American Heroes An NFL Charities Initiative

shut up and play through the pain

1. Research 1.1 Company Research1.2 Personas1.3 SWOT1.4 Creative Brief

2. Creative Development2.1 Design Research2.2 Moodboards2.3 Logo

3. Design Standards3.1 Logo standards

3.2 Logo Guidelines3.3 Color Palette

3.4 Typography

4. Media Strategy4.1 Documentary

4.2 Website

4.3 Mobile App4.4 Music Single

4.5 Twitter Auction4.6 Charity Game

TABLE OF CONTENTS

Research1.1 Company1.2 Persona1.3 SWot

Logo Redesign

The old NFL Charities logo used to be a simple round design that somewhat emulat-ed buttons seen on denim jeans. The new logo for this particular campaign is refeshed with an active appearance that denotes action, movement and infers upward mobility drawn on development and actions of those who served in the past to support positive causes in NFL and military history.

Old New

The new logo is designed for use specifically for the American Heroes campaign; it can easilybe applied to all NFL Charities campaigns and overall site design. The logo is to be no more than 1 inch wide and maintain an appropiate space margin on all sides.

The single color rendering of the logo is only to be used when full color is not available for media design and usage. This logo’s opacity may be adjusted for watermark purposes. Logois not to have any other color or gradient adjustments.

Logo Standards