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PET PACKAGING MATERIAL CIRCULARITY: PERSPECTIVE FROM A GLOBAL END-USER
ICIS -13 March 2018 - Amsterdam
CONTENT OF THE PRESENTATION
• Short presentation of DANONE.
• Key elements of the revised EU Waste Legislation Proposal.
• DANONE improves the impact of PET bottles on the environment:
1. Plastic Packaging Context.2. Analysis of the packaging put on the market.3. Design for circularity.4. PET from renewable feedstock.5. Evian pledge.
• Collection of PET bottles: • Organized countries: via EPR or via Deposit Refund Schemes?• Non organized countries : a closed look at PET collection in two
emerging countries: Brazil and Russia.
• Collaboration with external partners in the packaging industry?
Fresh dairy products
Water Baby foodMedicalnutrition
50% 21% 22% 7%
No. 1 worldwide* No. 3 worldwide*** No. 2 worldwide* No. 1 in Europe**
All rankings are in value / * source: Nielsen / ** source: IMS Europe / *** source: Canadean
A GLOCAL COMPANY WITH PORTFOLIO OF PRODUCTS FOCUSED ON HEALTHY FOOD
KEY ELEMENTS OF THE REVISED WASTE LEGISLATION PROPOSAL
• A common EU target for recycling 65% of municipal waste by 2030;
• A common EU target for recycling 75% of packaging waste by 2030;
• A binding landfill target to reduce landfill to maximum of 10% of municipal waste by 2030;
• A ban on landfilling of separately collected waste;
• Promotion of economic instruments to discourage landfilling ;
• Simplified and improved definitions and harmonized calculation methods for recycling rates throughout the EU;
PACKAGING WASTE RECYCLING OBJECTIVES
Material 2014 objective (%)
2014 perf. (%)
2025 objective (%)
2030 objective (%)
Municipal waste -- 44 55 60
Packaging waste 55 min – 80 max 65 65 70
Landfilling -- -- -- 10 max
Plastic 22,5 37 50 55
Paper/board 60 82 75 85
Ferrous metal 50 70 70 80
Aluminium 50 74 50 60
Glas 60 73 70 75
Wood 15 37 25 30
EU PLATICS STRATEGY: THE POSSIBLE IMPACT ON PACKAGING
100% recyclable plastics packaging by 2030.✓ through EPR modulation fees.
✓ Reviewing the essential requirements and reviewing recycling targets for plastics by 2030 in the PPWD.
Boost the market for the secondary raw materials.✓ Voluntary agreement on recycled content of packaging
✓ VAT reduction for recycled content
Reduce fossil-based fuels feedstock and shift to local feedstock.✓ Increase R&D and use of biopolymers
Force reduction of litter & marine litter.✓ EPR and deposit-return schemes are seen as two solutions
that co-exist
DANONE'S SPECIFIC ACTIONS TO IMPROVE THE IMPACT OF PET BOTTLES ON THE ENVIRONMENT.
1. PLASTIC PACKAGING CONTEXT
GROWTH IN GLOBAL PLASTICS PRODUCTION (1950 2014 2050)
9
20501200 MT
20502014
2014311 MT
195015 MT
DANONE = A LOT OF PLASTIC PACKAGING
DAIRY
WATERS
EARLY LIFE NUTRITION
MEDICAL NUTRITION
PLASTIC PACKAGING IS KEY TO OUR MISSION AND HAS VALUABLE FUNCTIONS …
… WITH NEGATIVE EXTERNALITIES
UnsustainableGrowing negative externalities
1% 15%3. Plastic share of Carbon budget
2. Ratio Plastic to fish in the ocean 1:5 >1:1
2014 2050
1. Plastic Share of global Oil consumption 6% 20%
2. ANALYSIS OF THE PACKAGING PUT ON THE MARKET.
SIGNIFICANT PACKAGING FOOTPRINT
3. DESIGN FOR CIRCULARITY
16
Packaging Ecodesign Tool for Environmental Responsibility
(PETER)
Based on :
- Good practices internal & external
- Internal DANONE 2020 objectives
- The 4R strategy : Reduce ; Replace ; Recycle; Respect
Excel file based on technicals informations :
- Type of Packaging Material
- Type of packaging material transformation
- Logistic data
Provide :
- 7 Keys Packaging parameters
- 3 Life Cycle Indicators
- 3 packaging scenario compared
Caps & closures
Liners, seals & valves
Labels & sleeves
Adhesives
Inks
Other componentsAdditives
Barrier technologies
Colorants
Resin grade
Weight
Size & shape
RESPECT DESIGN FOR RECYCLING RULES
EUROPEAN PET BOTTLE PLATFORM
WWW.PETBOTTLEPLATFORM.EU
• Main objective :• Evaluate PET bottle manufacturing technologies
and products
• Allow new PET bottle innovations, while minimizing the economic and environmental consequences for the European PET recycling industry.
DESIGN GUIDELINES
4. DECOUPLE PLASTIC PACKAGINGFROM FOSSIL FEEDSTOCK
BIOPLASTICS : PLASTICS DERIVED FROM DIFFERENT RENEWABLE FEEDSTOCKS
Today
Cassava, corn starch, sugar cane, beet…
Feedstock potentiallysuitable for food or
feed
Industrial in 2020
Bagasse, wood chips, switch grass, straw…
Feedstock not suitablefor food or feed
Industrial in 2025
Algae -Syngas (gasifiedorganic matters or ind.
off-gases)
Feedstock not suitablefor food or feed
FOCUS ON A COMMERCIAL BIOPLASTIC : BIOPET-30%
• BioPET-30% = bio-poly(ethylene terephthalate) = drop-in solution to replace oil-based PET
• PET with bioMEG = 30% biobased mass content• Danone lanched in 2011 • Also used by our competitors = Coca- Nestle etc..
Oil BTX PTA
Poly(ethyleneterephthalate) 30% biobased
Molasses ethanol Bio-MEG
USE BIO-SOURCED MONOMERS … AND OTHER TECHNICAL SOLUTIONS.
Circular economy isfrequently the result of a combination of different techniques !
UNDER DEVELOPMENT WITH
DANONE : PEF• can replace PET in bottles application • with better barrier properties to gas (O2, CO2, water) sparkling and
oxygen sensitive products
Fructose HMF FDCA
Poly(ethylenefuranoate)
Molasses ethanol Bio-MEG
But potential conflict with PET regarding recycling (Max 5% PEF in PET)
BENEFITS OF USING BIOPLASTICS
(*) Ref. Natureworks(**) Ref. Braskem
Benefits Exemple
Savings of fossil resources
The production of 1kg PLA instead of 1kg PS saves 1,31 kg of oil-equivalent (*)
Reduction of the environmental footprint of our packaging
Carbon footprint PLA = 0,62 kgCO2e/kg vs PS = 3,25 (**)
Using a feedstock with a lower price volatility vs oil
Oil volatility in the last 10 years = 100% vs 6% for wood
Improving the acceptability to many households
Bioplastic bottle is seen by our consumer as the bottle of the future (that will replace the PET one)
5. EVIAN PLEDGE
EVIAN® 100% CIRCULAR BRANDPRESS RELEASE OF 18 JANUARY 2018
• evian will become a 100% circular brand by 2025. evian will make all of its plastic bottles from 100% recycled plastic by 2025 adopting a circular approach to plastic usage.
COLLECTION OF PET BOTTLESIN ORGANIZED COUNTRIES
EXTENDED PRODUCER RESPONSIBILTYSCHEMES (EPR)
DOOR TO DOOR …
30
BRING SYSTEM …
31
… AND USED PACKAGING COLLECTION SYSTEMS IN PUBLIC SPACES.
32
Beaches
Airports
Too muchdifferencesbetweenEU memberstates
TOO MUCH LITTER !
DEPOSIT REFUND SYSTEMS FOR BEVERAGE CONTAINERS (DRS)
DRS IS CURRENTLY IN PLACE IN 10 COUNTRIES AND UNDER CONSIDERATION IN 8 OTHER EU COUNTRIES.
UK – England and
Scotland are considering implementing DRS Probability: High
France – DRS trials in
some regionsProbability: Low
Spain – Laws under consideration in
coastal provinces Catalonia and Valencia but plans currently on holdProbability: Low
DRS systems in place in 10
countries. Most recent
implementation was in Lithuania
in 2016
Italy– DRS trials underway
for beer / mineral packaging in public spacesProbability: Medium
DRS systems under
consideration in 8 countries.
Hungary – Ongoing
pressure for DRS Probability: Medium
Bulgaria– Proposal
for Germany-type DRS system under discussionProbability: Low
Belgium – DRS to be
mandatory in 2019 ifanti-litter programs unsuccessfull: High
DEPOSIT SYSTEM CHARACTERISTICS
PLUSES
✓ 80-98% of packages put to the market are collected
✓ Extremely clean and high quality material, 100% recyclable
✓ High littering risk (incl marine littering) of beverage packages taken under control
✓ Very fast results due to monetary incentive
✓ Non- environmental friendly consumers contribute and get educated
✓ Transparent data and reporting
MINUSES
✓ Potential consumer/producer/retailer fraud, needs detailed controlling logics from day one
✓ Stakeholder (producer, retailer) management, needs very active coordination especially in the beginning
✓ Simple logic for consumer, but quite complex organisational side.
✓ Extract valuable plastic materialthat contribute to financing EPR schemes.
PLASTIC PACKAGING COLLECTED IN FRANCE
Category Quantity sorted out in 2016 (kg/hab/y.)
Clear PET bottles and flasksColoured PET bottles and flasksHDPE and PP bottles and flasksPE filmsPET pots and traysPE and PP pots and traysPS pots and tays
TOTAL sorted out
Other plastic packaging in sortingrefusal
Total plastic packaging collected
2,7 kg 0,8 kg 4,8 kg1,3 kg0,8 kg0,3 kg0,6 kg0,1 kg
6,6 kg
Between 1,5 and 2 kg
About 8,5 kg
COLLECTION OF PET BOTTLES IN NON ORGANIZED COUNTRIES
MEXICAN “PEPENADORES”
PROJECT IDEA: IMPROVING RECYCLING FLOW
Recollection firm Landfill
Waste pickersIntermediate BuyerFinal Buyer
Recollection firm Segregation Plant
Final Buyer
PROJECT IDEA: IMPROVING RECYCLING FLOW
Landfill
THE « NOVO CYCLO » PROJECT IN BRAZIL
• Supported by DANONE ECOSYSTEM FUNDhttp://ecosysteme.danone.com/
AIM:
• Professionalize waste pickers• through creating waste management centers,
• setting up sale and resale cooperatives,
• delivering management training to help them manage their own business independently.
IMPACTS:
• Social : consolidates existing jobs and creates new ones in a safer working environment. It will also raises awareness of conditions for waste pickers in the country.
• Business : Danone Brazil develops its rPET industry through the development of sustainable waste management practices.
In Brazil : 600 cooperatives working with 60.000 “waste-
pickers” on a total of 400.000 officially recognized in the
country (In reality there are more than 1 million)
RUSSIA ✓ 143 million inhabitants✓ 57 million tons solid household waste annually✓ 90% landfilling✓ 1000 lanffills = 40.000 km²✓ 5-7% recycling
DANONE PACKAGING WASTE MANAGEMENT IN RUSSIA AND OTHER COUNTRIES
Argentina
BelgiumBrazil
Canada
China
France
Germany
Indonesia
Japan
Mexico
MoroccoPoland
Russia
South Africa
SpainTurkey
UKUSA
Danone averagerecycling rate 42%
-
50
100
150
200
250
0% 10% 20% 30% 40% 50% 60% 70% 80%
Volu
mes
(kT
)
Average recycling rate (%)
• EPR in place• Formal systems
or infant EPR• No formal
collection scheme
70% OF PACKAGING VOLUMES ENTER A SYSTEM WHICH HAS LOW REGULATORY MATURITY
Hu
man
Dev
elo
pm
ent
Ind
ex (
UN
)
Formal (DRS + EPR)
Formal (EPR)
USAInformal + FormalInformal
Group 1 Group 2 Group 3 Group 4
Volumes 260 kt 600 kt 280 kt110 kt
40 kt
Fee av. - ~5 €/t 50-200 €/t -200-400
€/t
Fee - 1,5 M€/y 47 M€/y - 4,5 M€/y
Ecosystem 1 M€ (GHA+IDN) 3 M€ (ARG+BRA+MEX) 1 M€ (FR+SP) - -
5. COLLABORATION WITH EXTERNALPARTNERS.
Naturall Bottle AlliancePartnership with :
✓ Nestlé Waters
✓ Origin Materials
© 2017 Deloitte SAS 53
NATURALL BOTTLE ALLIANCE : What is our objective?
Create and launch at commercial scale PET plastic bottles to be made from100 % sustainable and renewable resources
© 2017 Deloitte SAS 54
From sustainable feedstocks to bio-PET water bottles
Feedstocks
Rice hulls, etc.
Shredded wood
Previously Used Cardboard
(Paraxylene - pX) PET resins(terephtalic acid - pTA)
Origin technology Partners
Bio-PET Water bottles
Three-year partnership to :➢accelerate the global transition to a circular economy.
➢ further embed circular economy principles both inside and outside Danone.
➢benefit extensive education and training to generate widespread understanding of the circular economy and drive behavioural change.
➢enjoy advise and support in Danone’s effort to transition brands toward circular economy.
➢ leveraging cross-sector collaboration to re-think and re-design the future of plastics,
Partnership with the Ellen Mac Arthur Foundation
HTTP://WWW.DANONE.COM/EN/FOR-ALL/SUSTAINABILITY/POSITION-PAPERS-AND-POLICIES/
DANONE new
pack policy is
now on line !
GOALS OF THE NEW PACK POLICY
• GOAL 1: Use sustainable resources
• GOAL 2: Optimize weight and move towards 100% circular by design.
• GOAL 3: Zero plastics to landfill for our industrial waste.
• GOAL 4: Innovate to ease life of consumers and engage them to sort & recycle.
• GOAL 5: Create a second life for all plastics.
THANK YOU !