
pay them according to their high marginal
productivity, according to Solow.
As we move up the
ladder, we face
tougher and
bigger
competitors.
This is a challenge
of sustainability.
Innovation,
Brand Image
Knowledge,
Technology- Based
Capital-
Intensive
Labor-
Intensive
Physical Resource-
Based
Japan,
U.S.A.
Korea,
Singapore
Thailand
Malaysia
Brunei
Philippines
Indonesia
Vietnam
Moving Up the Value Ladder in ASEAN
Value creation increasingly occurs through sub- and regional COOPERATION.
Cambodia
Laos
Myanmar
There is no be-all, end-all solution to competitiveness.
As Michael Porter puts it,
“Improving competitiveness is a marathon, not a sprint.”
We need to
Educate — reform and raise our
educational standards
Employ — create jobs for the
latent workforce
Enhance — continuous training
and development
our people.
There is a need to change our perception of training
and workforce development…
…from cost to
investment
Regularly update the skills and knowledge of employee
to maintain productivity Need for Knowledge
Management
The most dangerous phrase in our language is “we’ve
always done it this way” (kinasanayan mindset).
Competitiveness data showed we have
very good FINANCIAL indicators (7 out
of 8 indicators are above our average
of 59th ranking), TECHNOLOGICAL
READINESS (3 out of 7 indicators),
MARKET SIZE ( 3 out of 4),
BUSINESS SOPHISTICATION (3 out
of 9), and INNOVATION (2 out of 7)
Adapt performance metrics in order to capture areas
that need preferential attention for improvement.
Source: WEF Global Information Technology Report, 2014
Network Readiness Index of Philippines is
78 out of 148 countries)
Pro
ble
m
Source: Luo, Y.(2004). Coopetition in International Business. Denmark: Copenhagen Business School Press.
Conclusions (1)
• What we need to change:
– IMPROVE OUR EDUCATION SYSTEM • Greater awareness of regional and global trends
• Convert awareness into practical knowledge for competitiveness and collaboration
• Match needs of the economy thru education reform
– CREATE MORE JOBS FOR THE LATENT WORKFORCE • More conscious policies against jobless growth (public and private)
• Promote SMEs and their linkages to the regional supply chain
– CONTINUOUSLY TRAIN THROUGH LIFE LONG LEARNING PROGRAMS
• Knowledge management programs needed everywhere
Conclusions (2)
• INNOVATE and BE MORE PRODUCTIVE even if we
have poor BASIC REQUIREMENTS for competitiveness
– COLLABORATE rather than compete alone
– RE-THINK old ways of developing human resources
• Science and technology, engineering and mathematics
• Applied knowledge on a massive scale via ICT in a mobile world
• Tap overseas talents to show that we can do it!
• Strategize differently – think GILAS PILIPINAS