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POST GRADUATE PROSPECTUS

PEARLPEARLPEARLPEARLPEARL ACADEMY OF FASHION

H I OS NAF

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Our Vision Statement

The Pearl Academy of Fashion’s corepurpose is to provide education andservice for the development ofsociety. The Academy is committedto excellence, innovation, customersatisfaction and development throughself and shared efforts.

2 years PG Diploma Courses in

Fashion Business Streams 2008-10

TITLE ACRONYM LOCATION INTAKE

Fashion FM Delhi 30

Merchandising Chennai 30

Garment GM Delhi 30

Manufacturing

Fashion Retail FR Delhi 30

Jaipur 30

Chennai 30

Fashion Design FDIW Delhi 30

Indian Wear Jaipur 30

Textile Design TDHF Chennai 30

Home Fashion

Fashion Marketing FMG Delhi 30

Message from the Chairman

Message from the Group Director

Business of Fashion

Learning Fashion Business at Pearl

Exciting Career-Driven Journey

Truly Global

Garment Manufacturing

Fashion Merchandising

Fashion Retail

Fashion Design Indian Wear

Textile Design Home Fashion

Fashion Marketing

Education is a Process not a Product

Delhi Jaipur Chennai Facilities

Showcasing Talent to the World

Holistic Self-development

Industry Interaction

Scholarships

Placement

Admission Procedure

Advisory Board

Academic Board

Faculty

Visiting Faculty

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Contents

The Pearl Academy of Fashion has a clear vision and focus fordeveloping professionally trained personnel for the fashion industries.The Academy, indeed, is the only fashion educator in India that trainsmanpower for every segment of the fashion industry chain: design,merchandising, production, textiles, retailing, communication, make-up.

The Academy provides a world-class environment and infrastructuralsupport for nurturing and grooming bright young people aiming tobe the future leaders in creative and business domains of fashion.

The growing status and reputation of the Academy is manifest in itslinks with some of the most reputed institutions in India and aroundthe world. PAF today has a distinctive presence also in the spheresof industrial consultancy, research and development, and thetraining of working industry professionals.

Along with being a leader in providing professional education, theAcademy also prides itself in its serious commitment towards carefor the environment and social responsibility. The Academy firmlybelieves in the equal rights of the individual, and constantly strivesfor the personal development and growth of each individual it isassociated with directly or indirectly.

I am confident that, with the highly dedicated and motivated team,the Academy will continue to be successful in defining new horizonsof excellence, commitment and customer satisfaction.

Message from the ChairmanDeepak Seth

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Our Quality PolicyPearl Academy of Fashion is committed to provideprofessional services associated with education andtraining in the fields of design, business and technologyby adhering to international standards, which arereviewed continuously for improvement to accomplishconsistent customer satisfaction. The Academy operatesas a team of motivated and competent professionals toachieve these goals.

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The Pearl Academy of Fashion (PAF) was established in 1993 by theLittle People Education Society which is a statutorily registered body.It has grown from 47 students in its first year to over 1,400 students at3 campuses in Delhi, Jaipur and Chennai.

In 1995, the Academy entered into collaboration with NottinghamTrent University (UK), so that the curriculum was internationallycompatible. The collaboration has made great strides and recentlythe two institutions celebrated a decade of partnership, aiming tobe at the core of India’s fashion manpower development.

Change is thick in the air, with rising confidence levels of Indian fashionindustry. At Pearl, courses have been recast to adapt to the changes.It is with a genuine sense of satisfaction and fulfilment that we presentto you our Prospectus for the Academic Year 2008-09. With six coursesat PG level (and six at UG level), the Academy offers a wide rangeand variety of courses meeting the aspirations of different individuals.

Today, PAF enjoys a high stature as a prestigious provider of educationand training for the fashion and related sectors, with a number ofalumni in key positions in the industry all over the world. The Academytakes pride in its high calibre faculty, outstanding track record instudent exchange, and international networking and placement.

We have achieved many milestones primarily through our stringentadherence and commitment to high academic standards andquality. As a result, the Academy ranks top-most among private sectorfashion institutions in the country.

We spare no efforts to provide the best possible environment andguidance to nurture and nourish young and creative minds. As amark of our commitment, the Academy has newly instituted MERITSCHOLARSHIPS, details of which are given inside.

I hope you will find the Prospectus easy to understand. We are alwaysthere to help you if you need any clarification or additionalinformation.

Message from the Group DirectorA.K.G. Nair

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GLOBAL DIMENSIONSThe fashion industry is estimated to account for a worldwideconsumption of the value USD 1,200 billion (Mark Tungate, FashionBrands), comprising 66 percent clothing and the rest consisting offootwear, jewellery, accessories and cosmetics. Developed countrymarkets like USA, EU, Japan, Canada, Australia, Northern Europe,Switzerland, New Zealand together make up nearly 80 percent ofthis consumption. However, the spotlight is now shifting toconsumption in rest of the countries, where prosperity is on the riseand is leading to superior growth rates in fashion consumptioncompared with that in the established markets.

Owing to the nature of fashion markets, the industry is highly brand-driven as well as acutely segmented. Further, it is extremelycompetitive now, with clothing being freely traded. Besides, a majorproportion of goods have a short shelf-life. This has compelled thatthe consumption of the developed country markets is necessarilymet by manufacture in and supply from developing countries.Besides, retailing is a very significant dimension of reaching theconsumer. The functions of merchandising, operations, marketingand retailing, hence, constitute the frontend parts of a business whichtransform the creative output of designers into wares that arecoveted by consumers in all parts of the world.

No matter where the goods are manufactured or retailed, theindustry is highly human-resources intensive and, therefore, relies onstrong management systems and practices, information-technologydriven operations, branding, marketing and communications,strategic planning, human resources management and, further,logistical management.

Business of Fashion

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INDIAN FASHION BUSINESSIndia is one among the principal suppliers of fashion goods to the world.Until 2004, India’s potential was restricted owing to quota regulation oftextile and clothing trade. But since 2005, trade is liberalized and India ison the path to realizing its true potential already, as the exports of 2006-07 indicate. Moreover, all experts highlight that fashion markets will beprincipally dominated by supplies from China and India.

The fashion market in India is itself growing phenomenally, clocking upannual growth at 20-30 percent. Images Fashion reveals in its recentyearbook that the clothing fashion and textile accessories markettouched above Rs. 98,000 crores in 2006, having enlarged from Rs 66,000crores in 2002. Today, nearly 75 percent is estimated to be ready-to-wear, of which only 25 percent is branded. Witness the number of foreignbrands, particularly luxury brands, that are making a beeline for the Indianconsumer. This is going to boost, with the Government allowing foreignretailers to set shop in India.

In foreign markets, India has been recording phenomenal growth ratesin terms of textile and apparel exports. The industry’s confidence levelhas so perked up that collectively the Indian textile and apparel industryexpects to reach a turnover of USD 110 billion by 2012, of the exportearnings will be Rs. 50 billion.

Put together, the domestic and foreign markets have generated a pushfor fashion industry growth, reflected in a manufacturing and retail boom.The modern fashion industry channels itself through modern retail formatsto reach the customer. As a result, the last decade has seen theemergence of mall shopping among Indian consumers, especially inthe metros and big cities. Nearly 600 malls are already planned tobecome operational in a few years time; very recently Reliance Industrieshas launched USD 0.75 billion project for retail expansion in the country.The retail industry has, therefore, fantastic growth potential for trainedmanpower

THE PEARL INVITATIONThe fashion industry is manpower hungry and will remain so for the distantfuture. There is mobility, growth, opportunity, returns, prosperity - at startfashion professionals typically earn more than Rs 2.50 lakhs pa; goodperformers cross Rs 3.5 lakhs per annum within a year’s experience. Worldover Indians are at the helm of several branded fashion companies. Notjust India, but also the world beckons Indian youth to join the fashionindustry and contribute to its accelerating prosperity. You should, indeed,be there.

Pearl Academy of Fashion invites you to pick exciting options in fashionmanagement careers. It commits itself to preparing you for the best fitwith the industry, in line with your aspirations and expectations. It promisesyou a learning experience that you will remember for allyour life.

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Learning Fashion Business at Pearl

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EVOLVING WITH THE INDUSTRYSince inception in 1993, Pearl Academy of Fashion has focused onfashion business and managerial education in both under-graduateand post-graduate curricula.

There have been post-graduate courses of varying durations, inkeeping with the Academy’s avowed policy of educational provisionin line with industry needs, focused on merchandising, production,fashion, retail.

With growth in industry maturity, the duration of studies haslengthened as well as broadened. This goes to prove that theAcademy is very dynamic in adjusting and adapting to the changingenvironment. Little wonder that its well-qualified post-graduates arelapped up by the industry and the Academy enjoys very highemployability among reputed organizations. Even more interestingis that a significant proportion of the post-graduate awardees havelaunched their own businesses that are thriving successfully.

CURRENTLY AT PEARLFashion business management is streamed in six 2-year courses:Fashion MerchandisingGarment ManufacturingFashion RetailFashion Design Indian WearFashion MarketingTextile Design Home FashionThese courses lead to the Academy’s coveted PG Diploma.

Merchandising prepares you to join apparel and accessoriesindustries. Manufacturing focuses on garment production. Retail isdirected at the retailing sector. The Fashion Design courseemphasises entrepreneurship and business, along with technologyand design. Fashion Marketing aims to impart comprehensivemanagerial skills for marketing, luxury & high – end fashion brands.Textile design will place students in the home textiles and furnishingssector.

There are over 300 students enrolled in PG courses at present andnearly 600 persons have been awarded PG diploma in fashionmanagement streams since 1993 and are well placed in industry asprofessionals in merchandising, production, fashion design andretailing or as enterprise owners in India or abroad.

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WORLD CLASS RESOURCES AND PARTNERSWith such far and wide employability, it is clear that the Academyemploys the best of faculty resources, trained, rich in industryexperience - so vital for professional courses, and fully committed tocontinuing research and development. The faculty are groomed inpedagogy, teaching and assessment to international standards. Ourdelivery is supported by state-of-art machinery, equipment andfacilities. The Academy is partnered with some of the best institutionsin the world, as well as with high performers in the industry. There isextensive use of intranet for academic delivery.

GIVING THE COMPETITIVE EDGEIn today’s competitive environment, professionals and managers needto have strong entrepreneurial expertise to help them achieve success.At Pearl students build on existing skills and knowledge to achieve asubstantial level of professionalism. Students enter employmentimmediately upon graduation.

NURTURING UNIQUENESSOur environment is very strongly focused on the individual. Whenstudents join, they begin to work very closely with the faculty and withtheir fellow students to develop their creative ideas. Our low studentto teacher ratio enables us to give close personal attention to eachstudent in class, through interactions, mentoring, project guidance,and academic/ career counselling.

Exciting Career-Driven Journey

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Learning at Pearl first starts with self- discovery and continues withtheory, information collection and analysis, project based execution,finally ending with peer and faculty evaluation.The Academy focuses on developing:

Clearly defined career goalsStudents are encouraged to develop their ideas and share theirvision. The Academy helps to identify strengths and interests andguides the choice of a career accordingly.

A holistic understanding of industryThe world of fashion is dynamic and fluid. At Pearl, regular curriculumupgradation in keeping with changing industry trends ensures thatstudents know and understand the ever changing market trendsand customer needs.

Skills & concepts related to specializationsA multi-faceted development of relevant skills and concepts isachieved through institutional activities and events likePORTFOLIO - the annual fashion show

FABRIC FOLIO - the Textiles Trade Fair

SYNTHESIS - a public forum for presenting student dissertation

PEARL UTSAV- the annual extra-curricular festival

SPORTS DAY - an international conference

CONTINUUM - the annual sports event

OPEN WORKS – an exhibition of final works of Communication Design& Textile Design students

FOUNDATION RECAP – a platform for display of material exploration& design projects of Foundation Design students

Strength to withstand the stresses of a competitiveenvironmentCreative innovation and strong conceptual skills develop only in astress free environment. Yet stress is a reality of the work place. Stressmanagement courses are therefore an integral part of the guidanceprogramme at Pearl.

All curricula are designed to meet local and national needs, butadopt global standards and practices to achieve learning. Inkeeping with industry needs our subject range corresponds to theprocess of the creation, production, promotion, marketing andmanagement of fashion.

Truly Global

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The Academy is an institutional member ofHONG KONG RESEARCH INSTITUTE FOR TEXTILES AND APPAREL, H.K.FICCI – HIGHER EDUCATION NETWORK (HEN), NEW DELHIThe world of fashion education is a global one, with seamless boundaries.We have strong academic connections internationally. As a result weare able to synergise our strengths with those of our associates to providea truly world class education.

Our principal partners includeNottingham Trent University (NTU), U.KOne of the top 10 institutions in the world of fashion education, NTUvalidates all our B.A. (Honours)courses. NTU has been our closest partnersince 1995.

LDT, Nagold, GermanyThis is the only institution in Europe specializing exclusively in retaileducation and training. LDT is set up by a consortium of some of themost prominent retail organisations in the world. Pearl has a regular faculty& student exchange scheme with LDT.

Hong Kong Polytechnic University (HKPU)PAF and HKPU have partnered in the development of the portalwww.apparelkey.com, a website that offers comprehensive informationand sourcing solutions for both students and industry.

Amsterdam Fashion Institute (AMFI), NetherlandsEarlier known as the Hogeschool van Amsterdam. AMFI and PAF haveregular student exchange programmes.

International Foundation of Fashion Technology Institutes (IFFTI)PAF has been a member of this exclusive body since its inception in1998. IFFTI consists of over 40 highly reputed fashion schools in India andthe world. PAF hosts the IFFTI secretariat on its premises.

Ravensbourne College, LondonPartnership involves faculty & students exchange under the UnitedKingdom India Education & Research Initiative scheme.

Ryerson University, Toronto, CanadaThe partnership involves faculty & students exchange.

Bunka University, TokyoThe collaborative agreement involves faculty & students exchange,development of joint cultural initiatives, research etc.

NHL University, NetherlandsPartnership involves faculty exchange, student internship etc.

De mont Fort University, U.K.Partnership involves faculty exchange, student internship etc.

London Center for Fashion Studies, (LCFS) UK

Apparel Export Promotion Council (AEPC)

India Trade Promotion Organisation (ITPO)

Fashion Design Council of India (FDCI)

National Retail Federation (NRF), USA

Netherlands Senior Experts (PUM)

German Development Corporation (GTZ)

Export Promotion Council for Handicrafts(EPCH), New Delhi

Indian Retail School, New Delhi

important associates

Opportunities to study abroadThe Academy also encourages a globalexposure for its students through exchangeprogrammes with leading institutions in theUK, Netherlands and Germany. Studentsgraduating from the academy can opt forstudy courses abroad for which counsellingand facilitation are provided.

Quality, a priorityThe Academy has attained nationaland international repute as an industryoriented, state-of-the-art educator.It is the first fashion institute in India tobe certified under ISO-9001:2000.

The certification authenticates theimplementation of prevailing globalstandards and continuous improvementmechanisms in the Academy.

Important Associates

AIMThis course aims to train students in the latest techniques andtechnology in the garment manufacturing industry for productionfunctions.

SCENARIO AHEADThe significance of production is paramount in today’s fashion world.Productivity and quality are the two mantras for commercial successof any project. Production personnel are the keys to achieve thissuccess. As the customer has become very demanding in terms ofcost, quality and timely deliveries, the need for specialized peoplein production is very high in the industry. This course is designed tobuild a sound technical knowledge base for the students andacquaints them with the tools for effective managerial decisionmaking. From this course the student stands to gain technical prowessthrough advanced work study. The education methodology includesclassroom lectures, laboratory assignments and work shop simulationof situations faced in the garment industry.

GETTING STARTEDThe curriculum starts with basic concepts and knowledge in coretechnical subjects, business, and allied studies - related to thebusiness of fashion. The first semester offers basic modules of learningto provide a foundation. Accordingly, there are modules oncomponents of basic garments; elements of fashion, fibre/yarn typesand properties that they give to a fabric; a basic understanding ofmerchandising functions; key aspects of production, such as cutting,sewing, finishing and management principles. Verbal, written andbusiness communication skills of the students are honed throughoutthe semester.

Garment Manufacturing (GM)Post-Graduate Diploma

durationTwo Years, Aug 2008 to May 2010,4 Semesters

eligibilityGraduate in any discipline

locationDelhi

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BUILDING-UP KNOWLEDGE AND SKILLSThe second semester initiates the build-up of core manufacturingknowledge and skills such as advanced production systems, latestmachinery and technology, advanced understanding of weaves andknit, garment washing, cost-control, research methodology. Written andverbal communication skills are emphasized.

SUMMER PLACEMENT – INTERNSHIPAfter the second semester the student undergoes an Internship in theindustry, for which arrangements are made by the Academy. Thisexposure generates a rationality and pragmatism and encourages themto correlate classroom learning with what happens in the industry.

ADVANCED LEARNINGThe third semester follows the internship with an analysis of best practicesin the industry in the areas of materials management, productionplanning and control, plant lay-out, product analysis and operationalplanning, quality assurance, CAD / CAM and human resourcedevelopment.

ORIGINAL APPLICATIONIn the fourth, which is also the final semester, the student undertakes amentored individual project which integrates and applies all learningfrom the programme. This project is designed to allow for a holisticapplication of learning and the students will need to do a factory set upproject including financials. It gives them an opportunity to undertakean application that calls them upon to exert knowledge and problem-solving skills in manufacturing and technology. The best dissertationsreceive special awards and such awardees have an opportunity topresent their works to the industry at a public forum.

CAREERSAfter this qualification, students are ready to join the domestic and exportgarment industries as Production Managers in small operations and asAsst. Production Managers and Production - in charge in large operations.

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AIMThis course aims to train students comprehensively with concepts,practical skills and techniques required by professional FashionMerchandisers.

SCENARIO AHEADIn the global fashion industry, merchandising is a specialist functionthat involves a high level of planning and systems. Merchandisersliaise between the market and business end of fashion outside theorganization and the creative and production ends within. They areinvolved in business planning & analysis, buyer management, andorder fulfillment. Merchandisers are also required to steer productdevelopment, thereby enhancing competitiveness through thevalue addition route. With the tremendous growth of the apparelindustry domestically and overseas, current industry trends clearlyindicate a huge requirement of professionally trained merchandisers.The Fashion Merchandising course fulfills this need in the ApparelIndustry.

GETTING STARTEDThe curriculum starts with basic concepts and knowledge in coretechnical subjects, business, and allied studies - related to thebusiness of fashion. The first semester offers basic modules of learningto provide a foundation. Accordingly, there are modules oncomponents of basic garments; elements of fashion, fibre/yarn typesand properties that they give to a fabric; a basic understanding ofmerchandising functions; key aspects of production, such as cutting,sewing, finishing; and management principles. Verbal, written andbusiness communication skills of the students are honed throughoutthe semester and applied across modules.

Fashion Merchandising (FM)Post-Graduate Diploma

durationTwo Years, Aug 2008 to May 2010,4 Semesters

eligibilityGraduate in any discipline

locationDelhi, Chennai

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BUILDING-UP KNOWLEDGE AND SKILLSThe second semester initiates the build-up of core merchandisingknowledge and skills such as assembling of garments from components;understanding of merchandising systems, advanced understanding ofweaves and knits; garment washing; research methodology; andprinciples of accounting and financial management. Communicationskills continue to be emphasized as are subjects such as trims andaccessories used for apparel; human resource development; textile andapparel testing and standards and quality assurance.

SUMMER PLACEMENT – INTERNSHIPAfter the second semester the student undergoes an Internship in theindustry, for which arrangements are made by the Academy. Thisexposure generates a rationality and pragmatism and encourages themto correlate classroom learning with what happens in the industry.

ADVANCED LEARNINGThe third semester follows the internship with an analysis of best practicesin the industry in the areas of international marketing and trade;advanced merchandising applications; supply chain management andmanagement information systems (MIS).

ORIGINAL APPLICATIONIn the fourth, which is also the final semester, the student undertakes amentored individual project which integrates and applies all learningfrom the course. This project is designed to reflect real life workingsituations. It gives them an opportunity to undertake an application thatcalls them upon to exert knowledge and problem-solving skills. The bestdissertations receive special awards and such awardees have anopportunity to present their works to the industry at a public forum.

CAREERSAfter this qualification, students are ready to join the domestic and exportgarment industries, accessories makers and other fashion segments asBuyers, Merchandisers, Co-ordinators, Product Developers.

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AIMModern retailing has significant front end managerial tasks such asin merchandising, customer relations, shop floor management, visualmerchandising, ware housing, store management. The courseprepares students with the competences to man these functionsfor executing such tasks.

SCENARIO AHEADRetail is one of India’s largest industry, accounting for over 10% ofthe country’s GDP and around 8% of the employment. It is one ofthe fastest growing, most dynamic segments of the economy. Thewhole concept of shopping has altered in terms of format andconsumer buying behaviour, ushering in a revolution of modernshopping in India. Accordingly, the retailing industry in India,estimated at INR 9,300 billion (2003) is expected to grow 5% p.a. andorganized retailing is estimated to be on its way to becoming anastounding INR 1,000 billion by 2010.

GETTING STARTEDThe course starts with an introduction to the retail industry and thevarious existing and future retail models and to the basic elementsof the fashion market. The main areas of learning are retail strategy,retail merchandising, and marketing and its relation to retail.Technical skills are given a strong foundation through basic inputson fabrics and garments. Emphasis is also laid on developingcommunication skills.

Fashion Retail (FR)Post-Graduate Diploma

durationTwo Years, Aug 2008 to May 2010,4 Semesters

eligibilityGraduate in any discipline

locationDelhi, Jaipur, Chennai

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BUILDING-UP KNOWLEDGE AND SKILLSAs the course progresses, additional emphasis is given to application ofthe accumulated skills and knowledge of special focus areas such asstore planning, retail promotions, retail market analysis and marketing,consumer behaviour analysis, retail buying and merchandising, visualmerchandising, using specialized retail software wherever required. Youalso continue to enhance your knowledge of garment patterns andacquire competence in an international language, viz, German. Bysemester three, the focus is on skills and knowledge acquisition throughproject-specific research and exploration. You move into areas relevantto retail specialism, combining sound managerial expertise withentrepreneurship skills in terms of store design and operations, ITapplications, and relevant organizational and legal aspects of the retailbusiness

INDUSTRY EXPOSURE AND APPLICATIONThe learning is completed with industry internship and the final dissertationin the last semester. The internship gives exposure to a realistic hands-onexperience of retailing skills and techniques. This is followed by aDissertation Project that demonstrates understanding and learning, andensures that you apply your skills and knowledge to find solutions todefined problems in the retail industry. The best dissertations receiveSpecial Accruals and such awardees have a further opportunity topresent their work to the industry at a public forum. There is also anoption to go to Germany on an exchange scheme in operation withLDT, Nagold, an internationally reputed retail academy closely tied withPearl, where you may acquire exposure to international standards ofretailing.

CAREERSRetail merchandisers are responsible for ensuring that right productsappear in the right store at the right time and in the right quantities. Thisinvolves accurately forecasting trends, planning stock levels andmonitoring performance. Department Managers oversee the sales andmanage stores, plan advertising campaigns and sales promotions, hireand train personnel, control inventories, draft budgets, and recommend,establish, or implement store procedures and policies. Managers mayalso oversee the remodelling of a store, plan store layouts and designdisplays, decide selling strategies, and represent the store in negotiationswith manufacturers. Visual Merchandisers are responsible forconceptualizing, designing and implementing window and in-storedisplays. Visual Merchandisers must combine their artistic flair andcreativity with technical know-how to set up appealing displays.

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AIMThe fashion industry has large scope for small businesses to operate;but the industry is complex and dynamic, and business owners ormanagers must combine competencies in design, manufacture andmanagement to be successful. The course sets such a focus andhas a strong accent on entrepreneurship. It aims to preparetechnically qualified professionals to co-ordinate related activitiesin areas of design manufacture, and management with a productbias towards Indian/ethnic apparel.

SCENARIO AHEADThe fashion sector is very large in India, but organized sectoraccounts for a mere 25 percent and the rest is serviced by smalland medium businesses. A large proportion is occupied by the Indianstyle segment, not only in the Indian market, but also abroad whereIndians are concentrated. Indians will always consume a mix ofWestern and Indian Fashion wear and as, overall prosperity is rising,this segment is also booming.

GETTING STARTEDThis programme correlates design and technology with practices inthe Indian-style fashion industry. To develop the requisite skills andunderstanding indispensable for a trained professional, the first broadareas of study and practice are in design covering fashion illustrationand CAD, design process and associated technical skills such aspattern making, draping, garment construction, and fabric study.Introduction to Indian crafts and costumes, and creative textiles isalso given.

Fashion Design Indian Wear (FDIW)Post-Graduate Diploma

durationTwo Years, Aug 2008 to May 2010,4 Semesters

eligibilityGraduate in any discipline

locationDelhi, Jaipur

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BUILDING-UP KNOWLEDGE AND SKILLSDuring Semesters 2, 3 related skills in manufacture and managementare nurtured and developed. The importance of design and technicalinnovation is further enhanced.

Each module at this stage enables students to conceive creative andfunctional clothing, based on the vast and rich pool of Indian clothing,and suitably linked to Indian crafts and costumes, making intelligent useof the latest technologies and materials. Students are required toexperiment innovatively with a variety of textiles; special focus is givento pattern making and construction techniques relevant to Indian wear;and emphasis is placed on ethnicity in design.

Computer skills provide an added dimension to the students’ learning.To understand industry in its entirety, the areas of marketing and retail,production control and planning, intrinsic to success in the field, areemphasized. These aspects dictate the commercial viability of abusiness. Students get to integrate their knowledge with commercialpractices and market requirements.

INDUSTRY EXPOSURE AND APPLICATIONTraining culminates in an industry Internship, which exposes students tothe practical aspects of design, manufacture, costing and businessoperations. Students conduct surveys, study market categories anddesign traditional outfits appropriately. In your final portfolio youshowcase your work as well as develop products for a specific marketsegment, demonstrating your independent design philosophy and style,saleability and commercial viability.

CAREERSAfter successful completion of this programme, students could seekemployment opportunities as designers, sampling managers, productionplanners, product developers, fashion stylists.

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AIMTo prepare professionals for the textile and made-ups industries, withcreative, technical, product development capabilities andmerchandising exposure.

SCENARIO AHEADThe textile industry is the backbone of home furnishing and apparelsegments and accounts for nearly 1/3rd of India’s export earnings.Since the post MFA phase and globalization of trade, this disciplineprovides unlimited opportunities to take up lucrative, creative careersas home furnishings, home textiles and fashion fabrics designers/merchandisers in weaving, printing, made-ups, embroidery and othersurface ornamentation industries

GETTING STARTEDThe first semester will orient students to the basic Elements of Design,Visualization & Drawing techniques, Photography, Nature Studiesand Conceptualization through Design Process. An introduction toelementary weaves, textiles science and fabric ornamentation inthis phase provides an understanding of basic knowledge and skillsfor textile structures, processes and materials through studiopracticals and design explorations.

Textile Design Home Fashion (TDHF)Post-Graduate Diploma

durationTwo Years, Aug 2008 to May 2010,4 Semesters

eligibilityGraduate in textile technology/engineering, home science withtextile/ clothing, merchandising;Graduate in any other disciplinepreferably with experience in textileindustry or with exposure in textilebusiness.

locationChennai

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BUILDING-UP KNOWLEDGE AND SKILLSIn the second semester, students are given intermediate-level training inweaving, printing, surface and print design, and fabric science whichincludes fabric costing and sourcing. Other modules are textile CAD forgraphics and textiles, and communication skills.

SUMMER PLACEMENT – INTERNSHIPAfter the second semester the student undergoes an Internship in theindustry, for which arrangements are made by the Academy. Thisexposure familiarizes the students with the actual atmosphere and workculture of the textile industry.

ADVANCED LEARNINGDuring semester 3, students are exposed to design development areasthrough advanced modules on weaving, home product development,printing and value addition and are directly related to construction andpattern making for prototype development. Related subjects onproduction methods, quality assurance, merchandising, retailing, supply-chain management help to round off holistic learning and to developentrepreneurial skills.

ORIGINAL APPLICATIONIn the fourth, which is also the final semester, the student writes a researchreport on any textile-related problem area and, thereafter, undertakesa mentored individual 10-week diploma project which integrates andapplies all learning from the programme. The project aims to produce acreative, well-informed and motivated professional with the ability toanalyse, synthesise and conclude various complex issues related todesign, planning and technical management. The best projects receivespecial awards and such awardees have an opportunity to present theirworks to the industry at a public forum.

CAREERSOn completion, students will have career prospects as home furnishingand fabric designers, design coordinators, managers, home textilemerchandisers and buyers with home textiles and furnishings producers,made-ups manufacturers, embroidery and surface ornamentationhouses.

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AIMThis course is exclusively designed and globally benchmarked totrain students in advanced, comprehensive managerial skills andtechniques for fashion marketing. The course emphasizes on intensivetheoretical and applied training in core areas of fashion marketing,fashion and luxury brand management, global fashion industry andother components of fashion value chain.

SCENARIO AHEADIndian fashion Industry is moving up the fashion value chain andwitnessing expansion of domestic and global fashion brands. Fashionindustry is one of the most dynamic, challenging and fastest growingsector in India as well as globally. The large number of leading globalfashion brands are already in India i.e. Louis Vuitton, Tommyhilfiger,Espirit, Gucci, Nautica, Christian Dior, Chanel, FCUK etc. and manyothers are planning to enter India. FDI in retail is going to further fuelthe revolution. The changing market conditions have bolstered thedemand of highly competent fashion marketing professionals whocan takeup key positions in fashion marketing, brand management andrelated areas.

GETTING STARTEDThe curriculum starts with basic concepts and knowledge in coretechnical subjects, business, and allied studies – related to marketing& business of fashion. The first semester offers basic modules oflearning to provide a foundation. Accordingly, there are moduleson fashion marketing, basic merchandising, components of basicgarments; elements of fashion, fabric knowledge; patternappreciation; key aspects of retail management; understandingconsumer behavior.

Fashion Marketing (FMG)Post-Graduate Diploma

durationTwo Years, Aug 2008 to May 2010,4 Semesters

eligibilityGraduate in any discipline

locationDelhi

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Verbal, written and business communication skills and computer skills ofthe students are honed throughout the semester and applied acrossmodules.

BUILDING-UP KNOWLEDGE AND SKILLSAs the course progresses, the focus is on intellectual stimulation andholistic development through case studies and projects. Fashionmarketing acumen is developed through the modules like marketingresearch skills, retail merchandising, IT application in marketing andretailing, fashion advertising, sales/distribution management; principlesof accounting/financial management.

INDUSTRY EXPOSURE AND APPLICATIONAfter the second semester the student undergoes an Internship for twomonths in the fashion industry, for which arrangements are made by theAcademy. This exposure encourages the correlation of classroomlearning with what happens in the industry. The students get realistichands on experience in fashion marketing skills and techniques.

ADVANCED LEARNINGThe third semester follows the internship with an analysis of best practicesin the industry in the areas of global fashion marketing; fashion and luxurybrand management, fashion forecasting and product development;advanced merchandising applications; supply chain management;strategy; management information systems (MIS), introduction tocommunication design and fashion value chain analysis. In the fourth,which is also the final semester, the student undertakes a mentoredindividual project which integrates and applies all learning from thecourse. This project is designed to reflect real life working situations. Itgives them an opportunity to undertake an application that calls uponthem to utilize knowledge and problem-solving skills. The best dissertationsreceive special awards and such awardees have an opportunity topresent their works to the industry at a public forum.

CAREERSAfter this qualification, students are ready for excellent placement indomestic and global fashion and luxury brands as astt. brand manager/ fashion marketing executive / management trainee and move up inthe ladder to become brand manager / marketing manager.

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Fash

ion

Ma

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Education is a Process not a Product

As students pursue their goals at Pearl, they spend time with faculty,peers and on their own learning, reflecting, creating and sharingideas.

Learning at Pearl is experiential and project based:Students undertake numerous practical projects, some real life, whichprovide for creative opportunities and pragmatic outcomes.

Involves teamwork and peer evaluation:Lectures and talks are only to the extent necessary. Tutorials, selfand peer assessment, discussions and community interactions drivethe learning pathway.

Encourages research and self study:Individual projects encourage students to initiate research and selfstudy. They receive a variety of inputs and use these to independentlycarry decisions to a conclusion.

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Emphasises industry relevance:The Academy sponsors field trips and off campus workshops. Coursetutors and industry experts mentor and monitor industry internship. Visitingprofessionals, industry projects and design competitions help sharpenexisting skills and knowledge. Students conduct seminar presentationsduring the final semester; where appropriate industry experts criticallyevaluate the nature and direction of their work.

Inculcates life skills:Students are encouraged to voice their opinions in open and frankdiscussions. Crucial life skills such as communication, negotiation andan appreciation of diversity are developed. In addition, a strongmentorship and guidance programme delivered through the Courseleader, Course Coordinator and Student Counsellor supports learninginside and outside the classroom.

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Facilities Delhi, Jaipur, Chennai

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Delhi is recognized as the fashion capital of India. It has led India’sexport foray in the fashion markets of the world and accounts fornearly 40 percent of the country’s apparel export. Delhi’s centrallocation serves as hub to a vast cottage sector spread in its hinterlandover Rajasthan and Uttar Pradesh where embroidery and surfacecrafts excel. Their influence on Delhi’s rise as fashion metropolis isprofound, and, moreover, historical dating back several centuries.Delhi is also in the fore-front of the retail revolution that India iscurrently experiencing.

Pearl Academy of Fashion was born in Delhi and is today located atNaraina, an erstwhile garment manufacturing strong-hold of the city.Spread across Seven buildings, the Delhi Centre houses a plethoraof facilities; these provide the necessary infrastructure to run courseseffectively. Design Studios, Drawing Studios, Art Rooms, Patternmaking Studios, Sewing and Cutting Labs, Weaving, Knitting, Printingand Embroidery labs, Visual Merchandising lab, Photography Laband Make-up Lab- all add to a holistic learning experience.

THE COMPUTER LABSThese have a combined strength of around 200 computers with thelatest software and hardware to enable your training on digital wordprocessing, textile design, garment design, multimedia etc. besidesspecialized apparel industry software such as Gerber, Tukatech,Colorado, etc.

THE LIBRARYThis houses more than 5,000 volumes of books and 1,200 boundvolumes of international periodicals and journals, which are regularlyupdated. Other reference material in the Library include currentIndian and international periodicals and journals, forecastmagazines, daily clippings from leading newspapers, CDs, Videotapes, and slides. The library is electronically organized using theinternational standard OPAC system

THE RESOURCE CENTREThis is a storehouse of comprehensively listed and neatly displayedsamples of fabrics, garments and accessories. Specimens ofgarments by Indian and foreign designers and by PAF students arealso on permanent display at the Resource Centre.

HOSTEL ACCOMODATIONIn order to facilitate the stay of 1st year outstation students, theAcademy offers limited hostel facilities in Delhi, Jaipur and Chennaifor girls only. The hostel offers a comfortable living environmentsupervised by a lady hostel warden, who is assisted by housekeepingstaff. Security arrangements are also closely monitored here. Hostelaccommodation is available strictly on a ‘first come first served’ basis.Application for hostel accommodation is received separately.

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Showcasing Talent to the World

Our students receive unique opportunities annually to present theirwork to a wide audience through exhibitions and seminars.

PORTFOLIOEach year, the students of Fashion Design show case their final collectionat a public ramp event called “PORTFOLIO”. At this event, counted proudlyamong all prestigious fashion events,, dignitaries from government andbusiness, and families of students from the audience. Fashion Designersand media spot budding talent. Television Channels interview theachievers who are conferred awards in different category. Print mediacovers the event extensively.

FABRIC FOLIOThe Tex-Style Fair is an annual event organised by the International TradePromotion Organisation of the Ministry of Commerce & Industry toshowcase Indian textiles to the world. It is attended by 3000 buyers fromacross the globe. The Academy sets up each year, at the invitation ofITPO, pavilion – “FABRIC FOLIO” – to showcase hundreds of samples ofinnovative fabrics collected from industry all over India by the textile designstudents. The students also develop own samples along the fair’s themeand trends, as well as exhibit the samples resulting from different projectsundertaken in the course. The pavilion is set up and manned by studentswho conduct visitors through the display.

PEARL UTSAV“All work and no play make jack a dull boy”. Indeed, in the creativedisciplines, extra-curricular activities are closely linked with the formalcurriculum. “Pearl Utsav” is an event organised annually by students toserve as a platform for demonstrating talent in music, drama, dance andother performing arts. The event is organised by PLANCLAN, a studentbody. Talented students also have opportunities to represent the Academyat various institutional festivals / events held locally and elsewhere in India.

CONTINUUMCreativity knows no boundaries, no limits. Ideas from a continnum…….Every two years, the Academy organised an International Conference –“CONTINUUM”, inviting distinguished design professionals from all over theworld to speak on current themes and topics. CONTINUUM 06 focused on“Global Fashion Leadership: Evolving Directions and Future Perspectives”with 12 out of 18 speakers coming from overseas. Students play a veryimportant role in the conduct of Continuum and contribute creatively tothe promotion, communication, exhibition and display needs of theoccasion. There are opportunities galore for students to interact with theinvited speakers. Next Continuum is scheduled in 2008.

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When students are ready to get involved with activities that offer abalance to the demands of academic life, there is a choice of a varietyof student run, co-curricular activities such as sports, meditation camps,river rafting, trekking, camping trips etc.

PLAN CLANStudent activities are managed by a student body called Plan Clan,which consists of student volunteers and nominees, who are guided bynominated faculty members The following clubs fall under the Plan Clanumbrella, and should you be successful in joining PAF, you would do wellto join any (or some) of these

Cultural Club

Dramatics and Literary Club

Music and Performing arts Club

Movie Club

Adventure and Sports Club

Lectures, exhibitions, performances and festivals offer enrichingexperiences outside the classroom. Students are instilled with a sense ofintellectual wonder and aesthetic experience.

Holistic Self-development

SYNTHESISAt this forum, students pursuing business courses are provided platformto present their final research project to the business community in ahighly professional setting. Recipients of “Innovative Research Award”,“Outstanding Research Award” and “Practical Research Award”make formal presentations and address queries raised by industrymembers. All students have a chance to exhibit their work as postersand to interact with industry visitors on a one-on-one basis.

OPEN WORKSAt this forum Communication Design & Textile Design students get toshowcase their creative talents, research project and final collectionto highly enlightened audience. All Students are afforded anopportunity to exhibit their work and in the end receive awards forthe “Most Innovative Collection”, “Best Design” and “BestDevelopment”.

FOUNDATION - RECAPEach year Foundation-Design students are provided with a platformto display their material exploration & design projects. A 6-day designexhibition is held in a famous Art Gallery – India Habitat Centre. TheArt & Design fraternity appreciated the displayed work of Foundationstudents and it received substantial media coverage.

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Industry Interaction: Employers and Sponsors

industry scholarshipHouse of Pearl Fashion Ltd.

Richa & Co.

Shahi Exports

Modelama Exports

InStyle Exports

Shah Kalyan Trust

Gujralsons

Merit ScholarshipsThe Academy has instituted one Merit Scholarship in each coursewith at least 25 enrolments at all Centres to the enrollee who registersthe best performance through all pertinent admission tests and theinterview, subject to minimum requirements of performance.

The Scholarship waives payment of tuition fee only. The waiver isgranted in the first year, and carries on in the second year on conditionthat the awardee’s academic performance in the first year meetsthe prescribed standards of achievement.

In the event the waiver is withdrawn in the second year, tuition feebecomes payable; however, the Academy will facilitate the studentan educational loan from Punjab National Bank at a modest interestrate and comfortable repayment period. Such facilitation is alsoavailable to the awardees in the first year to cover other payablefees/charges, should it be so desired.

Industry ScholarshipsThere are a few scholarships sponsored by reputed companies (topleft) for meritorious, financially deserving students. The scholarshipsare awarded to such students who lack adequate financial meansbut have demonstrated strong academic performance. The term ofscholarship is for one year and an application is to be made foreach year in January after the results of the August-Decembersemester are declared.

Komal Kanuga Memorial ScholarshipWorth Rs. 50,000/ annum instituted by Mrs. Leela Kanuga, Vicepresident, Li & Fung India Pvt. Ltd.

Scholarships

PAF and all its academic programmes are extensively integratedwith industry through :

• Mandatory industry internships and dissertation projects• Practicing managers are visiting faculty• Real life classroom projects• Seminars and training workshops for industry personnel• Research and Consultancy projects in design, product development, production, finishing, retail, forecast, craft sector etc.• National and International Conferences organized by PAF• Participation in trade fairs• Industry sponsored consultancy projects for students and faculty• Government sponsored research projects, consultancy works, training sessions and cluster development programmes.

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The Academy has a strong and successful placement record for itsgraduates. All industry placements, including industry internships, arehandled through a centralised Industry Relations Department. Theindustry participates regularly in the campus placement services of theAcademy, and organisations that wish to take part in the Academy’splacement programme are notified the dates for campus selections,normally six weeks prior to the completion of the course. The IndustryRelations Department also facilitates and coordinates Industry Internship,field visits, and liaison with the industry for research-related activities.

OVERSEAS COMPANIESBILL BLASS • BRANDIX • CARREFOUR INDIA • COLBY INTERNATIONAL •CASCADE ENTERPRISE • CREW BOS PRODUCTS LTD • DONGINA INC •FEDERATED MERCHANDISING GROUP • GAP INTERNATIONAL • HAUS MOD• H&M INTERNATIONAL • JUST URBAN • KARSTADT QUELLE FAR EAST CO• LI & FUNG • LINMARK • MAS INTIMATES • MONSOON • NORWESTINDUSTRIES • TRIBURG • TUKA TECH INC • TWSGO INT • WILLIAM E CONNOR& ASSOCIATES LTD •

DESIGNER/FASHION HOUSESANJANA BHARGAVA • ANJU MODI • ASHIMA & LEENA SINGH • ASHISHSONI • DAVID ABRAHAM • GUNJAN & RAHUL SIRALI • GITANJALI KASHYAP• JATTIN KOCHHAR • JJ VALAYA • KARUNA KHAITAN • MANAV GANGWANI• MANDIRA WIRK• MANJU & BOBBY GROVER • MONISHA BAJAJ & CO. •MUNCH DESIGN WORKSHOP PVT. LTD. • NIKKI MAHAJAN DESIGN STUDIO• POONAM BHAGAT • PRATAP DESIGN STUDIO • PUJA NAYYAR • RINADHAKA • RITU BERI • RITU KUMAR • ROHIT BAL • SHANTANU & NIKHIL •SHOBHANA & VIJAY ARORA • SUNIL’S STUDY@STUDY BY JANAK • SUNEETVERMA DESIGN PVT. LTD. • VARUN BAHL • VALLAYA DESIGN CO. PVT. LTD.• VIDHI SINGHANIA • ZUBAIR KIRMANI •

RETAIL ORGANIZATIONSCANTABILL • BIZARR • SHOPPERS STOP • PANTALOON • LIFESTYLE • EBONY• TOMMY HILLFIGER • NIKE • MANGO • CIE • BLACKBERRY • FREELOOK•REEBOK INDIA • RAYMOND • WILLS LIFESTYLE • LIBERTY • KIRTILAL KALIDAS• RPG • GLOBUS ETC. • WESTSIDE TRENT LTD. •

DOMESTIC COMPANIESACME CLOTHING PVT. LTD (PROVOGUE) • ARVIND BRANDS • BOMBAYDYEING • BOUTIQE INTERNATIONAL PVT LTD • CASCADE • CUE DELHI •DCM BENNETON • DYNAMIC FASHIONS PVT. LTD. • FUSION CONSULTINGSERVICES • GAURAV INTERNATIONAL • GINNI FILAMENTS LTD. • GUPTAEXIM • IMPULSE INDIA • INSTYLE EXPORTS PVT. LTD. • ITC LTD • JYOTIAPPARELS • KANT KOTTON • KALAMKARI DESIGNS LTD • K. DHILLON &CO. • KARIGAR • LINTAS INDIA (WORLD WIDE) • MADURA GARMENTS •MAFATLAL • MARAL FASHIONS (BUDDY DAVIS) • MARAL OVERSEAS LTD. •MATRIX CLOTHING • MAYA EXPORTS • MODELAMA EXPORTS • MOHANCLOTHING PVT. LTD. • NAHAR SPINNING MILLS • NEWTIMES • ORIENT CRAFT• ORIENT FASHIONS • HOUSE OF PEARL FASHIONS LTD. • RADNIK EXPORTS• RATHORE & CO. • RICHA & CO • SHAHI EXPORTS • SPL INDUSTRIES LTD.• SATYAPAUL • TAFFLES EXPORTS PVT. LTD. • TCNS CLOTHING ‘W’ • TEXPORTINDUSTRIES LTD. • USHA FAB •

Placement

Given the rigour of teaching and learning, through which the Academystrives to steer students to the defined graduate profile, we look outfor talented, intelligent, ambitious students, who are prepared to putin only their best efforts to build up a fulfilling career - young peoplewith all-round abilities, who show the energy, the potential and thecommitment to be the industry captains of tomorrow. So when we areassessing you, we will be particularly evaluating your career focus,your creative and aesthetic sense, your level of commitment andenergy, your potential as a team member, your ability to handle stress,and of course, your communication skills. For this purpose, everyapplicant, whose eligibility is proven, passes through an entrance test,other screening methods and an interview. Those candidates, whoregister strong indications of both proficiency and aptitude, areselected in order of merit, subject to the overall intake.

TESTS FOR FM, GM, FR, FMGCandidates answer a 60 minute General Proficiency Test (GPT) inEnglish language to demonstrate their proficiency in language(comprehension, vocabulary, expression), mathematics(10th standard), logic, etc.

Candidates who answered any AIMA-MAT tests held in the twelvemonths prior to the date of the Academy’s entrance exam (seeinstructions in accompanying Declaration Form) and had scored atleast 500 will not have to appear in the GPT. Successful candidatesfrom the GPT and eligible AIMA-MAT scorers will be called for furtherscreening consisting of group discussion and individual interview.

TESTS FOR FDIW, TDHFCandidates answer the same General Proficiency Test (GPT) as above.AIMA-MAT participants with qualifiers as above will be exempted fromtaking the GPT.

However, all candidates have to appear in the Design Aptitude Test(DAT), which examines a candidate for aptitude in perception,illustration, drawing, visualization, colour sense, etc. Successfulcandidates from GPT/AIMA-MAT and DAT will be called for SituationTest and interview. The Situation Test is a group activity in which youwill have to collaborate with other candidates to implement a designbrief with provided materials within a stipulated duration of time.

Admission Procedure

New DelhiPearl Academy of Fashion,A 12/13, Naraina Industrial Area.Phase II, New Delhi 110028

JaipurPearl Academy of Fashion,Plot No B, Sahakar Marg, Jaipur 302001

ChennaiPearl Academy of Fashion,82, Sterling Road, Nungambakkam,Chennai 600034

KolkataSt. Xavier’s College, 30 Park Street,Kolkata 700016

MumbaiPV Polytechnic, SNDT Women’s University,Sri Vithal Das Vidya Vihar Campus,Juhu Road, Santa Cruz, Mumbai 400049

LucknowMontFort Inter College,(Formerly Mahanagar Boys’ Inter College)

Mahanagar, Lucknow 226006

ChandigarhDAV Model School, Sector 15A,Chandigarh 160015

examination centres

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Delhi : Group DirectorMr. A.K.G.NairA21/13 Naraina Industrial AreaPhase II . New Delhi 110028T 011- 25708576/41417693-94/25703451E counsellor@pearlacademy.com

Jaipur : DirectorMr. Arindam DasPlot B, Sahakar Marg,Jaipur 302001, RajasthanT 0141- 2743175E info@jaipur.pearlacademy.com

Chennai : DirectorMr. S. Ramalingam,82, Sterling Road, Nungambakkam,Chennai 600034T 044-42664450E info@chennai.pearlacademy.com...

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HOW DO YOU APPLY?Application FormsThe Prospectus and Application Form are available at theAcademy’s counter against payment of Rs. 1000/- by cash orcrossed demand draft. In case you download the Application Formfrom our website www.pearlacademy.com your completedApplication Form must be accompanied by a crossed DemandDraft for Rs. 1000. Outstation candidates can obtain the Prospectusand Application form by sending a crossed Demand Draft for Rs.1150. The Academy will send the forms on receipt of such request(accompanied by the Demand Draft) by registered post. Thecompleted application form must reach the Academy latest by1730 hrs on the specified date in the accompanying date-sheet.Demand draft must be in favour of “Pearl Academy of Fashion”,payable at New Delhi.

WHERE DO YOU SEND THE FORM?You must ensure that your application form reaches Pearl Academyof Fashion by mail or courier or in person at the following addresslatest by the stipulated date & time given in the date sheet:Pearl Academy of Fashion, A-21/13, Naraina Industrial Area,Phase-II, New Delhi 110028.

HOW CAN YOU PREPARE FOR THESEEXAMINATIONS?One set of 2007 question papers is enclosed with this application kit.Additional sets are available on sale at the Academy as per ratesgiven below:Design Test Rs. 50/- for each yearGeneral Proficiency Test Rs. 75/- for each year

Rs. 15/- postage charges

HOW DO WE MAKE OUR SELECTIONS?Admission is based strictly on merit, judged from your performancein the written examination, group discussion, situational test, andinterview, as applicable.

INDUSTRY SPONSORED CANDIDATESAND FOREIGN NATIONALSA few seats are reserved, at a higher fee, for industry-sponsoredcandidates and foreign nationals. Such candidates will have tocompete against the reserved seats for admission.

GENERAL NOTES

Your Examination Roll number will normally becommunicated to you by mail. However, justin case you do not receive your Roll numberup to 4 days before the date of the entranceexam, you are advised to contact us.

Other centres may also be added, and suchinformation, as well as the exact location ofthe centres, will be notified later.

The Academy reserves the right to cancel,add, or change any Entrance Examinationcentre(s) for administrative reasons.

All courses commence in July 2008.Candidates appearing in their finalexamination can also apply provisionally.

The medium of instruction is English.

The Academy’s facilities are available tostudents six days a week: Monday-Friday(0830 - 1900 hrs); PAF-Jaipur (0830-1800 hrs.)and Saturday (0900 - 1500 hrs) ); PAF-Jaipur(0830 – 1500 hrs.), except on the days whenthe Academy is officially closed.

Any disputes arising out of the contents of thisprospectus will be subject to Delhi courts’jurisdiction only.

Pearl Academy of Fashion is a unit of LittlePeople Education Society registered underSociety’s Registration Act 1860.

The Academy reserves the right to amend,change or cancel courses including date ofcommencement, number of seats, location,course content, fee structure, or any othermatter reported in this prospectus with noliability attached to the Academy.

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Advisory Board

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Mr. Sachit JainExecutive DirectorVardhaman Spinning& Gen.Mills LtdLudhiana

Ms. Laila TyabjiChairpersonDASTKARNew Delhi

Mr. Hari KapoorDirectorIndustrial ManufacturingCorporationGreater Noida

Mr. S.B. MohapatraAdvisorPearl Centre forAdvancedResearch &Development (PCARD)

Mr. Ashok MahendruDirectorTCNSNew Delhi

Mr. Vinod KaulConsultant(Fashion Retail &Marketing)New Delhi

Mr. Sajjid KhanChairmanSaks Group ofCompaniesMumbai

Mr. S.K. MisraChairmanINTACHNew Delhi

Mr. Ravi KathpaliaCAG (retd),New Delhi

Mr. Partho KarChief Operating OfficerMadura GarmentsBangalore

Mr. Amrit Kiran SinghVice PresidentAmerican Chambersof Commerce in IndiaGurgaon

Mrs. Rathi Vinay JhaDirector GeneralFashion Design Councilof India, Gurgaon

Mr. David AbrahamAbraham & ThakorePvt Ltd, Noida

Dr. Ashutosh BhupatkarPearl School of BusinessGurgaon

Mr. Vivek BhatnagarManaging DirectorFusion ConsultancyGurgaon

Mr. B.L. SharmaAdvisorPAF – Jaipur

Ms. Vanita ChhabraManaging DirectorThe Federated Store (Macy’s)New Delhi

Ms. Manju KochharDirectorStaple Buying ServicesNew Delhi

Ms. Nalini GuptaCEOGenesis Colors Pvt. Ltd.Gurgaon

Mr. A.K.G. NairGroup Director,Pearl Academy of FashionNew Delhi

CHAIRMANMR. DEEPAK SETHChairmanHouse of PearlFashions Ltd.Gurgaon

MEMBERSMr. Lalit GulatiManaging DirectorModelama ExportsGurgaon

Mr.Ashok LoganiManaging DirectorInstyle ExportsNew Delhi

Prof. A.S. NaragFaculty ofManagementStudiesUniversity of Delhi

Mr. Amit SethExecutive DirectorPearl InternationalTours and Travels Ltd.New Delhi

Mr.Virender UppalPartnerRicha & CompanyNew Delhi

Mr. Sanjay PershadDirectorHouse of PearlFashions Ltd.Gurgaon

Mr. Walter JohnsonManaging DirectorWalter JohnsonNew Delhi

Mr. Rakesh VaidManaging DirectorUsha Fabs Pvt.LtdGurgaon

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CHAIRMANMR. A.K.G. NAIRGroup Director, PAF

MEMBERSDr. Punam SahgalProfessor, IndianInstitute ofManagement (IIM)Lucknow

Mr. Mohan RaoPresident,Himmatsinghka SeideLtd., Bengalaru

Dr. Riaz KhanAdvisorPearl Fashion InstituteDhaka, Bangladesh

Ms. Sanyogita ChadhaHead of Design,Levis Strauss India Ltd.,Bengalaru

Mr. Gyan Prakash MittalPresidentGarment ExportersAssociation ofRajasthanJaipur

Dr. V. ShanbhagAdvisor-Academics, PAF

Col. Surojit BoseG roup Registrar, PAF

Dr. Tarun PanwarAcademic Standards &Quality Controller

Mr. Rajat BhattacharyaDirector,Pearl Fashion Institute,Dhaka

Mr. Arindam DasDirector, PAF,Jaipur

Mr. S. RamalingamDirector, PAF,Chennai

Ms. Nien SiaoHOD, Fashion Design

Mr. A. K. Sharma,HOD, Retail

Ms. Nandita Abraham,HOD, Business &Technology

Ms. Seema MahajanHOD, Textile andCommunication Design& Make-up

Academic Board

Faculty

Mr. A.K.Sharma PGD (Sales and Marketing Management)Mr. A.P. Khan B.Com., Advanced Training in CuttingMs. Ambika Magotra PGP (Apparel Design)Ms. Anuradha Dogra PGD (Fashion Design)Ms. Ashima Kapoor Diploma (Fashion Media Make-up)Ms. Anjuna Dhir B.Sc. (Physics), Masters in Tourism AdminMr. Akhilesh Saurikhia B.Sc., PGDBA, PGD in Journalism & Mass Comm.Dr. Bhavna Chadha Ph.D. (Psychology)Mr. Bhupender Sharma BA, Diploma (Computers)Ms. Cora Gotemann MA (Fashion Design)Ms. Dilpreet Kaur PGD in Fashion Retail ManagementMr Harinder Singh BFA (Applied Arts)Ms Geetpriya Misra PGD (Fashion Design)Ms. Ila Rawat Diploma (FD&IT,)Mr Kunal Sinha BFAMr Manas Barua BFAMs. Manpreet K. Malhotra B.Com (H), PGD in Public RelationsMr Mahboob Anwer BA, Diploma (AMT)Ms Nandita Abraham PGD in Apparel Merchandising,

M. Sc. (Textile Technology)

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Senior Faculty Members

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Ms Nien Siao PGD (Industrial Design –Textiles)Ms. Neeta Arora B.Com (H), Diploma (FD)Ms Pavni Agrawal MSc (Textiles & Clothing)Mr Piyush Pandey BA, Diploma (System Mgmt)Ms Prachi Mehrotra BSc (Home Science),

PGD Textile Design & DevelopmentMs Priya Mary Mathew PGD Business Management, Masters in MarketingMr Prasanna Baruah MA, Diploma (FD & Illustration)Ms Preeti Dewan Mehta PGD (Marketing Management)Dr. Preeti Goel PGD(HRM), M.A (History), M.Phil. (History), Ph.D (Ancient History)Ms Ramneek Kaur Majithia BFA (Applied Arts), PGD (Visual Communication – Animation)Ms Ramnik Kaur Dhillon M.Sc. (Textile and Clothing)Mr. Ranjeet Banerji MA (Anthropology)Ms Rekha Dar MA (Phil.), B.EdMs Rita Constantine B.Sc., MA (Literature)Ms Rituu Jain BA (Hons.) English, Diploma (FD),Ms Ritu Jain PGD (IB), PGD in Fashion Retail ManagementMs Ritu Jain B.Com (H), Diploma (FD)Mr S R Patnaik Diploma (Elect. Engg.,)Ms Saroj Bala M. Sc. (Textile and Clothing)Ms Sarika Khurana M.Sc. (Textile and Clothing)Ms. Sarita Karandikar B.H.Sc. (Textile & Clothing), Diploma (FD)Ms Savita Sharma M. Lib.Ms Seema Mahajan M.Sc. (Textile and Clothing),

PGD (Marketing Management)Ms Seema Singh PGD (Fashion and Textiles)Ms. Shalini Sharma B.Sc. (Home Science), PGD (Leather Apparel Design & Tech.)Ms Sonali Sonipal PGD (Knitwear Design & Technology)Ms Sumita Sarkar PGD (Visual Communication)Mr. Suranjan Lahiri PGD Diploma (GMT), B.Tech. (Textile Tech)Mr Tarun Pandey PGD in Garment Manufacturing TechnologyDr Tarun Panwar Ph.D. (Management)Ms. Tripti Gupta B.Tech (Textile Tech.), PGD in Exports ManagementMs. Tulika Panda Graduate, Diploma (TD)Ms Usha Nehru Patel MFA (Painting), MFA(Graphics)Mr Zahurul Hasan Adv Diploma (Multi Media)

PAF-JAIPUR

Mr. Aminul Hussain Diploma (FD)Ms. Anjali Patni Diploma (Costume Design & Dressmaking)Ms. Deepa Khatri MA (Garment Prodn. & Export Management)Mr Deepak Khandelwal BFA, MFAMr Dhiraj Kumar Graduate Diploma (Accessories Design),

Diploma (Comp. Appl.)Ms. Divya Batra Diploma in Accessory DesignDr. Manoj Kumar Ph.D. (Consumer Behaviour)Ms Meenakshi Singh Diploma in Apparel & Textile DesignMs. Priyanka Singh BFA (Applied Arts), Diploma in Fashion Design

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Ms. Rajni Jain BSc (Home Science), Diploma (FD)Mr. Rudrajit Bose Graduate Diploma (Accessories Design),

PG Cert. in GemmologyMs. Shalu Rustagi B. Tech (Textile Technology)Mr. Subhra Sanka Chatterjee Diploma (Jewellery Design)Mr Sasi Gopal Menon Diploma (Product Design)Ms Taruna Vasu Diploma (Fashion Design)Mr V Gandhi BFAMr Vijaykumar N. BFA

PAF-CHENNAI

Mr. Anupam Mandal PGD (Textile Design)Ms Kakoli Das BSc (Hons.) Sociology,

PG(Textile Design & Development)Mr K Kumaraguru B. Tech, (Textile) PG (Textile Technology)Mr. M. Manoharan DHT (Handloom Technology) B.ComMr Sasi Kumar K. BSc (Ceramics), BFA, MFAMs Susan Mathew MSc (Textiles & Clothing),

Cert. in Dyeing, Printing & Textile DesigningMs. Sujata Mishra PGD (KDT)Mr. Ujjwal Banerjee MFA (Imprint Making)Mr V G Venkatesh PG (Garment Manufacturing Technology)

PG (Production Management)PG(Management

Visiting Faculty

DELHI CENTRE

Ms. Amba Sanyal Art & CultureMr. Amit Chatterjee Fashion Advertising & PromotionMs. Archana Kohli Design ConceptsMr. Ashish Batra Elements of FashionDr. Ashutosh Bhupatkar Principles of ManagementMs. Avleen Kokhar Hair Styling & Make-upMs. Bhavna Yadav Design ConceptMr. Deepak Girotra Mall Management

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Mr. Davender S. Kothari Retail FinancialsMr. Darshan Bhatt Marketing & RetailingMr. Gaurav Tulsi Communication StrategiesMr. Harinder Singh Basic Graphic Design & Colour & Design ProcessMs. Jolly Rohtagi Art & CultureMs. Kalpana Subramaniam Audio Visual DesignMr. Kurien Jopseph Communication SkillsMr. Manikanta Choudhury Visual StudiesMs. Maya Keischgen Pattern Making & Garment ConstructionMr. Murtaza Danish Hussaini Communication SkillsMr. N.S. Uppal Supply Chain Management,

Managerial Economics & Quantitative MethodsMs. Neelam Kapoor Communication SkillsMr. Pankaj Narain Material ExplorationMs. Parbeen Puri Cosmetic TechniquesMr. Pradeep Malhotra Sales & DistributionMr. Rahul Jain Costing & Pricing, Basic AccountingMr. Rajesh Sood Store DesignMs. Rajni Batra German LanguageMr. S.C. Kapoor Human Res. Management & Org. BehaviourDr. S.C. Panda Entrepreneurship Development Programme (EDP)Mr. Saurabh Kalra Merchandising Operations & International TradeMs. Seema Srivastava Art & CultureMs. Sharmila Katre Fabric Sourcing & AnalysisMr. Subrata Majumdar Sales & DistributionMs. Udita Das Film Appreciation, Research Methodology

JAIPUR CENTREMr. Nandan Ghiya Design/IllustrationMs. Khushboo Bharti Art & CultureMs. Shalini Jain Textile Studies/Fabric and Garment StudyMr. Mahesh Hariani Photography/Product communicationMr. Rahul Gupta Communication SkillsMr. Ammir Nayyar Material ExplorationMr. Khushal Jangid Retail Merchandising/Business and tradeMr. Ajay Kulshrestha Retail BasicsMs. Charu Pancholi GermanMr. Ashish Dave Body AdornmentMr. Ramgopal Chippa Jewellery ConstructionMs. Paridhi Jain Business & TradeMr. Swadheen Jain Introduction to Research MethodsMs. Ekta Srimal EDPMr. Akshay Tholia Production MethodsMr. Ashwani Mohan CAD

CHENNAI CENTREMs. Anne Art & Culture, PhotographyMr. Balakumar Pattern MakingMr. Jebamalai Managerial EconomicsMs. Priya Daniel Art & CultureMr. Rajasekar Visual StudiesDr. V. Subramaniam Textile TechnologyMr. Vijay Kumar Communication Skills, MarketingMs. Sumitra Vishwanath Merchandising

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